iTrustCapital Inc.
iTrustCapital is a US fintech platform enabling self-directed investing in 90+ cryptocurrencies and physical gold/silver within tax-advantaged IRAs, serving over 100,000 individual retirement investors and recently expanding to business treasury accounts.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What iTrustCapital Inc. does
iTrustCapital Inc. (legal entity ITC2.0, Inc.) is a US-based fintech platform founded in 2018 that enables self-directed investing in alternative assets—specifically cryptocurrencies and physical precious metals—within tax-advantaged retirement accounts (Traditional, Roth, and SEP IRAs) and, more recently, corporate treasury structures. The company is headquartered in Irvine, California, and operates exclusively within the US market. Its core product is the Crypto IRA, which supports over 90 cryptocurrencies plus physical gold and silver stored at the Royal Canadian Mint through a partnership with Kitco, with ownership tracked via the VaultChain blockchain distributed ledger. The platform employs a closed-loop architecture where client assets are held 1:1 off-balance sheet and secured through institutional custody partners including Fidelity Digital Assets, Wells Fargo, Fireblocks, and Coinbase Prime.
The business model is transaction-based: iTrustCapital charges a 1% fee on cryptocurrency buy/sell transactions and per-ounce markups on precious metals ($125/oz gold, $6/oz silver), with no monthly, annual, setup, storage, or transfer fees. The company has processed over $17 billion in cumulative transaction volume and holds $4.5 billion in assets under management as of 2025, serving more than 100,000 clients across 300,000+ accounts. Go-to-market is primarily product-led/self-serve through web and mobile applications, supplemented by a US-based, non-commissioned Client Experience team providing personalized onboarding and support. Distribution relies on content marketing, SEO, referral and affiliate programs, PR/media coverage, and a growing social media presence.
The company has expanded beyond its IRA-centric origins with three significant product launches in 2025-2026: Premium Custody Accounts (non-IRA crypto investing), Treasury Accounts (for businesses, trusts, and non-profits managing digital asset treasuries), and a planned Summer 2026 launch of stocks and ETFs within the Crypto IRA platform. A partnership with Coinbase Asset Management in October 2025 added the Coinbase US Bitcoin Yield Fund to the IRA product set. iTrustCapital raised $125 million in Series A funding led by Left Lane Capital in January 2022 at a $1.3 billion valuation, and has earned multiple industry recognitions including Deloitte Technology Fast 500 (#162 in 2024), consecutive Stevie Awards for Customer Experience (2024-2025), and the EY US Entrepreneur of the Year 2026 Pacific Southwest Award for CEO Kevin Maloney.
iTrustCapital Inc. firmographics
Firmographics- Name
- iTrustCapital Inc.
- Legal name
- ITC2.0, Inc.
- Website
- https://itrustcapital.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iTrustCapital is a US fintech platform enabling self-directed investing in 90+ cryptocurrencies and physical gold/silver within tax-advantaged IRAs, serving over 100,000 individual retirement investors and recently expanding to business treasury accounts.
- Ownership category
- akta.pro rank
iTrustCapital Inc. industry classification
Industry- Product category
- Digital Asset Retirement Platform
- NAICS
- Finance and Insurance (52), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital Asset Custody & Key Management (MPC, HSM, Wallet Infra) (FSAGAMAB)
- akta.pro secondary industries
- Treasury Management & Corporate Crypto Yield Programs (FSADAHAL), Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield) (FSAPAEAG)
Keywords
Where iTrustCapital Inc. is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
iTrustCapital Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cryptocurrency Transaction Fees: 1% transaction fee on buy and sell orders for cryptocurrency assets. No monthly, annual, startup, exit, storage, or transfer fees.
