Kaffelogic

What Kaffelogic does

Kaffelogic Ltd is a Dunedin, New Zealand-based designer and manufacturer of compact, software-controlled benchtop coffee roasters, anchored by the Nano 7 — a fluidized-air roaster with PID digital temperature control that processes 120g batches (50–200g with the BOOST Kit) in under 10 minutes. The hardware integrates with Kaffelogic Studio, a free desktop profiling application supporting roast profile creation, live temperature/Rate-of-Rise logging, and import/export with Artisan, Cropster, Sonofresco, and Ikawa formats. A Wireless Connect Module adds WiFi-based roaster-to-software communication, and a line of accessories (Storage Case, Bean Tray, Bullet Cup, Replacement Chaff Collector) extends the platform.

Revenue is generated primarily through one-time hardware sales of the Nano 7 ($1,049.68 USD) and accessories sold direct via kaffelogic.com and through a distributor network covering over 21 countries across Oceania, North America, Europe, Asia, and the Middle East. Kaffelogic targets three core segments: home coffee enthusiasts (primary), professional baristas/competition users, and small commercial roasters and green coffee traders using the unit for sample roasting. The go-to-market combines community-led engagement (forum, Facebook group, competition sponsorships) with channel-partner distribution; new markets such as Japan were entered via crowdfunding (Kibidango) and then formalized with a regional distributor (MGL Inc. Ltd).

The company operates from a single in-house factory at 53 Castle Street / 60 Fox Street in Dunedin, where over 65% of unit cost is sourced from NZ supply chain partners. Since incorporation in 2017, Kaffelogic has shipped over 8,000 units globally without raising traditional venture capital — funding has come from angel advisors, a 2018 PledgeMe crowdfunding campaign, and small public grants (e.g., Callaghan Innovation in 2021). The business is governed by a board chaired by Rob Farrell with Dean Boston as GM, Chris Hilder as Founder/Technical Director, and John Robson (Sales Director, Christchurch) driving international expansion.

Name

Kaffelogic

Legal name

Kaffelogic Ltd

Website

https://kaffelogic.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaffelogic is a Dunedin, New Zealand manufacturer of the Nano 7 benchtop fluidized-air coffee roaster and free Kaffelogic Studio profiling software, selling direct and through distributors in 21+ countries to home enthusiasts, professional baristas, and small commercial roasters.

Ownership category

akta.pro rank

Product category

Benchtop Coffee Roasters

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

Keywords

• Benchtop coffee roasters
• Home coffee roasting
• Coffee roasting equipment
• Roast profile software
• Sample roasting systems

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Nano 7 Coffee Roaster Sales: Primary revenue stream from selling the Kaffelogic Nano 7 benchtop roaster directly through kaffelogic.com and through a global distributor network. One-time hardware purchase with 2-year parts warranty.
2. Accessories and Add-ons: BOOST Kit (activation code + chamber rings), Storage Case, Bean Tray, Bullet Cup, Replacement Chaff Collector, and Wireless Connect Module sold as optional add-ons to the base Nano 7 product.
3. Kaffelogic Studio Software: Core Studio software is provided as a free download. No direct revenue from software; serves as a product differentiator and community engagement tool that drives hardware sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Kaffelogic designs, manufactures, and sells the Nano 7 benchtop coffee roaster — a compact, software-controlled fluidized-air roaster with PID digital temperature control — along with paid accessories (BOOST Kit, Wireless Connect Module, Storage Case, Bean Tray, Bullet Cup, Replacement Chaff Collector) and green coffee beans. Sales are made direct via kaffelogic.com and through a global network of regional distributors across 21+ countries.

