Knights Apparel

What Knights Apparel does

Knights Apparel, operating commercially as Champion Teamwear, Inc., is a U.S.-based, privately held custom team uniform and personalized apparel manufacturer headquartered in Spartanburg. Its core product is custom-designed uniforms for athletic teams at the elementary, junior high, high school, and college/university levels across approximately 18 sports, supported by an in-house decoration stack that includes screen printing, direct-to-garment digital printing, embroidery, specialty finishes (twill, rhinestones, sequins, glitter applique, neon studs), and a proprietary UltraFuse dye-sublimation process enabling full custom design coverage. The portfolio also extends to blank/stock athleisure wear, fanwear, sport-specific accessories, corporate clothing, shoes, bags, jackets, and an outlet offering.

The business model is one-time-purchase, quote-based custom apparel sales supplemented by stock merchandise sales, with no disclosed subscription, licensing, or recurring revenue component. Distribution combines direct e-commerce (championteamwear.com) with two free self-serve webtools — TeamStore (team outfitting, fundraising, and order distribution) and Coach's Assistant (virtual locker building) — plus a dedicated direct-sales-rep channel reachable by phone, live chat, and rep locator. Pricing is not publicly disclosed and is handled on a per-quote basis, with conversion supported by free 60-day sizing samples and turnaround times advertised as short as two weeks.

The company serves four customer segments: K-12 school athletic teams, college and university athletic programs, corporate/organization clients, and individual consumers/fans. Two of these — K-12 school teams and college athletics — are the primary vertical segments. The operation is domestic-only, with no disclosed institutional funding, parent company, acquisitions, or executive team in the input data, representing a meaningful due diligence gap despite the company's active selling posture.

Name

Knights Apparel

Legal name

Champion Teamwear, Inc.

Website

https://knightsapparel.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Knights Apparel, operating as Champion Teamwear, is a U.S.-based custom team uniform and personalized apparel manufacturer serving K-12, collegiate, corporate, and consumer segments through e-commerce, two free webtools (TeamStore and Coach's Assistant), and dedicated direct sales reps.

Ownership category

akta.pro rank

Product category

Custom Team Uniforms and Athletic Apparel Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

akta.pro secondary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Custom team uniforms
• Dye-sublimation apparel
• Athletic team apparel
• Collegiate sportswear
• Team decoration services

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Uniform and Apparel Sales: The company generates revenue through one-time purchases of custom team uniforms, personalized apparel, and branded merchandise. Orders are placed for specific quantities with custom decoration applied.
2. Stock/Blank Merchandise Sales: Sale of blank/stock athleisure wear, fanwear, sport-specific accessories, shoes, bags, jackets, and corporate clothing without customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Knights Apparel, operating as Champion Teamwear, manufactures and supplies custom-designed team uniforms and personalized athletic apparel to K-12 schools, colleges and universities, corporate organizations, and individual consumers. Core product lines include custom uniforms across 18 sports, blank/stock athleisure wear, fanwear, shoes, bags, jackets, and corporate clothing, all decorated via proprietary UltraFuse dye-sublimation, screen printing, embroidery, and specialty finishes.

Product overview

Champion Teamwear offers custom team uniforms and personalized apparel through a platform combining in-house webtools and professional decoration services. The core offering includes custom-designed uniforms for athletic teams and school groups at elementary through college levels across 18 sports. Two complementary webtools support the business: TeamStore for team outfitting, fundraising, and order distribution; and Coach's Assistant for locker management. The company provides multiple decoration methods including UltraFuse dye-sublimation (completely customizable), screen print, direct-to-garment digital printing, embroidery, and specialty finishes (twill, rhinestones, sequins, glitter, neon studs). Beyond custom uniforms, the portfolio includes blank/stock athleisure wear, fanwear, sport-specific accessories, corporate clothing, and an outlet section.

