Smart Gardener
Smart Gardener is a subscription-based online vegetable garden planning platform that serves home gardeners with personalized growing profiles, automated task tracking, harvest analytics, and integrated organic seed marketplace partnerships via a web app and native iOS/Android applications.
- Company typePrivate
- Founded2010
- HeadquartersHealdsburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Smart Gardener does
Smart Gardener is a subscription-based online vegetable garden planning platform operated by Green Living Solutions, Inc., a privately held Delaware corporation headquartered in Newark, DE with reported roots in Healdsburg, CA. Founded in 2010, the company serves time-constrained home gardeners who want to plan, grow, and harvest their own food without prior horticultural expertise. The platform combines a curated database of over 4,000 vegetable and edible plant varieties with user-specific variables (climate history, location, household size, food preferences) to generate personalized garden plans, automated to-do lists, harvest calculations, crop rotation guidance, and a digital garden journal.
The underlying technology is a web application with native iOS and Android companion apps. Core functional modules include a drag-and-drop Garden Plan, an automated To-Do scheduler with weekly email reminders, a dynamic Journal that auto-logs activities and aggregates community notes for the same plant varieties, a Harvest Calculator that quantifies yield and dollar savings, Smart Squares (square-foot-gardening planner), Vertical Gardening, a Metric/Imperial toggle, and Public Gardens for sharing garden templates. A single founder-CPO leads the company with reported headcount of 1-10 employees; no further management team is disclosed.
Revenue is primarily generated through two subscription tiers — $15 for 90-day unlimited access and $40 for 360-day (annual) access — augmented by a marketplace/affiliate model in which partner seed companies (Baker Creek, GrowOrganic.com, Renee's Garden, Southern Exposure, Safer Brand, Green Generations) fulfill user shopping lists generated within the platform. Distribution is fully self-serve via the website and app stores, supported by content marketing (blog), SEO, partner co-marketing, and social channels. The early-stage capital structure disclosed includes a $125,000 investment from Wilson Sonsini Goodrich & Rosati in 2013 and an Impact Engine accelerator listing in 2014, with no subsequent institutional rounds disclosed.
Smart Gardener firmographics
Firmographics- Name
- Smart Gardener
- Legal name
- Green Living Solutions, Inc.
- Website
- https://smartgardener.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smart Gardener is a subscription-based online vegetable garden planning platform that serves home gardeners with personalized growing profiles, automated task tracking, harvest analytics, and integrated organic seed marketplace partnerships via a web app and native iOS/Android applications.
- Ownership category
- akta.pro rank
Smart Gardener industry classification
Industry- Product category
- Home Gardening Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
- akta.pro secondary industries
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG)
Keywords
Where Smart Gardener is headquartered
LocationHeadquarters
- HQ city
- Healdsburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smart Gardener business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Users pay subscription fees for unlimited access to the Smart Gardener platform. Two tier options: 90-day access and 360-day (annual) access with discounted pricing for longer commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 90-day unlimited access subscription |
| Subscription | Annual | 360-day annual subscription with discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Smart Gardener product offering
Product offeringCore offering
Smart Gardener is an online vegetable garden planning platform offered as a subscription-based web application with native iOS and Android mobile apps. It generates personalized garden plans by combining the user's climate data, household size, food preferences, and plant selections, then automates weekly task scheduling, journal tracking, harvest calculations, and crop rotation guidance. The platform also connects users to partner seed companies for purchasing organic, GMO-free, heirloom and exotic seeds and gardening supplies.
