Ascent Property Management

What Ascent Property Management does

Ascent Property Management is a privately held property management firm headquartered in San Diego, California, focused on residential and commercial rental management in the San Diego and Coronado markets. The firm was established in 2005 under the Ascent Real Estate umbrella and is led by founder and Broker of Record Penny Nathan, with Manager/Broker-Associate Tammy Richter. It serves property owners and investors seeking management of single-family homes, condos, and apartments, and tenants seeking rental housing, primarily in ZIP codes 92108, 92110, 92113, 92115, 92118, and 92122. The company also offers a sister real estate brokerage service through Ascent Real Estate for buy/sell transactions.

The firm's core technology stack is built on AppFolio Property Manager, which powers the tenant portal (online rent payment, maintenance requests, account access) and the owner portal (financial statements, document access, online payments), supported by iOS and Android mobile apps. A PetScreening integration is required for all residents and applicants, handling pet/animal history, policy acknowledgments, and assistance animal accommodation requests reviewed per FHAct guidelines. Distribution and customer acquisition occur primarily through the company website, organic search, blog content marketing around landlord-tenant topics, and phone/email inquiries, with a San Diego-based headquarters serving as the sole office.

Ascent generates revenue from monthly management fees charged to property owners (quote-based, typically structured as a percentage of rental income or a flat fee), one-time tenant placement/leasing fees, $45 per-adult application fees, and $25-30 pet screening fees per pet. The firm also offers free consultations for new property management inquiries. With 1-10 employees, a single physical office, and a regionally bounded service area, the company operates as a small, founder-led boutique property management practice.

Name

Ascent Property Management

Legal name

Ascent Property Management, Inc.

Website

https://ascentpropertymanagement.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Ascent Property Management is a privately held San Diego-based property management firm serving residential and commercial property owners and tenants in San Diego and Coronado, using the AppFolio platform for tenant and owner portals, rent collection, maintenance, and financial reporting.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Nonresidential Property Managers (531312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential property management
• Commercial property management
• Tenant placement services
• Rental property management
• Landlord services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Property Management Services: Monthly management fees for property owners, typically charged as a percentage of monthly rental income or flat fee. Services include tenant placement, rent collection, maintenance coordination, and financial reporting.
2. Tenant Placement/Leasing: Fees for finding and placing qualified tenants in rental properties, including screening and lease preparation.
3. Application Fees: Application fees charged to prospective tenants ($45 per adult applicant) and pet screening fees ($25-30 per pet).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ascent Property Management provides full-service residential and commercial property management in the San Diego area for property owners and investors. Services include tenant placement, rent collection, maintenance coordination, financial reporting, and owner/tenant portal access powered by the AppFolio platform. The company also offers real estate brokerage services through its affiliated Ascent Real Estate brand.

Product overview

Ascent Property Management offers a property management platform primarily powered by AppFolio, providing tenant and owner portals as the core digital experience. The product suite includes the Tenant Portal for rent payments and maintenance requests, the Owner Portal for financial statements and document access, a mobile Online Portal App for iOS and Android, PetScreening integration for pet/animal screening, a searchable Rental Property Listings database, Property Management Services for residential and commercial properties, and Real Estate Brokerage Services through Ascent Real Estate. The company serves property owners and tenants in the San Diego area.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service property management for residential and commercial properties in San Diego, including asset evaluation, accounting, maintenance coordination, vendor network management, marketing, tenant evaluation, leasing, and financial reporting for property owners.
• Tenant Placement / Leasing Service for property owners covering the finding, screening, and placement of qualified tenants in rental properties, including screening and lease preparation.
• Real Estate Brokerage Services Real estate brokerage services offered through Ascent Real Estate providing professional support for property buyers and sellers in real estate transactions.

Quantifiable outcome

• Company claims to help maximize revenue and minimize vacancies through professional management

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PetScreeningcoreTechnology or IntegrationPetScreening is a third-party screening platform used by Ascent Property Management for pet and animal-related policies. All residents and applicants must complete the screening process, including those without pets. The platform handles assistance animal accommodation requests reviewed per FHAct guidelines.
• AppFoliocoreTechnology or IntegrationAppFolio provides the property management platform powering Ascent's tenant and owner portals, including rent collection, maintenance tracking, financial reporting, and document management. The company displays 'Powered by AppFolio' branding.
• Pride PlumbingminorOthersPride Plumbing (619-713-5177) is the designated after-hours emergency plumbing vendor for Ascent Property Management tenants. Available for calls only for true plumbing emergencies when management cannot be reached.
• Equal Housing OpportunityminorOthersAscent Property Management is an Equal Housing Opportunity provider, affiliated with HUD Fair Housing program. Displays Equal Housing Opportunity logo on website and materials.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• FirstService Residential: One of the largest residential property managers in North America, providing full-service management for HOAs, condos, and rental communities; overlaps with Ascent's residential management and owner reporting functions at a much larger scale.
• Greystar Real Estate Partners: Largest U.S. multifamily and student housing operator and manager, including assets in San Diego; competes with Ascent for owner mandates but operates at massive institutional scale with a global investment platform.
• RPM Living: National third-party residential property manager with a tech-enabled operating platform; comparable to Ascent's AppFolio-based service model but with national footprint and institutional ownership.
• Cushman & Wakefield: Global commercial real estate services firm with a property management practice in San Diego; comparable to Ascent's commercial management offering but at enterprise scale and with institutional owner clients.

Direct peers

• Real Property Management: Franchised residential property management network serving individual investors and small landlords with full-service management, leasing, and maintenance coordination directly comparable to Ascent's SMB owner offering.
• HomeRiver Group: Multi-market residential property management company operating across the Western U.S. with a San Diego presence, offering owner-facing management, tenant placement, and technology-enabled portals comparable to Ascent's stack.
• American Heritage Properties: San Diego-based residential property management firm offering full-service management, tenant placement, and leasing in the same metros as Ascent, with similar owner SMB customer profile.

Others

• AppFolio: Provider of the cloud property management platform that powers Ascent's tenant and owner portals; serves as enabling technology infrastructure rather than a competitor, and is critical to Ascent's service delivery.
• PetScreening: Third-party pet and assistance-animal screening platform integrated into Ascent's onboarding flow; functions as a compliance vendor supporting Ascent's FHAct-aligned pet policy rather than a competing property manager.

Regional players

• Lee Mather Company: San Diego-area real estate and property management firm where Ascent's Manager Tammy Richter began her career; overlaps in regional residential management services in the same San Diego submarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AscentPM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascent Property Management