What ShipInsure does

ShipInsure is a post-purchase software platform that sells shipping protection, returns management, and carbon offsetting to direct-to-consumer e-commerce merchants, with named customers including Tanga, Oodie, Cotopaxi, Polkadog, Pela, and Cozyla. Founded in 2019 and operating as a Delaware LLC from Dover, Delaware with 11–50 employees, the company is free for merchants; revenue is generated via transaction-based customer-paid protection fees starting at $0.98 per package at checkout, with merchants retaining a configurable revenue share while ShipInsure absorbs the cost of returns, refunds, and repurchases. Distribution is hybrid: a self-serve one-click install on the Shopify App Store is layered with native integrations for WooCommerce, BigCommerce, Magento, and Squarespace, plus a 'Book a Demo' enterprise sales motion for larger merchants.

The underlying technology combines a white-label checkout widget, a branded Claims Wizard on merchant subdomains, AI-powered instant claims processing (reported 97%+ instant approval), and AI-powered fraud screening (reported 98% reduction in fraudulent returns). The platform is wired into the merchant's operational stack through integrations with helpdesk tools (Zendesk, Gorgias, Freshdesk), subscription platforms (Recharge, Skio, Stay.ai, Appstle, Awtomic), 3PLs (ShipBob, ShipCalm), payment processing via Stripe, and a carbon-offsetting partnership with Ecocart. Complementary features include an on-time delivery guarantee, a 90-day satisfaction guarantee, and a cashback program tied to repeat-purchase behavior.

The business model is differentiated by the 'free for merchants' positioning, the merchant revenue share, and the bundling of insurance with returns and sustainability under a single white-label experience. No public revenue, ARR, GMV, or funding figures are disclosed in the source data, and the company remains privately held with no reported institutional investors, acquisitions, or major leadership changes.

Name

ShipInsure

Legal name

ShipInsure LLC

Website

https://shipinsure.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ShipInsure is a post-purchase platform that provides e-commerce shipping protection, returns management, and carbon offsetting to DTC brands, free for merchants and paid by customers at checkout. It integrates with Shopify, WooCommerce, BigCommerce, Magento, and leading helpdesk, subscription, and 3PL tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Shipping Protection Fees (Customer-Paid): ShipInsure's primary revenue stream comes from customers purchasing shipping protection at checkout. The protection is optional and costs customers as little as $0.98 per package to insure. Merchants receive a configurable revenue share from these fees.
2. Merchant Revenue Share: Merchants choose their revenue share percentage with ShipInsure, allowing customization of economics. ShipInsure covers the cost of returns, refunds, and repurchases while merchants earn revenue from the protection fees collected.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ShipInsure provides shipping protection, returns management, and carbon offsetting services for e-commerce merchants through a SaaS platform that covers lost, damaged, or stolen shipments during transit. The platform is free for merchants; end-customers pay as little as $0.98 per package to add protection at checkout, and merchants earn a configurable revenue share of those fees. ShipInsure also handles claims processing, AI-based fraud screening, and one-click exchanges, converting post-purchase issues into revenue-driving experiences.

Product overview

ShipInsure is a post-purchase platform for consumer brands that bundles shipping protection, returns management, and carbon offsetting into a unified experience. The platform consists of three core products: Shipping Protection (covering lost, damaged, or stolen shipments starting at $0.98 per order), Returns (AI-powered returns management focused on decreasing returns rather than just processing them), and Offsetting (carbon offsetting with 3% of every order donated to environmental initiatives). These core products are enhanced by features including a branded Claims Wizard, customizable Widget, Merchant Dashboard, On-Time Delivery Guarantee, 90 Day Satisfaction Guarantee, Cashback incentives, and White-Label Experience. The platform integrates with major eCommerce platforms (Shopify, WooCommerce, BigCommerce, Magento, Squarespace), helpdesk tools (Zendesk, Freshdesk, Gorgias), and subscription platforms (Recharge, Skio, Stay.ai, Appstle, Awtomic). ShipInsure is free for merchants with customer pricing starting at $0.98, and offers merchant-configurable revenue share to maximize bottom line.

Differentiator

Problem solved

Functional benefit

Products and services

• Shipping Protection Shipping protection service that covers lost, damaged, or stolen shipments during transit. Customers pay as little as $0.98 to insure their package at checkout, and merchants receive a configurable revenue share of the protection fee.
• Returns Returns management platform focused on decreasing returns rather than processing them, featuring AI-powered fraud screening, instant claim approvals, and one-click exchanges that convert refunds into revenue. Designed for e-commerce merchants handling post-purchase returns at scale.
• Offsetting Carbon offsetting service that donates 3% of every order to carbon offsetting initiatives on behalf of merchants via integration with Ecocart, included with every insurance purchase at no additional cost to merchants.

Quantifiable outcome

• 97%+ claims instantly approved
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPrimary integration platform; ShipInsure offers a Shopify App Store listing enabling one-click installation for Shopify merchants. Deep integration with checkout flow and merchant dashboard.
• GorgiascoreTechnology or IntegrationHelpdesk integration allowing ShipInsure claims and customer data to flow into Gorgias support platform, enabling seamless customer service experience.
• ZendeskcoreTechnology or IntegrationHelpdesk integration featured in case studies; ShipInsure portal designed to match merchant branding and seamlessly integrate with Zendesk for customer support workflows.
• StripecoreTechnology or IntegrationPCI-DSS compliant third-party payment processor handling all payment processing. Stripe processes financial transactions for protection purchases and claims settlements.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce plugin integration enabling shipping protection for WooCommerce store merchants.
• BigCommercecoreTechnology or IntegrationIntegration with BigCommerce platform for shipping protection services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Happy Returns (Affirm): Happy Returns (also under Affirm) provides returns management and box-free returns for merchants, adjacent to ShipInsure's returns offering and increasingly part of broader post-purchase suites.
• Narvar: Narvar is a broader post-purchase experience platform offering tracking, returns, and delivery notifications for enterprise retailers, overlapping with ShipInsure's post-purchase positioning across larger merchants.
• Returnly (Affirm): Returnly, now part of Affirm, provides branded returns and exchange experiences for e-commerce brands, competing for the same post-purchase wallet share as ShipInsure's returns product.
• EasyPost: EasyPost is a shipping API platform that includes parcel insurance as an add-on for developers and merchants, representing an incumbent infrastructure-level alternative to ShipInsure's merchant-facing app.

Direct peers

• Route: Route is the most direct competitor, offering package protection for e-commerce merchants at checkout with branded claims, shipping insurance, and post-purchase experiences, and is commonly cited as the category leader for Shopify shipping protection.
• Aftership: Aftership is a post-purchase tracking, returns, and shipment protection platform for Shopify, WooCommerce, and other e-commerce merchants, directly overlapping with ShipInsure's shipping protection and returns capabilities.
• Loop Returns: Loop Returns offers returns management and exchanges for DTC brands on Shopify, directly competing with ShipInsure's returns module and one-click exchange functionality.
• InsureShield: InsureShield offers shipping insurance for e-commerce packages, similar in economic function to ShipInsure's shipping protection, and competes for the same merchants and parcel volume.
• Parcel Insurance Plan: Parcel Insurance Plan provides shipping insurance for small-parcel shippers and e-commerce merchants, representing a more traditional insurance-style competitor to ShipInsure's branded consumer protection.

Emerging players

• Rush: Rush is an emerging checkout and post-purchase platform offering shipping protection alongside checkout upsells for DTC brands, competing for the same merchant base and merchant revenue-share economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/shipinsure

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShipInsure