Cartamundi

Name

Cartamundi

Legal name

Cartamundi NV/SA

Website

https://cartamundi.com

Company type

Private

Founded year

1765

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Playing Card and Board Game Manufacturing

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Collectible Card Games (CCG/TCG) Retail (CRALAGAC)

akta.pro secondary industries

Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB), Collectibles & Trading Cards Distribution (CRAOAMAC), Shuffling, Dealing & Card Security Devices (Auto Shufflers, Shoe/Dealing Devices) (MPAEANAI)

Keywords

• Playing card manufacturing
• Board game production
• Trading card games
• Casino playing cards
• Custom card printing

Headquarters

HQ city

Turnhout

HQ country

Belgium

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Manufacturing & Production Services: Contract manufacturing of playing cards, board games, and trading cards for major entertainment brands and publishers
2. Brand Portfolio (Owned Brands): Revenue from owned heritage brands including Bicycle, Bee, Copag, Shuffle, and locally loved brands sold through retail and e-commerce
3. Collectible Trading Cards: Trading card production for Pokémon, Yu-Gi-Oh!, Magic: The Gathering, and other collectible card games. Now accounts for 45% of company revenue with double-digit growth
4. E-commerce D2C: Direct-to-consumer sales of owned brands through Amazon Vendor and European web shops

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cartamundi manufactures and distributes playing cards, board games, and collectible trading cards globally. The company serves as a contract manufacturing partner for major entertainment brands including Pokémon, Yu-Gi-Oh!, Magic: The Gathering, Monopoly, and UNO, while also selling its own heritage brands (Bicycle, Bee, Copag, Shuffle) through retail and direct-to-consumer channels across 12 manufacturing sites.

Product overview

Cartamundi is the world's largest manufacturer of playing cards and board games, offering a comprehensive portfolio of products and manufacturing solutions. The company operates a multi-brand strategy under heritage brands including Bicycle®, Bee®, Copag®, Shuffle®, ASS Altenburger, and Naipes Heraclio Fournier. Their service offerings span Card & Boardgame Solutions, Trading Card/Game Solutions, Promotional Solutions, and Custom Playing Cards. As a trusted manufacturing partner, Cartamundi produces iconic games for leading entertainment companies including Monopoly®, UNO®, Magic: The Gathering®, Pokémon®, Yu-Gi-Oh!, Guess Who?®, Trivial Pursuit®, and Risk®.

Differentiator

Problem solved

Functional benefit

Brands

• Bicycle®: Heritage playing card brand
• Bee®
• Copag®
• Shuffle®
• ASS Altenburger
• NSV
• Ducale
• BEE®

Products and services

• Bicycle® Brand Playing Cards Heritage playing card brand sold globally through Cartamundi's retail and direct-to-consumer channels. Bicycle is one of the most recognized playing card brands in the world.
• Bee® Brand Playing Cards Heritage premium playing card brand, including casino-grade BEE® cards with RFID-enabled anti-counterfeiting security technology.
• Copag® Brand Playing Cards Brazilian heritage playing card brand marketed globally by Cartamundi; targeted at card game enthusiasts and collectors.
• Shuffle® Brand Playing Cards Playing card brand included in Cartamundi's heritage brand portfolio, sold through retail and direct-to-consumer channels.
• ASS Altenburger Playing Cards German playing card brand managed from Altenburg, Germany via Cartamundi subsidiary Spielkartenfabrik Altenburg GmbH.
• Naipes Heraclio Fournier Playing Cards Spanish heritage playing card brand produced at Cartamundi's Legutiano manufacturing facility.
• Card & Boardgame Solutions B2B end-to-end manufacturing service for publishers of card games and board games, covering design, production, and distribution at global scale.
• Trading Card / Trading Card Game Solutions B2B manufacturing service for collectible trading card games (TCG), leveraging Cartamundi's high-volume production capacity for major properties such as Pokémon, Yu-Gi-Oh!, and Magic: The Gathering. Now represents 45% of company revenue.
• Promotional Solutions B2B service offering branded promotional playing cards and loyalty campaigns designed for marketing and brand engagement use cases by consumer brands and agencies.
• Custom Playing Cards B2B service allowing customers to design and order custom-made playing cards in small or large runs, with high-quality printing using Cartamundi's manufacturing technologies.
• Monopoly Americana Edition Board Game Premium commemorative Monopoly board game celebrating America's 250th anniversary, manufactured in the United States for WS Game Company and sold at retail.
• OverPower Collectible Card Game Contract-manufactured collectible trading card game relaunched by Lazarus Rising Games with Top Cow Productions and Edgar Rice Burroughs characters.

