Auctiva
Auctiva is a privately held multi-channel ecommerce SaaS platform that enables small and medium-sized sellers to list, manage, and synchronize inventory across eBay and Amazon marketplaces through a subscription-based, self-serve web platform.
- Company typePrivate
- Founded1998
- HeadquartersChico, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Auctiva does
Auctiva is a privately held multi-channel ecommerce selling platform founded in 1998 and headquartered in Malvern, Pennsylvania (operating entity: Auctiva Online Services LLC, Pennsylvania LLC). The company provides a web-based, self-serve SaaS platform that enables small and medium-sized merchants to list, manage, and synchronize products across eBay and Amazon — with secondary localization in English, German, Simplified Chinese, and Traditional Chinese — and has operated as an eBay Gold Solution Partner for more than four consecutive years. The core customer base consists of individual resellers, eBay PowerSellers, and SMB operators who need to publish listings in volume, prevent overselling across marketplaces, and manage shipping without engineering resources. Named customers and case-study users are concentrated in long-tail eBay selling categories (pre-owned clothing, photography gear, home-school side-business sellers), and the company does not disclose any enterprise logos.
The platform is built around a web-based central dashboard that consolidates listings, inventory, and reporting across selling channels. Core capabilities include the One-Page Lister (single-page multi-channel publishing), Auto-Lister (one-click product import), CSV Bulk Import & Editor (bulk SKU management at scale), cross-channel auto-synced quantity, Multi-Variation listings, Parts Compatibility for automotive resellers, 300+ configurable listing templates, an Image Hosting service with a companion iOS and Android app, Auto-Feedback, eBay Promoted Listings Standard integration, a Scrolling Gallery marketing tool, USPS shipping label purchase and tracking upload, and a Reporting Dashboard covering sales, revenue, and top-selling items. The most recent AI-adjacent capability is an AI-Powered Item Attributes tool that auto-populates item specifics for eBay listings, available on multi-channel tiers. External integrations span eBay, Amazon, USPS, Facebook (via Sell It Social), Vendio (for Etsy/Amazon Handmade reach), and Stamps.com. A standalone storefront offering, Auctiva Commerce, with flat-rate subscription and zero transaction fees, also exists as a separate sub-product historically.
Auctiva operates a freemium subscription model with a 30-day free trial across all paid tiers, distributed primarily via self-serve sign-up at auctiva.com. Eight tiers are publicly listed: Free Tools, Base+ ($12.95/mo, eBay-only), Plus+ ($19.95/mo, eBay-only), Max+ ($29.95/mo, eBay-only, includes Custom Newsletter), Starter+ ($19.95/mo, multi-channel), Growing+ ($29.95/mo, multi-channel), Business+ ($79.95/mo, multi-channel), and Pro+ ($99.95/mo, multi-channel enterprise), with 1-, 2-, and 3-year prepayment discounts. Recurring subscription revenue is supplemented by four usage-based streams: 1%–1.5% GMV overage on plans (capped at $9.95 per item and $499.95 per month), $9.95/month per additional 1 GB of image hosting beyond plan allowance, $0.50 per excess listing above 100/month on Base+, and discounted shipping insurance sold at extra cost. An inside-sales motion exists for custom enterprise pricing when listing volume or GMV exceeds standard plan limits.
Auctiva firmographics
Firmographics- Name
- Auctiva
- Legal name
- Auctiva Online Services LLC
- Website
- https://auctiva.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Auctiva is a privately held multi-channel ecommerce SaaS platform that enables small and medium-sized sellers to list, manage, and synchronize inventory across eBay and Amazon marketplaces through a subscription-based, self-serve web platform.
- Ownership category
- akta.pro rank
Auctiva industry classification
Industry- Product category
- Multi-Channel E-commerce Listing Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Auctiva is headquartered
LocationHeadquarters
- HQ city
- Chico
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Auctiva business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription fees ranging from free (limited features) to $99.95/month for Pro+ plan. Includes prepaid options for 1, 2, and 3 years at discounted rates.
