Bodytech
- Company typePrivate
- Founded1996
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Bodytech firmographics
Firmographics- Name
- Bodytech
- Legal name
- Inversiones en Recreación Deporte y Salud S.A. (BODYTECH)
- Website
- https://bodytech.com.co
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bodytech industry classification
Industry- Product category
- Fitness Centers and Health Clubs
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Weight Gain & Muscle-Building Nutrition (HSADAFAC)
Keywords
Where Bodytech is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices7 records
Markets served
Bodytech business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Gym Membership Subscriptions: Annual and monthly gym membership plans across multiple tier categories (Platino, One Plus, One, Premium, Classic, Super) with varying access levels to gym facilities and services.
- Virtual Nutrition Services: Virtual nutrition programs offered as add-on subscriptions to gym memberships, including personalized meal planning and virtual consultations.
- Personal Training Services: Online personal trainer sessions (PTO) with 2-3 weekly video call training sessions, charged as monthly recurring subscriptions.
- Supplementary Health Services: Additional services including physiotherapy, Pilates, kickboxing, and in-person nutrition consultations available at gym locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platino - Premium tier with access to 82 premium locations including 8 flagship Platino gyms in Bogotá and Medellín |
| Subscription | Annual | One Plus - High-tier locations with 16 premium gyms in Bogotá, Medellín, Cali, Barranquilla, Cartagena |
| Subscription | Annual | One - Mid-tier category with 13 locations including Bogotá, Medellín, Cali, Barranquilla |
| Subscription | Annual | Premium - Standard tier with 21 locations across multiple cities |
| Subscription | Annual | Classic - Entry-premium tier with 16 locations |
| Subscription | Annual | Super - Budget tier with 8 locations primarily in Bogotá, Medellín, Cartagena, Palmira |
| Subscription | Annual | Hora Naranja - Off-peak hours plan with reduced pricing |
| Subscription | Annual | Student Plan - Discounted rates for ages 14-24 with student ID |
| Subscription | Monthly | Personal Trainer Online - 3 sessions per week with live video coaching |
| Subscription | Monthly | Personal Trainer Online - 2 sessions per week with live video coaching |
| Subscription | Monthly | My Coach Virtual - App-based coaching with weekly check-in calls |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Bodytech product offering
Product offeringCore offering
Bodytech is a Colombian gym chain operating 82+ physical locations across Colombia and Peru, offering tiered annual and monthly membership access (Platino, One Plus, One, Premium, Classic, Súper). The core offering is complemented by digital fitness services including Personal Trainer Online (PTO) live video coaching, My Coach app-based personalized training, Nutrición Virtual counseling, and a member mobile app with workout tracking and progress monitoring.
Product overview
Bodytech is a Colombian gym chain operating as a multi-tiered fitness platform combining physical gym memberships with digital services. The core offering consists of physical gym membership access across 82+ locations in Colombia with tiered categories (Platino, One Plus, One, Premium, Classic, Súper), supplemented by virtual services including Personal Trainer Online (PTO) for remote coaching via video calls, My Coach for app-based personalized workout plans, and Nutrición Virtual for online nutritional counseling. All members receive included benefits such as clinical evaluation, indoor cycling, group classes, and wet area access. Complementary services include Pilates and Kickboxing classes, and physiotherapy. The platform also operates a Dr. Bodytech telemedicine service for medical consultations, and a Marketplace for fitness products. Membership types include standard annual/monthly plans, Student plans (ages 14-24), and Hora Naranja discounted plans with restricted hours.
Differentiator
Problem solved
Functional benefit
Brands
- Bodytech PRIME: Premium membership tier offering access to all gym facilities and services
- My Coach
- Personal Trainer Online (PTO)
- Nutrición Virtual
- Dr. Bodytech
Products and services
- Bodytech Gym Membership Physical gym membership access across 82+ locations in Colombia with tiered categories (Platino, One Plus, One, Premium, Classic, Súper) providing varying levels of facility access, group classes, clinical evaluation, indoor cycling, and wet areas. Targeted at general consumers seeking fitness training and health improvement.
- Personal Trainer Online (PTO) Online personal training service delivering 45-minute virtual training sessions via video call with BODYTECH trainers, personalized workout plans, and phone consultations for goal setting. Available in 2 or 3 sessions per week subscription tiers. Targeted at individuals seeking professional coaching without in-person gym visits.
