Vendio
Vendio is a SaaS multi-channel ecommerce platform founded in 1999 that helps SMB online sellers manage listings, inventory, orders, and shipping across eBay, Amazon, and Etsy from a single interface, serving over 1 million sellers since inception through tiered subscriptions and transaction-based pricing.
- Company typePrivate
- Founded1999
- HeadquartersSan Mateo, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Vendio does
Vendio is a SaaS-based multi-channel ecommerce platform founded in 1999 that enables small and medium-sized online sellers to manage listings, inventory, orders, and shipping across eBay, Amazon, Etsy, and Amazon Handmade from a single unified interface. The platform's core technology centers on real-time cross-channel inventory synchronization that automatically updates stock levels across all connected marketplaces when an item sells, preventing overselling. Vendio layers more than fifteen integrated applications onto this base, including Vendio Gallery (cross-promotional tool), Buyer Appreciation (automated customer email), Vendio Reviser (bulk listing editor), ZoomStream Images (high-resolution image hosting), Vendio Reports (cross-channel analytics), and Vendio Handmade (specialized sub-brand for Etsy/Amazon Handmade sellers). The platform also includes eBay Motors Fitment compatibility for auto-parts sellers, over 200 mobile-responsive eBay listing templates, and integrations with USPS (via DYMO Endicia), UPS, FedEx, PayPal, Authorize.Net, and Terapeak for market research.
The company operates a hybrid self-serve and inside-sales go-to-market model. Five tiered subscription plans (Topaz through Diamond) range from $29.95 to $249.95 per month, scaled by product count, image storage, and channel access; a separate Pay-As-You-Go plan charges $3/month plus $0.12 per listing and a 1.25% final value fee. Higher tiers include dedicated account managers and custom pricing for catalogs exceeding 25,000 products. The 15-day free trial with no credit card required, automatic plan upgrades when usage limits are exceeded, and freemium applications (Vendio Gallery, Buyer Appreciation) support a product-led growth motion at the lower end of the market.
Vendio's customer base consists almost entirely of SMB ecommerce entrepreneurs and individual online sellers; published testimonials come from small jewelry, collectibles, and general merchandise operators. The company claims to have served over one million sellers and facilitated more than $15 billion in cumulative merchandise sold to nearly 300 million buyers since 1999. As of March 1, 2025, the platform is owned and operated by Vendio Online Services LLC, a Pennsylvania-based LLC headquartered in Malvern that acquired vendio.com and now manages all services and user agreements.
Vendio firmographics
Firmographics- Name
- Vendio
- Legal name
- Vendio Online Services LLC
- Website
- https://vendio.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vendio is a SaaS multi-channel ecommerce platform founded in 1999 that helps SMB online sellers manage listings, inventory, orders, and shipping across eBay, Amazon, and Etsy from a single interface, serving over 1 million sellers since inception through tiered subscriptions and transaction-based pricing.
- Ownership category
- akta.pro rank
Vendio industry classification
Industry- Product category
- Ecommerce Management Software
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industries
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG), Social Marketplace Aggregators (Multi-seller in Social Feed) (CRAFANAB)
Keywords
Where Vendio is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vendio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Vendio offers five tiered subscription plans (Topaz through Diamond) ranging from $29.95/month to $249.95/month, with varying product limits, storage, selling channel access, and support levels. Automatic plan upgrades occur when product count or storage exceeds current plan limits.
- Listing and Transaction Fees: Pay As You Go plan charges $0.12 per listing and 1.25% final value fee with a maximum charge of $4.95 per item for final value fees. Good Till Canceled listings are charged a listing fee once per 30-day period.
- USPS Integration Add-on: Vendio USPS Integration powered by DYMO Endicia costs $15.95 per month, added to the Vendio monthly bill. Discounted postage is billed separately by Endicia.
- Premium Add-on Applications: Vendio Research costs $20/month. Terapeak eBay Market Research starts at $29.95/month. ZoomStream images start at $1.00/image for the first 2-week storage period, then $0.50/image per renewal.