- Excess GMV Fees: Variable fees charged when monthly Gross Merchandise Value exceeds plan limits (1% to 1.5% depending on plan, capped at $9.95 per item transaction and up to $499.95 per month)
- Additional Image Hosting: Extra image hosting storage in 1 GB increments for $9.95/month when included allowances are exceeded
- Additional Listings Fees: For Base+ plan users, listings over 100/month charged at $0.50 each
- Shipping Insurance: Discounted shipping insurance available for purchase at extra cost
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tools Plan - Basic eBay integration with limited features |
| Subscription | Monthly | Base+ Plan - Entry-level eBay-only paid plan |
| Subscription | Monthly | Plus+ Plan - Mid-tier eBay-only plan |
| Subscription | Monthly | Max+ Plan - Higher-tier eBay-only plan with newsletter |
| Subscription | Monthly | Starter+ Plan - Entry-level multi-channel plan |
| Subscription | Monthly | Growing+ Plan - Mid-tier multi-channel plan |
| Subscription | Monthly | Business+ Plan - High-volume multi-channel plan |
| Subscription | Monthly | Pro+ Plan - Enterprise-level multi-channel plan |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Auctiva product offering
Product offeringCore offering
Auctiva provides a centralized, web-based multi-channel e-commerce selling platform that enables sellers to create, list, manage, and synchronize products across eBay and Amazon marketplaces. The service includes bulk listing tools, professional templates, image hosting with mobile apps, USPS shipping label printing, shipping insurance, and AI-assisted listing attribute generation, delivered primarily through freemium and tiered subscription plans.
Product overview
Auctiva is a multi-channel ecommerce selling platform that provides a unified solution for sellers to list, manage, and synchronize products across multiple marketplaces including eBay and Amazon. The core product consists of the Auctiva Multi-Channel Platform with integrated tools including the One-Page Lister, Auto-Lister, CSV Bulk Import & Editor, Multi-Variation Tool, and AI-Powered Item Attributes for automated listing creation. Additional offerings include Image Hosting with mobile app, eBay Listing Templates (300+ designs), Scrolling Gallery marketing tool, Auto-Feedback, Auto-Synced Quantity, Shipping Insurance, and Reporting Dashboard. For sellers wanting independent storefronts, Auctiva Commerce provides a standalone e-commerce store solution. The platform also supports international sellers through Global Sites localization. Historical products include Auctiva Poster (1998) and Auctiva Desktop Manager. The company operates as an eBay Gold Solution Partner with integrations to USPS, Facebook, Vendio, and Stamps.com.
Differentiator
Problem solved
Functional benefit
Brands
- Auctiva Commerce: A fully featured e-commerce solution developed to let online sellers do business independent of eBay with flat-rate monthly plans.
- Auctiva Multi-Channel
Products and services
- Auctiva Multi-Channel Platform Centralized, multi-channel e-commerce selling platform sold via subscription (Free, Base+, Plus+, Max+, Starter+, Growing+, Business+, Pro+) that enables sellers to list products across eBay, Amazon, and other marketplaces, with bulk tools, auto-synced quantity, professional templates, image hosting, AI item attributes, and USPS shipping label purchase.
- Auctiva Commerce Standalone, fully featured e-commerce store product sold via flat-rate monthly subscription with no transaction fees, enabling sellers to operate independent online storefronts integrated with Auctiva's premium eBay tools.
- Auctiva Image Hosting (add-on storage) Add-on storage extension to the Auctiva platform that provides additional secure image hosting capacity (1 GB increments at $9.95/month) beyond the included plan allowance, with mobile editing apps for iOS and Android.
- Shipping Insurance (discounted) Optional, purchased shipping insurance service available at extra cost to Auctiva platform users, providing discounted coverage against lost, damaged, or missing shipments integrated with USPS shipping labels.
