Mach
Mach is a Tier 1 supplier of full-stack off-road autonomy hardware, software, and AI to OEMs in agriculture, construction, mining, defense, maritime, landcare, and logistics, with 25+ OEM partners and 500,000+ driverless miles logged.
- Company typePrivate
- Founded2023
- HeadquartersEly, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mach does
Mach is a Tier 1 supplier of full-stack off-road autonomy to OEMs operating across agriculture, construction, mining, defense, maritime, landcare, and logistics. Founded in 2022 through the merger of LSA Autonomy (defense/government autonomy since 2010) and Redshield Electronics (machine vision/ML consulting), the company is headquartered in Ely, Iowa (with a legal address in Finksburg, Maryland) and operates with 11-50 employees. Mach sells a modular six-product stack — Mach Command (central navigation and path planning processor), Mach Perception (rugged edge AI stereo vision on NVIDIA Jetson Orin Nano), Mach RadX (patent-pending phased array radar for perception through dust and vegetation), Mach Nexus (mesh radio communications with LTE telematics), Mach Pilot (handheld remote control), and Mach Ops (cloud fleet management with John Deere Ops Center integration) — that integrates directly into OEM equipment at the factory level.
The platform has logged 500,000 driverless miles and 250,000 hours of autonomous operation across 30+ vehicle platforms in 10+ countries, with flagship deployments including 250+ autonomous GUSS orchard sprayers (now owned by John Deere) and integrations with Amazone, Alamo Group, Dok-Ing, Frost, and Highline. Mach monetizes through hardware sales, software licensing, recurring Mach Ops subscriptions, and engineering services, with quote-based enterprise pricing, net-30 terms, and 20% deposits on orders above $100,000.
The business is venture-backed (a $7 million seed round led by The Venture Collective closed in December 2025 alongside a $1 million Iowa Economic Development Authority loan from May 2025) and led by CEO Colin Hurd, the founder of Smart Ag who exited to Raven Industries (later acquired by CNH Industrial), and CTO Rhett Schildroth, a John Deere auto-guidance and Greenstar Displays veteran.
Mach firmographics
Firmographics- Name
- Mach
- Legal name
- Mach, Inc.
- Website
- https://mach.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mach is a Tier 1 supplier of full-stack off-road autonomy hardware, software, and AI to OEMs in agriculture, construction, mining, defense, maritime, landcare, and logistics, with 25+ OEM partners and 500,000+ driverless miles logged.
- Ownership category
- akta.pro rank
Mach industry classification
Industry- Product category
- Off-Road Autonomy Systems
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Industrial Machinery Manufacturing (3332)
- SIC
- Special Industry Machinery, Nec (3559), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Autonomy Software, AI & Mission Management (UAS/UXV) (IMABAIAH)
- akta.pro secondary industries
- Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms (IMABAIAD), Marine & Underwater Robotics (USVs/UUVs) (HDAAAIAH), Agricultural UAV/UGV Autonomy Platforms (Navigation, mission planning, fleet autonomy) (AFAAAGAF), Construction & Mining Robotics (HDAAAIAE), OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)
Keywords
Where Mach is headquartered
LocationHeadquarters
- HQ city
- Ely
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mach business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of ruggedized autonomy hardware including Mach Command, Perception, RadX, Nexus, and Pilot products. Hardware is sold to OEMs for factory integration into their equipment. Pricing follows per-unit model based on product specifications and quantity.
- Software Licensing: Software licenses provided with hardware products, subject to Software User License terms. Software includes autonomy software, firmware, OTA updates, and cloud-based subscriptions. License is non-transferable, non-sublicensable, and tied to the Product.
- Subscription Services: Mach Ops cloud platform includes subscription services for connected equipment capabilities (RTK, row-following, telematics, etc.) with credit card payment via third-party payment gateway. Annual subscription model for software maintenance and support.
- Professional Services: Engineering time, design work, support, repairs, maintenance, and feature development services provided by Mach, billed separately or included with products and software.