Differentiator

Problem solved

Functional benefit

Brands

• TeamStore: Web tool for creating team stores to outfit teams, fundraise, and distribute orders.
• Coach's Assistant

Products and services

• Custom Team Uniforms Custom-designed uniforms for athletic teams and school groups at elementary, junior high, high school, and college levels, produced with proprietary decoration technology (UltraFuse dye-sublimation, screen print, direct-to-garment digital printing, embroidery, and specialty finishes). Serves cheerleading, dance, band, gymnastics, track and field, cross country, volleyball, basketball, softball, baseball, lacrosse, soccer, swimming, football, golf, tennis, and wrestling programs.
• TeamStore Free webtool enabling teams to create custom stores, outfit members, run fundraising campaigns, and distribute orders. Designed for coaches, team managers, and booster organizations that want to handle team outfitting without a separate order-taker.
• Coach's Assistant Free webtool for building and managing team lockers, enabling outfitting and organized distribution of apparel across a roster. Designed for coaches and team administrators.
• Blank/Stock Athleisure Wear Ready-to-wear Champion athleisure and sportswear including warmups, jackets, pants, hoodies, tees, shoes, bags, and hats, sold without customization to teams, organizations, and individual consumers.
• Fanwear Fan merchandise and supporter apparel sold to individual consumers, parents, and fans backing teams and schools.
• Corporate Clothing Corporate and business apparel sold to organizations, including branded merchandise, team warmups, and jackets for staff or events.
• Sport-Specific Accessories Sport-specific accessories and equipment sold to athletic programs alongside apparel.

Quantifiable outcome

• Receive decorated apparel in as few as 2 weeks
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Augusta Sportswear Brands: Augusta Sportswear is one of the largest US manufacturers of custom team uniforms and athletic apparel, selling direct to schools, leagues, and teams via reps and online. Closely matches Champion Teamwear's cut-and-sew + decoration model, school/team customer base, and quote-based pricing.
• Alleson Athletic: Alleson Athletic manufactures custom team uniforms, warmups, and fan apparel primarily for baseball, softball, basketball, and football. Direct comparability on Made-in-USA cut-and-sew custom uniforms sold through team dealer/rep networks to K-12 and college programs.
• Boombah: Boombah designs, manufactures, and sells custom and stock team uniforms and athletic apparel directly to teams and consumers. Highly comparable to Champion Teamwear in custom uniform offering, team-focused customer base, and direct-to-team e-commerce.
• Game Gear: Game Gear produces custom uniforms and team apparel across multiple sports with in-house decoration. Direct competitor in custom team uniform manufacturing with overlapping decoration capabilities and K-12/college customer segments.

Emerging players

• SquadLocker: SquadLocker is a digital-first custom team apparel platform offering self-serve store fronts and automated order collection for schools and youth organizations. Closely comparable on self-serve/PLG motion and team-store tooling (analogous to Champion Teamwear's TeamStore).
• Custom Ink: CustomInk operates an online group-ordering and decoration platform for teams, schools, and organizations. Comparable on self-serve/PLG motion and quote-based custom decoration, though broader than sports-only (corporate, events) versus Champion Teamwear's sports focus.

Broad incumbents

• Under Armour: Under Armour operates a global team-uniform business (UA Team) supplying custom kits to high school, collegiate, and professional programs. Comparable as a larger incumbent in custom team apparel with broader brand portfolio and deeper sports-marketing budgets.
• Nike: Nike Team Sports supplies custom uniforms and branded team apparel across virtually all major US sports at scholastic, collegiate, and pro levels. Comparable as a global incumbent with materially greater brand pull, similar team-customization offering, and overlapping customer base.
• adidas: Adidas Team Custom (incl. adidas Custom) supplies custom team kits across football, soccer, basketball, baseball, and more to scholastic and club teams. Comparable as a global incumbent in custom team apparel with strong brand equity in performance categories Champion Teamwear also serves.
• Rawlings: Rawlings is a broader sporting-goods brand that also manufactures and supplies custom team uniforms and apparel (notably baseball/softball). Comparable as an incumbent with adjacent equipment + custom apparel portfolio targeting scholastic and travel-ball customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wearaltagracia
• YouTubeyoutube.com/@ChampionTeamwear
• Facebookfacebook.com/wearaltagracia
• Instagraminstagram.com/championteamwear
• Pinterestpinterest.com/championteamwear
• LinkedInlinkedin.com/company/knights-apparel-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knights Apparel