- Precious Metals Transaction Fees: Fees on gold and silver transactions: $125 over spot per ounce for gold, $6 for silver. No storage fees as assets are held at Royal Canadian Mint through Kitco partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cryptocurrency Trading Fee |
| Unit Pricing | Pay-as-you-go | Gold Trading Fee |
| Unit Pricing | Pay-as-you-go | Silver Trading Fee |
| Other | Monthly | Account Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
iTrustCapital Inc. product offering
Product offeringCore offering
iTrustCapital operates a fintech software platform that enables investors to buy, sell, and hold cryptocurrencies and physical precious metals (gold and silver) within self-directed Individual Retirement Accounts (Traditional, Roth, SEP). The platform has expanded to include non-IRA Premium Custody Accounts for everyday crypto investing and Treasury Accounts for businesses, trusts, and non-profits, all backed by institutional-grade custody infrastructure and a closed-loop security architecture.
Product overview
iTrustCapital is a fintech software platform for alternative assets offering a multi-account architecture. The core platform centers on the Crypto IRA product, a self-directed Individual Retirement Account (Traditional, Roth, SEP) enabling tax-advantaged investing in cryptocurrency and precious metals. Built alongside this are Premium Custody Accounts (PCA) for non-IRA everyday crypto investing without contribution limits, and Treasury Accounts for businesses, trusts, and non-profits managing digital asset treasury strategy. The platform supports 100+ cryptocurrencies, physical gold and silver stored at the Royal Canadian Mint, crypto staking, and announced plans for stocks and ETFs. All products share a unified interface, institutional-grade custody infrastructure, and 24/7 market access within a closed-loop ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Premium Custody Accounts (PCA): A non-IRA account option for buying, selling, and storing cryptocurrency with institutional custody.
- Treasury Accounts
Products and services
- Crypto IRA Self-directed Individual Retirement Account (Traditional, Roth, or SEP IRA) that allows clients to buy, sell, and hold over 90 cryptocurrencies and physical gold/silver within a tax-advantaged retirement structure. Targeted at individual retirement savers seeking alternative asset exposure.
- Premium Custody Accounts (PCA) Non-IRA account option for buying, selling, and storing cryptocurrency with institutional-grade custody, closed-loop system, 1:1 off-balance sheet holdings, and US-based support. Targeted at everyday crypto investors without IRA contribution limits.
- Treasury Accounts Institutional-grade digital asset management solution for corporations, LLCs, S-Corps, partnerships, trusts, and tax-exempt organizations to allocate capital to cryptocurrencies and precious metals with simplified tax reporting and compliance tools.
- Cryptocurrency Trading 24/7 access to buy, sell, and trade over 90 cryptocurrencies including Bitcoin, Ethereum, Solana, XRP, and various altcoins with a 1% transaction fee.
- Precious Metals (Gold & Silver) Physical gold and silver investment-grade metals stored at the Royal Canadian Mint through Kitco partnership, with 24/7 real-time spot pricing and blockchain-managed ownership.
- Coinbase US Bitcoin Yield Fund Bitcoin yield strategy in partnership with Coinbase Asset Management offering bitcoin performance plus yield from private credit lending and basis trading, available in certain retirement accounts.
Quantifiable outcome
- $17 billion+ in total transaction volume processed
- +3 more outcomes
Companies that use iTrustCapital Inc.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
iTrustCapital Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
iTrustCapital Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Coinbase Asset ManagementcorePartnership to develop Bitcoin yield strategy for IRAs, making the Coinbase US Bitcoin Yield Fund (USCBYF) available in certain retirement accounts through iTrustCapital in 2026.
- Fidelity Digital AssetscoreInstitutional custody partner for cryptocurrency assets, providing secure cold storage infrastructure for client holdings.
- Wells FargocoreBanking partner for USD deposits; FDIC insurance provided through Wells Fargo Bank for USD holdings.
- FireblockscoreSecures crypto assets using Fireblocks' custody infrastructure with cold storage, HSM, and MPC technology.
- Coinbase PrimecoreInstitutional custody partner providing cryptocurrency custody services for client assets.
- Kitco (Royal Canadian Mint)corePartnership for physical gold and silver storage at the Royal Canadian Mint. Enables 24/7 real-time spot pricing for precious metals with VaultChain blockchain distributed ledger ownership management.
- USC AthleticsminorMarketing partnership with USC Athletics; USC Fans Get $100 promotional program.