- Free Gallery and Buyer Appreciation: Vendio Gallery (basic cross-promotional tool) and Buyer Appreciation are available for free to attract and convert sellers to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Topaz - 300 products, 3GB storage, all selling channels, phone/email/chat support |
| Subscription | Monthly | Ruby - 1,000 products, 10GB storage, Amazon and eBay channels, phone/email/chat support |
| Subscription | Monthly | Sapphire - 3,000 products, 30GB storage, all channels, phone/email/chat support |
| Subscription | Monthly | Emerald - 15,000 products, 150GB storage, all channels, dedicated account manager |
| Subscription | Monthly | Diamond - 25,000 products, 250GB storage, all channels, dedicated account manager |
| Transaction based/ take rate | Monthly | Pay As You Go Plan - No monthly fee, per-listing and transaction fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Vendio product offering
Product offeringCore offering
Vendio provides a cloud-based, multi-channel ecommerce software platform that enables online sellers to manage product listings, inventory, orders, and shipping across eBay, Amazon, Etsy, and Amazon Handmade from a single interface. The platform offers real-time cross-channel inventory synchronization, bulk listing and editing tools, marketplace analytics, integrated shipping label printing, and automated customer communication. Vendio sells its offering primarily through tiered monthly subscriptions (Topaz, Ruby, Sapphire, Emerald, Diamond) plus a Pay-As-You-Go transaction-based plan.
Product overview
Vendio is a multi-channel ecommerce software platform with a modular architecture built around a core Platform that provides inventory management, listing tools, and order management across multiple marketplaces. The platform integrates with eBay, Amazon, and Etsy for listing and sales, while an extensive library of integrated applications extends functionality. Core applications include Vendio Gallery (cross-promotion) and Buyer Appreciation (automated customer communication), available separately free or with paid plans. Imaging applications include Vendio Image Hosting with optional ZoomStream zoom capability and Image Watermarking. Analytics and research tools include Vendio Reports, Vendio Counters PRO, and an eBay Market Research integration by Terapeak. Sales management features include Vendio Reviser for live listing updates and Auction Management Tools for scheduled listings. Social commerce is enabled through Facebook Store and Store Widget applications. Sourcing capabilities include Wholesale Sourcing by AliExpress and Doba drop-ship integration. Shipping integrations support USPS (via DYMO Endicia), UPS, FedEx, and Stamps.com. Vendio Handmade provides a specialized sub-brand for handmade sellers. Support tiers range from self-service to dedicated account management, with Personal Assistance as a premium support add-on.
Differentiator
Problem solved
Functional benefit
Brands
- Vendio Handmade: A specialized solution for handmade sellers to manage their online business across all channels.
Products and services
- Vendio Multi-Channel Platform Cloud-based SaaS platform that lets SMB online sellers create and publish listings, synchronize inventory in real time, process orders, and print shipping labels across eBay, Amazon, Etsy, and Amazon Handmade from a single dashboard.
- Vendio Handmade
Quantifiable outcome
- Sellers using Vendio Gallery see up to 18% increase in sales and 50% increase in page hits
- +3 more outcomes
Companies that use Vendio
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Vendio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature17 records
Vendio partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- DYMO EndiciacoreVendio integrates with DYMO Endicia's electronic postage solution for USPS shipping. Merchants receive discounted USPS postage, integrated label printing, inline postage purchasing, bulk label printing, shipping insurance, and automatic tracking number distribution. This integration saves up to 15% on postage.
- DobaminorDoba provides online retailers access to over 1.2 million products through a network of drop-ship suppliers. Vendio promotes Doba as a sourcing partner with a 14-day free trial offer for Vendio merchants.
- eBay (Certified Solutions Provider, Developers Program, Compatible Application)coreVendio is one of only 15 eBay certified third-party service providers. The company is a member of the eBay Developers Program and holds the eBay Compatible Application designation for its certified integration with eBay Web Services, enabling full platform access and OAuth-based authentication.
- EtsycoreVendio is an Etsy Developer partner, integrating Etsy into its multi-channel management tools to help sellers diversify product exposure across marketplaces.
- UPScoreVendio is Certified UPS Ready through the UPS Product Provider Program. Integration includes UPS calculated shipping options, shipping calculator for listings and checkout, export to UPS Worldship, and automated product tracking.
- PayPalcorePayPal is integrated as a payment processing option. Vendio also offers Payflow Pro by PayPal as a payment gateway for secure credit/debit card transactions directly on the merchant's website.
- Authorize.NetcoreAuthorize.Net enables merchants to authorize, settle, and manage credit card and electronic check transactions via websites, retail stores, MOTO call centers, and mobile devices.
- TerapeakcoreVendio partnered with Terapeak, the industry leader in eBay research, to provide 365 days of eBay sales data and analysis. Terapeak helps sellers identify product values, research competitors, find keywords, and discover trending products.
- AliExpressminorVendio partnered with AliExpress to offer wholesale sourcing with over 5,000,000 products. Vendio merchants receive exclusive deals, coupon offers, and a dedicated customer service team for wholesale purchasing.
- eCommerce Merchants Trade AssociationminorVendio is a proud sponsor of the eCommerce Merchants Trade Association, a leading trade association for small and medium-sized ecommerce businesses providing best practices guidance and technology advice.