Quantifiable outcome

• Revenue growth from EUR 693M (2025) to EUR 800M expected (2026)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• WS Game CompanycoreStrategic or Co-development Partner · 23 June 2026Manufacturing partnership for Monopoly Americana Edition board game, the first product manufactured in the United States by WS Game Company. Cartamundi's facility in East Longmeadow, Massachusetts produces the premium game celebrating America's 250th anniversary, available for pre-order at $80.
• Asia Pioneer Entertainment Holdings Limited (APE)coreStrategic or Co-development Partner · 27 March 2026Strategic cooperation agreement signed at the Macau International Environmental Cooperation Forum & Exhibition on March 27, 2026 to introduce sustainable production technologies to Macau. Establishes BEE®'s first manufacturing footprint in the region under the 'Global Brand - Made in Macau' initiative. Partnership aims to diversify Macau's economy beyond gaming and positions Macau as a gateway linking Europe, Portuguese-speaking countries, and Asia.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Topps (Fanatics Collectibles): Major global manufacturer of trading cards across sports and entertainment IP, including baseball, soccer, Marvel, and Star Wars. Closest like-for-like peer to Cartamundi's TCG manufacturing business given similar product format, IP-licensed model, and global distribution.
• Upper Deck Company: Privately held manufacturer of sports and entertainment trading cards, memorabilia, and collectibles. Directly comparable to Cartamundi's TCG manufacturing model with similar licensing-driven product mix.
• Panini Group: Italian-headquartered global manufacturer of stickers, trading cards, and collectibles, particularly strong in football/soccer cards. Comparable to Cartamundi in the collectible card category, with similar B2B licensing relationships with sports and entertainment IP holders.

Broad incumbents

• Hasbro: Major U.S. games and toy conglomerate that owns Magic: The Gathering, Monopoly, UNO, Trivial Pursuit, Risk, and Guess Who?. Both a significant customer (via Wizards of the Coast and Hasbro Gaming) and a broad competitive incumbent across Cartamundi's product categories.
• Mattel: Global toy and games company with ownership of UNO and other branded games. Comparable as both a customer and a broad incumbent across board games and card games.
• Asmodee: Largest board game publisher globally (Catan, Ticket to Ride, Pandemic), now owned by Embracer. Overlaps with Cartamundi's board game manufacturing services and serves the same hobby-game consumer.
• Ravensburger: German family-owned games and puzzles manufacturer/publisher with a strong European footprint and growing North America presence. Comparable in scale, family-owned structure, and board game product mix.

Others

• The Pokémon Company: IP owner and publisher of Pokémon Trading Card Game, Cartamundi's largest trading card customer. Comparable because it controls the demand pipeline Cartamundi's TCG manufacturing depends on, even though it does not directly compete.
• Konami: Japanese entertainment company and publisher of Yu-Gi-Oh! TCG. Functions as a major Cartamundi customer in the trading card business and controls the IP roadmap for one of the three largest TCGs.

Emerging players

• Games Workshop: UK-listed designer, manufacturer, and retailer of Warhammer miniatures and tabletop games. Comparable in the hobby/games manufacturing and direct-to-consumer model, though operating in a different sub-category (miniatures vs. cards).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/44002
• Xx.com/CartamundiCards
• Facebookfacebook.com/CartamundiCards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartamundi