GSMA Intelligence

What GSMA Intelligence does

GSMA Intelligence is the research and consulting arm of the GSM Association (GSMA), the global industry body representing 1,100+ mobile operators. Founded in 2004 and headquartered in London, the firm operates as GSMA Advisory Services Ltd., a wholly owned subsidiary of the GSMA. It provides data, research, and insights to the global mobile and digital ecosystem, serving over 800 organizations including mobile operators, governments, regulators, device and software vendors, equipment manufacturers, and financial and consultancy firms. Its core offering is a proprietary data platform covering 50 million+ data points across 190+ countries, with historical data from 2000 and forecasts to 2030, spanning cellular connections, ARPU, revenue, CapEx, OpEx, EBITDA, spectrum assignments, IoT connections, and economic indicators. The platform is complemented by interactive dashboards and benchmarking tools including the 5G Connectivity Index (46 markets), Green Network Index (138 networks across 46 countries), Spectrum Navigator (1,120 operators across 200+ countries), Network Transformation Dashboard, and Global Coverage Maps.

The product portfolio is organized as a platform-plus-modules architecture: a core Data Platform supported by five thematic research modules (Mobile Operators and Networks, Digital Consumer, IoT and Enterprise, Fixed TV and Convergence, and Spectrum), with over 200 reports published annually across 17 topics. Recent product additions include the Premium Data Suite (March 2026) for advanced visualization and the AI Inference Calculator (March 2025) co-developed with NVIDIA and Dell Technologies for edge AI workload assessment. Revenue is generated through tiered annual subscription packages (Standard, Premium, Spectrum modules), custom consulting engagements, and one-off report purchases. Distribution is primarily direct digital via gsmaintelligence.com and enterprise sales, supported by event presence at MWC Barcelona and DTW Ignite, plus thought-leadership content including the Intelligence & Noise podcast and topical webinars. The firm employs 501-1,000 staff and maintains no external investors or venture capital backing, operating within the non-profit GSMA group structure.

Name

GSMA Intelligence

Legal name

GSMA Advisory Services Ltd.

Website

https://gsmaintelligence.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GSMA Intelligence is the research and consulting arm of the GSM Association, providing data, research, and insights on the global mobile ecosystem. It serves 800+ operators, governments, vendors, and financial firms through subscription data platforms, benchmarking tools, and custom consulting.

Ownership category

akta.pro rank

Product category

Telecom Industry Research and Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Computer Systems Design and Related Services (54151), Software Publishers (51321), Other Scientific and Technical Consulting Services (54169), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industries

Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Competitive Intelligence & Benchmarking (BPAHALAB), Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Telecom market research
• Mobile operator data
• Industry data analytics
• Spectrum intelligence
• 5G network analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Research Services: Annual subscription packages providing access to data platform, research reports, dashboards, and analyst access. Subscriptions include tiered modules (Standard, Premium, Spectrum, IoT & Enterprise, Digital Consumer, Mobile Operators & Networks, Fixed TV & Convergence). Base subscription includes 75+ reports; full access provides 200+ reports annually.
2. Custom Consulting Services: Bespoke consulting projects priced individually, including primary and secondary research, promotional activities, and custom reports tailored to specific client requirements.
3. One-off Report Purchases: Individual reports and data products available for purchase outside of full subscription commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

GSMA Intelligence provides subscription-based mobile and digital ecosystem research, data, and consulting services through a proprietary data platform covering 190+ countries, 4,500+ networks, and 50 million+ data points. Its offerings include tiered research modules (Mobile Operators and Networks, Digital Consumer, IoT and Enterprise, Fixed TV and Convergence, Spectrum), interactive dashboards (5G Connectivity Index, Green Network Index, Spectrum Navigator, Network Sunsets Dashboard, Network Transformation Dashboard), calculators (AI Inference Calculator), Global Coverage Maps, the Premium Data Suite, custom consulting, and the Intelligence & Noise podcast, delivering 200+ reports annually across 17 topics to 800+ organizations.

Product overview

GSMA Intelligence is the research and consulting arm of the GSMA, providing data, research, and insights for the global mobile ecosystem. The offering is a platform-plus-modules architecture centered on the Data Platform—a comprehensive dataset covering 190+ countries with 50+ million data points and 1,000+ operators. This core platform is complemented by the Premium Data Suite (launched March 2026) for advanced visualization, the 5G Connectivity Index and Green Network Index for benchmarking, the AI Inference Calculator for edge AI assessment, and Spectrum Navigator with Network Sunsets Dashboard for spectrum intelligence. Research is organized into five thematic modules: Mobile Operators and Networks (100+ publications), Digital Consumer, IoT and Enterprise (40+ publications), Fixed TV and Convergence, and Spectrum. Key report series include The Mobile Economy regional reports, Telco AI: State of the Market, GSMA Open Gateway research, and the Intelligence & Noise podcast. Additional data products include Global Coverage Maps. The offering serves over 800 operators, governments, regulators, and technology vendors through subscription packages and custom consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• Intelligence & Noise Podcast: A podcast taking the analysis produced daily to break down the biggest news in the industry, with new episodes every Thursday.
• 5G Connectivity Index (5GI)
• Green Network Index (GNI)
• Spectrum Navigator
• Network Sunsets Dashboard
• GSMA Open Gateway
• AI Inference Calculator

