Aphix Software
Aphix Software is an Irish B2B ecommerce platform vendor delivering ERP-integrated digital ordering solutions — webshops, customer portals, mobile apps, and punchout catalogs — for manufacturers, distributors, and wholesalers across 40+ countries. Now operates as Experlogix Digital Commerce following its 2023 acquisition.
- Company typePrivate
- Founded2010
- HeadquartersDrogheda, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aphix Software does
Aphix Software is an Ireland-based B2B ecommerce software vendor that built and operated one of the more established ERP-connected digital commerce platforms for manufacturers, distributors, and wholesalers. Founded in 2010 in Drogheda, the company developed a product suite spanning a B2B Webshop, a B2B Customer Portal, a Branded B2B Ecommerce Mobile App, a Sales Ordering App for field representatives, and an OCI-compliant Order Punchout Catalog. The defining technical characteristic was native, bidirectional integration with the major mid-market and enterprise ERP systems — SAP (Business One, ECC, S/4 HANA), Microsoft Dynamics 365 (Business Central, Finance & Operations, NAV), Sage (200, 1000, Brightpearl), and Intact/GenetiQ — enabling synchronized pricing, inventory, and account data between the storefront and back-office systems.
Aphix monetized through quote-based annual subscriptions, sold primarily via direct enterprise sales supplemented by an ERP partner referral channel, serving customers in over 40 countries across verticals including machinery and spare parts, PPE/workwear/uniforms, building supplies, and electrical wholesale. In 2023 the company was acquired by Experlogix, a global CPQ and Document Automation vendor; Aphix's technology and Ireland-based team now power the Experlogix Digital Commerce product line, combining digital sales, configure-price-quote, and document generation into a single revenue-growth platform. The standalone business is no longer operating independently, and financial disclosures (revenue, ARR, deal value) are not publicly available.
Aphix Software firmographics
Firmographics- Name
- Aphix Software
- Legal name
- Aphix Software
- Website
- https://aphixsoftware.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Aphix Software is an Irish B2B ecommerce platform vendor delivering ERP-integrated digital ordering solutions — webshops, customer portals, mobile apps, and punchout catalogs — for manufacturers, distributors, and wholesalers across 40+ countries. Now operates as Experlogix Digital Commerce following its 2023 acquisition.
- Ownership category
- akta.pro rank
Aphix Software industry classification
Industry- Product category
- B2B Ecommerce Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Aphix Software is headquartered
LocationHeadquarters
- HQ city
- Drogheda
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Aphix Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription/Licensing: The company generates revenue through software licensing and subscription fees for access to the Digital Commerce platform, B2B ecommerce webshop, customer portals, and mobile applications. Pricing is quote-based for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B Ecommerce Platform - Custom Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Aphix Software product offering
Product offeringCore offering
Aphix Software provides a B2B ecommerce platform that enables manufacturers, distributors, and wholesalers to bring their sales processes online through digital ordering experiences fully integrated with enterprise ERP systems such as SAP, Microsoft, Sage, Intact, and GenetiQ. The platform includes a B2B webshop, customer portal, mobile commerce app, sales ordering app, and OCI-compliant punchout catalog. Following its 2023 acquisition by Experlogix, the offering now extends to CPQ (Configure, Price, Quote) and Document Automation as part of the broader Experlogix Digital Commerce product family.
Product overview
Aphix Software operates as part of Experlogix's product family, delivering the Experlogix Digital Commerce platform — a unified B2B ecommerce platform designed for manufacturers, distributors, and wholesalers. The platform consists of multiple integrated products including B2B Webshop, B2B Customer Portal, B2B Ecommerce Mobile App, Sales Ordering App, and Order Punchout Catalog. These products are designed to work together as a cohesive suite, all connected to ERP systems. Experlogix also offers CPQ (Configure, Price, Quote) and Document Automation as complementary solutions within the broader Digital Commerce ecosystem. The platform supports customers in over 40 countries across industries including machinery and spare parts, PPE/workwear, building supplies, and electrical wholesale.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Commerce: B2B Ecommerce platform for ERP-connected businesses, helping manufacturers, distributors, and wholesalers deliver powerful B2B buying experiences online.
- B2B Webshop
- B2B Customer Portal
- B2B Ecommerce Mobile App
- Sales Ordering App
Products and services
- Experlogix Digital Commerce A unified B2B ecommerce platform enabling manufacturers, distributors, and wholesalers to deliver digital ordering experiences fully connected to ERP systems.
- B2B Webshop A B2B-focused ecommerce webshop enabling businesses to sell products online with ERP-connected pricing, inventory, and ordering capabilities.
- B2B Customer Portal A branded customer portal allowing B2B buyers to manage orders, view pricing, access order history, and handle reorders through a self-service interface.
- B2B Ecommerce Mobile App A branded mobile application for B2B customers to browse products, place orders, and manage their accounts on iOS and Android devices.
- Sales Ordering App A mobile ordering solution for field sales representatives to create orders, manage customer accounts, and process transactions on-the-go with ERP connectivity.
- Order Punchout Catalog A cXML PunchOut catalog integration enabling procurement systems to access and order from the B2B ecommerce platform directly within enterprise procurement workflows.
- CPQ (Configure, Price, Quote) A Configure, Price, Quote solution enabling businesses to configure complex products, apply dynamic pricing rules, and generate professional quotes for B2B sales.
