Shopgate
Shopgate is a mobile-commerce SaaS provider enabling D2C brands and retailers to launch native iOS/Android shopping apps and deploy omnichannel fulfillment (Click&Collect, Ship-from-Store) with deep integrations to Shopify, Shopware, and Adobe Commerce, serving enterprise and mid-market clients across DACH and the USA.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Shopgate does
Shopgate GmbH is a mobile-commerce-as-a-service platform headquartered in Butzbach, Germany (with Austin, TX listed as a US commercial location), founded in 2009 and operating a dual-product SaaS portfolio targeting D2C brands and retailers. Its primary product line is the Shopping App Platform — a no-code App Builder that produces native iOS and Android shopping apps, integrated with marketing tooling such as push notifications, in-app analytics, barcode/QR scanning, vehicle/part finders for automotive, and a 4-week go-live cadence. The secondary product line is the Omnichannel Suite, comprising Click&Reserve, Click&Collect, Ship-from-Store, Return-in-Store, Store Availability, Clienteling, and In-Store App capabilities that unify inventory and fulfillment across physical stores, online shops, and mobile channels. The platform is built on JavaScript (Node.js, React, React Native) and runs on AWS and GCP infrastructure with GitLab CI, Docker, and Kubernetes for CI/CD and containerization.
The company monetizes via tiered monthly SaaS subscriptions — Shopify integration from €299/month, Shopware from €699/month, omnichannel priced per connected store location, and custom enterprise contracts billed on effort for specialized work. Distribution is hybrid: a self-serve 30-day free trial for SMBs alongside an enterprise field-sales motion offering live demos and personalized consultation to large retailers. The customer base is broad and vertically diversified, spanning fashion (Alpha Industries, Camp David, TeeGschwendner), pet supplies (Animonda, BARFER'S), automotive/DIY (Harbor Freight Tools, Wunderlich, Pollin Electronic), pharmacy (Aponeo), sports (Bründl Sports), food & beverage (Just Spices, Monin), and specialty (GGM Gastro, SØR, Wöhrl), with a strong DACH tilt and growing USA focus. The company is privately held, founder/management-led under CEO Ralf Haberich, and has raised approximately $24.4M across four disclosed rounds (2010-2016) led by Creathor Ventures and Northcap, with no subsequent institutional rounds reported — implying organic, cash-flow-funded growth.
Shopgate firmographics
Firmographics- Name
- Shopgate
- Legal name
- Shopgate GmbH
- Website
- https://shopgate.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shopgate is a mobile-commerce SaaS provider enabling D2C brands and retailers to launch native iOS/Android shopping apps and deploy omnichannel fulfillment (Click&Collect, Ship-from-Store) with deep integrations to Shopify, Shopware, and Adobe Commerce, serving enterprise and mid-market clients across DACH and the USA.
- Ownership category
- akta.pro rank
Where Shopgate is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shopgate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Shopping Apps: Monthly or annual subscription-based SaaS model for shopping app platform. Pricing varies by shop system integration (Shopify from €299/month, Shopware from €699/month). Includes app builder, push notifications, analytics, and integrations.
- SaaS Subscription - Omnichannel Suite: Subscription-based pricing for omnichannel fulfillment services including Click&Collect, Ship-from-Store, and Store Inventory Management. Number of stores/locations is basis for calculating monthly base fee.
- Professional Services: Additional services for custom solutions or adaptations to customer systems may be offered for additional fees. Effort-based billing for specialized development work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shopify App Integration - starting at €299/month |
| Subscription | Monthly | Shopware App Integration - starting at €699/month |
| Subscription | Monthly | Omnichannel Suite - base fee plus per-location pricing |
| Hybrid | Pay-as-you-go | Custom Enterprise Solutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Shopgate product offering
Product offeringCore offering
Shopgate sells a SaaS platform that lets D2C brands and retailers launch native iOS and Android shopping apps via a no-code App Builder, with integrated push notifications, analytics, and deep e-commerce platform connectors (Shopify, Shopware, Adobe Commerce). It also offers an Omnichannel Suite with Click & Reserve, Click & Collect, Ship-from-Store, Return-in-Store, Store Availability, Clienteling, and an In-Store App to unify online, mobile, and physical-store operations under a single subscription.