Product overview

Kaffelogic's product portfolio centers on the Nano 7 benchtop coffee roaster as the core platform, complemented by the BOOST Kit add-on for variable batch capacity (50-200g). Kaffelogic Studio is free companion software for profile management and roast logging with import/export support for Artisan, Cropster, Sonofresco, and Ikawa platforms. Hardware accessories include the Wireless Connect Module for WiFi-enabled roaster control, Storage Case for transport, Bean Tray for handling, Bullet Cup for serving, and Replacement Chaff Collector as a spare part. Green coffee beans are offered as a consumable. The company designs and manufactures in Dunedin, New Zealand, with over 8,000 units distributed across 21 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaffelogic Nano 7 Benchtop coffee roaster with 120g standard batch capacity, featuring a fluidized air roasting system with variable temperature and airspeed, PID digital temperature control, and customizable roast profiles. Roast duration is under 10 minutes with a 2-3 minute cool-down, available in 110V (US/Japan), 120V, and 230V (AU/NZ/EU/UK) variants with corresponding plug types. Suitable for home coffee enthusiasts, professional baristas, small roasteries, and green coffee quality assessment.
• BOOST Kit Performance upgrade add-on for the Nano 7 that enables variable batch sizes from 50g to 200g in 10g increments with automatic profile scaling for heat and fan settings. Includes a one-time activation code (tied to one roaster serial number), short and tall chamber extension rings, and a user guide. Priced at $143.79 USD.
• Kaffelogic Studio Free desktop software for roast profile creation, editing, saving, sharing, and uploading. Records live temperature curves, rate of rise, and element power data and supports import/export with Artisan, Cropster, Sonofresco, and Ikawa formats. Available for Windows, Mac, and Linux; firmware updates are delivered through the same tool.
• Wireless Connect Module WiFi connectivity module enabling wireless communication between the Nano 7 and Kaffelogic Studio on Mac, PC, or Linux for monitoring, profile management, and firmware updates. Dimensions 49mm x 25mm x 11mm with 150mm cable; compatible with Nano 7 units with serial numbers C35 and later.
• Kaffelogic Storage Case Padded protective carrying case for the Nano 7 with dedicated compartments for the roaster, chaff collector, and accessories, plus an adjustable shoulder strap. Dimensions 35cm H x 31cm W x 14cm D; priced at $109.28 USD.
• Kaffelogic Bean Tray Flexible squeezable tray used for loading green beans, catching roasted beans, weighing batches, and inspecting roast color. Dimensions 22cm L x 13cm W x 3cm D; priced from $5.18 USD and available in 1-tray, 5-tray, and 10-tray packs.
• Kaffelogic Bullet Cup Double-wall stainless steel insulated 8oz (235mL) cup with push-fit splash-resistant lid, matte black finish, and Kaffelogic branding. Dimensions 120mm H x 75mm W; priced at $25.88 USD.
• Replacement Chaff Collector Genuine OEM replacement chaff collector for the Nano 7, featuring high-temperature resistant mesh with a durable frame and identical specifications to the original component.
• Green Coffee Beans Green (unroasted) coffee beans sold as a consumable product for use with Kaffelogic roasters, available through distributors with guidance on origins, processing methods, and altitude considerations.

