Pacífico Seguros

What Pacífico Seguros does

Pacífico Seguros (legal name: Pacífico Compañía de Seguros y Reaseguros) is a Peru-based insurance and reinsurance company founded in 1992 and headquartered in San Isidro, Lima. It operates as the insurance arm of Credicorp Ltd. (NYSE:BAP, parent company, market cap ~$30.5B), the largest financial-services holding group in Peru, and is the only insurer in the country to hold the maximum AAA financial risk classification for 15 consecutive years as rated by Apoyo y Asociados. The firm sells the full spectrum of insurance products — individual life and investment-linked (Vida Devolución, Inversión Flex, Renta Flex, Fondo Universitario), health (Salud Esencial, Multisalud, Medicvida, Internacional MINT, oncological, EPS), vehicle (Todo Riesgo, Auto Efectivo, Plan Kilómetros, SOAT), travel, home, pet, and mandatory commercial lines (SCTR, Vida Ley) — to both retail consumers and enterprises.

The technology backbone centers on the Mi Espacio Pacífico digital portal and mobile app, the Vera WhatsApp AI virtual assistant for 24/7 customer service and digital policy issuance, the Protege 365 AI-applied corporate prevention program, and digital claims reporting via WhatsApp. Distribution is multi-channel: direct digital (website, app, WhatsApp, call center), an exclusive advisory field force of 700+ trained advisors for complex products, the Somos Corredores broker network, and bancassurance partnerships with BCP and Mibanco. Across products, pricing is subscription-based (monthly premiums) for most lines with annual options, single-premium structures for annuities and dollar-denominated investment-linked life products, and usage-based pricing for travel (per-day) and Plan Kilómetros (per-km).

Pacífico generates revenue primarily through recurring insurance premiums across personal and commercial lines, with revenue model consistently described as subscription/recurring across life, health, vehicle, travel, pet, and corporate streams. The company leverages its 350+ EPS clinic network, 50+ partner discount establishments, and international travel-assistance via Assist Card to bundle value-added benefits into core insurance offerings, while fund-of-insurance products (annuities, investment-linked) earn on float in addition to premium income. Management contact and reporting infrastructure span a Lima headquarters with national call-center and emergency response operations.

Name

Pacífico Seguros

Legal name

Pacífico Compañía de Seguros y Reaseguros

Website

https://pacifico.com.pe

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pacífico Seguros is a Peruvian insurance and reinsurance subsidiary of Credicorp (NYSE:BAP) offering life, health, vehicle, travel, home, pet, and corporate insurance products via digital channels, a 700+ advisor field force, broker network, and bancassurance partnerships.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Insurance Carriers and Related Activities (524), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life Insurance Carriers (524113)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Inland Marine / Personal Articles & Valuable Items Insurance (FSAJACAJ)

akta.pro secondary industries

Commercial Package / Business Owners Policies (BOP) (FSAJAMAG), Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)

Keywords

• Insurance services
• Life insurance
• Health insurance
• Vehicle insurance
• Corporate insurance

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Life Insurance: Life insurance products including Vida Devolución Total (return of premiums), Vida Devolución Plus, investment-linked products (Inversión Flex, Inversión Capital, Inversión Base), education funds (Fondo Universitario), and annuity products (Renta Flex, Renta Vitalicia). Premiums paid monthly or as single payments. Revenue recognized as premiums written.
2. Health Insurance: Health insurance (EPS and individual) covering ambulatory, hospital, emergency, oncology, maternity, dental, ophthalmology. Offered through employer plans (EPS) and individual plans (Salud Esencial, Multisalud, Red Preferente, Medicvida, MINT). Billed monthly with options for annual or 12-installment payment.
3. Vehicle/Automotive Insurance: Comprehensive vehicle coverage (Todo Riesgo), Auto Efectivo (pay-for-repair model), Plan Kilómetros (pay-per-km), Robo Total (total theft), and mandatory SOAT. Revenue from monthly premiums with digital purchase discounts.
4. Travel Insurance: Travel insurance sold per trip (daily rates based on plan, destination, duration, age) or as annual frequent traveler policy. Covers medical expenses, trip cancellation, baggage, and legal liability internationally.
5. Corporate/Business Insurance: Enterprise insurance including SCTR (workplace risk), Vida Ley (mandatory life), EPS, civil liability, property (fire, robbery, construction), transport, cyber risk, and student accident coverage. Sold via corporate sales team and brokers.
6. Pet Insurance: Pacífico Pet insurance covering veterinary expenses, accidents, and illness for pets. Sold as monthly premium.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Pacífico Seguros is a Peruvian insurance and reinsurance company offering a comprehensive portfolio of personal and commercial insurance products. Individual offerings include life, health, vehicle, travel, home, pet, and burial insurance, while corporate offerings cover mandatory workplace risks (SCTR, Vida Ley), private health (EPS), property, cyber, group accident, and SME packages. Products are distributed via direct digital channels, advisory sales, bancassurance partners, and an independent broker network.