Product overview
Shopgate offers a dual-core product portfolio: a market-leading Shopping App Platform for developing iOS and Android mobile shopping apps, and an Omnichannel Suite for unified retail fulfillment. The Shopping App Platform includes an App Builder, Brand Design & CI Customization, Developer Tools, Push Notifications & Analytics, and specialized features like QR Code/Barcode Scanner and Parts Finder. The Omnichannel Suite encompasses Click & Reserve, Click & Collect, Ship-from-Store, Return-in-Store, Store Availability, and Clienteling. Together, these products enable seamless omnichannel shopping experiences across online, mobile, and physical retail channels. The platform supports integration with major e-commerce systems including Shopify, Shopware, and Adobe Commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopping App Platform SaaS platform enabling retailers and D2C brands to develop and deploy native iOS and Android shopping apps, including an App Builder, push notifications, analytics, and integrations with Shopify, Shopware, and Adobe Commerce.
- Omnichannel Suite Unified commerce fulfillment solution for physical retailers that combines Click & Reserve, Click & Collect, Ship-from-Store, Return-in-Store, Store Availability, Clienteling, and an In-Store App into one platform.
- Click & Reserve Allows customers to reserve products online for later pickup in a physical store.
- Click & Collect Enables customers to buy online and collect their order in a physical store.
- Ship-from-Store Allows physical stores to ship online orders directly to customers from in-store inventory.
- Return-in-Store Allows customers to return online purchases at a physical store location.
- Store Availability Provides real-time inventory checking across store locations so customers can see product availability in nearby stores.
- Clienteling Tools for personalized customer engagement and relationship management that strengthen customer loyalty in physical stores.
- In-Store App Application for store staff to manage omnichannel fulfillment operations including inventory checks and order processing.
- Pages 2.0 Next-generation CMS for Shopgate shopping apps that enables flexible app-only content management and modern app commerce experiences.
- E-Rezept Integration Digital prescription redemption module integrated into Shopgate-powered pharmacy apps, enabling patients to redeem e-prescriptions without paper through Telematikinfrastruktur interfaces.
Quantifiable outcome
- Apps achieve up to 3x higher conversion rates compared to mobile webshops
- +5 more outcomes
Companies that use Shopgate
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles4 records
Shopgate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability4 records
Feature8 records
Shopgate partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered premium, strategic, core and additional.
- ShopifypremiumNative integration partnership providing direct interface to Shopify shops. Enables live synchronization of catalog, products, inventory, orders, and Shopify checkout within the Shopgate shopping app platform.
- ShopwarepremiumNative integration partnership providing direct interface to Shopware 6 shops. Supports catalog sync, checkout integration, and Shopware Rule Builder for app-exclusive offers.
- bitExpertstrategicDigital agency partner responsible for developing and integrating E-Rezept functionality for Aponeo's pharmacy app. Implemented Telematikinfrastruktur interfaces for German healthcare digitalization.
- Adobe Commerce (Magento)coreTechnology integration partnership providing seamless connections for Adobe Commerce/Magento merchants to create shopping apps.
- AppsFlyerpremiumMobile attribution and analytics partnership for tracking and optimizing app marketing performance.
- BrazepremiumCustomer engagement platform partnership for push notifications, in-app messaging, and marketing automation.
- trboadditionalPersonalization and optimization partnership for e-commerce conversion rate optimization.
- KlaviyoadditionalEmail and SMS marketing automation partnership for customer retention and revenue growth.
- Meta (Facebook, Instagram)additionalSocial media advertising and retargeting partnership for customer acquisition and brand awareness campaigns.
- Google AnalyticsadditionalWeb and app analytics integration for tracking user behavior, conversions, and performance metrics.
- StripeadditionalPayment processing integration for secure in-app transactions.
- PayPaladditionalPayment method integration for customer checkout convenience.
- KlarnaadditionalBuy now, pay later payment solution integration for flexible customer payments.
- SAP (Emarsys)additionalMarketing automation and customer engagement platform partnership.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Shopgate competitors and assessment
Company assessmentBroad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a large, established enterprise commerce platform that includes mobile storefront, push, and personalization capabilities as part of a broader commerce, CRM, and marketing cloud portfolio — overlapping Shopgate's functionality but as one offering within a much larger stack.
- Adobe Commerce (Magento): Adobe Commerce is a large enterprise commerce platform offering its own mobile storefront, app, and progressive web app capabilities, directly competing with Shopgate's Adobe Commerce integration tier at the enterprise end of the market.
- Shopify: Shopify is the dominant global commerce platform whose own mobile app tooling (Shopify Mobile App Builder, Shop App, push notifications, POS) increasingly overlaps Shopgate's Shopping App Platform and represents both Shopgate's largest partner and its largest competitive threat.
Direct peers
- NewStore: NewStore offers an omnichannel mobile commerce platform including order management, clienteling, and store fulfillment — overlapping significantly with Shopgate's Omnichannel Suite and Click&Collect/Ship-from-Store offerings, often targeting similar enterprise retail brands.
- Plobal Apps: Plobal Apps provides a mobile app builder platform for Shopify, BigCommerce, and other commerce platforms, with similar features around push notifications, loyalty, and design customization — directly comparable to Shopgate's Shopping App Platform.
- Poq: Poq is a SaaS platform that enables retailers to build native shopping apps and run mobile commerce programs, competing head-to-head with Shopgate across the same target customer base of mid-market and enterprise retailers in fashion, beauty, and specialty retail.
- MageMobile (Plumrocket): MageMobile is a mobile shopping app solution specifically for Adobe Commerce (Magento) merchants — directly comparable to Shopgate's Adobe Commerce integration tier and overlapping feature set around catalog sync, push notifications, and checkout.
- Shopney: Shopney is a Shopify-focused mobile app builder that enables merchants to create iOS and Android shopping apps without coding. It directly overlaps Shopgate's Shopify integration tier at the lower price point and SMB segment.
Emerging players
- Apadmi: Apadmi is a UK-based digital agency that designs and builds custom mobile apps for retail and enterprise clients, including commerce experiences. It competes with Shopgate's professional services and custom-build motion rather than its self-serve SaaS model.
- Tulip Interfaces: Tulip provides a mobile-first clienteling and store associate platform for retail, overlapping with Shopgate's Clienteling and In-Store App capabilities, though typically focused on a different buyer (store associates) and emphasizing low-code app building.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shopgate social profiles
Digital presenceShopgate compliance and trust
Trust signalCompliance3 records
Shopgate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopgate leadership team
Management profileNumber of profiles
Profiles7 records
Shopgate funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopgate M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopgate
What does Shopgate do?
Shopgate sells a SaaS platform that lets D2C brands and retailers launch native iOS and Android shopping apps via a no-code App Builder, with integrated push notifications, analytics, and deep e-commerce platform connectors (Shopify, Shopware, Adobe Commerce). It also offers an Omnichannel Suite with Click & Reserve, Click & Collect, Ship-from-Store, Return-in-Store, Store Availability, Clienteling, and an In-Store App to unify online, mobile, and physical-store operations under a single subscription.
Is Shopgate a public or private company?
Shopgate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shopgate founded?
Shopgate was founded in 2009. It employs 101 to 250 people.
Where is Shopgate based?
Shopgate is headquartered in Austin, United States, in the North America region.
How does Shopgate make money?
Three revenue lines are on record. SaaS Subscription - Shopping Apps are the primary driver. The others are saaS Subscription - Omnichannel Suite and professional Services.
Who are Shopgate's main competitors?
Broad incumbents on record are Salesforce Commerce Cloud, Adobe Commerce (Magento) and Shopify. Direct peers are NewStore, Plobal Apps, Poq, MageMobile (Plumrocket) and Shopney. Emerging players are Apadmi and Tulip Interfaces.
Does Shopgate have an API?
Yes. Shopgate provides API interfaces for data transfer between customer systems and the Shopgate platform. The API documentation is available at docs.shopgate.com. Data can be provided manually via CSV file or via automated API interfaces. Manual CSV data provision offers limited functionality compared to API-based automated integrations. Developer documentation is at docs.shopgate.com.