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American Estate & Trust

Full company profile

uuid0008qi6

Namestring
American Estate & Trust
Legal namestring
American Estate & Trust
Websiteurl
aetrust.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

American Estate & Trust (AET) is a privately held Nevada-chartered trust company founded in 2007 and regulated under NRS 669 by the Nevada Financial Institutions Division. AET acts as a qualified custodian and directed trustee, administering self-directed IRAs (Traditional, Roth, SEP, SIMPLE), Solo 401(k)s, HSAs, and Nevada-directed trusts holding alternative assets — including real estate, private equity, venture capital, private credit, digital assets, precious metals, oil and gas interests, and royalty interests. The company's stated operating metrics are 16K+ clients served, $2.5B+ in assets under custody, and $10B+ transacted.

AET's platform comprises three core digital products: an Advisor/Business Portal for advisors and fund managers to manage accounts, deals, and capital flows; an Investor Portal for self-service account access and tax documents; and a Trust API offering programmatic, RESTful integration for fintech platforms and developers. Supporting capabilities include DocuSign-integrated onboarding, Morningstar ByAllAccounts consolidated reporting, SOC 1 Type II audited controls, and a BSA/AML compliance program with CIP/KYC, OFAC screening, and transaction surveillance. The technology stack is described as modern cloud infrastructure with proprietary custody and trust administration software built specifically for private market flows.

AET monetizes through recurring custody and administration fees on accounts, fees for directed trust services under Nevada law, API/integration subscriptions, and transactional escrow fees for private placements and capital raises. Pricing is quote-based and not publicly disclosed, with engagement driven by direct enterprise sales, partner referrals (notably a Beagle integration for 401(k)-to-SDIRA rollovers announced 2025-11-13), and channel partners including TPAs, CPAs, attorneys, and RIAs. The company serves eight primary segments: investment advisors, family offices, platforms/fintech, CPAs/attorneys, PE firms, deal sponsors, estates/trusts, and TPAs.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLas Vegas, United States
HQ citystring
Las Vegas
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
self-directed IRA custody, alternative asset custody, trust administration services, qualified custodian services, API custody infrastructure
Industry3 codes
1Directed Trust & Trust Advisory Services
CodeFSAAANAKPrimaryYes
2Estate & Legacy Planning Advisory
CodeFSAEAAAGPrimaryNo
3Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight)
CodeFSAAABAFPrimaryNo
NAICS code3 codes
  • Trusts, Estates, and Agency Accounts525920
  • Trusts, Estates, and Agency Accounts52592
  • Other Financial Vehicles52599
SIC code2 codes
  • Investment Advice6282
  • Real Estate6500
Product category
Self-Directed IRA and Alternative Asset Custody
No data
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1SDIRA Custody Fees
TypeSubscription Recurring
Description

Custody and administration fees for Self-Directed IRAs (Traditional, Roth, SEP, SIMPLE), Solo 401(k)s, and HSAs holding alternative assets. Revenue is recurring, based on account administration and asset custody services.

aetrust.com
2Trust Administration Services
TypeManaged Services
Description

Directed trustee services under Nevada trust law for estates, trusts, and corporate trustee arrangements. Nevada-directed trust services for alternative investment structures.

aetrust.com
3Platform API & Integration Fees
TypeSubscription Recurring
Description

API access fees and integration services for fintech platforms and deal sponsors embedding AET custody infrastructure.

aetrust.com
4Escrow Services
TypeTransaction Fee
Description

Escrow services for complex transactions and capital raises, including private placements.

aetrust.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Pricing details1 tier
1Quote-based pricing tailored to customer segment and service scope
ModelOtherBilling cadenceAnnual
Notes

No public pricing tiers listed. Direct sales engagement required. AET serves investment advisors, family offices, platforms, TPAs, and other institutional clients with customized custody and administration arrangements.

aetrust.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

American Estate & Trust (AET) is a Nevada-chartered trust company that serves as a qualified custodian and directed trustee for alternative assets within self-directed IRAs, Solo 401(k)s, HSAs, and trust structures. The company administers qualified retirement accounts holding real estate, private equity, venture capital, private credit, digital assets, precious metals, and other non-traditional investments, and delivers this custody through an API-first platform with Advisor and Investor portals.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • $2.5B+ assets under custody
+2 more records
Product overview1 text field

