Integrately
Integrately is a SaaS integration and automation platform offering 20 million+ pre-built, one-click workflows across 1,500+ business apps. It targets SMB and mid-market customers globally with a freemium, product-led model, competing against Zapier on ease of use and 3x-10x lower pricing.
- Company typePrivate
- Founded2020
- HeadquartersNasik, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Integrately does
Integrately operates a SaaS integration and automation platform that connects more than 1,500 business applications through a library of over 20 million pre-built automation workflows. The core technology centers on SmartConnect, which automatically configures app-to-app connections, and a Ready Automation Workflow Library that allows users to activate integrations with a single click rather than authoring workflows from scratch. Supporting capabilities include Data Modifier for in-workflow data transformation, API/Webhook integration, and a complimentary professional automation setup service that lowers onboarding friction for non-technical users. The product is positioned as a lower-cost, easier-to-use alternative to Zapier, emphasizing 3x-10x pricing advantages and zero learning curve.
The company runs a product-led growth motion targeting SMB and mid-market businesses globally, complemented by a self-serve web platform at app.integrately.com and a SaaS Partner Embed program for OEM/white-label distribution. Monetization follows a freemium structure: a free-forever tier with limited features, a 14-day premium trial, and paid subscription tiers with promotional first-month pricing at $5. Marketing channels span content and SEO (including Zapier-alternative comparison articles), a Facebook "Integraters" community, and heavy reliance on G2 review badges (Leader, Most Implementable, Easiest to do Business, Best Support) as bottom-of-funnel social proof. The website's footer indicates an affiliation with CompanyHub, though no formal parent-subsidiary relationship, funding history, leadership team, or revenue figures are publicly disclosed in the available source material.
Customer scale is anchored at 42,000+ users served across marquee enterprise logos (Indeed, Intuit, NVIDIA, Salesforce, Walmart, Accenture, Adobe, Atlassian, Cisco, Deloitte, HP, TTC) and a long tail of SMB/mid-market self-serve accounts. The company is GDPR compliant, operates globally without disclosed geographic restrictions, and has not disclosed any acquisitions, funding rounds, leadership changes, or restructuring events.
Integrately firmographics
Firmographics- Name
- Integrately
- Website
- https://integrately.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Integrately is a SaaS integration and automation platform offering 20 million+ pre-built, one-click workflows across 1,500+ business apps. It targets SMB and mid-market customers globally with a freemium, product-led model, competing against Zapier on ease of use and 3x-10x lower pricing.
- Ownership category
- akta.pro rank
Integrately industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS) / Workflow Automation Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- Workflow-Oriented Integration & Orchestration (HDAEAIAG), iPaaS & Workflow Automation (BPAMAOAB)
Keywords
Where Integrately is headquartered
LocationHeadquarters
- HQ city
- Nasik
- HQ country
- India
- HQ region
- Asia
Markets served
Integrately business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Premium subscription plans with first month promotional pricing at $5. Free tier available with basic features. Premium features include advanced automation capabilities and higher usage limits.
- Freemium Model: Free forever tier available with limited functionality. 14-day premium features trial available for new users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Free forever |
| Subscription | Monthly | Premium Plans - $5 for first month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Integrately product offering
Product offeringCore offering
Integrately is a SaaS integration platform (iPaaS) that lets users automate workflows between more than 1,500 business and productivity applications. Users select a pre-built automation from a library of over 20 million ready workflows and activate it in a single click without coding, with the SmartConnect engine automatically mapping the app connections. The platform is offered on a freemium model with paid monthly premium subscriptions and a partner embed/white-label program.
Product overview
Integrately is an integration platform offering over 1,500 app integrations and a library of 20+ million pre-built automation workflows. The core product portfolio includes the Ready Automation Workflow Library, SmartConnect technology for automatic app connections, and the Data Modifier tool for data transformation. The platform operates on a freemium model with a Free Plan and Premium Plans, complemented by a White-Label/Embed Solution for partners. Professional automation setup assistance is provided free of charge to help users get started.
Differentiator
Problem solved
Functional benefit
Products and services
- Ready Automation Workflow Library A cloud-hosted library of more than 20 million pre-built automation workflows covering 1,500+ SaaS applications, allowing users to select an automation and activate it in one click without writing code. Targeted at small and mid-market businesses that need to connect CRM, marketing, forms, eCommerce, productivity, and communication tools.
