What Home Telecom does

Home Telecom, founded in 1998 and headquartered in Horsham, United Kingdom, is a privately-held broadband and home-utility specialist operating under the Telecom Acquisitions group (a family-run conglomerate led by founder and CEO Nigel Barnett). The company sells fixed telephony, broadband, energy, council tax, water, mobile SIM, and Sky TV packages to UK residential customers, with a primary focus on tenants and frequent home-movers. Its core technology is a multi-network broadband aggregation platform combined with a national postcode availability checker covering 98–100% of the UK, pulling wholesale capacity from TalkTalk, Virgin Media O2, BT Wholesale, CityFibre, Openreach, Freedom Fibre, Fibre Heroes, KCOM, and MS3, and reselling energy via British Gas, E.ON, and Bunch. The platform layers a customer-facing mobile app ('My Home Telecom') for Wi-Fi diagnostics, device management, and video support, and an AI-assisted notification engine for contract-end, engineer, and outage communications.

Name

Home Telecom

Legal name

Home Telecom Ltd

Website

https://hometelecom.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Broadband and Home Utility Services

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)

Keywords

• Residential broadband services
• Tenant broadband packages
• Full fibre internet
• Home utility bundles
• Energy supply referrals

Headquarters

HQ city

Horsham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Broadband Subscription Services: Monthly subscription fees from broadband packages ranging from £30 to £45+ per month, powered by network partners including TalkTalk, Virgin, BT, and others
2. SupportPLUS Add-on: Optional monthly subscription at £3.50/month (or 88p/week) providing 24/7 technical support and coverage of engineering charges
3. Priority Installation: One-time £20 fee for priority booking of earliest available installation date
4. Smart Router: One-time £30 payment for Wi-Fi router with extended coverage capabilities
5. Energy Partner Referral: Commission-based revenue from referring customers to energy providers including British Gas and E.ON; service is free to customers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Home Telecom supplies fixed telephony, broadband, and entertainment packages primarily to the UK tenanted and home-mover market. The company aggregates broadband services from multiple major UK networks (TalkTalk, Virgin Media O2, BT Wholesale, CityFibre, Sky, Vodafone, Openreach, Freedom Fibre, and others) and bundles them with energy, council tax, water, SIM cards, and Sky TV services under a single brand with UK-based 24/7 support. Its offering is differentiated by tenancy-aligned flexible contracts (from 6 months), a national postcode availability checker, and ISO-certified quality and security standards.

Product overview

Home Telecom is a UK-based utility and broadband specialist offering a unified service platform that bundles multiple home services. The core product portfolio includes Home Broadband and Tenant Broadband packages (providing access to major UK networks including TalkTalk, Virgin Media, Vodafone, BT Wholesale, CityFibre, and others), Full Fibre Broadband (FTTP with speeds up to 1000Mbps), Home Energy (gas/electricity via British Gas, E.ON, and Bunch), Council Tax and Water setup, SIM Cards, and Sky TV. Additional services include SupportPLUS (24/7 premium support add-on), Priority Installation, Phone Line, and Smart Router. The company also operates Earth Broadband as a green-focused sub-brand. All services can be arranged through a single contact point, with the My Home Telecom Wi-Fi App providing customer self-service for diagnostics and support.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Broadband Internet connectivity packages for residential homeowners providing access to major UK broadband networks including ADSL, FTTC, and FTTP connections with flexible contract options and UK-based customer support.
• Tenant Broadband Specialized broadband packages for residential tenants with flexible contract terms starting from 6 months that match tenancy agreements, with the ability to transfer service when moving addresses and pause installation if a move falls through.
• Full Fibre Broadband Ultrafast FTTP broadband packages delivering speeds up to 1000Mbps directly to properties via fibre optic cables, eliminating copper line dependencies. Includes Ultrafast Full Fibre 80, Ultrafast Full Fibre 500, and Giga Fast Full Fibre 1000 packages.
• Home Energy Gas and electricity arrangement service through partnerships with energy providers including British Gas, E.ON, and Bunch, offering both fixed and variable rate tariffs with complimentary smart meters and free setup for customers.
• Council Tax and Water Free concierge service for setting up council tax and water services during property moves, provided with no setup fees and designed to be completed in under 5 minutes.
• SIM Cards Mobile SIM card packages powered by Vodafone's network with flexible bundle options, network transfer capabilities, and number retention, starting from £10.99 per month.
• Sky TV Sky television packages bundled with broadband, offering up to 350 hours of TV storage, voice control, side-by-side app navigation, and a free Netflix account.
• SupportPLUS Optional premium 24/7 technical support subscription add-on for £3.50 per month (88p per week), covering engineering charges and providing priority help with fault appointments on a minimum 12-month contract.
• Priority Installation Optional add-on service allowing customers to select the earliest available broadband installation date for a £20 one-time fee, providing faster service activation.
• Phone Line Optional landline service add-on allowing customers to add or retain existing phone numbers with a verification call required for number transfers.
• Smart Router

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• TalkTalkcoreTechnology or IntegrationNetwork provider partnership offering broadband packages with TalkTalk's national network coverage combined with Home Telecom's UK-based customer support
• Virgin Media O2coreTechnology or IntegrationPartnership providing Virgin Media broadband connections with Home Telecom's 24/7 customer care
• BT WholesalecoreTechnology or IntegrationAccess to BT's wholesale broadband network enabling national coverage
• CityFibrecoreTechnology or IntegrationFull fibre network provider for ultrafast broadband connections
• SkycoreTechnology or IntegrationPartnership for Sky TV packages including Sky Q with free Netflix account
• British GascoreTechnology or IntegrationEnergy provider partnership for gas and electricity setup with free smart meter installation
• E.ONcoreTechnology or IntegrationEnergy provider partnership for competitive gas and electricity tariffs
• OpenreachcoreTechnology or IntegrationNetwork infrastructure provider for copper and fibre broadband connections across the UK
• VouchcoreChannel Partner/ Reseller/ DistributorProperty management platform partnership serving as a trusted partner for tenant utility referrals
• GoodlordcoreChannel Partner/ Reseller/ DistributorLeading tenant platform for arranging broadband and utility services
• BeresfordsminorChannel Partner/ Reseller/ DistributorEstate agent partnership for customer referrals
• LomondminorChannel Partner/ Reseller/ DistributorProperty management company partnership for tenant utility services
• MuuvominorChannel Partner/ Reseller/ DistributorProperty services platform partnership for utility management
• Tenant ShopminorChannel Partner/ Reseller/ DistributorTenant utility services platform partnership

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TalkTalk: TalkTalk is one of the UK's largest altnet ISPs, providing direct-to-consumer broadband as well as being Home Telecom's largest core network partner. As a national ISP with significant D2C budget, TalkTalk represents both the wholesale dependency and the primary direct competitor for consumer broadband.
• Plusnet: Plusnet is a well-established UK consumer ISP owned by BT, serving residential broadband customers with a value/economical positioning. While larger and BT-owned, Plusnet competes for the same 'value-conscious consumer' segment Home Telecom targets.
• Sky Broadband: Sky is a major UK ISP and pay-TV provider, with broadband bundled into its TV services. Sky is both a partner (selling Sky TV packages through Home Telecom) and a direct competitor in consumer broadband across the UK.
• BT (Broadband): BT is the UK's largest broadband provider and operates Openreach, the dominant wholesale fibre/copper network. BT Wholesale supplies Home Telecom while BT Retail competes against it directly in residential broadband and bundles, making BT both the most important upstream supplier and one of the largest competitive threats.

Direct peers

• Pop Telecom: Pop Telecom is a UK altnet reseller offering broadband, mobile, and energy bundles to value-conscious consumers. Similar in scale and model to Home Telecom — multi-network broadband aggregation with energy referrals — and competes in the same cost-conscious consumer segment.
• Utility Warehouse (Telecom Plus): Utility Warehouse is the UK's largest multi-utility reseller, bundling broadband, energy, mobile, and insurance to consumers through a network of 'UW Partners'. It is the closest direct comparable to Home Telecom's bundled broadband + energy + mobile + water model, and both target mainstream UK consumers (not enterprise) via reseller/distributor models without owning infrastructure.
• Shell Energy Broadband: Shell Energy (formerly First Utility) sells broadband bundled with gas/electricity to UK consumers, an almost identical model to Home Telecom's broadband + energy bundle. Both companies wholesale broadband from major UK networks and earn energy commissions, competing for the same home-mover customer during the home setup moment.
• Direct Save Telecom: Direct Save Telecom is a smaller UK ISP/utility bundler offering broadband, energy, mobile SIMs and landline bundles to consumers. Direct comparable to Home Telecom in offering a one-stop-shop utility service without owning infrastructure.
• NOW Broadband: NOW Broadband (Sky-owned) offers contract-free broadband subscription services targeting streamers and value-conscious UK consumers. While bundled with NOW entertainment rather than utilities, the customer positioning (short contracts, low-cost consumer broadband without proprietary infrastructure) closely mirrors Home Telecom's tenant-friendly broadband approach.

Emerging players

• Octopus Energy: Octopus Energy is the UK's most disruptive energy supplier, known for technology-led service and aggressive bundling. It has signalled expansion into broadband and home services. As an emerging utility bundler with strong brand and service reputation, Octopus could become a direct Home Telecom competitor in the home-moving energy/broadband bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/home_telecom
• Facebookfacebook.com/hometelecomuk
• LinkedInuk.linkedin.com/company/home-telecom
• Instagraminstagram.com/hometelecomuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Telecom