What Listing Mirror does

Listing Mirror is a South Bend, Indiana-based SaaS company founded in 2016 by Brian Wawok and Erin Wawok that provides multi-channel eCommerce listing, inventory, and order management software. Its platform connects 15+ marketplaces — Amazon, Walmart, eBay, Shopify, Etsy, Wayfair, Temu, SHEIN, Newegg, Reverb, and others — along with fulfillment (FBA, MCF, WFS, ShipStation, Flowspace, SkuVault, Flexport) and ERP systems (NetSuite, EBMS, QuickBooks Online), enabling sellers to list once and synchronize inventory, pricing, and fulfillment across every channel in real time. Core product modules include Listing Creation and Management, Inventory Syncing, Inventory Forecasting, Multi-Warehouse routing, Order Routing and Splitting, Pricing Management, Kitting and Bundling, Purchase Order management, Sales Reporting, Profitability Tracking, and a recently launched AI Assistant for generative listing optimization.

The company operates a tiered SaaS subscription model with seven publicly disclosed plans ranging from $69/month (Starter) to $699/month (Platinum 50K), each offered in "Listing Only" and "Listing & Inventory" variants. Go-to-market combines product-led growth (free 30-day trial, no credit card, self-serve signup at reflector.listingmirror.com) with inside-sales assisted demos for mid-market and enterprise prospects, supported by an affiliate program, content marketing, and Google Ads. The platform reports $175M in monthly GMV and 5.7M orders managed per month across its customer base, with an average customer tenure of 3.5 years (claimed to be 2x the industry average).

Listing Mirror is bootstrapped, privately held by its founders, and operates as an Indiana LLC with 11-50 employees. It has formal partner status with multiple marketplaces (Walmart Integration Partner, eBay Silver Solution Provider, SHEIN Integration Partner, Newegg Integration Partner) and has GDPR-compliant data handling for EU users. No external funding rounds, acquisitions, or leadership changes beyond the founding team are disclosed in the input material.

Name

Listing Mirror

Legal name

Listing Mirror, LLC

Website

https://listingmirror.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Listing Mirror is a bootstrapped SaaS platform that unifies product listing, inventory synchronization, and order fulfillment across 15+ marketplaces (Amazon, Walmart, eBay, Shopify, Temu, SHEIN, etc.) for SMB and mid-market multi-channel ecommerce sellers, processing $175M in monthly GMV.

Ownership category

akta.pro rank

Product category

Multi-Channel Ecommerce Management Software

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Multichannel ecommerce software
• Marketplace listing management
• Inventory synchronization platform
• Ecommerce order fulfillment
• Ecommerce integration platform

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Listing Management: Tiered subscription plans for listing management functionality, allowing sellers to create and edit listings across marketplaces through UI or bulk operations. Two core tiers: 'Listing Only' and 'Listing & Inventory'. Pricing based on SKU volume and sales channel count.
2. SaaS Subscription - Inventory Management: Multi-channel inventory synchronization included in 'Listing & Inventory' tier. Includes real-time inventory sync across marketplaces, automated order routing, and inventory forecasting. Higher tiers unlock more SKUs, channels, and users.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Listing Mirror is a cloud-based SaaS platform that enables multi-channel ecommerce sellers to create, manage, and synchronize product listings, inventory, and order fulfillment across major marketplaces such as Amazon, Walmart, eBay, Shopify, Etsy, Wayfair, Temu, SHEIN, and more than 10 additional channels from a single interface. The platform provides real-time inventory synchronization to prevent overselling, automated order routing to FBA, WFS, and 3PLs with multi-warehouse splitting, channel-specific pricing rules with repricing, virtual kitting and bundling, AI-assisted listing optimization, profitability tracking, and a public API plus FTP for custom integrations and supplier data exchange.

Product overview

Listing Mirror is a multi-channel eCommerce software platform that unifies listing management, inventory synchronization, and order fulfillment across major marketplaces and webstores. The core Listing Mirror platform serves as the central hub connecting Amazon, eBay, Walmart, Shopify, and 10+ other sales channels. Key integrated modules include Listing Creation and Management for bulk cross-listing, Inventory Syncing for real-time stock updates, Inventory Forecasting for demand prediction, Multi-Warehouse Capabilities for warehouse prioritization and order splitting, Amazon FBA and MCF Integration for fulfillment routing, Marketplace Rules for import automation, Kitting and Bundling for virtual product grouping, Managing Purchase Orders for supplier orders, User-Based Permissions for team access control, Order Routing and Splitting for intelligent fulfillment, Dashboard and Reporting for business analytics, Sales Reporting for unified performance views, Custom Export Builder for data flexibility, FTP and API Integration for external data exchange, Pricing Management for channel-specific rules, AI Assistant for generative listing optimization, and Profitability Tracking for margin visibility. The platform offers tiered pricing plans (Starter through Platinum 50K) with additional customization options, all backed by US-based support.

Differentiator

Problem solved

Functional benefit

Products and services

• Listing Mirror Platform Cloud-based SaaS platform that enables multi-channel ecommerce sellers to create, manage, and synchronize product listings, inventory, and order fulfillment across Amazon, Walmart, eBay, Shopify, Etsy, Wayfair, Temu, SHEIN, Newegg, Reverb, and 10+ other marketplaces from a single interface. Includes real-time inventory sync across all connected channels, automated order routing to FBA, WFS, and 3PLs with multi-warehouse splitting, channel-specific pricing rules and repricing, virtual kitting and bundling, AI-assisted listing optimization, profitability tracking, sales reporting, and a public API plus FTP integration for custom data pipelines. Designed for ecommerce businesses ranging from SMBs to enterprises that need to unify fragmented marketplace operations.

Quantifiable outcome

• JMFA reduced European order fulfillment costs by 80% and improved delivery speeds by 46% with MCF integration
• +5 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability2 records

Feature12 records

Partnerships

25 partnerships are on record, tiered core and supporting.

• AmazoncoreTechnology or IntegrationDeep integration with Amazon for FBA (Fulfilled by Amazon) inventory management and MCF (Multi-Channel Fulfillment) for cross-channel order fulfillment. Supports Amazon US, CA, MX, UK, EU marketplaces and Vendor Central. Enables automatic order routing from other marketplaces to Amazon for fulfillment with blank box shipping capability.
• WalmartcoreTechnology or IntegrationWalmart Integration Partner with support for Walmart Marketplace US and CA. Connects to Walmart Fulfillment Services (WFS) for storage and shipping. Supports Walmart Multichannel Solutions (MCS) for fulfilling orders from other channels through Walmart's network. Real-time inventory sync with Walmart's warehouses.
• eBaycoreTechnology or IntegrationSilver Solution Provider for eBay with guaranteed quick response times and verified integration settings. Two-way sync allows managing listings from either eBay or the platform. Supports US, Canada, UK, Australia regions with category-specific data population.
• ShopifycoreTechnology or IntegrationDeep integration with Shopify including Shopify Plus for high-volume merchants. Two-way sync for listings and inventory across multiple locations. Automatic order fulfillment routing to Shopify for fulfillment. Supports Shopify Flow automation, advanced API access, and multi-storefront management.
• SHEINcoreTechnology or IntegrationOfficial SHEIN Integration Partner. Imports existing product data, builds SHEIN-compliant listings automatically, and keeps inventory in real-time sync across SHEIN and 10+ other channels. Protects seller metrics while expanding to SHEIN's massive audience.
• TemucoreTechnology or IntegrationFull integration with Temu marketplace for listing management, inventory sync, and order management. Connects Temu store with Amazon, eBay, Walmart, Shopify, and 10+ channels for unified multi-channel operations.
• NeweggcoreTechnology or IntegrationNewegg Integration Partner supporting Newegg US, Canada, and Business B2B marketplace. Streamlines listing and fulfillment of consumer electronics and hardware with automatic category mapping and inventory sync.
• WayfaircoreTechnology or IntegrationIntegration with Wayfair for listing and fulfillment of home goods and furniture. Connects with CastleGate fulfillment for real-time inventory sync and automatic order routing with shipment update pulls.
• EtsycoreTechnology or IntegrationIntegration with Etsy for streamlining listing and fulfillment of handmade items, connecting with the platform's unique seller ecosystem.
• ReverbsupportingTechnology or IntegrationIntegration with Reverb for streamlining listing and fulfillment of musical instruments and accessories.
• ShipStationcoreTechnology or IntegrationIntegration with ShipStation for order import from multiple sales channels and shipping capabilities including batch label creation, discounted shipping rates, and branded tracking pages.
• SkuVaultcoreTechnology or IntegrationPremier partner of SkuVault (now SkuVault Core by Linnworks). Seamless integration connects multi-channel listings with SkuVault's warehouse and inventory management system with real-time inventory sync and order fulfillment optimization.
• FlexportsupportingTechnology or IntegrationIntegration with Flexport for end-to-end supply chain visibility and control. Connects ecommerce operations with Flexport's global logistics platform for streamlined inventory management and automated order fulfillment.
• Oracle NetSuitecoreTechnology or IntegrationIntegration with Oracle NetSuite ERP for real-time synchronization of product data and order fulfillment. Connects NetSuite-managed inventory to Amazon, eBay, Walmart, and other marketplaces, reducing manual errors and preventing overselling.