Product overview

Pacífico Seguros operates as a comprehensive insurance platform under Credicorp Holdings, offering both individual (personas) and enterprise (empresas) product lines. The individual portfolio centers on life and investment products (Seguro de Vida con Devolución Total, Vida Devolución Plus, Fondo Universitario Plus, Vida Inversión Flex/Capital, Renta Flex, Fondo Vida Garantizado), health insurance (Salud Esencial, Multisalud, Medicvida Nacional, Internacional MINT, Seguro Oncológico), and property coverage (Seguro Vehicular Todo Riesgo, Auto Efectivo, Plan Kilómetros, SOAT, Seguro de Hogar, Pacífico Pet, Seguro de Viajes, Seguro de Sepelio). The enterprise line provides mandatory covers (SCTR, Vida Ley, EPS), group plans (Accidentes Colectivo, Accidentes Estudiantil), and commercial property products (Seguros Patrimoniales, Riesgos Cibernéticos, Seguro Pyme). All individual products are accessible through the Mi Espacio Pacífico digital platform and Vera WhatsApp assistant, while enterprise products support the Protege 365 AI-powered prevention program.

Differentiator

Problem solved

Functional benefit

Brands

• Mi Espacio Pacífico: Digital customer portal and mobile app for managing insurance policies, payments, and claims
• Vera
• Pacífico Pet
• Quererte Sano
• Protege 365
• ABC de Pacífico

Products and services

• Seguro de Vida con Devolución Total Life insurance with full premium return upon policy maturity, offering up to 200% of premiums paid. Sold 100% online with natural and accidental death coverage from S/100,000.
• Seguro de Vida Devolución Plus Enhanced life insurance with premium return and higher coverage limits from S/350,000 or US$100,000, available in soles or dollars, returning 100-150% of premiums.
• Fondo Universitario Plus Structured savings plan designed to fund higher education, with monthly premiums from S/136 or US$41 and sum insured from S/50,000 or US$12,000.
• Vida Inversión Flex Flexible investment-linked life insurance allowing policyholders to adjust coverage and investment allocations over time, with premiums from S/180 or US$55 monthly.
• Vida Inversión Capital Dollar-denominated investment life insurance enabling investment in foreign markets according to risk profile, with minimum single premium of US$7,500.
• Vida Inversión Duo Life insurance solution that combines protection and capital growth for couples, from S/225 monthly.
• Renta Flex Annuity product providing periodic income with investment return guarantees, with minimum single premium of S/100,000 or US$30,000.
• Fondo Vida Garantizado Guaranteed-return savings insurance with fixed profitability and guaranteed capital return, with minimum single premium of S/20,000 or US$7,500.
• Salud Esencial Basic health insurance providing emergency coverage, physician home visits, and access to a preferred clinic network nationally, starting from S/5.82/day.
• Multisalud Comprehensive health plan with broad specialist coverage and maximum annual coverage of S/5,000,000, with access to up to 8 clinic networks.
• Red Preferente Health plan providing quality care at accessible prices through a preferred clinic network, from S/10.60/day.
• Medicvida Nacional Premium national health insurance providing access to the most exclusive clinics nationally with maximum annual coverage of S/9,600,000 per person.
• Internacional MINT International health insurance offering exclusive medical care domestically and abroad, with access to exclusive international clinic networks.
• Seguro Oncológico Cancer-specific insurance covering prevention through treatment with 100% coverage nationally, available in national and international plan variants.
• Seguro Vehicular Todo Riesgo Comprehensive vehicle insurance covering accidents, theft, and third-party damages, with full coverage (Todo Riesgo Full) and base tier (Todo Riesgo Base) variants.
• Seguro Vehicular Auto Efectivo Vehicle insurance in soles that pays the policyholder directly to repair their vehicle at any workshop of their choice.
• Seguro Vehicular Plan Kilómetros Pay-per-kilometer vehicle insurance for low-mileage drivers, aligning premium costs to actual vehicle usage.
• SOAT Mandatory personal accident insurance for vehicle occupants required by Peruvian law for all motor vehicles, sold 100% online.
• Seguro de Hogar Home and property insurance covering dwellings against fire, theft, and other risks, with customizable coverage options starting from S/18/month.
• Pacífico Pet Pet insurance covering veterinary care for dogs and cats against accidents and illness, starting from S/24.90.
• Seguro de Viajes International travel insurance with four plan tiers (Económico, Básico, Plus, Viajero Frecuente) covering medical expenses, trip cancellation, baggage loss, and emergency repatriation.
• Seguro de Sepelio Burial expense insurance providing financial support to the policyholder's family for funeral costs upon death.
• SCTR (Seguro Complementario de Trabajo de Riesgo) Mandatory occupational accident and work-related illness insurance for employees in high-risk industries, required by Peruvian labor law.
• Seguro Vida Ley Mandatory life insurance providing indemnification for employee death or permanent disability, required for all Peruvian employees.
• EPS (Entidad Prestadora de Salud) Private health entity supplementing EsSalud coverage, providing access to over 350 clinics and medical centers nationwide for enterprise clients.
• Accidentes Colectivo Group accident insurance for enterprise employees covering hospitalizations and indemnities 24/7.
• Accidentes Estudiantil Student accident insurance covering educational institution students against accidents during school activities.
• Seguros Patrimoniales Commercial property insurance package including fire and lightning, civil liability, construction all-risk, theft, assembly all-risk, dishonesty, cargo transport, individual transport, and cyber risk coverage.
• Seguro Pyme Comprehensive insurance package tailored for small and medium enterprises (PYMEs) covering business assets and operations.

Quantifiable outcome

• Up to 43% discount on health insurance
• +10 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Assist CardcoreTechnology or Integration · 1 April 2020International medical assistance operator contracted since April 2020 to handle all emergency medical and accident assistance services for Pacífico's travel insurance products abroad. Provides 24/7 global assistance network and claims coordination.
• BCP (Banco de Crédito del Perú)coreChannel Partner/ Reseller/ DistributorBancassurance alliance where BCP distributes Pacífico Seguros products to its retail and corporate customers through its extensive branch network and digital banking channels across Peru. Includes specific product arrangements for multiple insurance lines.
• MibancocoreChannel Partner/ Reseller/ DistributorBancassurance alliance with Mibanco (IFC-backed microfinance bank) to distribute mass-market insurance and microenterprise insurance products through Mibanco's nationwide microfinance branch network, reaching underserved populations.
• SicurezzaminorChannel Partner/ Reseller/ DistributorAlliance for oncological indemnity insurance products, distributing specialized cancer coverage through Sicurezza's network.
• KuposminorChannel Partner/ Reseller/ DistributorPartnership for travel insurance distribution, offering Pacífico travel insurance products through Kupos platform.
• FalabellaminorGTM or Marketing PartnerPromotional partnership where Pacífico offers S/100 Falabella gift cards as incentives for online vehicle insurance purchases, driving acquisition through retail reward mechanics.
• UberminorGTM or Marketing PartnerMarketing partnership providing travel insurance customers with 50% discount on Uber rides, adding value to the travel insurance product and driving cross-purchase behavior.
• HolaflyminorGTM or Marketing PartnerPartnership offering 10% discount on Holafly (eSIM/data plans for travelers) bundled with Pacífico travel insurance, enhancing the travel protection ecosystem.
• UndercoutingminorGTM or Marketing PartnerDigital platform partnership enabling up to 50% SOAT discount for online purchasers through Undercouting, driving digital acquisition of mandatory auto insurance.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mapfre Perú: Subsidiary of Spanish global insurer Mapfre, operating across P&C, life, and health lines in Peru. Competes head-on with Pacífico in vehicle, home, and corporate segments through bancassurance and broker channels.
• La Positiva Seguros y Reaseguros: Peruvian multi-line insurer competing in life, health, vehicle, and mandatory lines (SCTR, SOAT). Listed on the Lima Stock Exchange, it operates a similar broker-led and direct distribution model and is one of Pacífico's closest domestic competitors.
• Interseguro Compañía de Seguros: Peruvian insurer (part of Intercorp group) focused on life, annuity, and investment-linked products. Competes directly with Pacífico's Vida Devolución, Inversión Flex, and Renta Flex offerings in the Peruvian life and savings market.
• Crecer Seguros: Peruvian insurer specializing in microinsurance and life products distributed via microfinance and bank partners. Competes for mass-market and microenterprise customers in the same segments Pacífico reaches through Mibanco and Mibanco-style channels.
• Rímac Seguros y Reaseguros: Peru's other leading multi-line insurer, offering life, health, vehicle, home, and corporate insurance with similar bancassurance and digital distribution. Direct head-to-head competitor across Pacífico's full product portfolio in the Peruvian market.

Broad incumbents

• Chubb Seguros Perú: Peruvian arm of global insurer Chubb, focused on P&C and specialty lines including cyber, property, and casualty. Overlaps with Pacífico's Seguros Patrimoniales and Riesgos Cibernéticos offering for commercial clients.
• Zurich Perú: Local subsidiary of Zurich Insurance Group, competing in corporate, P&C, and life lines. Focuses more on enterprise and SME customers, similar to Pacífico Empresas and Seguros Patrimoniales segment.
• MetLife Perú: Local arm of MetLife offering group and individual life insurance products in Peru. Directly comparable to Pacífico's life insurance and investment-linked business for both retail and employer-sponsored customers.
• Seguros SURA Perú: Peruvian arm of regional Sura group, active in corporate P&C, surety, and employee benefits. Competes for some of Pacífico's enterprise and asset-protection lines with broader LatAm backing.

Regional players

• Pan American Life Insurance (Peru): Latin American life and health insurer with Peru operations focused on group life, health, and accident coverage. Comparable to Pacífico's EPS and group accident products for corporate channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SegurosPacifico
• Facebookfacebook.com/PacificoSeguros
• Xx.com/segurospacifico

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacífico Seguros