What IQI Global does

IQI Global is a Malaysia-headquartered PropTech real estate agency operating within the Juwai IQI group, the conglomerate formed in 2020 when Juwai.com and IQI merged. The company functions as a commission-based brokerage intermediating residential, commercial, industrial and rental property transactions through a network of 60,000–70,000+ licensed real estate negotiators (RENs) across more than 30 countries, with 20+ physical offices concentrated in Malaysia and additional offices in markets including Australia, Canada, Hong Kong and Vietnam. Customer segments are three-sided: individual property buyers, sellers, renters and investors; aspiring and practising agents seeking commission income, training and tooling; and property developers seeking distribution for new project launches, including named developer partners Exsim, Mahsing and UOA across 400+ Malaysian projects.

The technology stack centres on the IQI Atlas SuperApp (an agent-facing iOS/Android workflow tool launched in 2025 with the IQPilot AI assistant for leads, sales and earnings management), a companion consumer-facing website with AI-powered property search (JIQI chatbot for natural-language queries and a Smart Score lifestyle-matching recommendation engine), and the Juwai.asia global investor platform aggregating 6+ million property listings from 111+ countries. Ancillary services are organised through wholly-owned subsidiaries covering valuations (Irhamy International / IVI Valuers), interior design and renovation (IQI Concept), hospitality and property management (MyKey) and digital services for agents (IQI Store).

The business model is primarily transaction-fee driven: agents earn commissions on each closed deal with a 5-day guaranteed payout and, for qualified projects, 100% commission with no franchise deduction. Supplementary revenue streams include one-time REN registration and licensing fees (training, exam and certification), project-level developer partnerships (commission share on new launches), subscription membership (the IQI Youth programme at RM100/year for under-40 agents), and service fees across the subsidiary verticals. IQI is privately held, with no disclosed external funding rounds, and reports recognized scale metrics including RM12 billion in total property sales in 2023, 40,000+ properties transacted that year, 18% growth in new home sales, and RM462 million in commissions paid globally in 2025.

Name

IQI Global

Legal name

IQI Holdings SDN BHD

Website

https://iqiglobal.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IQI Global is a Malaysia-headquartered PropTech real estate agency operating in 30+ countries through a 60,000–70,000+ agent network, offering AI-powered property search, agent productivity tools, developer partnerships and ancillary valuation, interior design and hospitality services.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Property Transaction Commissions: Commission income from property sales and rentals facilitated through the agent network. Agents earn commissions on completed transactions with 100% commission payout available for qualified projects.
2. Agent Registration and Licensing: One-time registration fees for REN (Real Estate Negotiator) certification including training materials, exam fees, and REN tag processing
3. Developer Project Partnerships: Marketing and sales partnerships with property developers for new project launches across Malaysia
4. Membership Programs: IQI Youth membership tiers (Beta and Alpha) at RM100/year for professional development and networking

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

IQI Global is an award-winning PropTech real estate agency that facilitates property buying, selling, renting, and auctioning through a network of 60,000+ real estate negotiators across 30+ countries. The company operates proprietary technology platforms (Atlas SuperApp, IQPilot AI, JIQI chatbot) and partners with 400+ property developers for new project launches in Malaysia. It also runs Juwai.asia, a global property investment platform aggregating 6 million+ listings from 111+ countries.

Product overview

IQI Global is a PropTech company operating as an award-winning real estate agency with a technology-powered platform. The company offers a unified platform-plus-modules architecture centered on the IQI Atlas SuperApp (with IQPilot AI assistant) as the core mobile tool for agents, complemented by the main website platform providing property search, listings, and management tools. Supporting products include JIQI AI chatbot for conversational property search, Smart Score for lifestyle-based property ranking, Juwai.asia for global investment, the Social Media Playbook for agent marketing, and various calculators and management tools. The ecosystem also includes IQI Youth membership programme, IQI Concept interior design services, MyKey hospitality services, and IVI Valuers property valuation services. The platform connects globally with presence in 30+ countries and access to 6 million+ properties.

