Santillana

What Santillana does

Santillana is the leading K-12 educational content and services company in Spain and Latin America, operating across 19 countries with direct country-level sales and distribution. The company serves more than 12,000 schools and reaches more than 3.6 million subscribers, primarily in the private K-12 market, through a B2B2C model in which schools adopt integrated solutions that flow through to students, teachers, and families. Its portfolio spans traditional textbook and children's literature publishing under imprints such as Santillana, Loqueleo, Norma, Richmond, Compartir, UNOi, and CREO, alongside digital platforms including Loqueleo Digital (reading, gamified learning, audiobooks), Lectópolis and Lectoplanet (reading and writing programs), Compartir en Familia (parent engagement), and educator-facing publications such as Ruta Maestra and Educatrix. In 2024-2026 the company has layered AI-enabled products onto this base, notably MindED (a dual-app system developed with CogniFit for cognitive and academic growth) and SUMUN (an ecosystem combining safe AI, real-time data, and socio-emotional support).

The business operates through multiple revenue streams, dominated by recurring subscription-style contracts with schools for content and platform access, supplemented by professional services revenue from teacher training and leadership development programs (including a partnership with UNIR that has enrolled over 1,300 school directors across two editions). Distribution combines direct enterprise field sales to schools with channel partners such as the CIEC Catholic school network, branded school networks (Compartir, UNOi), and self-serve digital platforms. Pricing is not publicly disclosed and is negotiated directly with educational institutions on an annual basis.

Santillana is a wholly-owned subsidiary of PRISA Group, the Spanish media and education conglomerate, and its primary legal entity is Grupo Santillana Educación Global, S.L.U., headquartered in Madrid. Beyond commercial activities, the company runs a portfolio of social and sustainability programs including the #VoyaSer initiative (supporting indigenous girls in Guatemala and Peru to complete secondary education, 217+ beneficiaries since 2022), the Premio Escuelas Sostenibles awards (nearly 3,000 school projects across Brazil, Colombia, and Mexico since 2023), the annual Congreso Internacional de Educación Inclusiva (50,000+ registered participants in its 2026 edition), and the Fundación Santillana foundation. Strategic alliances with UNESCO, OEI, CAF, CogniFit, tekman Education, Riverstone Press, and Tecnológico de Monterrey point to a deliberate positioning as a multilateral, AI-aware education platform in the Spanish-speaking world.

Name

Santillana

Legal name

Grupo Santillana Educación Global, S.L.U.

Website

https://santillana.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Santillana is the leading K-12 educational content and services company in Spain and Latin America, serving 12,000+ schools and 3.6M+ subscribers across 19 countries through publishing imprints, digital platforms, and integrated school solutions, operating as a subsidiary of PRISA Group.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing and Services

NAICS

Educational Services (611), Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

Keywords

• K-12 educational publishing
• Digital learning platforms
• Teacher training programs
• School curriculum solutions
• Educational content services

Headquarters

HQ city

Barcarena

HQ country

Portugal

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Educational Content and Materials: Sale of textbooks, educational books, and learning materials to schools across Latin America. The company serves over 12,000 K-12 schools with comprehensive educational programs reaching more than 3.6 million subscribers.
2. Digital Platforms and Technology: Access to educational platforms including Loqueleo Digital, Lectópolis, and other digital learning environments. Platforms provide reading, learning activities, and audiobooks.
3. Teacher Training and Professional Development: Professional development courses and training programs for educators, including leadership courses conducted in partnership with universities like UNIR.
4. Comprehensive School Solutions: Integrated educational solutions for schools including evaluation systems, educational projects, teacher training, language learning, and 21st century skills development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Santillana creates, publishes and distributes comprehensive K-12 educational content, digital learning platforms, and teacher training programs for schools across 19 Latin American countries and Spain. The company sells textbooks, digital platforms, assessment systems, AI-powered learning tools, and integrated school solutions to over 12,000 schools reaching more than 3.6 million subscribers.

Product overview

Santillana is the leading K-12 educational company in Latin America with over 60 years of experience operating in 19 countries, serving more than 12,000 schools and 3.6 million subscribers. The company offers a comprehensive portfolio of educational solutions including traditional publishing imprints (Loqueleo, Loqueleo Digital, Norma, Richmond), digital platforms (Lectópolis, Lectoplanet, Loquecuento, Compartir en Familia), AI-powered learning systems (MindED, SUMUN), and social programs (#VoyaSer). Santillana's offerings span the full educational ecosystem from core curriculum content to teacher training, assessment systems, language learning (via Riverstone Press partnership), inclusive education initiatives, and sustainability programs (Premio Escuelas Sostenibles), all aligned with the UN 2030 Agenda.

Differentiator

Problem solved

Functional benefit

Brands

• Richmond: Educational publishing solutions for Catholic schools, part of the four positioning axes for Santillana in Catholic education
• Loqueleo
• Compartir
• UNOi
• SUMUN
• CREO
• MindED
• Loqueleo Digital
• Lectópolis
• Riverstone Press

Products and services

• Loqueleo Children's and young adult literature publishing imprint featuring classic and contemporary works, transmedia language, inclusive reading through easy-read codes, and renewed classics. Targeted at school libraries and family reading programs.
• Loqueleo Digital Digital reading ecosystem with three habitats: Leer (digital reading), Aprender (gamified learning activities), and Escuchar (dramatized audiobooks). Provides schools and families with digital access to literature content with multimodal consumption formats.
• Richmond Educational solutions brand focused on English language teaching, part of Santillana's portfolio for Catholic education schools. Offers English language curricula and teacher resources aligned with international standards.
• Compartir Educational brand focused on comprehensive solutions for schools, featuring the Compartir network with school director leadership training programs and the Copa Compartir educational initiative.
• UNOi Educational solutions brand for Latin American schools, included in Santillana's Catholic education solutions portfolio with curriculum-aligned content and teacher support.
• Norma Publishing imprint with collections such as Torre de papel for early readers, featuring contemporary universal writers and Latin American authors across reading levels from early childhood through adult entry.
• Lectópolis Program for developing reading and writing skills among children and youth. Includes a reading platform, mobile application, and book collection for primary and secondary education, designed to universalize literacy as a fundamental learning axis.
• Lectoplanet Comprehensive project for reading competency development that addresses different reading situations and contexts with various text types and purposes, designed for primary education classrooms.
• Loquecuento Desktop application for PC and Mac designed for primary school children to create their own stories freely or through guided activity sequences, fostering creative writing expression and digital literacy skills.
• MindED Dual-app system developed in collaboration with CogniFit that leverages AI, gamification, and neuroscience-based content to support children's academic and cognitive growth in Spain. Offers educational activities aligned with the Spanish curriculum and includes parental monitoring tools.
• Riverstone Press Global English language teaching publisher based in Oxford, UK, with implementation support for Spanish schools aligned with international learning standards. Promoted in Spain via the tekman Education-Santillana alliance.
• SUMUN New integral educational ecosystem combining safe AI, real-time data, and socio-emotional accompaniment designed to revolutionize teaching and learning across Latin American schools.
• #VoyaSer Social transformation program supporting indigenous girls at risk of exclusion in Guatemala and Peru to complete secondary education. Provides educational, economic, technological, and social assistance through scholarships, digital skills training, socio-emotional learning, and STEM education in partnership with Fundación Entreculturas-Fe y Alegría.
• Premio Escuelas Sostenibles Sustainable Schools Award organized with OEI and Fundación Santillana recognizing schools in Brazil, Colombia, and Mexico committed to sustainability through innovative environmental and social projects. Nearly 3,000 projects have been received since 2023.
• Congreso Internacional de Educación Inclusiva Annual international congress on inclusive education organized with UNESCO support, focusing on teacher well-being as the foundation for diverse classrooms. The fourth edition in 2026 attracted over 50,000 registered participants.
• Compartir Leadership Course (with UNIR) Leadership training program for school directors in the Compartir network, developed in partnership with UNIR (Universidad Internacional de La Rioja). The second edition launched with 700+ participants; certificates can be validated toward Master's in Leadership and Management.
• Ruta Maestra Communication and publication platform for sharing educational knowledge and experiences in Latin America, targeting teachers and education professionals.
• Educatrix Publication platform focused on teacher training and pedagogical updating, providing Brazilian educators with content for continuous professional development.
• Compartir en Familia Family engagement platform offering videos, articles, tests, forums, and educational information for parents to support children's learning at home and stay connected with school communities.

Quantifiable outcome

• 217+ indigenous girls supported to complete secondary education through #VoyaSer program
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• UNESCOflagshipStrategic or Co-development Partner · 23 March 2026Public-private partnership roundtable advancing the creation of the first Observatory on Artificial Intelligence in Education for Latin America and the Caribbean, with official launch scheduled for April 14, 2026 at ECLAC headquarters in Santiago, Chile.
• Tecnológico de MonterreycoreStrategic or Co-development PartnerPartner in the Regional Observatory on AI in Education initiative, contributing to knowledge generation, teacher capacity building, and ethical AI integration in Latin America.
• CAF (Banco de Desarrollo de América Latina)coreStrategic or Co-development PartnerPartner in Regional Observatory on AI in Education and participant in cultural/educational festivals. Luciano Monteiro spoke at CAF Festival on data importance in education.
• Cetic.brcoreStrategic or Co-development PartnerPartner institution in the Regional Observatory on AI in Education for Latin America and the Caribbean.
• CENIA (Centro Nacional de Inteligencia Artificial)coreStrategic or Co-development PartnerPartner in the Regional Observatory on AI in Education initiative for Latin America and the Caribbean.
• OEI (Organización de Estados Iberoamericanos)flagshipStrategic or Co-development PartnerJoint organizers of Premio Escuelas Sostenibles, recognizing sustainable school projects in Brazil, Colombia, and Mexico. OEI is an intergovernmental organization for South-South cooperation with 23 member states.
• tekman EducationcoreStrategic or Co-development PartnerStrategic alliance to launch Riverstone Press (global English teaching brand from Oxford) in Spain. tekman brings implementation expertise and pedagogical support, present in 2,400+ schools.
• UNIR (Universidad Internacional de La Rioja)coreStrategic or Co-development PartnerPartnership for leadership courses for school directors in the Compartir network. Second edition with 700+ participants. Certificates can be validated toward Master's in Leadership and Management.
• Fundación Entreculturas-Fe y AlegríaflagshipStrategic or Co-development PartnerCollaboration on #VoyaSer program supporting indigenous girls in Guatemala and Peru to complete secondary education. Provides social programs, connectivity through Hispasat agreement, and local educational support.
• Riverstone PresscoreOEM/ Whitelabel/ Licensing PartnerGlobal English teaching brand from Oxford, UK, being implemented in Spain through tekman Education and Santillana alliance. Offers structured English learning with international standards.
• CogniFitcoreTechnology or IntegrationCollaboration to create MindED, a dual-app system using AI, gamification, and neuroscience for children's academic and cognitive development in Spain.
• UNESCOflagshipStrategic or Co-development PartnerUNESCO backs Santillana's International Congress on Inclusive Education, with Esther Kuisch Laroche delivering welcome address. Part of broader AI in Education Observatory partnership.
• Confederación Interamericana de Educación Católica (CIEC)flagshipStrategic or Co-development PartnerSantillana sponsors and participates in CIEC's Interamerican Congress of Catholic Education. Company has dedicated Catholic school solutions through brands like Richmond, CREO, Compartir, and UNOi.
• Jorge ValdanominorGTM or Marketing PartnerAmbassador for Copa Compartir initiative, supporting education through football. Valdano contributed to webinar on leadership and authored book 'Los 11 poderes del líder'.
• HispasatminorStrategic or Co-development PartnerConnectivity partnership for #VoyaSer program in Guatemala and Peru, providing internet access to remote schools participating in the program.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Pearson: Global education and publishing company with K-12 curriculum, assessment, and digital learning products. Highly comparable as a multinational K-12 content and services provider with growing digital and AI-enabled offerings, though with a much broader English-language footprint.
• McGraw Hill: Major US-headquartered K-12 and higher education publisher offering textbooks, adaptive platforms, and assessment. Comparable to Santillana as a curriculum-aligned K-12 content publisher transitioning to digital and AI-driven learning experiences.
• Oxford University Press (Education): Educational division of Oxford University Press providing K-12 and English-language teaching materials globally. Comparable to Santillana's English-teaching and curriculum work, and now a direct collaboration partner through Riverstone Press in Spain.
• Houghton Mifflin Harcourt: K-12 educational publisher offering core curriculum, supplemental, and assessment solutions in the US and internationally. Comparable to Santillana as a legacy textbook publisher pivoting toward digital platforms and AI-supported personalized learning.
• Scholastic: Global children's publishing and education company with K-12 literacy programs, classroom magazines, and digital reading platforms. Comparable to Santillana in its children's literature (Loqueleo) and reading-skill (Lectópolis, Lectoplanet) offerings targeting K-12.
• Cambridge University Press & Assessment: International educational publisher and assessment provider serving K-12 and higher education with curriculum, English-language learning, and credentials. Comparable to Santillana in offering integrated content, assessment systems, and English-language instruction for schools.
• Cengage: Global education and learning content company serving K-12, higher education, and professional markets with print and digital products. Comparable to Santillana as an established publisher expanding into digital learning ecosystems and subscription-based school offerings.

Direct peers

• Grupo SM: Spain- and Latin America-based educational publishing group producing K-12 textbooks and digital solutions across Ibero-America. Directly competes with Santillana in Spanish-language curriculum content and educational solutions for the same regional school markets.
• Editorial Planeta: Spain-based publishing group with significant presence in Latin America across trade, educational, and children's books, including school textbook lines. Comparable to Santillana as an Ibero-American educational publisher with overlapping author networks and distribution.

Regional players

• Vasta (Somos Educação): Brazilian K-12 educational solutions and content company (formerly Somos Educação), serving schools with curriculum, technology, and supplemental materials. Comparable as a regional K-12 solutions competitor in the largest Latam market where Santillana also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/santillanagrupo
• YouTubeyoutube.com/channel/UCfLFfy9H_qFjZLqmrlQzUlQ
• Facebookfacebook.com/SantillanaGlobal
• LinkedInlinkedin.com/company/santillana-latinoamerica
• Instagraminstagram.com/santillanalatinoamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santillana