What Houzy does

Houzy AG is a Swiss property technology (PropTech) company founded in 2017 and headquartered in Zurich. The company operates a free, web-based platform that serves Swiss homeowners and prospective buyers across the full property lifecycle: buying (property search, valuation, mortgage comparison, affordability check), living (renovation planning, solar potential, energy efficiency, heating comparison, craftsmen marketplace), and selling (price optimization, demand check, gains tax calculation, realtor marketplace). The platform is built on a modular SaaS architecture that aggregates publicly available property data (building permits via Baugesuche Pro, property records from geoimpact, energy data) and combines it with user-input property information to power 20+ tools, including calculators, marketplaces, and the HouzyValue and HouzyCheck analyses developed with partners Qualicasa AG and Fahrländer Partner AG.

The company's business model is freemium with monetization occurring only on the partner side. The platform is permanently free for end users, with Houzy generating revenue through referral commissions when homeowners contract with partner craftsmen, mortgage providers, or realtors, and through digital advertising products (advertorials, newsletter placements, branded landing pages) sold to businesses targeting the homeowner audience. Strategic equity investors since 2020 include UBS and Baloise Holding, both of whom also function as distribution partners. The founders retain majority ownership, supported by approximately 20 business angels from real estate, skilled trades, marketing, and finance sectors since 2017. With 150,000+ registered homeowners, 235,000+ digitally recorded properties, and a 1,000+ vetted professional partner network, Houzy maintains a small team of approximately 30 employees and is positioned as the leading open homeowner platform in Switzerland.

Name

Houzy

Legal name

Houzy AG

Website

https://houzy.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Houzy AG is a Swiss PropTech platform that provides homeowners free, integrated tools for property search, valuation, mortgage comparison, renovation planning, solar analysis, and connection with vetted craftsmen and realtors, monetizing via referral commissions and digital advertising from financial and home-services partners.

Ownership category

akta.pro rank

Product category

Real Estate Software

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

akta.pro secondary industry

HOA/Condo Document & Estoppel Services (BPAJAOAK)

Keywords

• Real estate software
• Property management platform
• Homeowner tools
• Property valuation software
• Mortgage comparison platform

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Referral commissions from third-party service providers: Houzy is permanently free for homeowners. The company generates revenue by receiving a commission when users enter into contracts with partner businesses (craftsmen, mortgage providers, real estate agents). Without active user engagement, partners have no way to reach users, ensuring the platform remains free for end users.
2. Digital advertising: Houzy sells digital advertising products to businesses (craftsmen, suppliers, financial services) wanting to reach its homeowner audience. Ad formats include advertorials in the Houzy Magazine, newsletter placements, and dedicated landing pages within the logged-in platform area.
3. Private investment funding: Since 2017, nearly 20 private investors (business angels) from specialized sectors have supported Houzy with both capital and expertise. The majority of shares are held by the founders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Houzy operates a free, web-based 360° platform for Swiss homeowners that combines property valuation, renovation planning, solar and energy analysis, mortgage comparison, insurance review, building permit tracking, and a verified network of craftsmen and real estate agents. The core offering is a digital homeowner dashboard available in German, French, Italian, and English, covering the full property lifecycle from buying to living to selling. Revenue is generated via referral commissions from partner service providers (craftsmen, mortgage providers, realtors) and via digital advertising products sold to businesses targeting the homeowner audience.

Product overview

Houzy is a comprehensive 360-degree open platform for Swiss homeowners that offers an integrated suite of digital tools for property buying, living, and selling. The platform operates as a modular ecosystem with core property management tools including property search (Immobiliensuche) covering over 90% of Swiss sales properties, property valuation (Immobilienbewertung), mortgage comparison (Hypothekenvergleich), and affordability calculation (Tragbarkeitsrechner). The living/maintenance suite includes renovation planning tools (Sanierungsrechner), solar potential analysis (Solarrechner), energy efficiency optimization, and heating system comparison. For property sales, it offers price optimization, demand checking, and real estate gains tax calculation. The platform also provides Houzy Pro (Baugesuche Pro) for tracking building permits across Switzerland, plus integration with a verified network of over 1,000 craftsmen and real estate professionals. Supporting services include expert advisory consultations, the Houzy Magazine editorial content hub, a community forum, and digital advertising solutions for B2B partners.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• More than 150,000 registered homeowners use Houzy regularly, growing by ~1,000 new users per month.
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UBS key4 mortgagescoreGTM or Marketing PartnerUBS key4 mortgages is prominently displayed as a Houzy partner on the homepage. UBS directs mortgage-seeking clients to Houzy for property-related tools and information, while Houzy users can access UBS mortgage comparison tools.
• BaloisecoreGTM or Marketing PartnerBaloise is displayed as a Houzy partner on the homepage. The insurance group uses Houzy as a channel to reach property owners for insurance and financial services.
• Qualicasa AGminorStrategic or Co-development PartnerHouzy's building condition analysis tool (HouzyCheck) was developed in collaboration with Qualicasa AG, Switzerland's leading building inspection expert for over 15 years.
• Fahrländer Partner AG (FPRE)minorStrategic or Co-development PartnerHouzy's market value analysis (HouzyValue) is based on collaboration with Fahrländer, the Swiss specialist in property data analysis and market research.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rightmove: UK's largest property portal. Comparable as a mature homeowner-facing listings and lead generation platform from a different geography, useful for understanding how integrated platforms scale in DACH-like markets.
• Zillow: US-based homeowner platform combining listings, valuation (Zestimate), mortgage and lead generation. Comparable on the integrated homeowner tools + partner referral model that Houzy executes at Swiss scale.
• Immobilienscout24: Germany's largest real estate platform, owned by Scout24. Comparable as a much larger incumbent operating the same homeowner engagement model across property search, valuation, and lead generation, although at greater scale and broader scope.
• Redfin: US technology-led residential brokerage. Comparable as an integrated home search, valuation and agent-matching platform with technology embedded in transaction workflows.

Emerging players

• Casafari: Cross-border real estate data aggregation platform headquartered in Portugal. Comparable as an emerging PropTech offering property data and analytics to professional users — overlapping with Houzy's data layer via FPRE.

Direct peers

• Homegate: Switzerland's largest property marketplace, owned by SMG/Axel Springer and Tamedia. Directly comparable as the dominant Swiss listing destination that Houzy complements via valuation, renovation, mortgage, and permit tools.
• Immoscout24 (Switzerland): Swiss arm of Germany's Immoscout24 (Scout24 group), focused on property listings and valuation. Closely comparable given shared Swiss focus and homeowner-facing features around search and valuation.
• RealAdvisor: Swiss real estate valuation and market data platform. Comparable as a Swiss property data and homeowner insight tool, though narrower in product scope than Houzy.
• Planradar: Austria-headquartered SaaS for construction and real estate defect management. Comparable as a DACH PropTech serving renovation/maintenance workflows, the same journey stage where Houzy's Sanierungsrechner and craftsmen tools operate.

Regional players

• Yad2: Israel's leading property and classifieds portal. Comparable as a regional PropTech serving a single national market across listings, valuation and ancillary services, broadly analogous in shape to Houzy but in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HouzyService

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houzy