AgriTech
AgriTech Corp. (SoilKit) sells $34.95 at-home soil test kits and the SoilKit365 virtual platform, delivering lab-backed nutrient analysis and tailored lawn, garden, and tree-and-shrub recommendations to U.S. homeowners, landscape contractors, municipalities, and university extension programs via e-commerce, retail, and a white-label university channel.
- Company typePrivate
- Founded2019
- HeadquartersFoley, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What AgriTech does
AgriTech Corp., operating as SoilKit and SoilKit365, is a privately held Alabama-based agriculture software and soil-testing company that sells physical soil sample-collection kits paired with a virtual analysis platform. The SoilKit product line includes Lawn, Garden, and Tree & Shrub kits (uniformly priced at $34.95), plus region-branded variants for Alabama (Auburn University) and Florida (University of Florida) that embed partner university soil science. Samples are mailed to affiliated agricultural laboratories — primarily National AG Lab and Waters Ag Lab — which return analysis of pH, buffer pH, CEC, organic matter, and macronutrient, secondary, and micronutrient levels. Results, recommendations, and registration (via QR scan, geolocation, and square-footage calculators) flow through the SoilKit365 platform, a Wix-hosted web application.
The company monetizes through four streams. One-time kit sales form the base, augmented by a freemium SKN nitrogen assessment used as a top-of-funnel acquisition tool, a subscription premium tier (SK365+) that adds weather, disease, insect, and weed guidance plus seasonal reminders, and a $39.99-per-session ASK agronomist consultation service. A majority woman-owned firm with fewer than 10 employees, AgriTech is led by CEO Christina Woerner McInnis and Chairman George Woerner, drawing on more than a century of family turf-grass farming heritage.
Go-to-market combines a product-led e-commerce storefront (soilkit.com) with a multi-channel partner motion: physical placement in lawn-and-garden retailers near fertilizer sections, direct sales into landscape contractors and municipalities, and a University Platform that lets land-grant agriculture schools offer branded kits with royalty economics. Reported customer economics include a 155% average uplift in soil-amendment purchases and increased return visits to partner retailers, framing SoilKit as a sales-lift technology for the lawn-and-garden channel as much as a direct consumer product. No external venture or private-equity funding rounds have been disclosed in the source data.
AgriTech firmographics
Firmographics- Name
- AgriTech
- Legal name
- AgriTech Corp.
- Website
- https://soilkit.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AgriTech Corp. (SoilKit) sells $34.95 at-home soil test kits and the SoilKit365 virtual platform, delivering lab-backed nutrient analysis and tailored lawn, garden, and tree-and-shrub recommendations to U.S. homeowners, landscape contractors, municipalities, and university extension programs via e-commerce, retail, and a white-label university channel.
- Ownership category
- akta.pro rank
AgriTech industry classification
Industry- Product category
- Agricultural Soil Testing
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Agricultural Services (700), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Soil Testing & Nutrient Analysis Services (AFACAKAA)
- akta.pro secondary industries
- Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Soil Testing, pH Adjustment & Soil Amendments (Lime/Gypsum/Organic Matter) (HSAIAGAC)
Keywords
Where AgriTech is headquartered
LocationHeadquarters
- HQ city
- Foley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AgriTech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Soil Test Kit Sales: One-time purchase of physical soil test kits that include sample collection supplies, pre-paid mailer, and lab processing fee. Kits are priced at $34.95 with volume discounts for 2+ kits.
- SK365+ Premium Subscription: Premium add-on to SoilKit365 providing advanced features including real-time insights, weather updates, seasonal application schedules with reminders, and tailored suggestions for weeds, diseases, and insects.
- ASK Expert Consultation: Telehealth consultant sessions connecting users with agronomic experts for detailed, customized advice. Priced at $39.99 per consultation.
- SKN Nitrogen Assessment: Complimentary nitrogen assessment tool leveraging proven guidelines and research to estimate nitrogen needs for lawns. Used as a customer acquisition tool to introduce users to the SoilKit science.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Soil Test Kit - Lawn/Garden/Tree & Shrub |
| Unit Pricing | Pay-as-you-go | University-branded Soil Test Kit (Auburn University / University of Florida) |
| Unit Pricing | Pay-as-you-go | ASK Expert Consultation |
| Subscription | Monthly | SK365+ Premium Plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
AgriTech product offering
Product offeringCore offering
AgriTech Corp. (doing business as SoilKit) sells physical soil test kits priced at $34.95 for lawn, garden, tree and shrub, and university-branded (Auburn, University of Florida) use. Each kit includes sample collection supplies, a pre-addressed postage-paid mailer, and lab processing, with soil samples tested by partner agricultural labs such as National AG Lab. Customers register kits on the SoilKit365 virtual platform via QR code, address geolocation, and square footage calculators, then receive digital soil analysis reports and crop-specific product recommendations. The company also offers the SK365+ premium subscription, ASK expert agronomic consultations ($39.99), and a complimentary SKN nitrogen assessment.
Product overview
AgriTech Corp. offers a platform-plus-modules product architecture centered on SoilKit soil testing products and the SoilKit365 virtual platform. The core SoilKit product line includes Lawn, Garden, and Tree & Shrub soil test kits (each priced at $34.95), plus two university-branded variants for Alabama (Auburn University) and Florida (University of Florida). These kits include sample collection supplies, pre-paid mailers, and laboratory testing. The SoilKit365 platform serves as the virtual hub, integrating with these kits to provide registration, QR scanning, geolocation, square footage calculation, and analysis delivery. Premium add-on modules include SK365+ (weather insights, seasonal scheduling, disease/insect/weed management), ASK expert consultation sessions ($39.99), and SKN nitrogen assessment (complimentary). The architecture enables the company to serve both direct-to-consumer and institutional partners including universities, landscapers, and municipalities.
Differentiator
Problem solved
Functional benefit
Brands
- SKN (SoilKit Nitrogen): Complimentary measurement of crops' yearly nitrogen needs.
- SK365+
- ASK
Products and services
- Lawn Soil Test Kit Physical soil testing kit specifically designed for lawn crops; measures essential nutrients including nitrogen, phosphorus, and potassium to identify deficiencies and recommend soil amendments. Includes sample collection supplies, a pre-addressed postage-paid mailer, and lab processing. Priced at $34.95 with 3% off when purchasing 2 or more; shipping included.
- Garden Soil Test Kit Physical soil testing kit designed for testing soil in gardens to assess health and determine best courses of action for improving quality for fruits, vegetables, herbs, or flowers. Includes sample collection supplies, pre-addressed postage-paid mailer, and lab processing. Priced at $34.95 with 3% off when purchasing 2 or more; shipping included.
- Tree & Shrub Soil Test Kit Physical soil testing kit designed for testing soil conditions of trees and shrubs, analyzing pH levels, nitrogen, phosphorus, and potassium to determine specific nutrient requirements. Includes sample collection supplies, pre-addressed postage-paid mailer, and lab processing. Priced at $34.95 with 3% off when purchasing 2 or more; shipping included.
- Auburn University Soil Test Kit University-branded physical soil test kit using proven Auburn University soil science, intended for use in Alabama. Includes sample collection supplies, pre-addressed postage-paid mailer, and lab processing; provides comprehensive soil testing and product recommendations tailored to Alabama conditions. Priced at $34.95 with 3% off when purchasing 2 or more.
- University of Florida Soil Test Kit University-branded physical soil test kit using proven University of Florida Science (UF Turfgrass Science), intended for use in Florida. Includes sample collection supplies, pre-addressed postage-paid mailer, and lab processing; provides comprehensive soil analysis and product recommendations calibrated for Florida conditions. Priced at $34.95 with 3% off when purchasing 2 or more.
- SK365+ (Plus Plan) Premium subscription add-on to SoilKit365 providing year-round advanced features including real-time insights, weather updates, seasonal application schedules with reminders, and tailored suggestions for weeds, diseases, and insects. Requires a SoilKit365 account. Billing cadence is monthly; pricing not publicly disclosed.
- ASK Expert Consultation Telehealth-style consultation sessions connecting users with agronomic experts for detailed, customized advice on lawn, tree, and garden challenges. Priced at $39.99 per consultation session; requires a SoilKit365 account.
Quantifiable outcome
- Customers purchase 155% more soil amendments on average
- +1 more outcomes
Companies that use AgriTech
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
AgriTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
AgriTech partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Auburn UniversitycoreAuburn University provides soil science expertise and laboratory testing capabilities for the Auburn University Soil Test Kit. The partnership enables scientifically proven, easy-to-understand digital recommendations for Alabama residents using Auburn's research-backed soil analysis methodology.
- University of FloridacoreUniversity of Florida provides soil science expertise and laboratory testing capabilities for the University of Florida Soil Test Kit. Results are based on University of Florida Turfgrass Science. The partnership enables Florida-specific soil analysis and recommendations.
- National Agricultural LaboratoriescoreNational AG lab conducts soil sample testing and assessment of soil properties and nutrient levels for SoilKit samples. Provides scientifically accurate analysis that forms the basis of SoilKit recommendations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AgriTech competitors and assessment
Company assessmentDirect peers
- MySoil: MySoil sells direct-to-consumer soil test kits with mail-in lab analysis and digital recommendations for homeowners and growers, directly competing with SoilKit's core kit-plus-platform offering.
- Yard Mastery: Yard Mastery offers soil testing kits combined with agronomic coaching and a digital platform for lawn-care enthusiasts, overlapping SoilKit's DIY homeowner and lawn-care recommendation positioning.
Emerging players
- Sunday: Sunday is a D2C lawn-care brand that ships customized, science-based fertilizer plans to homeowners based on lawn data, sharing SoilKit's science-backed, consumer-friendly lawn-care positioning and digital UX.
- Lido: Lido offers subscription-based, customized lawn care products and digital guidance to homeowners, comparable in D2C channel, recurring-revenue model, and tech-enabled consumer experience.
- Lawnbright: Lawnbright is a D2C lawn care subscription brand that uses soil/climate data to deliver customized treatment plans, mirroring SoilKit's intersection of soil analysis, recommendation software, and consumer subscription revenue.
Broad incumbents
- CropX: CropX provides digital agronomy and soil sensing analytics to commercial farms and agribusinesses, sharing the soil-data-plus-software model but operating at a larger, more enterprise scale than SoilKit.
- Yara: Yara is a global fertilizer and crop nutrition company that increasingly pairs agronomic digital tools with its products, comparable to SoilKit where soil testing drives fertilizer and amendment recommendations.
Regional players
- Picketa Precision: Picketa Precision provides plant tissue and soil sampling analysis services to agronomy retailers and growers in Canada, sharing SoilKit's model of linking physical sampling kits with lab-backed agronomic insights.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AgriTech social profiles
Digital presenceAgriTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriTech leadership team
Management profileNumber of profiles
Profiles6 records
AgriTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriTech
What does AgriTech do?
AgriTech Corp. (doing business as SoilKit) sells physical soil test kits priced at $34.95 for lawn, garden, tree and shrub, and university-branded (Auburn, University of Florida) use. Each kit includes sample collection supplies, a pre-addressed postage-paid mailer, and lab processing, with soil samples tested by partner agricultural labs such as National AG Lab. Customers register kits on the SoilKit365 virtual platform via QR code, address geolocation, and square footage calculators, then receive digital soil analysis reports and crop-specific product recommendations. The company also offers the SK365+ premium subscription, ASK expert agronomic consultations ($39.99), and a complimentary SKN nitrogen assessment.
Is AgriTech a public or private company?
AgriTech is a private company. It is classified as family owned and is currently operating.
When was AgriTech founded?
AgriTech was founded in 2019. It employs 1 to 10 people.
Where is AgriTech based?
AgriTech is headquartered in Foley, United States, in the North America region.
How does AgriTech make money?
Four revenue lines are on record. Soil Test Kit Sales are the primary driver. The others are SK365+ Premium Subscription, ASK Expert Consultation and SKN Nitrogen Assessment.
Who are AgriTech's main competitors?
Direct peers on record are MySoil and Yard Mastery. Emerging players are Sunday, Lido and Lawnbright. Broad incumbents are CropX and Yara. Picketa Precision is listed as a regional player.
Does AgriTech have an API?
No public API is recorded for AgriTech.
What industry is AgriTech in?
AgriTech's product category is Agricultural Soil Testing. Its primary akta.pro industry code is AFACAKAA, Soil Testing & Nutrient Analysis Services, with a secondary code of AFACABAH, Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused). Its NAICS code is 54138 and its SIC code is 700.