What Tenant Shop does

Tenant Shop is a UK-based utility management and comparison platform serving the private rental market through two primary customer groups: tenants and letting agents. For tenants, the company provides free comparison and switching services across energy, broadband, TV, contents insurance, and removals. For letting agents, the company offers the SULU platform—an integrated SaaS solution that automates council and utility supplier notifications for tenant move-ins and move-outs, manages void period energy solutions, delivers real-time utility management dashboards, and incorporates built-in tenant referencing powered by Vorensys. The company operates across the UK with active presence in London, Birmingham, Manchester, Glasgow, Liverpool, Bristol, Sheffield, Leeds, and Edinburgh, and maintains a network of 600+ letting agent partners.

The core technology stack centres on the SULU cloud-based platform, which integrates property management workflows with utility administration. Notable technical components include real-time automated notification systems to local councils and utility providers, void period energy cost management, and a centralised agent dashboard. Tenant Shop has also deployed AI Accent Neutralisation Technology on agent microphones within its contact centres to enhance phone-based customer experience. The platform is supported by a phone-led sales motion with dedicated account managers for letting agents and expert comparison teams for tenants, complemented by self-serve online comparison tools for energy, broadband, and TV.

Tenant Shop operates a freemium business model earning revenue primarily through affiliate and referral commissions. Revenue streams include: (1) commissions from residential energy supplier switches across a panel including EDF, E.ON Next, British Gas, Octopus, Shell Energy, and others; (2) commissions from broadband/TV switches via Sky, Virgin, and BT; (3) insurance brokerage commissions from Payment Shield on policies underwritten by partner Cignpost (Defaqto 5-Star rated); (4) business energy and broadband commissions via partner Bionic; and (5) referral fees from removals partner AnyVan. The company is wholly owned within the Comparison Technologies Group of Companies, operating through two private limited companies registered in England and Wales: Tenant Shop Services Limited (07162966) and Comparison Technologies Service Hub Limited (06246549), with FCA authorisation as an Appointed Representative of Cignpost Advised Limited (FRN 304130).

Name

Tenant Shop

Legal name

Tenant Shop Services Limited

Website

https://tenantshop.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Tenant Shop is a UK-based utility management and comparison platform serving tenants and letting agents through the SULU SaaS platform, offering automated notifications, tenant referencing, and energy/broadband/TV switching, monetised via affiliate commissions from supplier partners.

Ownership category

akta.pro rank

Product category

Utility Comparison Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

akta.pro secondary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Utility comparison services
• Letting agent software
• Tenant utility management
• Energy switching platform
• Property management tools

Headquarters

HQ city

Grantham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Referral Commission from Utilities: Tenant Shop earns commission when tenants compare and switch to energy, broadband and TV services through its platform. Letting agents in the network also earn commission when their referred tenants sign up. This is the primary revenue driver for the agent channel.
2. Insurance Brokerage Commission: Tenant Shop acts as an insurance broker (not insurer) for Cignpost insurance products. Commission is received from Payment Shield (FRN 312708) per completed insurance deal. No fee is charged to customers for arranging insurance.
3. Business Utilities Commission: Revenue from business energy and broadband comparison services for letting agents, facilitated through partner Bionic for business energy. The company earns commission on business utility switches arranged for the letting agent network.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tenant Shop provides free utility comparison and switching services for tenants (energy, broadband, TV, insurance) alongside the SULU property technology platform for letting agents, which automates council and utility notifications, manages void period energy, and integrates tenant referencing. Revenue is generated through commissions from partner utility providers, insurance brokers, and business utilities when tenants and letting agents use the platform.

Product overview

Tenant Shop is a utility management and comparison platform comprising multiple integrated modules. The core offering includes the SULU platform for letting agents (providing automated council/utility notifications, tenant referencing via Vorensys, void period management, and real-time dashboard), paired with tenant-facing comparison services for energy and broadband/TV. The platform extends to insurance products (contents for tenants, buildings & contents for landlords) via partner Cignpost, removals via AnyVan, and business utilities via Bionic. All services are connected through a unified system with dedicated account management for agents and free service for tenants.

Differentiator

Problem solved

Functional benefit

Brands

• SULU: Industry-leading platform for letting agents that automates tenant utility notifications, council notifications, and provides real-time utility management. Includes tenant referencing functionality.

Products and services

• SULU Platform Cloud-based SaaS platform for letting agents that automates tenant move-in/move-out notifications to councils and utility suppliers, manages void period energy costs, provides real-time utility status dashboards, and integrates tenant referencing. Free for letting agents with dedicated account management.
• Tenant Energy Comparison Online comparison and switching service for residential energy, featuring a wide panel of UK energy suppliers (EDF, E.ON Next, British Gas, Octopus, Shell Energy, Scottish Power, Engie, Utilita, Good Energy), green energy options, fixed and variable tariffs, and expert phone-based assistance. Free for tenants.
• Broadband & TV Comparison Comparison service for broadband and TV packages, offering tailored packages based on postcode and household usage, with broadband, TV, and broadband+TV bundle options. Free for tenants.
• Tenant Referencing Tenant referencing system for letting agents to manage rental applications, verify tenant criteria, and approve tenancies. Powered by Vorensys and fully integrated within the SULU platform at no additional cost.
• Removals Service Removals booking service via trusted partner AnyVan, offering competitive quotes and reliable service for tenants moving homes.
• Tenant Contents Insurance Defaqto 5-Star rated contents insurance for tenants, protecting personal belongings against theft, fire, or accidental damage with flexible options designed for the rental market. Arranged through partner Cignpost at no fee to the customer.
• Buildings & Contents Insurance (Landlord) Defaqto 5-Star rated insurance for landlords covering buildings, contents, and the property itself, plus tenant liability coverage. Arranged through partner Cignpost at no fee to the customer.
• Business Utilities Comparison Specialized comparison service for business energy and broadband, exclusively for letting agents. Energy comparison is phone-only via partner Bionic; broadband comparison is available online. Helps agents save on business overheads.

