Catit

What Catit does

Catit is a global cat care brand owned and operated by Rolf C. Hagen Inc., a diversified pet products conglomerate headquartered in Baie-D'Urfé, Quebec, Canada. The company specializes exclusively in feline products spanning two main categories: Cat Nutrition (wet food under Catit Cuisine and Catit Recipes, dry food including freeze-dried enriched varieties, and a broad treats portfolio) and Cat Care (smart devices, fountains, feeders, litter, toys, furniture, grooming, and carriers). Founded in 1999, Catit serves cat-owning consumers across North America, Europe, and Asia-Pacific through a hybrid distribution model combining direct e-commerce at catit.us with regional pet retail and distributor networks.

The company's technological center of gravity is the PIXI Smart Design Series, an ecosystem of Wi-Fi-enabled, app-controlled devices that includes smart feeders (including a vision-enabled model with integrated camera), UV-C stainless steel drinking fountains, programmable fountains, a smart mouse-shaped pet monitoring camera with treat dispensing, a smart vacuum food container, and a smart litter box. The brand is structured across sub-brands including PIXI (smart hardware), Senses (interactive toys and activity circuits), Vesper (cat furniture and trees), Cuisine and Recipes (nutrition lines), and Go Natural (sustainable pea-husk litter).

Catit's business model is consumer goods-driven, generating revenue primarily through one-time product sales of consumables and hardware across food, treats, litter, accessories, and smart devices. The company invests in community engagement via the My Cat Exclusive monthly digital magazine, the Kings & Queens cat gallery, and region-specific social media accounts, which serve as brand-loyalty and top-of-funnel marketing channels. Pricing is not publicly disclosed; products are sold via retail and direct channels in 9 languages. The company maintains no public listing, has no disclosed funding rounds, and reports no individual revenue figures as a brand within its parent conglomerate.

Name

Catit

Legal name

Rolf C. Hagen Inc.

Website

https://catit.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Catit is a global cat care brand under Rolf C. Hagen Inc., offering feline nutrition, smart pet devices, litter, toys, furniture, and grooming products. It serves cat owners across North America, Europe, and Asia-Pacific via retail, distributor, and direct e-commerce channels, with a connected PIXI smart device ecosystem as its technology differentiator.

Ownership category

akta.pro rank

Product category

Cat Care Products

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

Keywords

• Cat food products
• Cat toys and accessories
• Pet smart devices
• Cat litter solutions
• Cat grooming tools

Headquarters

HQ city

Baie-d'urfe

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Cat Food and Nutrition: Wet and dry cat food products under Catit Cuisine, Catit Recipes, and Catit Signature brands, including specialized formulas for kittens, adults, indoor cats, weight control, and senior cats
2. Cat Treats and Snacks: Treat products including Creamy, Creamy Bitz, Creamy Superfoods, Creamy Cups, Nibbly, Nuna, and Freeze-Dried treats
3. Smart Pet Devices: PIXI smart product line including fountains, feeders, cameras, and vacuum food containers with app connectivity
4. Cat Care Products: Grooming tools, litter boxes, litter, toys, furniture, and scratchers
5. Community Magazine: Free My Cat Exclusive digital magazine with newsletter subscription for customer engagement

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Catit manufactures and sells a broad range of cat-focused products including food, treats, smart devices under the PIXI line, toys, furniture, litter boxes, grooming tools, and general cat care accessories. The brand operates under parent company Rolf C. Hagen Inc. and sells through its own website (catit.us) and retail/distributor channels worldwide.

Product overview

Catit is a comprehensive pet care brand specializing in cat products, organized into two main categories: Cat Nutrition (wet food, dry food, and treats) and Cat Care (smart devices, toys, furniture, grooming, litter, and carriers). The product portfolio includes multiple sub-brands: the PIXI Smart Design Series (app-connected smart feeders, fountains, cameras, and litter boxes), the PIXI Design Series (non-smart care products), the Senses Series (interactive toys and activity sets), and the Vesper line (cat furniture and trees). Cat Nutrition products span Catit Cuisine (premium wet food), Catit Recipes (freeze-dried enriched and entrée wet food), Catit Divine Shreds, and various treat lines including Creamy, Nibbly, and Nuna. The company also publishes the My Cat Exclusive community magazine as a customer engagement platform. Smart products like the PIXI Smart 6-Meal Feeder, PIXI Vision Smart Feeder, PIXI Smart Fountain, and PIXI Smart Mouse Camera offer app-based monitoring and programmable features for pet care automation.

Differentiator

Problem solved

Functional benefit

Brands

• Catit PIXI: Smart pet care devices including fountains, feeders, cameras, and food containers with smart technology features
• Catit Senses
• Catit Vesper
• Catit Cuisine
• Catit Recipes
• Catit Go Natural
• My Cat Exclusive

Products and services

• PIXI Smart Devices
• Cat Food
• Cat Treats
• Cat Toys
• Cat Furniture
• Litter Boxes
• Grooming Tools
• Cat Accessories

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• World's Best Cat Litter: World's Best Cat Litter offers natural, sustainable clumping cat litter, directly competing with Catit's Go Natural pea-husk-based litter line on eco-credentials and clumping performance.
• Tiki Cat: Tiki Cat is a premium wet cat food brand focused on high-protein, human-grade recipes, competing with Catit's Cuisine and Recipes Entrée wet food lines in the premium feline nutrition segment.
• Petlibro: Petlibro makes smart pet feeders, drinking fountains, and connected devices for cats and dogs, directly competing with Catit's PIXI ecosystem on app-enabled feeding and hydration.
• Sure Petcare (Animo): Sure Petcare specializes in microchip-connected cat flaps and smart feeders; their connected-cat focus mirrors Catit's PIXI ecosystem strategy for feline pet parents.
• PetSafe (Radio Systems Corporation): PetSafe offers smart feeders, fountains, litter boxes, and pet doors — overlapping heavily with Catit's connected and traditional cat-care hardware portfolio.
• Whisker (Litter-Robot): Whisker's Litter-Robot and connected pet products compete directly with Catit's PIXI Smart Litter Box and Smartsift in the smart litter-management category.
• Petkit: Petkit produces smart pet feeders, water fountains, litter boxes, and health-monitoring devices, competing head-to-head with the PIXI smart ecosystem on global Amazon channels.
• Tuft + Paw: Tuft + Paw designs premium, design-forward cat furniture and litter boxes, competing with Catit's Vesper cat trees and furniture line in the modern/furniture-grade cat segment.

Emerging players

• Tomofun (Furbo): Furbo's pet-monitoring camera with treat dispensing competes with Catit's PIXI Smart Mouse Camera in the connected pet camera category.

Broad incumbents

• Nestlé Purina PetCare: Purina (Fancy Feast, Friskies, Pro Plan) is the dominant mass-market and premium cat food incumbent, setting category pricing and shelf standards against which mid-tier brands like Catit must compete.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/catit
• YouTubeyoutube.com/channel/UCNIjJNR9BlRoMTNdOo8FR2g
• Facebookfacebook.com/catitdesign
• Instagraminstagram.com/catitofficial
• Pinterestpinterest.com/catitofficial
• TikToktiktok.com/@catitofficial
• LinkedInlinkedin.com/company/catitdesignproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catit