• QuickBooks OnlinesupportingTechnology or IntegrationIntegration with QuickBooks Online (cloud-based) to streamline financial management by automatically syncing sales data, orders, and inventory updates for accurate real-time bookkeeping.
• EBMS (Koble Systems)coreTechnology or IntegrationIntegration with EBMS (Eagle Business Management Software, now Koble Systems) ERP. Synchronizes online store with ERP system for real-time product catalog, pricing, and inventory updates. Converts marketplace orders into EBMS sales invoices with idempotent processing.
• ShipNetworksupportingTechnology or IntegrationIntegration with ShipNetwork's network of fulfillment centers ensuring 1-2 day ground shipping to 98% of US. Listing Mirror synchronizes inventory and orders across multiple sales channels for fast, accurate, cost-effective fulfillment.
• FlowspacesupportingTechnology or IntegrationPartnership with Flowspace for connection between ecommerce sales channels and nationwide network of fulfillment centers. Routes specific orders to Flowspace for fulfillment with order status management and tracking updates.
• BigCommercecoreTechnology or IntegrationIntegration with BigCommerce to streamline product listings, manage inventory, and fulfill orders efficiently for webstores.
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce for WordPress-based stores to streamline product listings, inventory management, and order fulfillment.
• Magento (Adobe Commerce)coreTechnology or IntegrationIntegration with Magento (now Adobe Commerce) to streamline product listings, inventory management, and order fulfillment for enterprise ecommerce stores.
• DesktopShippersupportingTechnology or IntegrationIntegration with DesktopShipper for streamlined and automated shipping processes including automatic order import, business rule application, and shipping label printing.
• WishsupportingTechnology or IntegrationIntegration with Wish for streamlining listing and fulfillment of budget-friendly and trending products.
• OverstocksupportingTechnology or IntegrationIntegration with Overstock for streamlining listing and fulfillment of home goods and lifestyle products.
• TikTok ShopsupportingTechnology or IntegrationSupport for TikTok Shop integration, routing orders from TikTok Shop to fulfillment providers like Amazon MCF with automatic tracking sync.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChannelEngine: Direct competitor offering multi-channel ecommerce listing, inventory, and order management software for marketplace sellers globally. Competes head-to-head with Listing Mirror across European and global marketplaces.
• Linnworks (SkuVault Core): Multi-channel ecommerce management platform with deep inventory, listing, and order routing capabilities. Listing Mirror's premier partnership with SkuVault Core by Linnworks reflects tight ecosystem overlap; both serve the same multi-channel seller persona.
• Sellbrite: Direct multi-channel listing and inventory management SaaS targeting the same Amazon, eBay, Walmart seller base. Comparable SMB-to-mid-market positioning and PLG onboarding approach.
• Zentail: Multi-channel commerce platform offering listing, inventory, and order management for mid-market and enterprise sellers. Closely comparable product scope including marketplace syndication and fulfillment routing.
• Codisto (by BigCommerce): Multi-channel listing and inventory tool for Amazon, eBay, and Walmart sellers, now part of BigCommerce. Competes for the same SMB-to-mid-market multi-channel seller segment as Listing Mirror.
• Ecomdash: Multi-channel inventory and order management software for ecommerce sellers. Overlaps with Listing Mirror on inventory sync, listing, and order routing across marketplaces and webstores.
• Jazva: Multi-channel ecommerce and inventory management platform aimed at mid-market sellers. Comparable offering in listing, inventory, and order orchestration across major marketplaces.
• Webgility: Ecommerce automation platform with strong QuickBooks integration, connecting marketplaces and accounting. Comparable SMB focus and integration ecosystem, especially around QuickBooks Online like Listing Mirror.

Broad incumbents

• Shopify (Marketplace/Channel capabilities): Commerce platform with native multi-channel listing, inventory, and order capabilities plus a large app ecosystem. While not a direct seller-tool competitor to Listing Mirror, Shopify bundles overlapping functionality at scale and competes for merchant wallet share.
• Amazon Seller Central (with Selling Partner APIs): Native Amazon seller platform providing listing, inventory, and order management. While not a SaaS competitor per se, ongoing Amazon feature investment into MCF, inventory, and analytics directly competes with parts of Listing Mirror's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/listingmirror
• Facebookfacebook.com/listingmirror
• LinkedInlinkedin.com/company/listing-mirror

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Listing Mirror