Sunday
Sunday is a Boulder, Colorado-based subscription lawn care company founded in 2018 that delivers data-customized, natural-ingredient fertilizers and pest treatments to U.S. homeowners, with a B2B Pro Supply Program launched in March 2025 serving lawn care professionals.
- Company typePrivate
- Founded2021
- HeadquartersBoulder, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunday does
Sunday (also known as Sunday Lawn Care) is a Boulder, Colorado-based subscription lawn care company founded in 2018 that delivers customized, environmentally responsible lawn and pest care products to U.S. homeowners. The company's core offering is a Custom Lawn Plan generated from homeowner-submitted yard and soil data, which produces a personalized schedule of natural-ingredient fertilizers and treatments delivered on a recurring basis; a Custom Pest Plan add-on follows the same data-driven model and integrates with three retail SKU categories (Lawn Care Shop, Pest Control Shop, Garden Shop) on its e-commerce storefront. Sunday sells primarily direct-to-consumer through getsunday.com, and in March 2025 extended its product line to lawn care professionals through the Pro Supply Program, a B2B channel for landscapers and lawn-care operators.
The platform's underlying technology combines soil and homeowner data with natural, environmentally friendly lawn care formulations to generate tailored product recommendations rather than one-size-fits-all products. Sunday supports interactive Custom Lawn Plan and Custom Pest Plan flows that intake yard characteristics and output seasonal product schedules, an integrated editorial content hub called The Shed that supports SEO-driven customer acquisition across lawn how-tos, regional yard guides, weeding tips, pest control, and gardening content, and an e-commerce subscription engine on getsunday.com. The company emphasizes natural-ingredient, pet- and people-safe formulations as a differentiator versus chemically intensive incumbents.
Sunday's business model rests on three revenue streams: (1) recurring subscription delivery of customized natural lawn care products to homeowners, (2) one-time and add-on purchases through its e-commerce storefront, and (3) B2B sales to lawn care industry professionals through the Pro Supply Program launched in March 2025. Pricing is dynamically generated per customer based on their custom lawn and pest plan rather than published tiers. The company has raised approximately $103M cumulatively across multiple rounds from investors including BOND (lead, 2021 Series C of $50M), Sequoia Capital, Forerunner, Tusk Venture Partners, and S2G Investments (lead, March 2025 round of $25M), with no revenue or ARR figure publicly disclosed. Headcount is reported at 101–250 employees.
Sunday firmographics
Firmographics- Name
- Sunday
- Legal name
- Sunday
- Website
- https://getsunday.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sunday is a Boulder, Colorado-based subscription lawn care company founded in 2018 that delivers data-customized, natural-ingredient fertilizers and pest treatments to U.S. homeowners, with a B2B Pro Supply Program launched in March 2025 serving lawn care professionals.
- Ownership category
- akta.pro rank
Sunday industry classification
Industry- Product category
- Lawn and Garden Care
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
- akta.pro secondary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Sunday is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
Sunday business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Subscription lawn care boxes: Recurring subscription delivery of customized, sustainable lawn care products to homeowners, with plans built around each yard's soil data and seasonal needs.
- Direct e-commerce product sales: One-time and add-on purchases of lawn care, pest control, and garden products through the company's online storefront.
- Pro Supply Program (B2B channel): Sales of eco-friendly lawn care products to industry professionals through a dedicated Pro Supply program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Customized subscription plan (lawn and pest) priced per yard |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Sunday product offering
Product offeringCore offering
Sunday sells subscription-based, environmentally responsible lawn care products directly to U.S. homeowners. Customers build a Custom Lawn Plan (and optional Custom Pest Plan) from yard and soil data, then receive recurring shipments of natural, pet- and people-safe fertilizers, weed control, and pest control products. A growing B2B Pro Supply Program extends the same eco-friendly product line to lawn care industry professionals.
Product overview
Sunday (also known as Sunday Lawn Care) is a single subscription-based, environmentally responsible lawn care platform that delivers natural, soil-data-customized products directly to homeowners. The core entry point is the Custom Lawn Plan, which generates personalized fertilizer and treatment recommendations from yard and soil data, with the Custom Pest Plan available as an add-on module for tailored pest control. Plans feed into three retail product categories on the shop — Lawn Care Shop, Pest Control Shop, and Garden Shop — that supply the SKUs behind each recommendation. The Shed is an integrated editorial resource that supports customers with how-tos, regional guides, and product instructions, while the Pro Supply Program extends the same eco-friendly product line to landscaping professionals through a B2B channel, completing a B2C-plus-B2B offering.
Differentiator
Problem solved
Functional benefit
Brands
- Pro Supply: Sunday's program that brings eco-friendly lawn care products to industry professionals.
