Senior Care Options
Senior Care Options is a privately-held geriatric care management firm serving seniors and families across three New Jersey counties with care coordination, licensed counseling, Medicaid application assistance, placement services, and state-to-state relocation planning on a quote-based, direct-to-consumer model.
- Company typePrivate
- Founded1995
- HeadquartersAtlantic Highlands, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Senior Care Options does
Senior Care Options, Inc., operating as 'Senior Care Options By Parker,' is a privately-held geriatric care management firm headquartered at 20 Center Ave. Ste 2, Atlantic Highlands, New Jersey, with an operating history dating to 1995. The company delivers human-provided professional services to seniors and their families across Ocean, Monmouth, and Middlesex counties in New Jersey. Services are rendered in client homes, assisted living and nursing facilities, and healthcare offices, and include care coordination, licensed therapeutic counseling, Medicaid application assistance via an on-staff Medicaid Specialist, assisted living and nursing home placement coordination, and door-to-door state-to-state relocation planning. An Initial Consult assessment serves as the structured front-end for developing personalized short- and long-term care plans.
The business operates on a direct-to-consumer, sales-led go-to-market model with quote-based pricing that is not publicly disclosed. Revenue streams are categorized as professional services, including care management retainers, counseling sessions billable to Medicare and commercial insurance (Horizon Blue Cross Blue Shield, Clover, Aetna, United Healthcare, Tricare supplemental plans), Medicaid application engagements, and relocation coordination fees. The firm employs 11-50 staff and is led by founder and CEO Lisa Curtis. Customer acquisition is driven by word-of-mouth, referrals from elder care attorneys, the company website, and a Facebook presence; no formal partnerships, funding events, M&A activity, technology platform, or mobile application are disclosed. The 'By Parker' trade name and parkerlife.org email domain indicate operational affiliation with the broader Parker senior-care organization in New Jersey, though no formal parent-subsidiary structure is documented.
Senior Care Options firmographics
Firmographics- Name
- Senior Care Options
- Legal name
- Senior Care Options, Inc.
- Website
- https://seniorcareoptionsinc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senior Care Options is a privately-held geriatric care management firm serving seniors and families across three New Jersey counties with care coordination, licensed counseling, Medicaid application assistance, placement services, and state-to-state relocation planning on a quote-based, direct-to-consumer model.
- Ownership category
- akta.pro rank
Senior Care Options industry classification
Industry- Product category
- Geriatric Care Management
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
- akta.pro secondary industries
- Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Elder Services & Aging Support (BPAGAEAF), Senior Move Management (HSAFAFAD)
Keywords
Where Senior Care Options is headquartered
LocationHeadquarters
- HQ city
- Atlantic Highlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senior Care Options business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Geriatric Care Management Services: Ongoing professional care management services provided to seniors and their families. Services include care coordination, in-home assessments, transportation to appointments, assisted living placement coordination, and regular check-ins for socialization and peace of mind.
- Counseling Services: Licensed therapeutic counseling sessions for seniors and adults. Services may be covered by Medicare or various insurance plans including Horizon Blue Cross Blue Shield, Clover, Aetna, United Healthcare, and Tricare supplemental plans.
- Medicaid Application Assistance: Documentation review, application submission, and follow-up services for Medicaid applications. Guided by on-staff Medicaid Specialist.
- State-to-State Move Coordination: Door-to-door relocation services for seniors moving between states, including travel arrangements, ground transportation, and facility coordination.
- SCO Counseling for Adults: Psychotherapy services for all adults over 18, offering one-on-one sessions with licensed therapists for anxiety, depression, and other mental health needs. Insurance-based billing through accepted plans.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Senior Care Options product offering
Product offeringCore offering
Senior Care Options provides professional geriatric care management, licensed counseling, and senior life-transition services for older adults and their families across three New Jersey counties. Offerings include one-on-one care management and coordination, psychotherapy and emotional support, comprehensive initial care assessments, Medicaid application assistance via an on-staff Medicaid Specialist, door-to-door state-to-state relocation planning, and assisted living/nursing home placement coordination.
Product overview
Senior Care Options is a geriatric care management company offering a unified suite of services for seniors and their families. The core offerings include Geriatric Care Management (one-on-one continued support and coordination), SCO Counseling Services (licensed psychotherapy for adults including seniors), Medicaid Applications (end-to-end application assistance with an on-staff specialist), State-to-State Moves (door-to-door relocation planning), and Initial Consults (comprehensive assessments to develop personalized care plans). The company also provides placement coordination for assisted living and nursing home transitions. Services are delivered in Ocean, Monmouth, and Middlesex counties in New Jersey, with clients served in their homes, in facilities, and in medical offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Geriatric Care Management One-on-one continued support and coordination of services for seniors, including guidance during uncertain times, decision-making support, transportation to medical appointments, coordination of in-home care services, assisted living placement connections, and regular weekly check-ins for socialization and peace of mind. Intended for seniors and their families.