Products and services

• Data Platform

Quantifiable outcome

• AI-driven optimization achieved 4 billion kWh annual energy savings across the industry (Counterpoint Research validated)
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HuaweicoreStrategic or Co-development Partner · 30 June 2026Huawei collaborates with TM Forum and GSMA Intelligence on the Green & Resilience Development Forum at Digital Transformation World events. GSMA Intelligence contributes industry research, the Green Network Index benchmarking data, and co-develops thought leadership on sustainable communications network development.
• TM ForumcoreStrategic or Co-development Partner · 30 June 2026TM Forum co-hosts the Green & Resilience Development Forum with Huawei and GSMA Intelligence, bringing together industry leaders to explore sustainable network development. GSMA Intelligence provides research and benchmarking data for these collaborative industry events.
• Counterpoint ResearchminorStrategic or Co-development Partner · 30 June 2026Counterpoint Research provides validated data for the Green Network Index findings presented at the Green & Resilience Development Forum. Their independent validation supports the credibility of AI-driven energy savings metrics across the industry.
• NVIDIAcoreTechnology or Integration · 19 March 2025GSMA Intelligence partnered with NVIDIA and Dell Technologies to develop and launch an interactive AI Inference Calculator. The calculator helps enterprises assess the benefits and requirements of edge inference workloads, combining GSMA Intelligence's telecom expertise with NVIDIA's GPU and AI technology.
• Dell TechnologiescoreTechnology or Integration · 19 March 2025GSMA Intelligence partnered with NVIDIA and Dell Technologies to develop an AI Inference Calculator for enterprises. Dell contributes infrastructure and edge computing expertise to complement the tool's capabilities for assessing edge inference workloads.
• ViasatminorStrategic or Co-development PartnerViasat participates in GSMA Intelligence Satellite & NTN Summit sessions at MWC Barcelona, discussing the strategic role of satellite in extending 4G/5G coverage and direct-to-device services.
• SESminorStrategic or Co-development PartnerSES contributes to GSMA Intelligence Satellite & NTN Summit discussions on satellite connectivity commercial opportunities and telco-satellite convergence.
• MDA SpaceminorStrategic or Co-development PartnerMDA Space participates in GSMA Intelligence Satellite & NTN Summit sessions exploring commercial opportunities in satellite-based connectivity services.
• AST SpaceMobileminorStrategic or Co-development PartnerAST SpaceMobile contributes to GSMA Intelligence discussions on direct-to-device satellite services and the evolving competitive landscape in global connectivity.
• IridiumminorStrategic or Co-development PartnerIridium participates in GSMA Intelligence Satellite & NTN Summit exploring IoT device growth and satellite connectivity opportunities.
• GlobalstarminorStrategic or Co-development PartnerGlobalstar contributes to discussions at GSMA Intelligence Satellite & NTN Summit on satellite and NTN market developments.
• KDDIminorStrategic or Co-development PartnerKDDI participates in GSMA Intelligence Satellite & NTN Summit sessions discussing competitive landscape and revenue opportunities in global connectivity.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Others

• TM Forum: TM Forum is an industry association for telcos and digital service providers, producing research, standards, and benchmarking tools. It is both an existing GSMA Intelligence partner (co-developing the Green & Resilience Development Forum) and an adjacent ecosystem player in industry benchmarking.

Direct peers

• Omdia: Omdia is a global research and advisory firm covering telecommunications, media, and digital sectors, formed from the merger of Ovum, IHS Markit technology, and other research assets. It is the most direct competitor to GSMA Intelligence in mobile/telecom research and operator benchmarking.
• Analysys Mason: Analysys Mason is a specialist telecoms research and consulting firm serving operators, regulators, and vendors worldwide. It directly competes with GSMA Intelligence on operator strategy, network forecasting, and custom consulting engagements.
• Juniper Research: Juniper Research provides market research and forecasting across telecom, IoT, mobile, and digital sectors. It directly competes with GSMA Intelligence on operator strategy, IoT forecasts, and emerging technology research, often at a lower price point.
• Counterpoint Research: Counterpoint Research is a global technology research firm with strong coverage of mobile, telecom, and semiconductors. It is both a peer (publishing overlapping operator and smartphone research) and an existing GSMA Intelligence partner validating Green Network Index data.
• Dell'Oro Group: Dell'Oro Group is a specialist telecom infrastructure research firm covering mobile networks, RAN, optical, and carrier equipment. It directly competes with GSMA Intelligence on operator capex, network transformation, and 5G infrastructure forecasts.

Broad incumbents

• IDC: IDC is a broad IT and telecommunications research incumbent with extensive enterprise customer relationships. Its telecom practice competes with GSMA Intelligence on operator spending, IoT, and enterprise mobility research, though IDC's coverage spans all of IT rather than specializing in mobile.
• Gartner: Gartner is the largest enterprise research and advisory firm, serving CIOs and technology buyers with overlapping coverage of telecom, IoT, and network infrastructure. It competes with GSMA Intelligence for enterprise IT budget allocations, particularly on operator procurement decisions.

Emerging players

• Ookla: Ookla provides crowdsourced network performance and coverage data through Speedtest and related products. It serves as a partial substitute for GSMA Intelligence's Global Coverage Maps and 5G Connectivity Index for clients seeking free or lower-cost network performance benchmarks.
• Berg Insight: Berg Insight is a specialist IoT and telematics research firm providing detailed forecasts on cellular IoT, M2M, and connected devices. It overlaps with GSMA Intelligence's IoT and Enterprise Module, particularly on enterprise connectivity forecasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSMA Intelligence