Quad Lock

What Quad Lock does

Quad Lock, operated by Australian parent Annex Products PTY LTD and founded in Melbourne in 2012, designs and manufactures proprietary phone mounting systems for high-motion activities and was acquired by Sweden's Thule Group in 2024. Its core technology is a dual-stage twist-and-lock mechanism combining a mechanical lever lock with MAG magnetic alignment, designed to securely retain smartphones across motorcycle, automotive, cycling, marine, aviation, golf, running, off-road, truck, and everyday use cases. The product architecture pairs protective phone cases (for iPhone, Samsung Galaxy, Google Pixel, and universal devices) with activity-specific mounts and a modular Quad Lock 360 platform of interchangeable heads, arms, and bases, including IP67-rated waterproof wireless charging variants for marine and motorcycle applications. Recent product expansion extends into travel accessories (Travel Organizers co-developed with Thule), consumer audio (AUX Bluetooth 5.3 Adaptor), EV-specific automotive kits, and on-demand personalized MAG Cases.

Quad Lock operates as a premium direct-to-consumer brand selling through localized Shopify storefronts in the USA, Canada, the EU, the UK, Australia, and Singapore/Asia, with fulfillment from a New Jersey warehouse in the US. Pricing spans roughly $18-$140 across mounts, kits, and cases, supported by free shipping thresholds, a 30-day money-back guarantee, and PayPal Buy Now Pay Later. Revenue derives almost entirely from hardware sales (cases, mounts, accessories, and pre-configured activity kits), with no subscription, software, or service revenue disclosed. Marketing is heavily motorsport-driven via flagship sponsorships of F1, MotoGP, NASCAR, and Supercars teams, combined with a 1M+ social media following and earned media coverage in Forbes, the New York Times, the Wall Street Journal, and The Verge. Distribution is supplemented by a wholesale and commercial partner program, and the company cites 172,000+ verified reviews at a 4.8-star average across its storefront. Thule Group reports the acquisition as a key contributor to its record 46% gross margin in FY2025, validating the brand's premium pricing power and global reach across 100+ countries.

Name

Quad Lock

Legal name

Annex Products PTY LTD

Website

https://quadlockcase.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Quad Lock designs and sells proprietary dual-stage phone mounting systems and protective cases for motorcycle, cycling, automotive, marine, aviation, and active-lifestyle consumers across 100+ countries via direct-to-consumer Shopify storefronts. Founded in Melbourne in 2012 and now a Thule Group subsidiary.

Ownership category

akta.pro rank

Product category

Mobile Phone Mounts and Protective Cases

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Wiring Device Manufacturing (33593)

SIC

Electronic Components & Accessories (3670), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

akta.pro secondary industries

Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI), Rugged Handhelds & Mobile Computers (HDACALAB)

Keywords

• Phone mounting systems
• Protective phone cases
• Mounting accessories
• Wireless charging mounts
• Activity phone mounts

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Phone Cases and Protective Gear: Sale of protective phone cases for iPhone, Samsung Galaxy, Google Pixel, and universal devices. Includes MAG cases with personalization options and standard cases.
2. Mounting Systems: Sale of mounting solutions across 12 activity categories (Motorcycle, Car, Cycle, Truck, Off Road, Everyday, Marine, Aviation, Golf, Run, Camera, Travel). Includes handlebar mounts, suction mounts, vent mounts, and Quad Lock 360 modular system.
3. Accessories: Accessories including wireless charging heads, USB chargers, vibration dampeners, ponchos (weather protection), travel organizers designed with Thule, AUX Bluetooth adaptors, and phone rings/wallets.
4. Kit Sales: Pre-configured kit bundles combining cases and mounts for specific activities (motorcycle kits, car kits, bike kits, etc.) sold as complete solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Quad Lock designs and sells protective phone cases integrated with proprietary mounting interfaces, paired with a broad portfolio of activity-specific mounts (motorcycle, car, cycle, marine, aviation, golf, run, camera, travel) and modular Quad Lock 360 components. The portfolio is anchored by the dual-stage twist-and-lock mechanism and MAG magnetic technology, supported by wireless charging mounts, vibration dampeners, and accessories such as Travel Organizers co-developed with Thule and an AUX Bluetooth Adaptor.

Product overview

Quad Lock is a phone mounting solutions company offering a comprehensive ecosystem of protective cases and mounting systems. The core product line consists of MAG Cases (protective phone cases with integrated mounting interface and magnetic ring) paired with Activity-Specific Mounts (Motorcycle, Car, Cycle, Truck, Off Road, Marine, Aviation, Golf, Run, and Camera categories). The Quad Lock 360 modular system enables customizable configurations using interchangeable heads, arms, and bases. Recent expansions include Travel products (Travel Organizers designed with Thule, In-Flight Travel Bundles) and Audio accessories (AUX Bluetooth Adaptor). The portfolio covers iPhone, Samsung Galaxy, Google Pixel, and universal device compatibility, with wireless charging capabilities integrated across multiple mount types.

Differentiator

Problem solved

Functional benefit

Products and services

• MAG Cases Premium protective phone cases with built-in Quad Lock mounting interface and MAG magnetic ring for use with Quad Lock MAG mounts. Feature impact-absorbing construction, wireless charging compatibility, and composite TPU/nylon/PC materials. Available for iPhone, Samsung Galaxy, Google Pixel, and universal devices.
• Motorcycle Mounts Handlebar, fork stem, brake/clutch, and mirror mounts specifically designed for motorcycle and scooter applications. Includes wireless charging heads for motorcycle use with weatherproof IP67 rating.
• Car Mounts Vehicle mounting solutions including suction mounts, cup holder mounts, vent mounts, adhesive dash/console mounts, and EV-specific mounts. Some models include wireless charging capability.
• Cycle Mounts Bicycle-specific mounts including handlebar/stem mounts, out front mounts, and stem cap mounts. Feature weatherproof construction for cycling conditions.
• Quad Lock 360 System Modular mounting platform allowing users to build custom mount configurations using interchangeable heads (Lever Head, Wireless Charging Head), arms (Single Pivot, Dual Pivot), and bases (Suction, Adhesive, Bar Clamps). Used across Marine, Aviation, Off Road, and Camera applications.
• Marine Mounts Waterproof mounting solutions for boats, kayaks, and marine vessels using the Quad Lock 360 system with IP67-rated waterproof wireless charging heads and marine-specific bases.
• Aviation Mounts Aircraft-compatible mounting solutions using Quad Lock 360 components including Top Cap and Extension Arm, designed for use in helicopters and planes.
• MAG Cases Personalization On-demand personalization service for MAG Cases allowing up to four letters and three numbers printed on the case. Compatible with all Quad Lock MAG and twist-lock mounts. Features impact-absorbing shell and soft-touch finish.
• Travel Organizers Travel gear organizers designed in partnership with Thule, featuring smart organization with elastic pockets, mesh dividers, and zipped compartments. Made from 100% recycled bluesign-approved materials with YKK zippers. Available in Medium and Large sizes.
• AUX Bluetooth Adaptor Wireless audio adapter that streams Bluetooth audio to wired AUX inputs (in-flight entertainment, gym equipment, car stereos) or receives audio from devices to stream to Bluetooth speakers. Features Bluetooth 5.3, 19-hour battery, aptX codec support, and dual-device pairing.
• In-Flight Travel Bundles Pre-order exclusive bundles combining Travel Organizers with the AUX Bluetooth Adaptor for travelers seeking organized gear and wireless audio during flights.
• EV Kits Electric Vehicle-specific car mount kits designed for iPhone with optimized placement for in-vehicle navigation and charging considerations specific to EV interiors.
• Camera Mounts Action camera mounting solutions including tripod/selfie stick mounts, tripod adaptors, and Quad Lock to action camera adaptors for GoPro and similar devices.
• Sports Armband Running and fitness armband with Quad Lock mounting interface for secure phone attachment during workouts, with breathable materials and adjustable fit.
• Wireless CarPlay/Android Auto Adaptor Aftermarket adaptor enabling wireless connectivity for factory wired CarPlay or Android Auto systems, allowing users to connect phones without cables.
• MAG Wireless Charging Head Desktop and car wireless charging mount head compatible with MAG-equipped Quad Lock cases, providing up to 15W charging for supported devices.