- White-Label / Embed Automation Solution Partner-facing embed tool and SaaS Partners program that allows SaaS companies, agencies, and resellers to offer Integrately's automation capabilities on their own websites or portals under their own brand.
- Free Custom Automation Setup Service A complementary service where Integrately's team builds custom automations for users at no extra cost. Users can discuss their automation needs with a live expert, lowering the barrier to adoption for non-technical SMB customers.
Quantifiable outcome
- 3x-10x cost savings compared to competitors
- +1 more outcomes
Companies that use Integrately
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Integrately technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration83 records
Feature3 records
Integrately partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 1500+ App Integration PartnerscoreExtensive ecosystem of 1500+ app integrations including major platforms like Salesforce, HubSpot, Mailchimp, Google Sheets, Slack, Shopify, and many more. Each integration has ready-made automation workflows available.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Integrately competitors and assessment
Company assessmentDirect peers
- Pabbly Connect: Cost-focused iPaaS targeting SMBs with affordable automation subscriptions and a similar 'Zapier alternative' positioning. Direct competitor on price and SMB audience.
- Workato: Enterprise iPaaS platform combining integration and workflow orchestration with strong security and governance. Represents the upmarket tier that Integrately could expand into over time.
- Tray.io: General-automation iPaaS targeting mid-market and enterprise with API-first integrations. Competes with Integrately in horizontal workflow automation use cases.
- IFTTT: Consumer/prosumer iPaaS for simple trigger-action automations across apps and devices. Overlaps with Integrately on ease-of-use and 1-click activation positioning.
- Zapier: Category-defining iPaaS connecting thousands of apps with trigger-action automations. Integrately explicitly positions against Zapier on cost (3x-10x cheaper) and ease-of-use, making it the closest direct competitor.
- Make (formerly Integromat): Visual iPaaS platform offering multi-step scenario-based automations across a broad app ecosystem. Competes with Integrately in the SMB/mid-market on flexibility and pricing, with comparable PLG motion.
Emerging players
- n8n: Open-source, source-available workflow automation platform with strong technical user base and growing commercial offering. Competes with Integrately particularly among developer-leaning SMB buyers.
Broad incumbents
- Microsoft Power Automate: iPaaS bundled within the Microsoft 365 / Dynamics ecosystem. Represents the bundling threat that could compress SMB demand for standalone iPaaS tools like Integrately.
- Boomi: Enterprise integration platform offering iPaaS plus API management and data integration. Represents a broader incumbent that competes for the same enterprise integration wallet.
- Workday / MuleSoft: Enterprise iPaaS and API management platform with deep Salesforce/Workday ecosystem ties. Represents the enterprise incumbent threat to Integrately's potential upmarket expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Integrately social profiles
Digital presenceIntegrately compliance and trust
Trust signalCompliance2 records
Integrately financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrately leadership team
Management profileNumber of profiles
Integrately funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrately M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrately
What does Integrately do?
Integrately is a SaaS integration platform (iPaaS) that lets users automate workflows between more than 1,500 business and productivity applications. Users select a pre-built automation from a library of over 20 million ready workflows and activate it in a single click without coding, with the SmartConnect engine automatically mapping the app connections. The platform is offered on a freemium model with paid monthly premium subscriptions and a partner embed/white-label program.
When was Integrately founded?
Integrately was founded in 2020. It employs 11 to 50 people.
Where is Integrately based?
Integrately is headquartered in Nasik, India, in the Asia region.
How does Integrately make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Model.
Who are Integrately's main competitors?
Direct peers on record are Pabbly Connect, Workato, Tray.io, IFTTT, Zapier and Make (formerly Integromat). n8n is listed as an emerging player. Broad incumbents are Microsoft Power Automate, Boomi and Workday / MuleSoft.
Does Integrately have an API?
Yes. Integrately offers API/Webhook integration capabilities, allowing users to connect with external systems via webhooks. The platform supports custom webhook triggers and responses for automation workflows.
What industry is Integrately in?
Integrately's product category is Integration Platform as a Service (iPaaS) / Workflow Automation Software. Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of HDAEAIAG, Workflow-Oriented Integration & Orchestration. Its NAICS code is 541512 and its SIC code is 7370.