FIRST INSURANCE COMPANY

What FIRST INSURANCE COMPANY does

First Insurance Company of Hawaii, Ltd. (FICOH) is a Hawaii-domiciled property and casualty insurer founded in 1911 and operating today as a wholly-owned subsidiary of Tokio Marine Holdings, Inc. through the Tokio Marine North America group. FICOH is the largest P&C carrier headquartered in the state of Hawaii and is also Hawaii's largest writer of National Flood Insurance Program (NFIP) flood policies. The company sells both personal lines (auto, homeowners, condo, renters, flood, hurricane) and commercial lines (commercial package, commercial auto, general liability, inland marine, property, umbrella, garage liability, workers' compensation) and operates sub-brands including FirstSelect Portfolio (bundled home/auto and renters/auto policies), First Risk Management Services (FiRMS) for captive insurance management, FICOHTech for telematics and sensor-based commercial risk services, and a Direct Repair Program for auto claims.

The company's core technology stack is a conventional insurance policy administration, quoting, and claims processing platform extended through a My Policy customer self-service portal, an online quote funnel for personal and business lines, and the ManageFlood portal for NFIP policies. Specialized technology integrations include Azuga vehicle telematics and Hartford Steam Boiler/Meshify IoT sensors for commercial fleet and property risk monitoring. All technology appears to be third-party integrated rather than proprietary AI-driven.

FICOH's revenue model is built on recurring personal and commercial insurance premiums, supplemented by professional-services fees from FiRMS captive management. Pricing is quote-based through its network of 26 independent insurance agencies statewide and through direct online quotes, with multi-policy bundling economics (up to 40% savings via FirstSelect Portfolio) and a layered discount architecture (loyalty, multi-car, loss-free, homeowner, occupational, payment plan). Distribution is split between independent agents, direct-to-consumer digital channels, and a contact center serving Oahu and the Neighbor Islands. The company carries an A+ (Superior) AM Best rating and an A+ Standard & Poor's rating, with a policyholder surplus above $310 million as of December 31, 2025, and a long-tenured customer base concentrated entirely in the Hawaii market.

Name

FIRST INSURANCE COMPANY

Legal name

First Insurance Company of Hawaii, Ltd.

Website

https://ficoh.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

101–250 employees

Short description

FICOH is Hawaii's largest property and casualty insurer headquartered in the state, providing personal and commercial insurance products to Hawaii residents and businesses through 26 independent agencies since 1911, backed by Tokio Marine Group with an A+ AM Best rating.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industry

Claims Administration & TPA Services (FNOL, Subrogation, Litigation Mgmt) (TLABANAH)

Keywords

• Property casualty insurance
• Personal auto insurance
• Commercial package insurance
• Hawaii flood insurance
• Workers compensation coverage

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Personal Insurance Premiums: Recurring premium revenue from personal insurance products including auto, homeowners, condo, renters, flood, and hurricane coverage sold to Hawaii residents.
2. Commercial Insurance Premiums: Recurring premium revenue from commercial insurance products including commercial package, commercial auto, general liability, inland marine, property, umbrella, garage liability, and workers' compensation coverage sold to Hawaii businesses.
3. Captive Management Services: FiRMS services including setup/feasibility studies, program management, insurance/reinsurance coordination, investment coordination, financial and statutory reporting, and regulatory compliance assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

First Insurance Company of Hawaii (FICOH) underwrites and distributes personal and commercial property and casualty insurance products for Hawaii residents and businesses. Personal lines include auto, homeowners, condo, renters, flood, and hurricane coverage, with bundling through FirstSelect Portfolio. Commercial lines include commercial package, commercial auto, general liability, inland marine, property, umbrella, garage liability, and workers' compensation, plus specialized captive management (FiRMS) and risk/safety services (FICOHTech). Policies are issued directly by FICOH and its subsidiaries and delivered through a 26-agency independent agent network, online quote channels, and phone-based service.

Product overview

First Insurance Company of Hawaii (FICOH) operates as a full-service property and casualty insurance provider offering a comprehensive portfolio of personal and commercial insurance products. The personal lines include Personal Auto, Homeowners, Condo, Renters, Flood, and Hurricane insurance, as well as bundled offerings under the FirstSelect Portfolio brand combining home/auto and renters/auto coverage. Commercial offerings encompass Commercial Package, Commercial Auto, Commercial General Liability, Commercial Inland Marine, Commercial Property, Commercial Umbrella, Garage Liability, and Workers' Compensation. FICOH also provides specialized services including Risk and Safety Management with FICOHTech® (telematics and sensor technology), Captive Management Services (FiRMS), and Claims Processing with a Direct Repair Program network. The company distributes through 26 independent agencies across Hawaii and backs all products with an A+ AM Best rating and Tokio Marine Group support. The My Policy portal provides customers online access to policy management, payments, and claims filing.

Differentiator

Problem solved

Functional benefit

Brands

• FirstSelect Portfolio: A bundled homeowners policy combining home, auto, and optional umbrella insurance coverage with the convenience of one bill and one policy.
• FiRMS
• FICOHTech
• Direct Repair Program

Products and services

• Personal Auto Insurance Comprehensive personal vehicle coverage protecting Hawaii drivers with accident forgiveness, loyalty credits, multi-car discounts up to 20%, loss-free credit up to 40%, homeowner discount, occupational discount, and payment plan discounts. For individual Hawaii residents.
• Homeowners Insurance Hawaii-tailored homeowners coverage protecting against fire, theft, liability, and natural disasters, including property protection, liability coverage, complimentary equipment breakdown coverage, and an optional umbrella add-on. For individual Hawaii homeowners.
• Condo Insurance HO-6 policy covering the interior of condo units and personal belongings, including building property, personal property, and liability protection. For Hawaii condo owners.
• Renters Insurance Affordable coverage for personal belongings against damage and theft, with liability protection and optional umbrella coverage; available for as little as $3 per week. For Hawaii renters.
• FirstSelect Portfolio (Homeowners Bundle) Bundled home and auto insurance policy with savings up to 40%, combining homeowners, auto, and optional umbrella coverage with flexible blanket limits, one-bill convenience, and local service. For individual Hawaii residents seeking bundled coverage.
• FirstSelect Portfolio (Renters Bundle) Bundled renters and auto insurance policy with savings up to 40%, combining renters, auto, and optional umbrella coverage with one-bill convenience and local service. For individual Hawaii renters seeking bundled coverage.
• Flood Insurance National Flood Insurance Program (NFIP) coverage for flood damage. Policies are managed through the ManageFlood Portal. FICOH is Hawaii's largest writer of NFIP flood insurance. For Hawaii residents and businesses in flood-exposed areas.
• Hurricane Insurance Residential hurricane protection covering damages from hurricane-force winds and rain for primary and secondary residences located at least 300 feet from water, with discount tiers for newer and retrofitted homes. For Hawaii homeowners in wind-exposed locations.
• Commercial Package Bundled business insurance solutions combining data breach/cyber liability, employee benefits liability, liquor liability, and hired/non-owned auto coverage, with small business enhancements, property enhancements, industry specialties, and a restaurant program. For Hawaii businesses.
• Commercial Auto Insurance Coverage for business vehicles and employees using personal vehicles for business, including physical damage, liability, hired/non-owned auto, uninsured motorist coverage, and commercial auto enhancements. For Hawaii businesses operating vehicle fleets.
• Commercial General Liability Essential coverage protecting businesses from financial loss due to third-party claims for bodily injury, property damage, and personal and advertising injury, including general liability enhancements and a contractors plus endorsement. For Hawaii business owners.
• Commercial Inland Marine Coverage for commodities or equipment transported via land or air, including contractor's equipment floater, motor truck cargo insurance, and bailee insurance for property in transit or in the care of the business. For Hawaii businesses handling goods or equipment in transit.
• Commercial Property Insurance Protection for business property against fire, theft, vandalism, explosions, and natural disasters, covering buildings, business personal property, and loss of business income. For Hawaii businesses with physical premises or assets.
• Commercial Umbrella Extra liability protection layer over and above primary business policies, covering bodily injury, property damage, personal injuries, advertising injuries, and legal defense costs. For Hawaii businesses seeking additional liability limits.
• Garage Liability Insurance Specialty umbrella coverage for the automotive industry covering day-to-day operations including bodily injury and property damage from direct garage operations. For Hawaii automotive dealers and garage operators.
• Workers' Compensation Required insurance providing benefits for employees injured or ill on the job, covering medical expenses, lost wages, rehabilitation costs, and death benefits, complying with Hawaii statutory requirements. For Hawaii employers across industries.
• Captive Management Services (FiRMS) Impartial captive insurance program management including setup/feasibility studies, program management, insurance/reinsurance coordination, financial and statutory reporting, and regulatory compliance assistance, delivered under the FiRMS brand. For large corporations with complex or unique risks (such as construction, healthcare, and manufacturing companies) seeking financial control and customized coverage.
• Claims Processing Services Local claims adjustment for auto, property, and workers' compensation claims, including online claim forms, dedicated local adjusters, and access to the Direct Repair Program for auto repairs. For Hawaii policyholders filing claims.

Quantifiable outcome

• Save up to 40% with FirstSelect Portfolio bundled policies
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting.

• Mālama Learning CentersupportingStrategic or Co-development Partner · 1 January 2022Partnership to support MLC's native reforestation efforts at Palehua, with FICOH contributing $75,000 and joining volunteer workdays. Although the formal partnership concluded in 2024, commitment to MLC's mission continues through financial support and hands-on volunteer efforts.
• Aloha United WaysupportingStrategic or Co-development Partner · 1 January 1992FICOH has been a loyal Aloha United Way campaign participant since 1992. In 2024, FICOH and its associates contributed $40,000 to AUW member agencies through e-pledges and fundraising events.
• American Red Cross, Pacific Island RegionsupportingStrategic or Co-development PartnerFirst Insurance is a proud supporter of the Red Cross and its Sound the Alarm home fire prevention campaign. Associates volunteer their time to install smoke alarms and educate residents about home fire safety.
• University of HawaiisupportingStrategic or Co-development PartnerMultifaceted partnership including a robust UH internship program, First Insurance Scholarship in Climate Change, title sponsorship of Shidler College's Business Night, financial support of the University of Hawaii Cancer Center, and support of the Economic Research Organization at the University of Hawaii.
• Helping Hands HawaiisupportingStrategic or Co-development PartnerPartner organization that identifies deserving families to receive fully refurbished vehicles donated through FICOH's holiday car donation program.
• UNIBODY AutotechsupportingStrategic or Co-development PartnerAuto body shop partner that donates labor to refurbish salvaged cars for donation to families in need through FICOH's holiday car donation tradition.
• Aiea Collision CentersupportingStrategic or Co-development PartnerAuto body shop partner that donates labor for vehicle refurbishment donations.
• Ace Auto Glass & Windshield RepairsupportingChannel Partner/ Reseller/ DistributorDirect Repair Program partner providing certified auto glass repair services with locations across Hawaii (Hilo, Kona, Honolulu, Lihue, Kahului).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Allstate:
• Tokio Marine North America: Sibling operating company under Tokio Marine Holdings, offering commercial and specialty P&C products across the U.S. Comparable because it shares FICOH's parent, reinsurance pool, and Tokio Marine underwriting standards, but operates on the mainland with a broader product set.
• State Farm: Largest U.S. personal lines P&C insurer with a meaningful Hawaii agency presence. Comparable because it competes in the same personal auto, homeowners, and umbrella segments that anchor FICOH's book, though with vastly greater scale.
• GEICO: Direct-to-consumer auto insurance leader with growing Hawaii presence. Comparable because it competes on personal auto pricing and digital UX — the segment where FICOH's agent-driven model is most vulnerable.
• Progressive: Top U.S. personal auto and commercial auto insurer with strong direct and agency channels in Hawaii. Overlaps with FICOH across personal auto, commercial auto, and increasingly bundling strategies.
• Liberty Mutual: National P&C carrier with personal and commercial lines written in Hawaii through agents and direct channels. Comparable on commercial package, workers' comp, and umbrella products where FICOH competes for mid-market business.
• The Hartford: Specialist in small commercial and workers' compensation with Hawaii operations. Directly comparable to FICOH's commercial package and workers' comp lines, including Hartford Steam Boiler sensor technology that FICOH resells under FICOHTech.
• Auto-Owners Insurance: Mid-sized mutual P&C carrier with strong independent agent distribution. Comparable because its agency-driven, multi-line model mirrors FICOH's distribution and product breadth, though it operates on the mainland.

Direct peers

• Island Insurance: Hawaii's other major locally headquartered P&C insurer offering personal and commercial coverage through independent agents. The most direct head-to-head competitor for FICOH inside Hawaii, with overlapping agency distribution and product lines.

Regional players

• Hawaii Employers' Mutual Insurance Company (HEMIC): Hawaii-domiciled workers' compensation mutual insurer. Comparable because it competes head-to-head for Hawaii workers' comp premiums, sharing FICOH's regulatory environment and local employer relationships.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/first-insurance-company-of-hawaii
• Instagraminstagram.com/firstinshi
• Xx.com/firstinshi
• Facebookfacebook.com/FirstInsHI

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIRST INSURANCE COMPANY