OrangeTee
OrangeTee & Tie is a Singapore-based real estate agency offering residential, commercial, valuation, and overseas property services through an in-house agent network and digital platforms such as the Circle marketplace and the Property Agents Review platform.
- Company typePrivate
- Founded2000
- HeadquartersSingapore, Singapore
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What OrangeTee does
OrangeTee & Tie Pte Ltd is a Singapore-headquartered real estate agency founded in 2000, operating as a core entity within Realion Group following its 2024 merger with Edmund Tie & Co. The firm provides a full-suite of property services spanning residential brokerage, commercial and industrial space marketing, investment sales, valuation, and overseas property advisory across Singapore, Japan, Malaysia, Thailand, Australia, and the UK. Its customer base includes individual property seekers, developers, investors, and business owners, served through a sales-led model combining a large in-house agent network with digital platforms.
The company's underlying technology stack consists of multiple proprietary digital products: the Circle consumer-facing marketplace with embedded AMOS AI chatbot, the Property Agents Review platform (Singapore's first transaction-based professional review platform for property agents), an Agent App and Work@Home platform that streamline agent workflows, and a Market Analytics Suite plus Research Hub that publishes URA, HDB, and luxury condo data. Predictive AI is applied within valuation services. The firm is PDPA-compliant and operates three licensed Singapore entities (OrangeTee & Tie, OrangeTee Advisory, OrangeTee International).
Revenue is generated primarily through transaction-based commissions on residential and commercial deals, supplemented by professional services fees from valuation, advisory, development consulting, and overseas property transactions. Pricing is not publicly disclosed; commissions are individually negotiated. The 2024 leadership transition to CEO Justin Quek, alongside a renewed executive bench and strategic push via the Realion Group platform, positions the firm to expand its agent network and cross-border services into adjacent proptech verticals.
OrangeTee firmographics
Firmographics- Name
- OrangeTee
- Legal name
- OrangeTee & Tie Pte Ltd
- Website
- https://orangetee.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OrangeTee & Tie is a Singapore-based real estate agency offering residential, commercial, valuation, and overseas property services through an in-house agent network and digital platforms such as the Circle marketplace and the Property Agents Review platform.
- Ownership category
- akta.pro rank
OrangeTee industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (531320), Portfolio Management and Investment Advice (523940)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282), Real Estate (6500), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industries
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Real Estate Valuation & Appraisal Advisory (FSAEAJAI), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where OrangeTee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
OrangeTee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Agency Commission: Revenue from property transaction commissions for residential, commercial, and industrial property sales and rentals. Agents operate under the agency structure with commission sharing.
- Advisory and Consulting Services: Business solutions including valuation services, market research, development conceptualization, and portfolio review services for developers, investors, and business owners.
- International Property Services: Overseas property services including Japan business department assisting with international real estate investments.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
OrangeTee product offering
Product offeringCore offering
OrangeTee is a Singapore-based real estate agency providing brokerage services across residential, commercial, and industrial property segments, plus international property services through OrangeTee International. The company also delivers valuation, corporate advisory, investment sales, and market research services, supported by proprietary digital platforms including the Circle consumer marketplace with AMOS AI chatbot, Property Agents Review platform, and the Market Analytics Suite.
Product overview
OrangeTee operates as a comprehensive real estate agency platform with a multi-module architecture comprising both core services and digital products. The core offering includes residential, commercial, and industrial property services through OrangeTee & Tie (OTT) and advisory services through OrangeTee Advisory (OTA), supported by OrangeTee International (OTI) for overseas properties. Digital products include Circle by OrangeTee (a unified property platform for buying, renting, and agent search), Property Agents Review (agent review portal), the Agent App and Work@Home tools for agent productivity, and the Market Analytics Suite and Research Hub for market intelligence. Valuation services powered by predictive AI technology round out the offering. The Japan Business Department provides specialised regional expansion services.
Differentiator
Problem solved
Functional benefit
Brands
- Circle: Digital property platform for buying, renting, and finding agents with AI-powered chatbot AMOS
- Property Agents Review (PAR)
- Work@Home
- Consumer Festival
- OrangeTee Agent App
Quantifiable outcome
- 40K+ happy customers served
- +2 more outcomes
Companies that use OrangeTee
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
OrangeTee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature7 records
OrangeTee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Tokyu Livable Inc (TLI)coreTokyu Livable Inc is one of the largest real estate companies in Japan with over 45 years of experience and close to 30,000 real estate deals secured. OrangeTee is collaborating with TLI to expand into the Japanese property market, leveraging their extensive network and market insights. Singaporean investors emerged as top foreign buyers in the Japanese market in 2023, crossing $3 billion worth of property investments.
- Edmund Tie & CocoreEdmund Tie & Co merged with OrangeTee & Tie to form Realion Group, a unified property technology company integrating banking, renovation, and property management services for the Asia-Pacific region. The merger harmonizes best practices from both founding firms.
- Realion GroupcoreOrangeTee is part of Realion Group, which was formed from the merger of Edmund Tie & Co. and OrangeTee & Tie. The group offers end-to-end support from feasibility to final sale and is developing a unified proptech platform for the Asia-Pacific region.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
OrangeTee competitors and assessment
Company assessmentDirect peers
- Huttons Asia: Huttons Asia is a long-established Singapore real estate agency competing directly with OrangeTee in residential brokerage, project sales, and auction services, sharing a similar large-scale agent network model.
- ERA Realty Network: ERA Realty is a major Singapore real estate agency under APAC Realty, offering residential, commercial, and industrial brokerage plus project marketing, with overlapping agent-network and commission-driven economics similar to OrangeTee.
- Citi Habitats: Citi Habitats is a Singapore-based real estate agency operating in residential leasing and sales, overlapping with OrangeTee's residential brokerage and HDB-focused transaction services.
- PropNex: PropNex is Singapore's largest publicly listed real estate agency with over 11,000 salespersons, directly competing with OrangeTee in residential and commercial brokerage, project marketing, and auction services.
- Edmund Tie & Co (ETC): ETC is a Singapore-based real estate services firm now merged into Realion Group with OrangeTee; prior to merger it was a direct peer in residential and commercial agency, valuation, and auction services.
Emerging players
- 99.co: 99.co is a Singapore-based property technology company offering listing search, agent matching, and data tools; it competes with OrangeTee's digital platforms by enabling more self-serve property discovery.
- PropertyGuru: PropertyGuru is Singapore's leading property portal and proptech platform; it overlaps with OrangeTee's Circle platform in listing discovery and agent matching, posing disintermediation risk to traditional brokerages.
Broad incumbents
- JLL: JLL is a global real estate services firm offering investment sales, valuation, advisory, and property management that competes with OrangeTee's enterprise solutions for developers, investors, and corporate occupiers across Asia-Pacific.
- Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering valuation, advisory, and investment sales that overlap with OrangeTee Advisory's enterprise services for commercial and industrial clients.
- Sotheby's International Realty: Sotheby's International Realty operates a global luxury real estate network with Singapore presence, overlapping with OrangeTee's luxury condo and high-net-worth advisory segments through prestige brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OrangeTee social profiles
Digital presenceOrangeTee compliance and trust
Trust signalCompliance1 record
OrangeTee financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrangeTee leadership team
Management profileNumber of profiles
Profiles5 records
OrangeTee subsidiaries and ownership
Company hierarchySubsidiaries2 records
OrangeTee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrangeTee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrangeTee
What does OrangeTee do?
OrangeTee is a Singapore-based real estate agency providing brokerage services across residential, commercial, and industrial property segments, plus international property services through OrangeTee International. The company also delivers valuation, corporate advisory, investment sales, and market research services, supported by proprietary digital platforms including the Circle consumer marketplace with AMOS AI chatbot, Property Agents Review platform, and the Market Analytics Suite.
Is OrangeTee a public or private company?
OrangeTee is a private company. It is classified as corporate owned and is currently operating.
When was OrangeTee founded?
OrangeTee was founded in 2000. It employs 1,001 to 5,000 people.
Where is OrangeTee based?
OrangeTee is headquartered in Singapore, Singapore, in the Asia region.
How does OrangeTee make money?
Three revenue lines are on record. Real Estate Agency Commission is the primary driver. The others are advisory and Consulting Services and international Property Services.
Who are OrangeTee's main competitors?
Direct peers on record are Huttons Asia, ERA Realty Network, Citi Habitats, PropNex and Edmund Tie & Co (ETC). Emerging players are 99.co and PropertyGuru. Broad incumbents are JLL, Cushman & Wakefield and Sotheby's International Realty.
Does OrangeTee have an API?
No public API is recorded for OrangeTee.
What industry is OrangeTee in?
OrangeTee's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation). Its NAICS code is 531210 and its SIC code is 6531.