- SCO Counseling Services Psychotherapy and emotional support services delivered by licensed therapists to adults over 18, addressing anxiety, depression, grief, stress management, and other mental health needs. May be covered by Medicare, Horizon Blue Cross Blue Shield, Clover, Aetna, United Healthcare, and Tricare supplemental plans.
- Initial Consults In-depth assessment of a loved one's abilities, medical history, finances, and environment, used to develop personalized short- and long-term care goals and ongoing support plans.
- Medicaid Applications End-to-end Medicaid application assistance including documentation review, application submission, and follow-up, guided by an on-staff Medicaid Specialist to navigate the 5-year look-back period.
- State-to-State Moves Door-to-door relocation coordination for seniors moving between states, including travel arrangements, airport reservations, ground transportation, and coordination with facilities in both origin and destination states.
- Placement Coordination Assistance transitioning seniors into appropriate care settings, including assisted living communities and nursing homes, with coordination of the entire placement and move process.
Companies that use Senior Care Options
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Senior Care Options technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Care Options partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights3 records
Senior Care Options competitors and assessment
Company assessmentDirect peers
- A Place for Mom: Senior living referral and placement network helping families find assisted living, memory care, and nursing facilities. Directly comparable to Senior Care Options' housing and placement coordination offering, though A Place for Mom operates nationally and primarily as a marketplace rather than in-person care manager.
- CarePatrol: Senior placement service that helps families evaluate assisted living, memory care, and in-home care options. Overlaps directly with Senior Care Options' placement coordination and Initial Consult assessment workflow, with a similar in-person, advisor-driven model.
- Caring.com: Online senior care resource and referral platform connecting families to assisted living, home care, and elder care services. Comparable to Senior Care Options' care management and family-support mission, but delivers value through a content-and-marketplace model rather than local human care managers.
- LivHome: Geriatric care management and home care provider offering assessments, care planning, and ongoing coordination for seniors. Directly comparable to Senior Care Options in scope of geriatric care management services delivered to families in clients' homes.
Emerging players
- ElderLaw Answers: Online legal resource and directory for elder law attorneys covering Medicaid planning, long-term care, and benefits navigation. Comparable to Senior Care Options' on-staff Medicaid Specialist service and benefits-navigation offering, but delivered via attorney directory rather than direct service.
Broad incumbents
- Home Instead: Large national franchise network providing in-home personal care, companionship, and Alzheimer's/dementia care for seniors. Overlaps with Senior Care Options on care coordination and in-home support, but operates at significantly greater scale and breadth.
- BrightStar Care: National home care and medical staffing franchise offering personal care, skilled nursing, and care management services. Comparable to Senior Care Options in elder care delivery, but with a much broader service portfolio and geographic footprint.
- Senior Helpers: National in-home senior care franchise providing personal care, companionship, Alzheimer's and dementia care, and transitional care. Overlaps with Senior Care Options' care coordination and in-home support mission, operating as a scaled incumbent rather than a local care management specialist.
- Right at Home: International in-home care and assistance franchise serving seniors and adults with disabilities, including companionship, personal care, and specialized chronic disease support. Comparable in elder care focus and home-based delivery model to Senior Care Options.
- Comfort Keepers: National franchise providing in-home care, companionship, and specialized senior services including Alzheimer's and dementia care. Comparable to Senior Care Options' in-home care coordination mission, but operating at substantially greater scale across a broader service menu.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Senior Care Options social profiles
Digital presenceSenior Care Options financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Care Options leadership team
Management profileNumber of profiles
Profiles1 record
Senior Care Options funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Care Options M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Care Options
What does Senior Care Options do?
Senior Care Options provides professional geriatric care management, licensed counseling, and senior life-transition services for older adults and their families across three New Jersey counties. Offerings include one-on-one care management and coordination, psychotherapy and emotional support, comprehensive initial care assessments, Medicaid application assistance via an on-staff Medicaid Specialist, door-to-door state-to-state relocation planning, and assisted living/nursing home placement coordination.
Is Senior Care Options a public or private company?
Senior Care Options is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Care Options founded?
Senior Care Options was founded in 1995. It employs 11 to 50 people.
Where is Senior Care Options based?
Senior Care Options is headquartered in Atlantic Highlands, United States, in the North America region.
How does Senior Care Options make money?
Five revenue lines are on record. Geriatric Care Management Services are the primary driver. The others are counseling Services, medicaid Application Assistance, state-to-State Move Coordination and SCO Counseling for Adults.
Who are Senior Care Options's main competitors?
Direct peers on record are A Place for Mom, CarePatrol, Caring.com and LivHome. ElderLaw Answers is listed as an emerging player. Broad incumbents are Home Instead, BrightStar Care, Senior Helpers, Right at Home and Comfort Keepers.
Does Senior Care Options have an API?
No public API is recorded for Senior Care Options.
What industry is Senior Care Options in?
Senior Care Options's product category is Geriatric Care Management. Its primary akta.pro industry code is HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF), with a secondary code of HSABAIAG, Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC). Its NAICS code is 624120 and its SIC code is 8000.