Swissortholab

What Swissortholab does

Swissortholab operates a private specialty dental practice under the brand Signorelli-Moret Kieferorthopädie + Kinderzahnmedizin, headquartered at Säntisstrasse 2 in Wil, Switzerland. The practice is a single-site, dual-specialty clinic combining orthodontics (Kieferorthopädie) and pediatric dentistry (Kinderzahnmedizin), operated by two specialists: Dr. med. dent. Caroline Signorelli-Moret (WBA Kinderzahnmedizin SSO) and Dr. med. dent. Luca Signorelli (Fachzahnarzt Kieferorthopädie CH). Dr. Luca Signorelli is the founder of the Swiss Society for Aligner Orthodontics (SGAO), and the practice has completed 1,000+ Invisalign treatments cumulatively. The clinical offering spans traditional fixed appliances (metal and ceramic brackets), invisible aligners (Invisalign), combined orthodontic-orthognathic treatments, comprehensive pediatric dentistry (check-ups, cleanings, fillings, crowns, root canals, extractions, emergency care, and treatment for children with disabilities), and adjunct sedation services including nitrous oxide and ambulatory general anesthesia delivered with in-house anesthesiologists.

The practice is built on a fully digital clinical workflow: digital X-ray imaging, 3D intraoral scanning replacing physical impressions, and computer-simulated treatment planning aligned with the Invisalign platform. Supporting infrastructure includes a German-language website, online new-patient registration, a formal dentist referral portal (Zuweiser), and emergency contact routing. Patient acquisition combines dentist referrals and self-referred patients from the Wil and broader St. Gallen region; no paid advertising channels are evidenced.

The revenue model is professional-services based: fees are generated per orthodontic treatment case (with installment payment options available for Invisalign) and per pediatric dental procedure. Sedation and general anesthesia services carry additional fees. Pricing is not publicly disclosed. Ownership is private and concentrated in the two founder-operators, with no external investors, parent entity, funding rounds, M&A, or partnership network documented in the available data.

Name

Swissortholab

Legal name

Signorelli-Moret Kieferorthopädie + Kinderzahnmedizin

Website

https://signorelli-moret.ch

Company type

Private

Operating status

Operating

Short description

Swissortholab operates the Signorelli-Moret dental practice in Wil, Switzerland, a single-site specialty clinic combining orthodontics and pediatric dentistry delivered by two Swiss-credentialed specialists using fully digital workflows including 3D intraoral scanning and Invisalign treatment planning.

Ownership category

akta.pro rank

Product category

Orthodontic and Pediatric Dental Practice

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Pediatric Dentistry Group Practices (HLABAKAD), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment services
• Pediatric dental care
• Clear aligner therapy
• Digital dental imaging
• Sedation dentistry services

Headquarters

HQ city

Wil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal/ceramic), invisible aligners (Invisalign), and combined treatments for children, adolescents, and adults. Treatment fees are charged per procedure or as comprehensive treatment packages.
2. Pediatric Dental Services: Comprehensive pediatric dentistry including routine check-ups, professional cleanings, fillings, crowns, root canals, extractions, and emergency dental treatments for children and adolescents.
3. Specialized Sedation Services: Nitrous oxide (laughing gas) and general anesthesia treatments for anxious patients and complex procedures. Additional fees for sedation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Swissortholab (operating as Signorelli-Moret Kieferorthopädie + Kinderzahnmedizin) runs a combined dental practice in Wil, Switzerland delivering orthodontic treatments (traditional braces and Invisalign clear aligners) and pediatric dentistry services under one roof. The practice operates a 100% digital workflow that combines 3D intraoral scanning, digital X-ray imaging, and computer-simulated treatment planning to deliver orthodontic and pediatric dental care to children, adolescents, and adults.

Product overview

Signorelli-Moret is a combined dental practice offering orthodontic (Kieferorthopädie) and pediatric dental (Kinderzahnmedizin) services as two integrated specialty areas under one roof. The practice operates with 100% digital processes, utilizing digital X-ray, 3D intraoral scanning, and computer-simulated treatment planning. The core product portfolio includes traditional and invisible orthodontics (Invisalign, metal/ceramic braces), comprehensive pediatric dentistry services, and supporting services such as nitrous oxide sedation and general anesthesia for anxious patients. The practice emphasizes the combination of both specialties enabling comprehensive family care.

Differentiator

Problem solved

Functional benefit

Products and services

• Kieferorthopädie (Orthodontics) Orthodontic treatments for children, adolescents, and adults including traditional braces (metal or ceramic brackets), invisible aligners (Invisalign), accelerated treatment procedures, and combined treatment approaches for correcting dental and jaw misalignments.
• Invisalign Treatment Clear aligner orthodontic treatment using Invisalign technology for nearly invisible teeth straightening, offering high comfort and predictable results for teenagers and adults. The practice has completed over 1,000 Invisalign cases.
• Kinderzahnmedizin (Pediatric Dentistry) Comprehensive pediatric dental care including routine check-ups, annual school examinations, professional teeth cleaning, fillings, baby tooth crowns, root canal treatments, extractions, dental accident treatments, and care for children with disabilities.
• Lachgas (Nitrous Oxide Sedation) Certified nitrous oxide sedation service providing calming and pain-relieving effects for anxious patients, offering anxiety relief, time distortion, pain-free local anesthesia, and slight amnesic effects.
• Vollnarkose (General Anesthesia) Ambulatory general anesthesia treatment performed with specialized anesthesiologists for patients who cannot be treated through conventional methods, with all necessary equipment permanently available in the practice.

Quantifiable outcome

• 1,000+ successful Invisalign treatments completed

Named customers6 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Colosseum Dental Group: One of Europe's largest dental service organizations, operating hundreds of clinics across multiple countries including Switzerland. Comparable as a consolidator and operator of dental practices that often combine orthodontic and general dentistry services under multi-specialty models.
• Straumann Group: Swiss-headquartered global dental medical device company that also offers clear aligners (ClearCorrect) and digital orthodontic workflows. Comparable as a Swiss-rooted incumbent supplying the technologies and protocols used by practices like Signorelli-Moret, with overlap in aligner orthodontics.
• Align Technology: Manufacturer of the Invisalign system used by the practice and the dominant global clear-aligner brand. Comparable as the upstream technology provider whose product, brand, and tiered economics directly shape Signorelli-Moret's orthodontic service offering and revenue model.
• Heartland Dental: One of the largest US dental support organizations, providing non-clinical support to affiliated dental practices. Comparable as a benchmark for how specialty dental practices scale through DSO affiliation, a model Signorelli-Moret has not yet adopted.
• Aspen Dental: Large US-based DSO supporting multi-specialty dental practices including orthodontics. Comparable as an example of scaled, multi-site dental service delivery that contrasts with Signorelli-Moret's single-site specialist model.

Emerging players

• Impress: European chain of clear-aligner-focused dental clinics offering orthodontic treatment through a vertically integrated D2C model. Comparable as a competitor addressing the same adult and adolescent clear-aligner patient segment that Signorelli-Moret serves with Invisalign.
• DrSmile (PlusDental): European direct-to-consumer clear aligner brand operating partner clinics across Germany, Switzerland, and other markets. Comparable as a competing channel for adult orthodontic patients that pressures traditional specialist practices on price and convenience.

Regional players

• DentConnect: European dental group supporting and consolidating dental practices across several European countries with multi-specialty offerings. Comparable as a regional consolidator whose operating model differs from but competes with independent specialist clinics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swissortholab