- Nutrición Virtual Virtual nutrition counseling service providing personalized meal plans and dietary guidance to complement workout regimens. Over 30,000 individuals enrolled. Targeted at gym members and virtual subscribers seeking nutritional support.
- My Coach Personalized training program delivered through the BODYTECH app featuring custom workout plans, explanatory videos, progress tracking, and weekly follow-up calls with a fitness professional. Targeted at fitness consumers seeking affordable app-based coaching.
- Dr. Bodytech Virtual medical consultation service providing answers to fitness, rehabilitation, sports injury, and nutrition questions via FAQ, blog, and chat with email responses within 72 business hours. Targeted at members seeking expert medical guidance.
- Plan Hora Naranja Discounted gym membership with restricted hours (Mon-Thu 11am-4pm and 8:30pm-close, weekends unrestricted) for budget-conscious members with daytime availability. Targeted at off-peak workers, students, and retirees.
- Plan Estudiante Discounted annual membership for individuals aged 14-24 years with student verification required. Targeted at students with limited budgets seeking affordable fitness access.
- Pilates Group Pilates classes available as an add-on to base gym membership at Bodytech locations. Targeted at members seeking low-impact flexibility and core training.
- Kickboxing Group Kickboxing classes available as an add-on to base gym membership at Bodytech locations. Targeted at members seeking cardio-intensive martial arts training.
- Fisioterapia Physical therapy services provided at gym locations for injury recovery and rehabilitation. Targeted at members requiring post-injury or rehabilitation support.
- Bodytech Marketplace E-commerce platform within the Bodytech ecosystem offering fitness products, benefits, and exclusive deals for members. Targeted at members seeking fitness accessories and merchandise.
- Plan Corporativo Corporate wellness program offering employee fitness benefits through partnerships with banks, compensation funds, and direct employer agreements. Targeted at HR departments and corporate benefits managers seeking employee wellness programs.
Quantifiable outcome
- 30,000+ individuals enrolled in virtual nutrition program
- +1 more outcomes
Companies that use Bodytech
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
Bodytech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bodytech partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- CafamcoreCaja de compensación partnership providing subsidized fitness memberships to Cafam-affiliated workers and their families across Colombia.
- ColsubsidiocoreCaja de compensación partnership providing subsidized fitness memberships to Colsubsidio-affiliated workers and their families.
- ComfandicoreCaja de compensación partnership for workers in Valle del Cauca region, offering preferential fitness membership rates.
- ComfenalcocoreCaja de compensación partnership with multiple regional offices (Antioquia, Santander, Cartagena, Valle) offering employee fitness benefits.
- ComfarnortecoreCaja de compensación partnership providing fitness benefits to affiliated workers in northern Colombia.
- ComfaboycoreCaja de compensación partnership for workers in Boyacá region offering employee fitness programs.
- ComfatolimacoreCaja de compensación partnership for workers in Tolima region offering fitness membership benefits.
- Banco FalabellaminorFinancial institution partnership offering fitness benefits to Banco Falabella customers through corporate wellness programs.
- Banco PopularminorFinancial institution partnership offering fitness benefits to Banco Popular customers through corporate wellness programs.
- Banco BBVAminorFinancial institution partnership offering fitness benefits to BBVA customers through corporate wellness programs.
- GoMangominorCorporate partnership offering employee fitness benefits through GoMango's employee wellness platform.
- BondaminorCorporate partnership providing fitness benefits to Bonda employees through Bodytech's corporate wellness program.
- PostobónminorCorporate partnership offering employee fitness benefits through Postobón's corporate wellness initiatives.
- Active BodytechminorPartner brand in the fitness ecosystem offering complementary wellness services.
- Fitness MarketminorFitness retail partner in Colombia offering equipment and accessories, integrated into the Bodytech fitness ecosystem.
- Manantial (Coca-Cola)minorBeverage partner integrated into the Bodytech ecosystem, likely providing hydration and beverage solutions at gym locations.
- Endeavor ColombiaminorStrategic partnership with Endeavor entrepreneurship organization supporting high-impact entrepreneurs in Colombia.