- Fleet Management Services: Ongoing fleet management, remote monitoring, and operational support services through Mach Ops platform, enabled through subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Full-stack autonomy platform pricing varies by OEM integration scope and volume |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mach product offering
Product offeringCore offering
Mach is a Tier 1 supplier of a full-stack off-road autonomy platform for OEMs, integrating ruggedized hardware (sensors, edge computing, mesh connectivity modules) with software (perception, navigation, radar, fleet management) directly into OEM equipment at the factory level. The platform enables autonomous operation across agriculture, construction, defense, mining, landcare, maritime, and logistics sectors, with 500,000+ driverless miles and 250,000+ hours of field-validated autonomous uptime across 30+ vehicle platforms in 10+ countries.
Product overview
Mach provides a modular full-stack off-road autonomy platform consisting of six integrated products: Mach Command (navigation and path planning central processor), Mach Perception (stereo vision and AI-based obstacle detection), Mach RadX (phased array radar for dust/vegetation penetration), Mach Nexus (mesh connectivity and telematics gateway), Mach Pilot (remote control handheld interface), and Mach Ops (cloud-based fleet management with Mission Control app). These products work together as a unified technology stack enabling OEMs to deploy autonomous off-road vehicles across agriculture, construction, mining, defense, landcare, maritime, and logistics sectors. The platform has logged 500,000 driverless miles and 250,000 hours of field operation across 30+ vehicle platforms in 10+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Mach Command
Quantifiable outcome
- 500,000 driverless miles and 250,000 hours of autonomous field operation validating commercial proof
- +5 more outcomes
Companies that use Mach
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles6 records
Mach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature6 records
Mach partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- AmazoneflagshipGerman agricultural and landcare equipment manufacturer (Amazonen-Werke) integrating Mach's full-stack autonomy platform into their professional landscaping and turf management equipment. Represents Mach's expansion into the European agriculture market. Quote from Axel Graner, Product-/Export Manager, emphasizes automation as the clear solution to labor shortages.
- Dok-IngflagshipCroatian defense robotics firm integrating Mach's autonomy platform to expand into defense robotics. Validates Mach's reach into the European defense market and builds on its existing US military autonomy experience.
- Alamo GroupflagshipU.S. industrial equipment giant integrating Mach's autonomy platform into their landcare and vegetation management equipment. Alamo Group is a major US industrial equipment manufacturer with broad distribution.
- FrostcoreFrost partnered with Mach to deliver precise, repeatable spray applications across golf course greens. The ASTRO product is powered by Mach's perception and autonomy stack, delivering optimized coverage, repeatable applications, and reliable performance for turf management.
- HighlinecoreHighline partnered with Mach to solve livestock feeding challenges through combining camera-guided bunk tracking, automated steering, and load-cell precision. System reduces operator dependency while improving feed consistency, labor efficiency, and animal outcomes across every bunk line.
- GUSS AutomationflagshipGUSS Automation (now owned by John Deere) partnered with Mach to build the first commercial autonomous sprayers for orchards and vineyards. The partnership began in 2016, with first commercial units delivered to customers in 2019. GUSS uses Mach's full hardware and software stack, with 250+ vehicles deployed covering 2 million acres. Now owned by John Deere, validating the commercial potential recognized by major OEMs.
- US ArmyflagshipHistorical partnership from LSA Autonomy era. Mach (through predecessor company LSA Autonomy) worked on autonomous vehicle programs for the US Army, including the MDARS (Mobile Detection Assessment and Response System) and other defense applications.
- US Air ForceflagshipHistorical partnership from LSA Autonomy era. Worked on autonomous systems and programs for US Air Force installations, applying defense-grade autonomy technology to security and operational applications.