Product overview
Smart Gardener is an online vegetable garden planning platform offering a web application and mobile apps (iOS and Android) for home gardeners. The core Smart Gardener platform provides personalized garden planning through features including Garden Plan (drag-and-drop layout tool), To Dos (automated task scheduling), Garden Journal (digital diary), Garden Guide (reference content), Smart Squares (square foot gardening), Vertical Gardening, Harvest Calculator, Crop Rotation, Metric System support, and Public Gardens (community templates). The platform is subscription-based with 90-day ($15) and 360-day ($40) plans. Smart Gardener also offers a marketplace of partner products including Andesite Mineral Complex through partnerships with seed suppliers like Baker Creek, GrowOrganic.com, Southern Exposure, and others. Users can browse over 4000 vegetable and edible varieties with 150 pieces of information per plant.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Gardener Web Application Online vegetable garden planner subscription platform that helps home gardeners plan, grow, and harvest their own food through personalized garden profiles, plant recommendations, automated to-dos, journal tracking, and harvest calculations.
- Smart Gardener Mobile App (iOS) Native iOS companion app that allows users to access their garden, manage plants, track to-dos, record photos and notes, view journals, and calculate harvests on the go.
- Smart Gardener Mobile App (Android) Native Android companion app that allows users to access their garden, manage plants, track to-dos, record photos and notes, view journals, and calculate harvests on the go.
Quantifiable outcome
- Over 4000 vegetable and edible varieties with 150 pieces of information per plant
- +2 more outcomes
Companies that use Smart Gardener
Customer profileSegments3 records
Ideal customer profiles3 records
Smart Gardener technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Smart Gardener partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- GrowOrganic.com (Peaceful Valley Farm Supply)coreGrowOrganic.com (Peaceful Valley Farm & Garden Supply) is one of the oldest organic growing supply companies, founded in 1976. They provide organic seeds, fertilizers, pest control products, and garden tools through Smart Gardener's shopping list feature. Located at 125 Clydesdale Court, Grass Valley, CA 95945.
- Baker Creek Heirloom Seed CompanycoreAmerica's top source for pure heirloom seeds with over 1,400 varieties of vegetables, flowers, and herbs. Baker Creek has been featured in The New York Times, Oprah Magazine, and Martha Stewart. Also owns Petaluma Seed Bank and Comstock, Ferre & Co.
- Renee's GardencoreOrganic seed company offering home gardeners a wide selection of heirloom, open-pollinated and hybrid seeds. All seeds are non-chemically treated and non-GMO. Trial gardens located in Felton, CA and various locations across the US.
- National Gardening AssociationminorLeading national provider of K-12 plant-based educational materials. NGA celebrates 40 years empowering generations to live healthier lives through gardening. Focused on school and community gardens, health/wellness, and environmental stewardship.
- Safer BrandminorWorld leader in organic insect and plant disease control products. Over 50 products certified organic by OMRI and USDA NOP. Active community presence on Facebook, YouTube, and Twitter.
- Southern Exposure Seed ExchangeminorSeed company located near Thomas Jefferson's Monticello in Virginia. Specializes in varieties adapted to the Mid-Atlantic region with many Southern heirlooms including peanuts, southern peas, collards, and okra.
- Storey PublishingminorPublisher of practical information for creative self-reliance. Over 25 years publishing books on gardening, sustainable living, and homesteading. Authors include experts who practice what they publish.
- Green Man Publishing / Frank TozerminorPublisher of exceptional books for earth-friendly living, including guides on wild plants, organic gardening, and vegetable growing. Frank Tozer is a gardener with over 200 species of edible plants in his 2.5 acre garden.
- Green GenerationsminorDevelops 100% natural, non-toxic sustainable liquid and mineral agricultural products. Products include Andesite Mineral Complex for soil re-mineralization. Works with universities, schools, and community organizations on sustainability education.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Smart Gardener competitors and assessment
Company assessmentDirect peers
- Mother Earth News Garden Planner: Mother Earth News provides a vegetable garden planner for organic/sustainable home gardeners along with extensive articles, forums, and email newsletters. It serves the same organic gardening segment and overlaps heavily with Smart Gardener's content-and-planning approach for the home gardener persona.
- GrowVeg: GrowVeg is a direct online vegetable garden planning tool with very similar functionality (drag-and-drop layouts, planting calendars, square-foot gardening, journal, to-do tracking). It is the closest direct competitor in the consumer garden-planning software category, competing head-to-head for the same home vegetable gardener persona.
