Anytime Fitness

What Anytime Fitness does

Anytime Fitness India operates as the Indian franchise arm of Anytime Fitness, the world's largest gym chain with a global network of 5,800+ locations spanning more than 50 countries. The brand was founded in the United States in 2002 and entered India in 2013 through a franchise model that has since scaled to 180+ clubs across Tier 1 and Tier 2 cities. The core offering is a premium, 24/7-access gym facility with state-of-the-art cardio and strength equipment, functional training zones, and certified personal trainers, supplemented by a mobile app (available on iOS and Android) for member access and gym finder functionality, a Coach Care Connect content resource, and reciprocal access to the global 5,800+ gym network for any single membership.

The business model is asset-light at the franchisor level: Anytime Fitness India earns through franchise fees and brand royalties while individual gyms are owned and operated by independent entrepreneurs — ranging from first-time operators (e.g., Sushila Devi, Sumit Dahiya, and Mahipal Dahiya at the Sonipat club) to multi-unit franchisees (e.g., Sunil and Kavita Sharma with six clubs in Dehradun). Revenue at the consolidated India level is estimated at approximately Rs 350 crore for FY25 with a 30% profit margin, driven by recurring individual membership subscriptions (one disclosed data point: Rs 18,000 per year in Chandigarh) and a corporate membership program targeting employer-sponsored wellness benefits. The company emphasizes a Dmart-like regional consolidation strategy, prioritizing density in specific geographies before expanding, which underpins its profitability relative to comparable Indian peer Cult.fit, which has reported losses in the range of Rs 481 crore.

The India entity is led by Managing Director Vikas Jain and is part of Purpose Brands, a US-based conglomerate that also owns Orangetheory Fitness, The Bar Method, and Waxing the City. In February 2026, Anytime Fitness India entered a pan-India partnership with Tata 1mg to integrate preventive healthcare diagnostics (metabolic, cardiac, kidney, and blood marker testing) into its member offering, marking a strategic extension of the value proposition from physical training toward holistic health monitoring. The company has stated a public goal of reaching 500 clubs in India within five years.

Name

Anytime Fitness

Legal name

Anytime Fitness

Website

https://anytimefitness.co.in

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Anytime Fitness India is a franchise-operated premium gym chain with 180+ clubs nationwide, offering 24/7 facility access, certified trainers, and reciprocal access to a global network of 5,800+ gyms for individual and corporate members.

Ownership category

akta.pro rank

Product category

Fitness Centers & Health Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• 24/7 fitness centers
• Gym memberships
• Fitness franchise
• Personal training
• Corporate wellness

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees from individual gym memberships. Members pay for access to their local franchise gym plus the ability to use any of the 5,800+ gyms in the global network. Membership options include individual and corporate plans.
2. Corporate Memberships: B2B membership programs offering employee fitness benefits to corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Anytime Fitness operates one of the world's largest 24/7 co-ed fitness center franchises, offering members round-the-clock access to fitness equipment, group exercise classes, and personal training across thousands of independently owned and operated clubs worldwide. Members receive a single key-card access to any club in the global network, supported by mobile app-based workout tracking, virtual training content, and corporate wellness programs.