Quantifiable outcome

• Payback period of ~237 days (~72 roasts) based on $3.85 savings per cup vs. $4.50 cafe coffee at 2 cups/day
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MGL Inc. Ltd (Kaffelogic Japan)coreChannel Partner/ Reseller/ Distributor · 1 January 2025MGL Inc. Ltd is the officially appointed distributor for the Japan market, representing Kaffelogic in one of the world's most discerning specialty coffee markets. The partnership was formalized in 2025 following a successful crowdfunding launch.
• KibidangocoreChannel Partner/ Reseller/ Distributor · 1 January 2025Tokyo-based crowdfunding platform that facilitated Kaffelogic's market entry into Japan through a successful campaign, attracting 207 initial customers. Kibidango specializes in bringing international products to the Japanese market.
• New Zealand Trade & Enterprise (NZTE)coreGTM or Marketing PartnerNZ government trade agency providing international market support, connections, and guidance. NZTE supported Kaffelogic's Japan market entry and UK presence, including hosting events at the New Zealand High Commission in London.
• New Zealand Embassy (Tokyo)minorGTM or Marketing PartnerNew Zealand Embassy in Tokyo provides in-country support and networking for Kaffelogic's Japanese market development activities.
• Green Coffee Collective (UK)coreChannel Partner/ Reseller/ DistributorUK-based distributor and partner for Kaffelogic's presence at the London Coffee Festival 2025. Co-exhibited at the festival demonstrating live roasting to over 30,000 visitors.
• ACME Cup Co. (NZ)minorGTM or Marketing PartnerWellington-based specialty coffee company that revived and hosts the NZ AeroPress Championship (NZAC). Kaffelogic is a sponsor and provided a Nano 7 as a prize for the competition winner.
• Christchurch NZTE OfficeminorGTM or Marketing PartnerLocal NZTE office in Christchurch that facilitated connections for Kaffelogic Japan, including introducing Tomoki Sakurai and supporting distributor onboarding in Japan.
• Startup DunedinminorStrategic or Co-development PartnerDunedin startup facilitation and collaboration hub where founder Chris Hilder connected with angel advisors David Cohen and Rachel Elder, leading to Kaffelogic's incorporation in 2017.
• NZ Supply Chain PartnerscoreOthersOver 65% of Kaffelogic's unit cost is sourced from NZ supply chain partners. Key partners include Farra Engineering, Kamahi Electronics, Uptown Art, Cargill Enterprises (Dunedin), NZ Cartons, Paperbox Creative, and Design Sense (Christchurch).

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Aillio: Aillio manufactures the Bullet R1, a direct competitor to the Kaffelogic Nano 7 in the home and sample coffee roasting segment. Both companies target the same enthusiast and professional sample-roasting customer base with app-connected, profile-driven roasting platforms.
• Behmor: Behmor produces connected home coffee roasters (Behmor 2000AB Plus) targeting the same home enthusiast segment as Kaffelogic. While positioned at a lower price point, they compete directly for the entry-level home roasting consumer with software-controlled roasting functionality.
• IKAWA Pro: IKAWA Pro manufactures sample roasters used by professional coffee buyers, Q-graders, and green coffee traders. They compete with Kaffelogic in the professional sample roasting segment, where their Pro V3 is an industry standard for green coffee evaluation.
• Hottop Roasters: Hottop manufactures benchtop home coffee roasters (KN-8828B) with profile control capabilities. They are a direct competitor in the home coffee roasting hardware market, offering drum-based roasting as an alternative to Kaffelogic's fluidized-air approach.
• Sonofresco: Sonofresco produces small-batch commercial and sample coffee roasters. They overlap with Kaffelogic in the sample roasting use case and are referenced as an integration partner in Kaffelogic Studio, indicating technical ecosystem overlap.

Emerging players

• Sandbox Smart R1: Sandbox Smart is an emerging player in the connected home roasting space, offering app-controlled roasters. As a newer entrant, they represent potential competitive pressure on Kaffelogic from the digitally-native, software-first end of the market.

Broad incumbents

• Probat: Probat is a leading global manufacturer of industrial and commercial coffee roasting equipment. While serving a larger-scale commercial market than Kaffelogic's home/prosumer focus, they are relevant as the dominant incumbent in the broader coffee roasting equipment category.
• Loring Smart Roast: Loring manufactures commercial coffee roasters with emphasis on sustainability and emissions control. They operate at a larger scale than Kaffelogic in the commercial roasting segment but share the specialty coffee industry customer base.

Others

• Cropster: Cropster is a software platform for coffee roasting management and profiling. While not a hardware competitor, they are an integration partner with Kaffelogic Studio and serve overlapping professional customers in the specialty coffee production chain.
• Artisan Coffee Roaster Scope: Artisan is an open-source roast profiling tool widely used by home and professional coffee roasters. They are integrated with Kaffelogic Studio and represent the open-source ecosystem that Kaffelogic's software layer must interoperate with to maintain relevance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kaffelogic
• YouTubeyoutube.com/@kaffelogic
• Facebookfacebook.com/kaffelogic
• LinkedInlinkedin.com/company/kaffelogic
• Instagraminstagram.com/kaffelogic
• TikToktiktok.com/@kaffelogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaffelogic