Connect Meetings

What Connect Meetings does

Connect Meetings is a US-headquartered division of Informa Connect (a subsidiary of Informa PLC, listed on the London Stock Exchange) that operates as a market-leading business travel and meetings event organizer serving corporate exhibitors and sponsors across 20+ industry verticals including finance, healthcare, technology, tourism, and real estate. Founded in 1974 with 101-250 employees, the company runs a B2B events portfolio that, as of March 2026, has been extended through an expanded strategic partnership with MatchPoint to deliver AI-powered lead generation services via the MatchPoint Vendor Marketplace — providing event sponsors with year-round company visibility, GDPR-compliant lead matching, and data-driven follow-up insights beyond traditional 2-3 day event windows.

The core product is the Connect Meetings event sponsorship and exhibition platform, now augmented by an always-on lead generation service. Underlying technology includes text-based AI-powered lead matching, a recommendation engine for vendor-to-lead pairing, and generative AI capabilities delivered through MatchPoint's Vendor Marketplace. The platform integrates with Informa Connect's broader infrastructure of 450 international events, 800+ professional training courses, 2,800+ expert articles, and 600+ expert videos, reaching a community of 698,000+ industry peers.

The business model centers on event sponsorship and exhibition services revenue, with a stated shift toward recurring, subscription-style revenue through the MatchPoint-enabled always-on lead generation offering. Distribution is direct enterprise field sales to corporate exhibitors and sponsors. Geographic operations span North America (US), Europe (UK), Middle East (Saudi Arabia, UAE), Asia Pacific (Australia), and Africa (South Africa). Connect Meetings is part of Informa Connect Limited, the operating entity, which is wholly owned by Informa PLC.

Name

Connect Meetings

Legal name

Informa Connect Limited

Website

https://connectmeetings.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Connect Meetings is a US-based division of Informa Connect that organizes business travel and meetings events for corporate exhibitors and sponsors across 450 international events annually, and delivers AI-powered year-round lead generation services via its MatchPoint Vendor Marketplace partnership.

Ownership category

akta.pro rank

Product category

Business Events & Conferences

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

General & Multi-Industry Trade Show Organizers (THAHABAA), Conference & Trade Show Registration Platforms (THAHAFAB), Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Business events conferences
• Trade shows exhibitions
• Corporate event sponsorship
• Meetings event organization
• B2B lead generation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Sponsorship and Exhibition Services: Revenue generated from exhibitors and sponsors at Connect Meetings events who pay for participation, now expanded through the MatchPoint partnership to include year-round lead generation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Connect Meetings organizes B2B conferences, trade shows, and corporate meeting events for industry verticals, selling exhibitor and sponsor participation to enterprise clients. Through its expanded strategic partnership with MatchPoint, it delivers AI-powered, year-round lead generation services—connecting event sponsors with qualified leads via a Vendor Marketplace, GDPR-compliant lead matching, and data-driven follow-up insights beyond the live event dates.

Product overview

Connect Meetings is a division of Informa offering an AI-powered lead generation platform for event sponsors. The core offering provides always-on lead generation services through a partnership with MatchPoint, extending exhibitor ROI from traditional 2-3 day event windows to continuous year-round lead generation. The platform features GDPR-compliant lead matching and data-driven insights for follow-up.

Differentiator

Problem solved

Functional benefit

Products and services

• Connect Meetings (B2B Conferences and Trade Show Sponsorship Services) Organization and management of B2B conferences, trade shows, and corporate meeting events for enterprise sponsors and exhibitors across multiple industry verticals, including sponsorship sales, exhibitor program management, and live event execution.
• Always-On Lead Generation via MatchPoint Partnership Program AI-powered, year-round lead generation service delivered to Connect Meetings event sponsors and exhibitors through MatchPoint's Vendor Marketplace, offering GDPR-compliant lead matching and data-driven post-event follow-up insights for continuous always-on lead generation.

Quantifiable outcome

• Extends exhibitor ROI from a limited 2-3 day window to continuous, always-on lead generation throughout the year

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• MatchPointcoreTechnology or Integration · 24 March 2026Connect Meetings has expanded its strategic partnership with MatchPoint to deliver AI-powered lead generation services for event sponsors beyond traditional event dates. Under the expanded Partnership Program, exhibitors at participating Connect Meetings events gain access to MatchPoint's Vendor Marketplace, featuring year-round company visibility, GDPR-compliant lead matching, and data-driven insights for follow-up. The partnership extends exhibitor ROI from a limited 2-3 day window to continuous, always-on lead generation throughout the year.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Reed Exhibitions (RX): One of the world's largest B2B event organizers, operating trade shows and conferences across numerous industry verticals. Directly comparable to Connect Meetings in business model, sponsor/exhibitor monetization, and event categories.
• Emerald (Emerald X): B2B event organizer and media company with trade shows across multiple verticals. Directly comparable to Connect Meetings in event sponsorship monetization and vertical-specific event offerings.
• Clarion Events: Global B2B event organizer spanning multiple verticals including defense, energy, and finance. Closely comparable to Connect Meetings in event portfolio structure, vertical breadth, and exhibitor/sponsor revenue model.

Others

• Freeman: Largest brand experience and event services company in the US, providing production, logistics, and digital services for B2B events. Comparable as an enabler and partner in the B2B event ecosystem where Connect Meetings operates.

Broad incumbents

• Informa Markets: The exhibitions and events division of Informa PLC, directly related to Connect Meetings through shared parent ownership. Comparable as a global B2B trade show and event organizer with massive scale and overlapping verticals.
• Eventbrite: Public event marketplace and ticketing platform. Comparable as a wider event technology and ticketing platform, though with primarily consumer/small-business focus rather than Connect Meetings' B2B enterprise sponsorship model.

Emerging players

• Cvent: Event management software platform serving corporate event planners and organizers. Comparable in event technology and attendee management, increasingly overlapping with Connect Meetings' MatchPoint-enabled digital lead generation capabilities.
• Bizzabo: Event experience platform for B2B events offering registration, engagement, and lead capture tools. Comparable to the MatchPoint-enabled lead generation capabilities Connect Meetings is building for sponsors.
• Bizzabo / Swapcard: Event engagement platform with networking, lead retrieval, and matchmaking capabilities. Comparable to the MatchPoint Vendor Marketplace in offering AI-enabled lead matching and year-round sponsor engagement.

Regional players

• GL Events: International event organizer with strong European presence and growing global footprint. Comparable in event portfolio management and B2B sponsor/exhibitor monetisation, though with greater European geographic concentration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/connectmeetings
• LinkedInlinkedin.com/company/informa-connect-middle-east
• Facebookfacebook.com/CollinsonMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect Meetings