- NOAAcoreMach (through predecessor LSA Autonomy) has supported autonomous vessel programs for NOAA, providing autonomous navigation and perception systems for marine survey and data collection operations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Mach competitors and assessment
Company assessmentBroad incumbents
- John Deere: Largest agricultural equipment OEM with internal autonomy programs (AutoTrac, See & Spray, JD Ops Center). Now owns GUSS Automation, Mach's flagship commercial partner, making it both Mach's biggest customer reference and most direct competitive threat.
- Caterpillar: Construction and mining OEM with Cat MineStar autonomy suite for autonomous haul trucks and drilling. Operates as an incumbent competing for the same OEM-supplied autonomy business Mach targets in mining and construction.
- Komatsu: Construction and mining OEM with mature Smart Construction and FrontRunner autonomous haulage system. Comparable to Mach in offering factory-integrated autonomy for heavy equipment OEMs and mining customers.
Direct peers
- CNH Industrial / Raven Industries: Major ag and construction OEM that acquired Raven Industries (which had previously acquired CEO Colin Hurd's Smart Ag). CNH now develops in-house autonomy (OMNiPOWER, Raven Cart Automation), competing head-to-head with Mach's full-stack platform.
- Trimble: Provider of GNSS positioning, guidance, and autonomy technology for agriculture, construction, and mining — overlapping directly with Mach's positioning, navigation, and fleet management stack as a competing Tier 1 supplier.
- Bluewhite: Retrofit autonomy platform for tractors and off-road vehicles across orchards, vineyards, and specialty crops. Most direct competitor to Mach in the autonomous off-road agriculture Tier 1 supplier space.
- Monarch Tractor: Developer of an electric, autonomous tractor platform with full-stack hardware and software. Competes with Mach by selling autonomous capability directly into agriculture, often bypassing traditional OEM integration.
- Sabanto: Autonomous tractor company offering retrofits and full-stack autonomy for row-crop agriculture. Targets a similar OEM and grower customer base as Mach with comparable autonomy-as-a-service positioning.
- Sea Machines Robotics: Provider of autonomous control and perception systems for commercial marine vessels — directly comparable to Mach's maritime segment (Mach Operations for autonomous surface vessels, hydrographic survey, port ops).
Emerging players
- Aigen: Solar-powered agricultural robotics company building autonomous field robots for row-crop farming. Emerging competitor in the broader autonomous agriculture category that Mach addresses with its full-stack platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Mach social profiles
Digital presenceMach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mach leadership team
Management profileNumber of profiles
Profiles5 records
Mach funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mach M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mach
What does Mach do?
Mach is a Tier 1 supplier of a full-stack off-road autonomy platform for OEMs, integrating ruggedized hardware (sensors, edge computing, mesh connectivity modules) with software (perception, navigation, radar, fleet management) directly into OEM equipment at the factory level. The platform enables autonomous operation across agriculture, construction, defense, mining, landcare, maritime, and logistics sectors, with 500,000+ driverless miles and 250,000+ hours of field-validated autonomous uptime across 30+ vehicle platforms in 10+ countries.
Is Mach a public or private company?
Mach is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mach founded?
Mach was founded in 2023. It employs 11 to 50 people.
Where is Mach based?
Mach is headquartered in Ely, United States, in the North America region.
How does Mach make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing, subscription Services, professional Services and fleet Management Services.
Who are Mach's main competitors?
Broad incumbents on record are John Deere, Caterpillar and Komatsu. Direct peers are CNH Industrial / Raven Industries, Trimble, Bluewhite, Monarch Tractor, Sabanto and Sea Machines Robotics. Aigen is listed as an emerging player.
Does Mach have an API?
Yes. Mach Ops includes API access to CRM and ERP systems, as well as API to 3rd party cloud backend servers. John Deere Ops Center integration is available. The software provides OEM enterprise software integration and OEM specific cloud services integration capabilities.
What industry is Mach in?
Mach's product category is Off-Road Autonomy Systems. Its primary akta.pro industry code is IMABAIAH, Autonomy Software, AI & Mission Management (UAS/UXV), with a secondary code of IMABAIAD, Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms. Its NAICS code is 3331 and its SIC code is 3559.