Quantifiable outcome

• 172,000+ verified customer reviews with 4.8-star average rating demonstrates high customer satisfaction and product reliability
• +2 more outcomes

Named customers15 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and minor.

• Thule (Product Development)flagshipStrategic or Co-development PartnerQuad Lock partnered with Thule to design and develop Travel Organizers. The collaboration combines Quad Lock's mounting expertise with Thule's travel gear design capabilities. Products include Medium ($31.99) and Large ($37.99) organizers featuring 100% recycled bluesign-approved materials, YKK zippers, and smart organization features.
• World Bicycle ReliefminorStrategic or Co-development PartnerQuad Lock supports World Bicycle Relief by donating bikes to developing communities in Africa to improve access to education and healthcare. Company has donated over 1,500 bikes through this partnership, with ongoing commitment to the program.
• PayPalminorGTM or Marketing PartnerPayPal partnership enables Buy Now Pay Later functionality offering interest-free payment plans in four installments for Quad Lock products, making higher-value purchases more accessible to customers.
• Quad Lock Honda RacingflagshipGTM or Marketing PartnerOfficial AMA Supercross racing team sponsorship with Quad Lock Honda Racing. Provides high-visibility motorsport platform to demonstrate product durability and build brand credibility among racing enthusiasts.
• TrackhouseflagshipGTM or Marketing PartnerNASCAR Cup Series team partnership with Trackhouse Racing (owned by Justin Marks). High-profile NASCAR presence builds brand awareness in US motorsport market.
• Red Bull Ampol RacingflagshipGTM or Marketing PartnerPartnership with reigning Supercars Champions Red Bull Ampol Racing. Australian motorsport championship provides regional visibility and credibility in key market.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SP Connect: SP Connect sells integrated phone cases with twist-lock mounting systems for cycling, motorcycling, and running — the closest direct competitor to Quad Lock's core product ecosystem with similar activity-vertical segmentation.
• Peak Design: Peak Design offers premium phone cases (everyday and MagSafe-compatible) plus a mounting/carry ecosystem targeting similar design-conscious, adventure-leaning consumers at premium price points.
• RAM Mounts: RAM Mounts dominates heavy-duty vehicle and motorcycle mounting systems using a ball-and-socket arm design, competing directly with Quad Lock's motorcycle, truck, off-road, and marine mount lines.
• iOttie: iOttie specializes in car phone mounts including suction, vent, and CD-slot designs with wireless charging variants, competing directly with Quad Lock's car mount product line.
• Scosche: Scosche produces vehicle-specific phone mounts, wireless charging mounts, and MagSafe-compatible accessories across automotive and powersports categories, overlapping with Quad Lock's car and motorcycle segments.
• Moment: Moment sells premium phone cases with a mounting interface (Moment Mounts) plus photographic and content-creator accessories, competing with Quad Lock's camera and content-creation use cases.

Broad incumbents

• OtterBox: OtterBox is a leading protective phone case manufacturer with mass-market scale; competes with Quad Lock's MAG and standard cases on protection but lacks Quad Lock's integrated mount ecosystem.
• Belkin: Belkin is a broad consumer electronics accessories maker offering phone cases, wireless chargers, and mounts; overlaps with Quad Lock on charging and case accessories but lacks the activity-vertical specialization.
• Thule Group: Thule Group acquired Quad Lock in 2024 and is its parent company; comparable as a premium outdoor and active-lifestyle accessories conglomerate with overlapping end-customer demographics.

Regional players

• Quad Lock USA vs. SP Connect US distribution overlap: SP Connect has a US-focused e-commerce presence paralleling Quad Lock's quadlockcase.com storefront; both brands compete head-to-head for US motorcycle and cycling consumers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/quadlockcase
• YouTubeyoutube.com/user/AnnexProducts?sub_confirmation=1
• Facebookfacebook.com/quadlockcase
• Instagraminstagram.com/quadlock
• TikToktiktok.com/@quadlock
• LinkedInlinkedin.com/company/quadlockcase

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quad Lock