Quantifiable outcome

• £89 average annual dual fuel saving for tenants
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Cignpost Advised LimitedcoreStrategic or Co-development PartnerCignpost is the principal insurance firm providing buildings, contents, and tenant liability insurance products offered through Tenant Shop. Tenant Shop acts as an insurance broker, not insurer. The insurance products are Defaqto 5-Star rated and offered to both tenants and landlords. Tenant Shop's FCA authorisation (FRN 667180) as an Appointed Representative of Cignpost enables it to undertake insurance broking.
• Payment ShieldsupportingGTM or Marketing PartnerPayment Shield pays Tenant Shop a commission per completed insurance deal. It is the entity through which insurance policy payments are managed. Tenant Shop receives commission from Payment Shield (FRN 312708) per completed deal, at no extra cost to the policyholder.
• AnyVansupportingStrategic or Co-development PartnerAnyVan is the trusted removals partner recommended by Tenant Shop. Tenants are referred to AnyVan for competitive, reliable removal services. The partnership offers quotes directly through Tenant Shop's website and is presented as a seamless add-on service for tenants moving home.
• BionicsupportingChannel Partner/ Reseller/ DistributorBionic is Tenant Shop's exclusive business energy partner for the letting agent network. Business energy comparison is handled exclusively over the phone through Bionic's tariff expert team, accessible via Tenant Shop's platform. Bionic has access to a wide range of competitive business energy tariffs.
• VorensyssupportingTechnology or IntegrationVorensys powers Tenant Shop's built-in tenant referencing system, which is fully integrated within the SULU platform. Letting agents can manage applications and approve tenancies seamlessly without a separate referencing provider.
• Comparison Technologies GroupcoreStrategic or Co-development PartnerTenant Shop Services Limited and Comparison Technologies Service Hub Limited are part of the Comparison Technologies Group of Companies. The group provides IT, system administration, accounting, compliance, marketing, and leadership reporting across its portfolio brands.
• Energy Suppliers (Multiple)supportingChannel Partner/ Reseller/ DistributorTenant Shop works with a panel of UK energy suppliers including EDF, E.ON Next, British Gas, Octopus Energy, Shell Energy, Scottish Power, Engie, Utilita, and Good Energy for residential energy switching. Commission is earned when tenants switch to these providers.
• Media/TV Providers (Sky, Virgin, BT)supportingChannel Partner/ Reseller/ DistributorTenant Shop has established relationships with TV providers Sky, Virgin, and BT, giving access to competitive TV deals for tenants. The company states it has 'good relationships with TV providers in the UK' enabling eye-catching deals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Arthur Online: UK property management SaaS for letting agents and landlords. Comparable as a workflow platform competing for agent software spend, with potential to layer utility/insurance services that overlap Tenant Shop's agent value proposition.
• Howsy: UK proptech offering fully managed letting services to landlords. Comparable as a tech-forward UK rental platform that competes for landlord wallet share and could expand into the same utility/insurance referral economics.
• OpenRent: Online letting agent platform targeting landlords with self-service tools. Comparable as a digital-first UK rental platform; represents a potential disintermediation risk if it expands into tenant utility/insurance referral services.
• Zero Deposit: UK deposit-replacement service integrated into letting agent workflows. Comparable in that it partners with the same agent channel and embeds tenant-facing services at the point of tenancy setup, competing for agent wallet share.

Direct peers

• HomeLet: Long-established UK provider of tenant referencing, rent guarantee, and landlord insurance closely aligned with letting agents. Directly comparable because it serves the same agent channel with reference and insurance products that overlap Tenant Shop's Cignpost partnership.
• Goodlord: UK lettings platform offering referencing, contract signing, and tenant-facing services to letting agents. Most direct competitor to Tenant Shop's SULU-style workflow layer, with overlapping agent customer base and tenant utility/insurance adjacencies.
• PayProp: Cloud-based rental payments and property management platform serving letting agents in the UK. Directly comparable as agent-facing SaaS that increasingly bundles tenant and landlord services, competing for the same workflow share as SULU.
• Let Alliance: UK provider of tenant referencing, rent guarantee, and landlord insurance, built around the letting agent channel. Comparable to Tenant Shop in target customer (letting agents), service bundle (referencing + insurance), and revenue model (commission/fees per transaction).

Broad incumbents

• Compare the Market: Large UK price comparison platform covering energy, broadband, and insurance. Comparable as a broad incumbent that competes for the same end-tenant switching demand through significant advertising spend and established brand.
• Uswitch: Major UK utility and broadband comparison site. Comparable as the dominant direct competitor on the consumer-facing energy/broadband comparison layer, with significantly larger brand and marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Tenant_Shop
• Facebookfacebook.com/tenant.shop
• LinkedInlinkedin.com/company/tenant-shop-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenant Shop