American Estate & Trust (AET) operates a multi-product platform centered on SDIRA custody and trust administration for alternative assets. The core offering consists of a self-directed IRA custody platform supporting real estate, private equity, venture capital, private credit, and digital assets, administered under Nevada trust law. The product portfolio comprises three primary user-facing digital products: the Advisor Portal (Business Portal) for investment advisors to manage accounts, deals, and client relationships; the Investor Portal for self-service account access; and the Trust API for programmatic, developer-facing integration into fintech platforms. Supporting these are Nevada directed trust services, fund custody and investor account administration for deal sponsors and PE firms, and multi-account reporting for family offices. The platform is differentiated by regulatory oversight as a Nevada-chartered trust company, SOC 1 Type II audited controls, and API-first infrastructure built for private market flows.

Product and service1 record
1Advisor Portal (Business Portal)
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-11-13
Description

Beagle and American Estate & Trust partnered to simplify 401(k) to self-directed IRA rollovers. The collaboration combines Beagle's technology for locating old 401(k) accounts with AET's custody platform for alternative investments, enabling seamless asset rollover and access to diverse investment options including real estate, PE, and private assets.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Self-directed IRA platform offering access to alternative investments through partner custodians. Competes with AET for the same end-investor demand but relies on integrated custody infrastructure rather than owning it.

2Alto
TypeEmerging player
Description

SDIRA platform partnering with custodians to enable alternative-asset investing through a consumer-friendly interface. Overlaps with AET's RIA and individual investor use cases but does not operate as a chartered custodian itself.

TypeEmerging player
Description

IRA platform enabling cryptocurrency and precious metals investing through integrated custody. Comparable to AET's digital asset and alternative-asset SDIRA positioning, though focused primarily on crypto.

TypeDirect peer
Description

One of the largest SDIRA custodians in the U.S., offering directed trustee and custody services for alternative assets. Directly comparable to AET in customer base (RIAs, family offices, individual investors) and core product (alternative-asset SDIRA custody).

TypeBroad incumbent
Description

Largest U.S. retirement custodian with growing alternative-asset capabilities. Overlaps with AET in qualified retirement custody but operates at vastly greater scale and broader asset coverage.

TypeBroad incumbent
Description

Large chartered trust company serving UHNW families, family offices, and institutions with custody and directed trustee services. Comparable to AET's trust administration and family office segments but at much larger scale.

TypeBroad incumbent
Description

Major retail and RIA custodian with SDIRA offerings and emerging alts support. Comparable as a custodian competitor for RIAs and individual investors, though alts support is less specialized than AET's.

TypeDirect peer
Description

Self-directed IRA custodian focused on alternative assets including real estate, crypto, and private equity. Directly competes with AET in the SDIRA custody market for advisors and individual investors.

TypeDirect peer
Description

Directed custodian specializing in alternative-asset retirement accounts and private fund custody. Comparable to AET in serving private equity sponsors, deal sponsors, and self-directed investors.

TypeDirect peer
Description

Specialized SDIRA and alternative-asset custodian serving RIAs, advisors, and plan sponsors. Comparable to AET in custody scope, alternative-asset support, and B2B distribution through advisor and platform channels.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment8 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile8 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

American Estate & Trust

Self-Directed IRA and Alternative Asset Custodyaetrust.com

What American Estate & Trust does

American Estate & Trust (AET) is a privately held Nevada-chartered trust company founded in 2007 and regulated under NRS 669 by the Nevada Financial Institutions Division. AET acts as a qualified custodian and directed trustee, administering self-directed IRAs (Traditional, Roth, SEP, SIMPLE), Solo 401(k)s, HSAs, and Nevada-directed trusts holding alternative assets — including real estate, private equity, venture capital, private credit, digital assets, precious metals, oil and gas interests, and royalty interests. The company's stated operating metrics are 16K+ clients served, $2.5B+ in assets under custody, and $10B+ transacted.

AET's platform comprises three core digital products: an Advisor/Business Portal for advisors and fund managers to manage accounts, deals, and capital flows; an Investor Portal for self-service account access and tax documents; and a Trust API offering programmatic, RESTful integration for fintech platforms and developers. Supporting capabilities include DocuSign-integrated onboarding, Morningstar ByAllAccounts consolidated reporting, SOC 1 Type II audited controls, and a BSA/AML compliance program with CIP/KYC, OFAC screening, and transaction surveillance. The technology stack is described as modern cloud infrastructure with proprietary custody and trust administration software built specifically for private market flows.

AET monetizes through recurring custody and administration fees on accounts, fees for directed trust services under Nevada law, API/integration subscriptions, and transactional escrow fees for private placements and capital raises. Pricing is quote-based and not publicly disclosed, with engagement driven by direct enterprise sales, partner referrals (notably a Beagle integration for 401(k)-to-SDIRA rollovers announced 2025-11-13), and channel partners including TPAs, CPAs, attorneys, and RIAs. The company serves eight primary segments: investment advisors, family offices, platforms/fintech, CPAs/attorneys, PE firms, deal sponsors, estates/trusts, and TPAs.

American Estate & Trust firmographics

Firmographics
Name
American Estate & Trust
Legal name
American Estate & Trust
Website
https://aetrust.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

American Estate & Trust industry classification

Industry
Product category
Self-Directed IRA and Alternative Asset Custody
NAICS
Trusts, Estates, and Agency Accounts (525920), Trusts, Estates, and Agency Accounts (52592), Other Financial Vehicles (52599)
SIC
Investment Advice (6282), Real Estate (6500)
akta.pro primary industry
Directed Trust & Trust Advisory Services (FSAAANAK)
akta.pro secondary industries
Estate & Legacy Planning Advisory (FSAEAAAG), Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)

Keywords

  • Self-directed IRA custody
  • Alternative asset custody
  • Trust administration services
  • Qualified custodian services
  • API custody infrastructure

Where American Estate & Trust is headquartered

Location

Headquarters

HQ city
Las Vegas
HQ country
United States
HQ region
North America

Offices1 record

Markets served

American Estate & Trust business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

  1. SDIRA Custody Fees: Custody and administration fees for Self-Directed IRAs (Traditional, Roth, SEP, SIMPLE), Solo 401(k)s, and HSAs holding alternative assets. Revenue is recurring, based on account administration and asset custody services.
  2. Trust Administration Services: Directed trustee services under Nevada trust law for estates, trusts, and corporate trustee arrangements. Nevada-directed trust services for alternative investment structures.
  3. Platform API & Integration Fees: API access fees and integration services for fintech platforms and deal sponsors embedding AET custody infrastructure.
  4. Escrow Services: Escrow services for complex transactions and capital raises, including private placements.

Pricing tiers

ModelBillingPrice
OtherAnnualQuote-based pricing tailored to customer segment and service scope

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

American Estate & Trust product offering

Product offering

Core offering

American Estate & Trust (AET) is a Nevada-chartered trust company that serves as a qualified custodian and directed trustee for alternative assets within self-directed IRAs, Solo 401(k)s, HSAs, and trust structures. The company administers qualified retirement accounts holding real estate, private equity, venture capital, private credit, digital assets, precious metals, and other non-traditional investments, and delivers this custody through an API-first platform with Advisor and Investor portals.

Product overview

American Estate & Trust (AET) operates a multi-product platform centered on SDIRA custody and trust administration for alternative assets. The core offering consists of a self-directed IRA custody platform supporting real estate, private equity, venture capital, private credit, and digital assets, administered under Nevada trust law. The product portfolio comprises three primary user-facing digital products: the Advisor Portal (Business Portal) for investment advisors to manage accounts, deals, and client relationships; the Investor Portal for self-service account access; and the Trust API for programmatic, developer-facing integration into fintech platforms. Supporting these are Nevada directed trust services, fund custody and investor account administration for deal sponsors and PE firms, and multi-account reporting for family offices. The platform is differentiated by regulatory oversight as a Nevada-chartered trust company, SOC 1 Type II audited controls, and API-first infrastructure built for private market flows.