Product overview

Anytime Fitness operates as a premium gym chain offering 24/7 fitness access through a franchise model. The core product is the physical gym/club with state-of-the-art equipment, certified trainers, and functional training zones. The portfolio includes the Anytime Fitness App for mobile engagement, Coach Care Connect blog for fitness guidance, and Corporate Membership programs for B2B clients. The company also partners with Tata 1mg for integrated healthcare diagnostics. With 180+ clubs in India and access to 5,800+ gyms globally, the ecosystem combines physical gym facilities with digital tools and health services.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Gym Membership Recurring monthly membership granting individual members unlimited 24/7 access to their home club and standard amenities (strength and cardio equipment, locker rooms). Available to adults who want self-directed fitness training.
• Multi-Club Access Membership Premium membership tier that lets a single member access any Anytime Fitness location worldwide with their key card, plus their home club. Targeted at frequent travelers and users who want club-anywhere convenience.
• Personal Training One-on-one coaching services delivered by certified personal trainers at member clubs. Sold as paid session packages or monthly programs for members seeking guided, individualized workout plans.
• Group Fitness Classes Scheduled, instructor-led group exercise classes (e.g., strength, HIIT, conditioning) hosted at member clubs, included with most membership tiers or available as add-ons.
• Anytime Fitness App Official mobile app for Anytime Fitness members and prospects, offering workout tracking, AF Smart Coach / virtual coaching content, class scheduling, club locator, and membership management.
• Corporate Wellness Program Corporate membership product sold to employer clients, providing employees with discounted access to Anytime Fitness clubs, often through partnerships with HR / benefits platforms and aggregators. Aimed at HR/People teams running employee wellness initiatives.
• Franchise Opportunity Licensing of the Anytime Fitness brand, operating system, and training to qualified franchisees in exchange for upfront franchise fees and ongoing royalties. Sold to entrepreneurs and investors seeking to operate a 24/7 fitness club under the brand.

Quantifiable outcome

• 30% profit margin achieved on Rs 350 crore revenue in FY25
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Tata 1mgcoreStrategic or Co-development Partner · 3 February 2026Pan-India partnership integrating preventive healthcare diagnostics into the Anytime Fitness fitness ecosystem. Anytime Fitness members gain access to diagnostic testing services including metabolic, cardiac, kidney, and blood marker tracking through exclusive health packages. The partnership combines Anytime Fitness' 24/7 gym network with Tata 1mg's diagnostics and pharmacy services, targeting members seeking to monitor internal health outcomes alongside physical transformations.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Cult.fit: India-headquartered premium fitness chain offering gyms, group classes, and at-home workouts. Most direct Indian peer; the source data explicitly benchmarks Anytime Fitness's profitability against Cult.fit's reported losses.
• Gold's Gym: Global premium gym franchise with a major India presence; competes for the same urban premium-membership segment as Anytime Fitness and operates via a similar franchise model.
• Talwalkars: One of India's largest legacy gym chains with a national multi-city footprint; directly competes with Anytime Fitness on membership-based fitness center services across metros and Tier 2 cities.
• Fitness First: International premium gym chain operating in India; comparable premium positioning, membership model, and trainer-led service offering to Anytime Fitness's India portfolio.
• Snap Fitness: Global 24/7 compact gym franchise with a business model (24/7 access, smaller footprint, franchise distribution) almost identical to Anytime Fitness; key global direct competitor.
• Power World Gyms: International premium gym franchise active in India; competes head-to-head for premium memberships in similar Indian metros with comparable equipment and trainer offerings.

Broad incumbents

• Planet Fitness: World's largest gym chain by units, focused on the low-cost segment rather than premium. Significant overlap with Anytime Fitness's global franchise DNA, but a different price-point and customer profile.
• Orangetheory Fitness: Sibling brand under Purpose Brands with global group-training studios. Operates under the same parent and shared services, so highly relevant for benchmarking portfolio strategy, even though not a direct gym-membership competitor.

Emerging players

• F45 Training: Global functional-training studio franchise. Overlaps with Anytime Fitness on franchise expansion and group training, but differentiates via short-format HIIT group workouts rather than full gym access.

Regional players

• Jetts Fitness: Asia-Pacific 24/7 gym franchise headquartered in Australia, with strong APAC presence. Closest direct competitor to Anytime Fitness's 24/7 model in geographies outside India, providing a useful benchmark for unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ATFitnessIN
• YouTubeyoutube.com/@AnytimeFitnessIndiaATFITNESSIN
• Facebookfacebook.com/ATFitnessIN
• LinkedInlinkedin.com/company/anytime-fitness-india
• Instagraminstagram.com/anytimefitnesssin
• Pinterestin.pinterest.com/ATFitnessIN

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anytime Fitness