- Old Farmer's Almanac Garden Planner: The Old Farmer's Almanac offers an online Garden Planner with vegetable bed layout features, planting calendars, and frost-date-based recommendations. It targets the same home gardener persona with a much larger editorial brand and free content footprint, making it a direct substitute for Smart Gardener's core functionality.
Broad incumbents
- Johnny's Selected Seeds: Johnny's Selected Seeds is a large, established seed supplier that provides planning tools, planting calendars, calculators, and grower resources for home and market gardeners. It is a broader incumbent in the home gardening space, offering overlapping capabilities (planning, plant database) alongside its core seed commerce business.
- Burpee: Burpee is one of the largest direct-to-consumer seed and plant companies in North America, offering planting calendars, growing guides, and garden planning resources that overlap with Smart Gardener's content approach. As a broad incumbent, Burpee's scale and brand recognition make it a formidable adjacent competitor rather than a pure direct rival.
Emerging players
- Park Seed: Park Seed is a long-running seed and plant retailer that offers garden planning tools, growing guides, and a plant database for home gardeners. It overlaps with Smart Gardener's persona but is more focused on commerce than pure software, placing it as an emerging player at the intersection of garden planning and seed retail.
- GARDENA Smart System: GARDENA offers smart irrigation controllers and sensor-based outdoor automation integrated into a mobile app for home gardeners, providing an adjacent smart-garden product category. While focused on hardware irrigation control rather than planning, it competes for the same smart-gardening consumer wallet.
Others
- Baker Creek Heirloom Seed Company: Baker Creek is a Smart Gardener channel partner that retails heirloom seeds through the platform's shopping list feature. It is a partner/supplier rather than a competitor, but comparable in serving the same organic/home gardening segment from the seed retail side.
- Renee's Garden: Renee's Garden is an organic, non-GMO seed company and Smart Gardener channel partner. It is a supplier/distributor participating in the shopping list rather than a direct software competitor, but relevant as part of Smart Gardener's partner ecosystem and adjacent serving the same customer persona.
- GrowOrganic.com (Peaceful Valley Farm Supply): GrowOrganic.com / Peaceful Valley is a core channel partner of Smart Gardener, supplying organic seeds, fertilizers, and pest control via the shopping list integration. Operating since 1976, it is a supplier/partner comparable through its shared focus on organic home gardeners rather than direct software competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Gardener social profiles
Digital presenceSmart Gardener financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Gardener leadership team
Management profileNumber of profiles
Profiles1 record
Smart Gardener funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Gardener M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Gardener
What does Smart Gardener do?
Smart Gardener is an online vegetable garden planning platform offered as a subscription-based web application with native iOS and Android mobile apps. It generates personalized garden plans by combining the user's climate data, household size, food preferences, and plant selections, then automates weekly task scheduling, journal tracking, harvest calculations, and crop rotation guidance. The platform also connects users to partner seed companies for purchasing organic, GMO-free, heirloom and exotic seeds and gardening supplies.
Is Smart Gardener a public or private company?
Smart Gardener is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Gardener founded?
Smart Gardener was founded in 2010. It employs 1 to 10 people.
Where is Smart Gardener based?
Smart Gardener is headquartered in Healdsburg, United States, in the North America region.
How does Smart Gardener make money?
One revenue line is on record: subscription Plans.
Who are Smart Gardener's main competitors?
Direct peers on record are Mother Earth News Garden Planner, GrowVeg and Old Farmer's Almanac Garden Planner. Broad incumbents are Johnny's Selected Seeds and Burpee. Emerging players are Park Seed and GARDENA Smart System. Others are Baker Creek Heirloom Seed Company, Renee's Garden and GrowOrganic.com (Peaceful Valley Farm Supply).
Does Smart Gardener have an API?
No public API is recorded for Smart Gardener.
What industry is Smart Gardener in?
Smart Gardener's product category is Home Gardening Software. Its primary akta.pro industry code is AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting), with a secondary code of AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping. Its SIC code is 7372.