Differentiator

Problem solved

Functional benefit

Brands

• IQI Concept: Interior design and renovation services offering cutting-edge turnkey solutions
• MyKey
• IQI Realty
• IQI Store
• Irhamy International (IVI Valuers)
• Atlas SuperApp
• IQPilot
• IQI Youth
• ADAPT Convention

Products and services

• IQI Atlas SuperApp A proprietary AI-powered mobile application for real estate agents to manage leads, sales, earnings, and every step of the real estate journey. Available on iOS and Android platforms.
• IQPilot AI assistant paired with Atlas SuperApp, built to manage leads, sales, earnings and every step of the real estate journey for agents on the go.
• IQI Global Property Platform Comprehensive real estate platform offering property search for buying, renting, selling, and auctioning properties. Features include property listings across multiple countries, property type filters, location-based search, Smart Score ranking by lifestyle match, and agent finder functionality.
• Juwai.asia Global property investment platform with over 6 million properties from more than 111 countries, enabling users to invest internationally.
• IQI Youth Membership Membership-based high-performance community for next-generation real estate leaders and agents in Malaysia with Beta (ages 18-29) and Alpha (ages 30-40) tiers offering personal branding, KOL programme, masterclasses, bootcamp, and leadership opportunities.
• IQI Developer Project Partnerships Sales and marketing partnership service for property developers' new project launches across Malaysia, leveraging IQI's agent network of 60,000+ negotiators.
• Property Listing and Brokerage Services Full-service real estate brokerage covering residential, commercial, industrial, land, auction, and tender properties across Malaysia and 30+ countries.

Quantifiable outcome

• 40,000+ properties transacted in 2023 with 18% growth in new home sales
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• Juwai IQIcoreStrategic or Co-development PartnerJuwai IQI is the parent group combining Juwai.com (global Chinese property portal) and IQI Global. Juwai.com and IQI merged in 2020 to form the Juwai IQI group. The group operates property platforms serving Chinese and international property investors globally.
• Exsim DevelopmentcoreChannel Partner/ Reseller/ DistributorProperty developer partner for new project launches. Exsim is one of the developer partners listed on IQI's developer partnerships page.
• Mahsing DevelopmentcoreChannel Partner/ Reseller/ DistributorProperty developer partner for new project launches. Mahsing is listed among IQI's trusted developer partnerships.
• UOA DevelopmentcoreChannel Partner/ Reseller/ DistributorProperty developer partner for new project launches. UOA is included in IQI's developer partner network.
• Orange Tee & TiestrategicStrategic or Co-development PartnerSingapore-based real estate agency acquired by IQI/Juwai IQI group in 2020 as part of international expansion strategy into Southeast Asia.
• Juwai.asiacoreTechnology or IntegrationGlobal property investment platform launched in 2020 under Juwai IQI, providing access to international properties for investors seeking cross-border opportunities.

Scale indicators11 records

Recent moves39 records

Expansion highlights6 records

Direct peers

• PropertyGuru Group: Singapore-headquartered Asia PropTech platform operating property portals and agent enablement across Southeast Asia. Closely comparable to IQI as a regional tech-enabled property marketplace with overlapping geographies (Malaysia, Singapore, Vietnam, Thailand).
• eXp Realty: Cloud-based real estate brokerage leveraging a distributed agent network with revenue share, technology tools, and multi-country operations. Comparable to IQI's agent-network-led model with commission-based economics and proprietary agent productivity tech.
• Compass: Tech-enabled residential real estate brokerage investing heavily in proprietary agent technology and AI productivity tools. Comparable to IQI for combining a large agent network with a proprietary productivity and lead-management platform.
• PropertyFinder: Leading property portal in the Middle East (UAE headquarters) serving developers, agents, and consumers. Comparable to IQI for overlapping regional footprint (UAE, Qatar), PropTech positioning, and developer partnership model.
• NoBroker: India-based PropTech platform offering agent-enabled property search without traditional brokerage. Comparable to IQI for tech-first approach to property transactions across an emerging Asia market, with overlap in target consumer segments.
• PropNex: Singapore-headquartered public real estate agency with thousands of active salespersons across Southeast Asia. Comparable to IQI as a large-scale agent network driving residential transaction commissions and developer project sales.

Broad incumbents

• REA Group: Australia-based owner of realestate.com.au and leading residential property portal group across Asia-Pacific. Comparable to IQI for regional portal/agency ecosystem overlap and developer marketing business, but much larger and broader-scoped.
• Redfin: US tech-enabled real estate brokerage with consumer-facing portal and agent network. Comparable to IQI for combining a property search platform with an agent-driven transactions layer, but operating at portfolio scale across a single national market.
• Zillow Group: US-based residential property marketplace with portal, agent tools, and AI-driven search assistant (Copilot). Comparable to IQI for pairing a property listings portal with agent-facing AI productivity and natural language search, though at much larger scale.
• Rightmove: UK's largest property listings portal with consumer search, agent advertising, and market-data products. Comparable to IQI for the listing-portal-plus-agent-network model, although Rightmove is portal-only while IQI runs an in-house agent network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iqiglobal
• Facebookfacebook.com/iqiglobal
• LinkedInlinkedin.com/company/iqi-group
• Instagraminstagram.com/iqiglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IQI Global