Quantifiable outcome
- Cut listing time in half with automated tools
- +2 more outcomes
Companies that use Auctiva
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Auctiva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature14 records
Auctiva partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stamps.com (Auctane)coreStamps.com's online postage service enables small businesses, enterprises, and online retailers to print U.S. Postal Service-approved postage right from their home or office. Integration with Auctiva's sales management tools.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Auctiva competitors and assessment
Company assessmentBroad incumbents
- GoDaddy: Large SMB-focused commerce platform now owning Sellbrite; broad incumbent with deep SMB distribution, payment, and marketplace tooling that competes for the same small-business seller budget as Auctiva.
- Shopify: Dominant broad e-commerce platform with growing marketplace selling and multichannel integrations; competes with Auctiva Commerce's standalone-store positioning and increasingly bundles seller tools that overlap with Auctiva's listing feature set.
- BigCommerce: Multi-channel commerce platform offering native integrations with eBay, Amazon, and Walmart — broader incumbent competing head-on for multi-channel sellers Auctiva targets.
Direct peers
- ChannelEngine: Enterprise-grade multi-channel marketplace integration platform (eBay, Amazon, and dozens of global marketplaces) — comparable multi-channel inventory and listing sync offering to Auctiva Multi-Channel.
- Sellbrite: Multi-channel marketplace listing and inventory platform supporting eBay, Amazon, Walmart, and more — same core use case as Auctiva Multi-Channel and now owned by GoDaddy, providing direct competitive overlap for SMB sellers.
- Listing Mirror: Multi-channel listing, repricing, and inventory synchronization service for eBay, Amazon, and Walmart — directly comparable cross-listing and inventory sync capabilities aimed at mid-market sellers.
- InkFrog: eBay listing design and management tool with templates, image hosting, and automation — directly comparable to Auctiva's eBay Gold Partner feature set (templates, Scrolling Gallery, Auto-Feedback).
- Vendio: Multi-channel e-commerce listing software that already partners with Auctiva to extend seller reach into Etsy and Amazon Handmade; comparable category and SMB seller target.
- CrazyLister: eBay listing template and design tool focused on visual listing quality; directly comparable to Auctiva's 300+ listing template library and eBay-specific design workflow.
Emerging players
- CedCommerce: Multi-channel e-commerce integration provider with strong marketplace connectors (eBay, Amazon, Etsy, Walmart, TikTok Shop) — emerging competitor overlapping Auctiva's multi-channel expansion roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Auctiva social profiles
Digital presenceAuctiva compliance and trust
Trust signalCompliance2 records
Auctiva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auctiva leadership team
Management profileNumber of profiles
Profiles5 records
Auctiva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auctiva M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auctiva
What does Auctiva do?
Auctiva provides a centralized, web-based multi-channel e-commerce selling platform that enables sellers to create, list, manage, and synchronize products across eBay and Amazon marketplaces. The service includes bulk listing tools, professional templates, image hosting with mobile apps, USPS shipping label printing, shipping insurance, and AI-assisted listing attribute generation, delivered primarily through freemium and tiered subscription plans.
Is Auctiva a public or private company?
Auctiva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Auctiva founded?
Auctiva was founded in 1998. It employs 51 to 100 people.
Where is Auctiva based?
Auctiva is headquartered in Chico, United States, in the North America region.
How does Auctiva make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are excess GMV Fees, additional Image Hosting, additional Listings Fees and shipping Insurance.
Who are Auctiva's main competitors?
Broad incumbents on record are GoDaddy, Shopify and BigCommerce. Direct peers are ChannelEngine, Sellbrite, Listing Mirror, InkFrog, Vendio and CrazyLister. CedCommerce is listed as an emerging player.
Does Auctiva have an API?
No public API is recorded for Auctiva.
What industry is Auctiva in?
Auctiva's product category is Multi-Channel E-commerce Listing Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 51929.