- Internet Merchants AssociationminorVendio is a proud sponsor of the Internet Merchants Association, a nonprofit trade association for companies involved in internet commerce.
- Professional eBay Sellers AllianceminorVendio is a proud sponsor of the Professional eBay Sellers Alliance, a forum for high-volume merchants on eBay with 500 members representing every major category.
- Shop.orgminorVendio is a proud member of Shop.org, a division of the National Retail Federation and the world's leading membership community for digital retail, with 700 members including the 10 largest US retailers.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Vendio competitors and assessment
Company assessmentDirect peers
- ChannelAdvisor: ChannelAdvisor (now part of CommerceHub) is a direct multi-channel e-commerce platform that helps brands and retailers manage listings, inventory, and orders across marketplaces including eBay, Amazon, Etsy, and Walmart. Comparable to Vendio in core multi-channel seller tooling but at a larger enterprise scale.
- Linnworks: Linnworks is a multi-channel inventory and order management platform aimed at SMB and mid-market sellers, providing listing sync, inventory control, and shipping automation across dozens of marketplaces. Highly comparable to Vendio's core multi-channel value proposition.
- Sellbrite: Sellbrite (acquired by GoDaddy) is a multi-channel listing and inventory management tool for SMB sellers across eBay, Amazon, Etsy, and other marketplaces. Closely overlaps Vendio's target customer and core feature set.
- Ecomdash: Ecomdash (now part of Extensiv) provides multi-channel inventory, order, and listing management for SMB e-commerce sellers on eBay, Amazon, and Shopify. Direct competitor in the SMB seller tools category.
- SellerActive: SellerActive offers multi-channel repricing, listing, and inventory management for e-commerce sellers across Amazon, eBay, Walmart, and Shopify. Direct overlap with Vendio's marketplace management and Reviser (auto-pricing) capabilities.
- Solid Commerce: Solid Commerce is a multi-channel e-commerce management platform for SMB sellers providing listing, inventory, and order management across Amazon, eBay, and Shopify. Closely comparable in functionality and customer segment to Vendio.
Emerging players
- ChannelEngine: ChannelEngine is a marketplace integration platform that helps brands and retailers connect to global marketplaces, with strong emphasis on European and international channels. Emerging alternative to Vendio for sellers expanding beyond US marketplaces.
- Webgility: Webgility provides e-commerce accounting and inventory automation for SMB sellers across multiple marketplaces and QuickBooks. Partial overlap with Vendio's inventory and order management focus, with an accounting-led differentiation.
Broad incumbents
- Shopify: Shopify is a broad e-commerce platform with multi-channel selling capabilities, the Shopify Marketplace Connect app, and significant SMB seller tooling. Operates as a broader incumbent offering that overlaps with Vendio's customer base but with a different primary use case (storefront vs. marketplace listing).
- BigCommerce: BigCommerce is an enterprise and SMB e-commerce platform with multi-channel integrations to eBay, Amazon, and social channels. Broad incumbent alternative that competes for the same seller budget as Vendio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vendio social profiles
Digital presenceVendio compliance and trust
Trust signalCompliance4 records
Vendio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vendio leadership team
Management profileNumber of profiles
Profiles1 record
Vendio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vendio M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vendio
What does Vendio do?
Vendio provides a cloud-based, multi-channel ecommerce software platform that enables online sellers to manage product listings, inventory, orders, and shipping across eBay, Amazon, Etsy, and Amazon Handmade from a single interface. The platform offers real-time cross-channel inventory synchronization, bulk listing and editing tools, marketplace analytics, integrated shipping label printing, and automated customer communication. Vendio sells its offering primarily through tiered monthly subscriptions (Topaz, Ruby, Sapphire, Emerald, Diamond) plus a Pay-As-You-Go transaction-based plan.
Is Vendio a public or private company?
Vendio is a private company. It is classified as unknown and is currently operating.
When was Vendio founded?
Vendio was founded in 1999. It employs 51 to 100 people.
Where is Vendio based?
Vendio is headquartered in San Mateo, United States, in the North America region.
How does Vendio make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are listing and Transaction Fees, USPS Integration Add-on, premium Add-on Applications and free Gallery and Buyer Appreciation.
Who are Vendio's main competitors?
Direct peers on record are ChannelAdvisor, Linnworks, Sellbrite, Ecomdash, SellerActive and Solid Commerce. Emerging players are ChannelEngine and Webgility. Broad incumbents are Shopify and BigCommerce.
Does Vendio have an API?
No public API is recorded for Vendio.
What industry is Vendio in?
Vendio's product category is Ecommerce Management Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces. Its SIC code is 5045.