- Document Automation A document automation capability for generating quotes, proposals, contracts, and other business documents automatically as part of the sales workflow.
Quantifiable outcome
- Hundreds of companies modernized how they sell
- +2 more outcomes
Companies that use Aphix Software
Customer profileSegments7 records
Ideal customer profiles4 records
Aphix Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Aphix Software partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- SAPcoreDeep ERP integration partnership with SAP covering Business One, ECC, and S/4 HANA systems. Enables seamless data synchronization between Aphix Digital Commerce and SAP ERP systems for manufacturers and distributors using SAP.
- MicrosoftcoreIntegration partnership with Microsoft Dynamics 365 Business Central, Finance & Operations, and NAV. Enables B2B ecommerce connectivity for customers using Microsoft ERP solutions.
- SagecoreIntegration partnership with Sage 200, Sage 1000, and Brightpearl ERP systems. Provides ecommerce connectivity for customers running Sage financial and business management software.
- Intact/GenetiQcoreIntegration partnership with Intact and GenetiQ ERP systems. Enables B2B ecommerce capabilities for customers using these ERP platforms primarily in Canadian and specific regional markets.
- ExperlogixflagshipIn 2023, Aphix Software joined Experlogix to become part of the global leader in CPQ and Document Automation solutions. Aphix technology and expertise now power Experlogix Digital Commerce, enabling businesses worldwide to transform online sales and commerce operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Aphix Software competitors and assessment
Company assessmentDirect peers
- Kibo Commerce: Kibo Commerce is a B2B and B2C ecommerce platform with order management and personalization capabilities. It competes with Aphix in the B2B ecommerce platform category, particularly for distributors and wholesalers.
- BigCommerce: BigCommerce is a B2B and B2C ecommerce platform with native ERP integrations and a headless architecture. It competes directly with Aphix in the B2B ecommerce platform category for manufacturers, distributors, and wholesalers.
- Sana Commerce: Sana Commerce is a B2B ecommerce platform built specifically for deep ERP integration with Microsoft Dynamics 365, SAP, and Sage. It is one of the closest direct competitors to Aphix given its identical ERP-first positioning and target customer base.
- OroCommerce: OroCommerce is a B2B-focused ecommerce platform built on OroCRM, targeting manufacturers, distributors, and wholesalers. It is a direct competitor to Aphix in the ERP-connected B2B ecommerce segment.
Emerging players
- Shopgate: Shopgate provides mobile commerce solutions for B2B and B2C merchants. It overlaps with Aphix in the mobile commerce and field-sales ordering capabilities, particularly the B2B Ecommerce Mobile App and Sales Ordering App.
- Spryker: Spryker is a composable commerce platform with strong B2B capabilities, often used by enterprises with complex catalogs and pricing needs. It is comparable to Aphix in serving B2B use cases but positions more toward headless/composable architectures.
Broad incumbents
- Shopify Plus: Shopify Plus is the enterprise tier of Shopify targeting large B2B and DTC merchants. It overlaps with Aphix in the B2B ecommerce platform category but serves a much broader customer base across many verticals and geographies.
- Salesforce Commerce Cloud B2B: Salesforce B2B Commerce is part of the Salesforce Commerce Cloud suite targeting manufacturers, distributors, and wholesalers. It overlaps with Aphix in the B2B ecommerce platform space but operates within the much broader Salesforce ecosystem.
- Adobe Commerce (Magento): Adobe Commerce is the enterprise-grade Magento-based ecommerce platform used by large manufacturers and B2B sellers. It overlaps with Aphix in B2B ecommerce but is a much broader commerce suite with significantly more scale.
Others
- Experlogix (parent): Experlogix is the parent company of Aphix Software since 2023, providing CPQ and Document Automation. It is comparable to Aphix as the umbrella platform owner of the Digital Commerce product and bundles the two capabilities together.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Aphix Software social profiles
Digital presenceAphix Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aphix Software leadership team
Management profileNumber of profiles
Aphix Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aphix Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aphix Software
What does Aphix Software do?
Aphix Software provides a B2B ecommerce platform that enables manufacturers, distributors, and wholesalers to bring their sales processes online through digital ordering experiences fully integrated with enterprise ERP systems such as SAP, Microsoft, Sage, Intact, and GenetiQ. The platform includes a B2B webshop, customer portal, mobile commerce app, sales ordering app, and OCI-compliant punchout catalog. Following its 2023 acquisition by Experlogix, the offering now extends to CPQ (Configure, Price, Quote) and Document Automation as part of the broader Experlogix Digital Commerce product family.
Is Aphix Software a public or private company?
Aphix Software is a private company. It is classified as corporate owned and is currently acquired.
When was Aphix Software founded?
Aphix Software was founded in 2010. It employs 11 to 50 people.
Where is Aphix Software based?
Aphix Software is headquartered in Drogheda, Ireland, in the Europe region.
How does Aphix Software make money?
One revenue line is on record: software Subscription/Licensing.
Who are Aphix Software's main competitors?
Direct peers on record are Kibo Commerce, BigCommerce, Sana Commerce and OroCommerce. Emerging players are Shopgate and Spryker. Broad incumbents are Shopify Plus, Salesforce Commerce Cloud B2B and Adobe Commerce (Magento). Experlogix (parent) is listed as an others.
Does Aphix Software have an API?
No public API is recorded for Aphix Software.
What industry is Aphix Software in?
Aphix Software's product category is B2B Ecommerce Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 5132 and its SIC code is 7372.