- The Shed
Products and services
- Sunday Lawn Care subscription Subscription-based, environmentally responsible lawn care platform that delivers natural, soil-data-customized fertilizers and treatments to U.S. homeowners on a recurring basis, generated from the Custom Lawn Plan and supported by the Custom Pest Plan and Pro Supply Program.
- Custom Lawn Plan Personalized lawn care plan generated from a homeowner's yard and soil data, providing tailored fertilizer and treatment recommendations and the associated product subscription for natural, pet- and people-safe lawn care.
- Custom Pest Plan Personalized pest control plan tailored to a homeowner's specific pest issues and yard conditions, used as an add-on to the core lawn offering to deliver natural pest control products on a subscription basis.
- Pro Supply Program B2B program that extends Sunday's eco-friendly, natural lawn care product line to industry professionals (landscapers and lawn-care operators) for procurement and application on customer lawns.
Quantifiable outcome
- Raised $50M Series C led by BOND, bringing total funding to $78M
- +1 more outcomes
Companies that use Sunday
Customer profileSegments2 records
Ideal customer profiles2 records
Sunday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sunday partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lawn care industry professionals (Pro Supply Program)coreSunday launched the "Pro Supply" Program to bring its eco-friendly lawn care products to industry professionals, enabling B2B distribution and professional application of Sunday's natural lawn care line.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sunday competitors and assessment
Company assessmentBroad incumbents
- Scotts Miracle-Gro: The dominant U.S. lawn and garden care conglomerate (Scotts, Miracle-Gro, Ortho). Comparable as the primary incumbent in the residential lawn care category Sunday competes in, with massive retail distribution and brand recognition.
- TruGreen: Largest U.S. professional lawn care service company, offering recurring treatment programs for homeowners. Comparable as a subscription-style lawn care provider for homeowners, though delivered via service rather than shipped product.
- Scotts Lawn Service: Professional lawn care service arm of Scotts Miracle-Gro delivering recurring treatment plans to U.S. homeowners. Comparable as a recurring lawn care provider for the same customer base Sunday targets.
Direct peers
- Espoma: Long-standing organic and natural lawn and garden care brand. Directly comparable to Sunday's natural, eco-friendly positioning for homeowners, with overlapping SKU categories (fertilizers, weed control, pest).
- Jonathan Green: Family-owned U.S. lawn care brand selling fertilizers, weed control, and grass seed to homeowners. Comparable as a residential lawn care specialist that Sunday directly competes with at retail and online.
- Dr. Earth: Organic lawn, garden, and pest control product maker emphasizing natural ingredients. Highly comparable to Sunday's pet-safe, natural-ingredient positioning and overlapping customer base.
- Safer Brand: Brand focused on natural and organic lawn and garden solutions, including OMRI-listed pest and weed control. Closely comparable to Sunday's natural-ingredient value proposition for eco-conscious homeowners.
- GreenView: Residential lawn care brand offering fertilizers, weed & feed, and seed products. Comparable as a homeowner-focused lawn care brand with overlapping category SKUs to Sunday's Lawn Care Shop.
Emerging players
- Yard Mastery: Subscription-style, data- and soil-test-driven lawn care service for homeowners. Highly comparable business model to Sunday's Custom Lawn Plan with similar soil-data personalization approach.
Regional players
- LawnStarter: U.S. marketplace connecting homeowners with lawn care service professionals. Comparable as a tech-enabled lawn care brand targeting the same homeowner segment, but operates as a services marketplace rather than a product subscription.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sunday social profiles
Digital presenceSunday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunday leadership team
Management profileNumber of profiles
Profiles8 records
Sunday funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunday
What does Sunday do?
Sunday sells subscription-based, environmentally responsible lawn care products directly to U.S. homeowners. Customers build a Custom Lawn Plan (and optional Custom Pest Plan) from yard and soil data, then receive recurring shipments of natural, pet- and people-safe fertilizers, weed control, and pest control products. A growing B2B Pro Supply Program extends the same eco-friendly product line to lawn care industry professionals.
Is Sunday a public or private company?
Sunday is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sunday founded?
Sunday was founded in 2021. It employs 101 to 250 people.
Where is Sunday based?
Sunday is headquartered in Boulder, United States, in the North America region.
How does Sunday make money?
Three revenue lines are on record. Subscription lawn care boxes are the primary driver. The others are direct e-commerce product sales and pro Supply Program (B2B channel).
Who are Sunday's main competitors?
Broad incumbents on record are Scotts Miracle-Gro, TruGreen and Scotts Lawn Service. Direct peers are Espoma, Jonathan Green, Dr. Earth, Safer Brand and GreenView. Yard Mastery is listed as an emerging player. LawnStarter is listed as a regional player.
Does Sunday have an API?
No public API is recorded for Sunday.
What industry is Sunday in?
Sunday's product category is Lawn and Garden Care. Its primary akta.pro industry code is CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail, with a secondary code of CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 4442 and its SIC code is 5200.