- EverfreeminorPartner program for referral and promotional activities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
iTrustCapital Inc. competitors and assessment
Company assessmentDirect peers
- Bitcoin IRA: Direct competitor in the crypto IRA space, offering self-directed retirement accounts for buying and selling cryptocurrencies with similar fee-based transaction models. Closest 1:1 competitor to iTrustCapital's core product.
- Alto (formerly AltoIRA): Self-directed IRA platform that supports cryptocurrency, private equity, and other alternative assets. Directly comparable to iTrustCapital's Crypto IRA in product scope and target customer (retirement-focused individual investors).
- Rocket Dollar: Self-directed IRA and Solo 401(k) platform enabling investment in alternative assets including crypto. Competes directly for retirement investors seeking to diversify beyond traditional securities.
- BitIRA: Specialized crypto retirement account provider focused exclusively on digital assets within IRAs. Direct niche competitor with similar positioning around secure institutional custody for retirement capital.
- Coin IRA: Crypto IRA platform allowing retirement savers to invest in digital assets via self-directed IRAs. Comparable target market and product surface to iTrustCapital's core offering.
Broad incumbents
- Equity Trust Company: Large self-directed IRA custodian supporting a broad range of alternative investments including crypto via partner platforms. Broader incumbent with wider asset-class scope but less crypto-specific branding.
- Strata Trust Company: Self-directed IRA custodian offering alternative assets including cryptocurrencies. Competes indirectly as a custody/architecture layer that iTrustCapital-style platforms sit on top of.
- Fidelity Digital Assets: Fidelity's institutional crypto custody and trading arm, also a custody partner of iTrustCapital. A large incumbent with overlapping IRA + crypto capabilities, representing both a partner and a competitive threat at scale.
- Coinbase: Largest US crypto exchange, also a custody partner of iTrustCapital (via Coinbase Prime) and a partner for the USCBYF Bitcoin yield fund. Broad incumbent that could expand into IRA offerings and compete end-to-end.
Regional players
- Swyftx: Crypto exchange platform with growing IRA/self-managed superannuation offerings in Australia. Comparable product/UX approach to iTrustCapital but in a different geography (APAC) and retirement framework (superannuation vs IRA).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iTrustCapital Inc. social profiles
Digital presenceiTrustCapital Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
iTrustCapital Inc. leadership team
Management profileNumber of profiles
Profiles5 records
iTrustCapital Inc. funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iTrustCapital Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iTrustCapital Inc.
What does iTrustCapital Inc. do?
iTrustCapital operates a fintech software platform that enables investors to buy, sell, and hold cryptocurrencies and physical precious metals (gold and silver) within self-directed Individual Retirement Accounts (Traditional, Roth, SEP). The platform has expanded to include non-IRA Premium Custody Accounts for everyday crypto investing and Treasury Accounts for businesses, trusts, and non-profits, all backed by institutional-grade custody infrastructure and a closed-loop security architecture.
Is iTrustCapital Inc. a public or private company?
iTrustCapital Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was iTrustCapital Inc. founded?
iTrustCapital Inc. was founded in 2018. It employs 51 to 100 people.
Where is iTrustCapital Inc. based?
iTrustCapital Inc. is headquartered in Los Angeles, United States, in the North America region.
How does iTrustCapital Inc. make money?
Two revenue lines are on record. Cryptocurrency Transaction Fees are the primary driver. The others are precious Metals Transaction Fees.
Who are iTrustCapital Inc.'s main competitors?
Direct peers on record are Bitcoin IRA, Alto (formerly AltoIRA), Rocket Dollar, BitIRA and Coin IRA. Broad incumbents are Equity Trust Company, Strata Trust Company, Fidelity Digital Assets and Coinbase. Swyftx is listed as a regional player.
Does iTrustCapital Inc. have an API?
No public API is recorded for iTrustCapital Inc..
What industry is iTrustCapital Inc. in?
iTrustCapital Inc.'s product category is Digital Asset Retirement Platform. Its primary akta.pro industry code is FSAGAMAB, Digital Asset Custody & Key Management (MPC, HSM, Wallet Infra), with a secondary code of FSADAHAL, Treasury Management & Corporate Crypto Yield Programs. Its NAICS code is 52 and its SIC code is 6199.