- LATAM PasscoreFrequent flyer program partnership allowing LATAM Pass members to accumulate miles when purchasing Bodytech gym memberships. Members earn 600-1,200 miles depending on plan category.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bodytech competitors and assessment
Company assessmentDirect peers
- Smart Fit: Smart Fit is the largest low-cost gym chain in Latin America with 1,000+ units across Brazil and other LATAM countries. It is the most direct comparable to Bodytech given the same subscription-based membership model serving similar emerging-middle-class segments; the two compete for regional LATAM dominance.
- Épica (Smart Fit Colombia): Épica is a low-cost fitness concept operated by Smart Fit in Colombia, directly targeting Bodytech's addressable market with smaller-footprint, lower-priced gyms. Same operating geography, same consumer demographic, very similar subscription model, makes it Bodytech's most immediate price-tier competitor in Colombia.
- Wellhub (formerly Gympass): Wellhub is a corporate wellness aggregator that partners with employers to give employees access to a network of gyms and studios, including Bodytech itself. It is a competitor in the corporate wellness channel and could disintermediate direct corporate contracts that Bodytech relies on.
Broad incumbents
- Basic-Fit: Basic-Fit is Europe's largest low-cost gym operator with 1,000+ clubs across multiple European countries. Same subscription low-/mid-tier gym model as Bodytech and similar reliance on scale to drive unit economics, but in a different geography.
- Planet Fitness: Planet Fitness is the largest low-cost gym franchise globally, with 2,000+ stores in the United States, Canada, and beyond. Same low-cost subscription model targeting occasional and budget-conscious fitness consumers as Bodytech's Super and Classic tiers.
- Gold's Gym: Gold's Gym is a long-established global gym franchisor with hundreds of locations worldwide. Operates a similar tiered, full-service fitness center model and competes in many of the same upper-middle-market segments Bodytech targets with its One+ and Premium tiers.
- Life Time Group: Life Time is a US premium fitness chain operating 150+ athletic country clubs with full amenity sets (group classes, spas, pools). Comparable to Bodytech's Platino flagship concept in target customer (affluent professionals) and breadth of services (cycling, group classes, recovery).
- Anytime Fitness: Anytime Fitness is a global 24/7 fitness franchise with thousands of locations across 30+ countries. Closely comparable to Bodytech in subscription structure and broad consumer targeting, though typically smaller box format with fewer group amenities.
Emerging players
- F45 Training: F45 is a global boutique functional-training franchise with strong LATAM presence. Competes for the same Colombian fitness dollar with a differentiated group HIIT format and lower real estate intensity than Bodytech's full-service centers.
Others
- ClassPass: ClassPass is a subscription platform giving users access to multiple boutique studios and gyms on a credit-based model. It is an ecosystem participant that can either drive traffic to Bodytech (if listed) or compete for monthly fitness wallet via multi-studio bundling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bodytech social profiles
Digital presenceBodytech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodytech leadership team
Management profileNumber of profiles
Profiles3 records
Bodytech subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bodytech funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodytech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodytech
What does Bodytech do?
Bodytech is a Colombian gym chain operating 82+ physical locations across Colombia and Peru, offering tiered annual and monthly membership access (Platino, One Plus, One, Premium, Classic, Súper). The core offering is complemented by digital fitness services including Personal Trainer Online (PTO) live video coaching, My Coach app-based personalized training, Nutrición Virtual counseling, and a member mobile app with workout tracking and progress monitoring.
Is Bodytech a public or private company?
Bodytech is a private company. It is classified as private equity controlled and is currently operating.
When was Bodytech founded?
Bodytech was founded in 1996. It employs 11 to 50 people.
Where is Bodytech based?
Bodytech is headquartered in Bogotá, Colombia, in the Latin America region.
How does Bodytech make money?
Four revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are virtual Nutrition Services, personal Training Services and supplementary Health Services.
Who are Bodytech's main competitors?
Direct peers on record are Smart Fit, Épica (Smart Fit Colombia) and Wellhub (formerly Gympass). Broad incumbents are Basic-Fit, Planet Fitness, Gold's Gym, Life Time Group and Anytime Fitness. F45 Training is listed as an emerging player. ClassPass is listed as an others.
Does Bodytech have an API?
No public API is recorded for Bodytech.
What industry is Bodytech in?
Bodytech's product category is Fitness Centers and Health Clubs. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 713940 and its SIC code is 7997.