Differentiator

Problem solved

Functional benefit

Products and services

  • Advisor Portal (Business Portal)

Quantifiable outcome

  • $2.5B+ assets under custody
  • +2 more outcomes

Companies that use American Estate & Trust

Customer profile

Named customers3 records

Segments8 records

Ideal customer profiles8 records

American Estate & Trust technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature6 records

American Estate & Trust partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • BeaglecoreTechnology or Integration · 13 November 2025Beagle and American Estate & Trust partnered to simplify 401(k) to self-directed IRA rollovers. The collaboration combines Beagle's technology for locating old 401(k) accounts with AET's custody platform for alternative investments, enabling seamless asset rollover and access to diverse investment options including real estate, PE, and private assets.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

American Estate & Trust competitors and assessment

Company assessment

Emerging players

  • Rocket Dollar: Self-directed IRA platform offering access to alternative investments through partner custodians. Competes with AET for the same end-investor demand but relies on integrated custody infrastructure rather than owning it.
  • Alto: SDIRA platform partnering with custodians to enable alternative-asset investing through a consumer-friendly interface. Overlaps with AET's RIA and individual investor use cases but does not operate as a chartered custodian itself.
  • iTrustCapital: IRA platform enabling cryptocurrency and precious metals investing through integrated custody. Comparable to AET's digital asset and alternative-asset SDIRA positioning, though focused primarily on crypto.

Direct peers

  • Equity Trust Company: One of the largest SDIRA custodians in the U.S., offering directed trustee and custody services for alternative assets. Directly comparable to AET in customer base (RIAs, family offices, individual investors) and core product (alternative-asset SDIRA custody).
  • IRA Financial Trust: Self-directed IRA custodian focused on alternative assets including real estate, crypto, and private equity. Directly competes with AET in the SDIRA custody market for advisors and individual investors.
  • Kingdom Trust (Choice Financial Trust): Directed custodian specializing in alternative-asset retirement accounts and private fund custody. Comparable to AET in serving private equity sponsors, deal sponsors, and self-directed investors.
  • Millennium Trust Company: Specialized SDIRA and alternative-asset custodian serving RIAs, advisors, and plan sponsors. Comparable to AET in custody scope, alternative-asset support, and B2B distribution through advisor and platform channels.

Broad incumbents

  • Fidelity Investments: Largest U.S. retirement custodian with growing alternative-asset capabilities. Overlaps with AET in qualified retirement custody but operates at vastly greater scale and broader asset coverage.
  • Northern Trust: Large chartered trust company serving UHNW families, family offices, and institutions with custody and directed trustee services. Comparable to AET's trust administration and family office segments but at much larger scale.
  • Charles Schwab: Major retail and RIA custodian with SDIRA offerings and emerging alts support. Comparable as a custodian competitor for RIAs and individual investors, though alts support is less specialized than AET's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

American Estate & Trust compliance and trust

Trust signal

Compliance1 record

American Estate & Trust financial estimates

Financial estimate

Revenue estimate

Valuation estimate

American Estate & Trust leadership team

Management profile

Number of profiles

Profiles3 records

American Estate & Trust funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

American Estate & Trust M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Estate & Trust

What does American Estate & Trust do?

American Estate & Trust (AET) is a Nevada-chartered trust company that serves as a qualified custodian and directed trustee for alternative assets within self-directed IRAs, Solo 401(k)s, HSAs, and trust structures. The company administers qualified retirement accounts holding real estate, private equity, venture capital, private credit, digital assets, precious metals, and other non-traditional investments, and delivers this custody through an API-first platform with Advisor and Investor portals.

Is American Estate & Trust a public or private company?

American Estate & Trust is a private company. It is classified as unknown and is currently operating.

When was American Estate & Trust founded?

American Estate & Trust was founded in 2007. It employs 11 to 50 people.

Where is American Estate & Trust based?

American Estate & Trust is headquartered in Las Vegas, United States, in the North America region.

How does American Estate & Trust make money?

Four revenue lines are on record. SDIRA Custody Fees are the primary driver. The others are trust Administration Services, platform API & Integration Fees and escrow Services.

Who are American Estate & Trust's main competitors?

Emerging players on record are Rocket Dollar, Alto and iTrustCapital. Direct peers are Equity Trust Company, IRA Financial Trust, Kingdom Trust (Choice Financial Trust) and Millennium Trust Company. Broad incumbents are Fidelity Investments, Northern Trust and Charles Schwab.

Does American Estate & Trust have an API?

Yes. AET's Trust API enables investment advisors, fund administrators, and fintech platforms to integrate directly with AET for account creation, transaction tracking, and reporting. Built on modern RESTful infrastructure with developer-friendly tools, white-label workflows, and integrated document delivery. Developer documentation is at www.aetrust.com/trust-api.

What industry is American Estate & Trust in?

American Estate & Trust's product category is Self-Directed IRA and Alternative Asset Custody. Its primary akta.pro industry code is FSAAANAK, Directed Trust & Trust Advisory Services, with a secondary code of FSAEAAAG, Estate & Legacy Planning Advisory. Its NAICS code is 525920 and its SIC code is 6282.

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Live signals
The Manila TimesAmerican Estate & Trust Launches API That Lets Platforms Embed a Regulated Directed TrusteeAmerican Estate & Trust (AET), a Nevada-chartered trust company and retirement account custodian, has launched an API and white-labeled partner portals enabling technology platforms, insurers, and institutions to embed regulated directed trustee services directly into their products. The API enables programmatic onboarding with automated AML, KYC, and KYB checks, structured party modeling for trust relationships, and combined trust and retirement account services through a single integration. The company is currently in private beta, with Andrew Hart, President of Trust Operations, stating the product is designed for software teams building wealth, retirement, and estate-planning tools who need a regulated directed trustee without pursuing their own charter.FinancialContent Business PageAmerican Estate & Trust Launches API That Lets Platforms Embed a Regulated Directed TrusteeAmerican Estate & Trust, a Nevada-chartered trust company, has launched an API and white-labeled partner portals enabling platforms to embed regulated directed trustee services directly into their products. The solution targets fintechs, investment advisers, CPAs, and family offices, allowing programmatic trust onboarding, AML/KYC/KYB compliance checks, and combined trust and retirement account management through a single integration. The API is currently in private beta, with companies able to request access via the provided contact.GlobeNewswireAmerican Estate & Trust Launches API That Lets Platforms Embed a Regulated Directed TrusteeAmerican Estate & Trust (AET), a Nevada-chartered trust company and retirement account custodian, launched an API and white-labeled partner portals enabling platforms and institutions to embed regulated directed trustee services directly into their products. The API provides programmatic onboarding, compliance checks (AML, KYC, KYB), trust administration, and combined trust and retirement account capabilities for wealth management, fintech, and estate planning software providers. AET is currently in private beta and seeking partner companies for its embedded fiduciary infrastructure solution.GlobeNewswireBeagle and American Estate and Trust Partner to Streamline 401(k) to Self-Directed IRA RolloversBeagle and American Estate & Trust announced a partnership to simplify rolling over 401(k) assets into self-directed IRAs. The collaboration combines Beagle's technology for locating forgotten accounts with AET's custody services, enabling access to alternative investments like real estate and cryptocurrency.GlobeNewswireBeagle and American Estate and Trust Partner to Streamline 401(k) to Self-Directed IRA RolloversBeagle, a platform for locating forgotten 401(k) accounts, announced a strategic partnership with American Estate & Trust (AET), a Nevada-chartered trust company specializing in self-directed retirement account custody, to simplify the rollover of 401(k) assets into self-directed IRAs. The collaboration enables Beagle clients to roll discovered 401(k) funds directly into SDIRAs administered by AET, gaining access to alternative investments including real estate, cryptocurrency, precious metals, and private placements. The companies stated the partnership aims to disrupt the existing automatic rollover industry by removing complexity and aligning incentives with customers rather than record keepers.GlobeNewswireCrypto in an IRA? Platform Lets Users Invest Retirement Money Into Digital CurrenciesAmerican Estate & Trust expanded its Trust Platform to include cryptocurrency trading for self-directed IRAs and Solo 401(k) plans. The platform supports alternative assets like real estate and precious metals, and offers a white-label feature and open API for businesses. AET plans to keep adding emerging asset classes as demand grows.PR NewswireTrust Company Innovates Wealth Advising Industry With Powerful TechAmerican Estate & Trust (AET) released Trust Platform, a new technology product designed to digitize client onboarding and reporting for financial advisors. The platform automates day-to-day operations and compliance tasks for Registered Investment Advisors (RIAs), allowing customers to link bank accounts and invest in alternative assets through a single system.GlobeNewswireProvident Metals Partnership to Offer More Precious Metal Investment OptionsProvident Metals partnered with American Estate & Trust and Sterling Trust to let investors hold physical gold, silver, and other bullion in Traditional or Roth IRAs. Investors must open a self-directed IRA, fund it, and place orders with Provident Metals for custodian storage. The company states customers can cash out at any time.