Trigger
Trigger is a Los Angeles-based mixed reality agency that designs, builds, and operates XR campaigns for enterprise brands and entertainment IP holders across Social AR, Web AR, App AR, HMD, and metaverse platforms.
- Company typePrivate
- Founded2005
- HeadquartersLos Angeles, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Trigger does
Trigger Global Inc., founded in 2005 and headquartered in Los Angeles, operates as a full-service mixed reality (XR) agency serving enterprise brands and entertainment IP holders. The firm delivers end-to-end XR programs across three branded service phases — Strategy (metaverse advisory, product strategy, discovery), Build (R&D, content creation, cross-platform development), and Run (deployment, measurement, live ops) — covering Social AR (Snap, Meta, Instagram), Web AR (8th Wall), App AR (Google, Niantic), HMD AR (Qualcomm Snapdragon Spaces, Nreal), and Metaverse Destinations (Roblox). With a 501–1,000 person team that includes toy designers, film/motion experts, 3D/VFX artists, and 5G technologists, Trigger has executed over 300 XR projects spanning 400,000+ development hours and 15+ years of operational history.
Trigger monetizes through project-based professional services engagements, quoting each campaign individually and typically targeting large enterprise brand and IP marketing budgets. Customers include Disney, LEGO, Coca-Cola, NBA, Nike, Mercedes-AMG PETRONAS F1, Diageo, Starbucks, Verizon, Molson Coors, Sony Pictures, Universal Parks, and McDonald's, with marquee campaign reach such as McDonald's World Cup AR on 1.3 billion fry boxes across 190 countries. The firm holds exclusive early development partnerships with Unity, Apple, Niantic, Qualcomm, Roblox, Snap, Meta, Adobe, and Google, and more recently has layered AI integrations (Nvidia ML, Veo 3 generative video, voice-based NLP, and a Shutterstock generative 3D API collaboration shown at SIGGRAPH 2024) into its XR deliverables. Recognition includes Clio, Shorty, Auggie, and Webby awards plus Inc. 5000 fastest-growing company status, and the firm is a certified minority-owned business and NMSDC member.
Trigger firmographics
Firmographics- Name
- Trigger
- Legal name
- Trigger Global Inc.
- Website
- https://triggerxr.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Trigger is a Los Angeles-based mixed reality agency that designs, builds, and operates XR campaigns for enterprise brands and entertainment IP holders across Social AR, Web AR, App AR, HMD, and metaverse platforms.
- Ownership category
- akta.pro rank
Trigger industry classification
Industry- Product category
- XR Development Services
- NAICS
- Graphic Design Services (541430), Computer Systems Design Services (541512)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Metaverse & Social Virtual Worlds (BPAMAKAF), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where Trigger is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trigger business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional XR Services: Trigger operates as a mixed reality agency providing strategy, development, and operational services for XR campaigns. Services include metaverse advisory, product strategy, discovery, R&D and prototyping, content creation, development, deployment and launch, measurements and insights, and live ops and maintenance.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Trigger product offering
Product offeringCore offering
Trigger is a professional mixed reality (XR) agency that designs, develops, and operates augmented reality, virtual reality, and metaverse experiences for enterprise brands and entertainment IP holders. Its work spans Social AR (Snapchat, Meta, Instagram), Web AR (8th Wall), App AR, head-mounted display (HMD) AR, Immersive Media, and Metaverse Destinations (Roblox), delivered through three integrated service phases: Strategy (metaverse advisory, product strategy, discovery), Build (R&D, content creation, cross-platform development), and Run (deployment, measurements, live ops and maintenance).
Product overview
Trigger is The Mixed Reality Agency, an XR development and strategy company that operates as a full-service agency rather than a product company. They offer three integrated service phases: Strategy (metaverse advisory, product strategy, discovery), Build (R&D, content creation, development), and Run (deployment, measurements, live ops). Their technical platform services span Immersive Media, Social AR (Snapchat, Meta, Instagram), Web AR (8th Wall, AWS), App AR (Google, Niantic), HMD AR (Qualcomm Snapdragon Spaces, Nreal), and Metaverse Destinations (Roblox). They specialize in Entertainment, Sports, Commerce, Automotive, and Enterprise verticals, having completed over 300+ XR projects with major IP clients including Disney, LEGO, Sony Pictures, and major sports leagues.
Differentiator
Problem solved
Functional benefit
Brands
- Trigger XR Solutions: Strategy services including Metaverse Advisory, Product Strategy, and Discovery phases.
- Trigger BUILD
- Trigger RUN
Products and services
- XR Strategy (Trigger XR Solutions)
Quantifiable outcome
- Completed 300+ XR projects and 400K+ hours of XR development
- +1 more outcomes
Companies that use Trigger
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Trigger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Trigger partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- DiageominorTequila Don Julio Apple Vision Pro experience partnership with Diageo, bringing immersive brand storytelling to spatial computing
- UnitycoreExclusive early development partner with Unity, providing early access to Unity's XR development platform capabilities
- ApplecoreExclusive early development partner with Apple for Vision Pro and spatial computing experiences
- NianticcoreExclusive early development partner with Niantic, including Lightship ARDK launch partnership and exclusive partner status
- QualcommcoreEarly developer partner for Snapdragon Spaces HMD platform, built Mercedes F1 VIP Garage Tour experience and Duran Duran Reality Reimagined XR experience
- RobloxcoreGame Fund Partner for Roblox development, built Alpine Park Roblox experience and PGA TOUR Scramble on Roblox
- Snap (Snapchat)coreCreative partner and one of only seven Snapchat Lens Studio partners. Built hundreds of social AR lenses for major brand campaigns
- MetacoreExclusive early development partner with Meta for XR experiences across Facebook and Instagram platforms
- AdobecoreExclusive early development partner with Adobe for creative XR tools and experiences
- GooglecoreExclusive early development partner with Google, showcase developer for Google ARCore
- 8th WallcorePremier partner for WebAR development. First to commercialize 8th Wall WebAR with Spider-Man: Into the Spider-Verse in 2018
- AWS (Amazon Web Services)corePreferred partner for cloud infrastructure powering XR experiences
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Trigger competitors and assessment
Company assessmentDirect peers
- Stink Studios: Global creative studio with offices in New York, London, and Los Angeles producing AR/VR, interactive, and immersive brand experiences. Comparable in service mix, creative positioning, and enterprise client base.
- Jam3: Toronto-based creative agency with strong AR/interactive/immersive work for brands including Nike and entertainment properties. Comparable as a digitally-led creative shop focused on emerging platform campaigns.
- UNIT9: London-based creative production agency with a deep portfolio of AR, WebAR, VR, and immersive brand experiences for global enterprises. Directly comparable as a full-service XR/immersive agency serving brand-side clients similar to Trigger's roster.
- Resn: New Zealand creative technology studio with a portfolio of AR/VR, WebGL, and interactive brand experiences. Comparable as a small specialist creative-tech shop competing in the same XR agency category.
- Tool of North America: Los Angeles creative agency specializing in AR/VR experiences, interactive installations, and brand storytelling for major entertainment and consumer clients. Closely comparable in geography, scale, and XR agency positioning to Trigger.
- North Kingdom: Swedish digital experience studio known for immersive AR/VR brand activations and award-winning interactive campaigns. Comparable as a specialized immersive agency serving enterprise brand-side campaigns.
- Deeplocal: Pittsburgh-based innovation studio (acquired by WPP) producing AR/VR, connected products, and interactive experiences for global brands. Comparable in building technology-rich, story-driven brand activations.
Broad incumbents
- AKQA: Global digital experience agency (Accenture Song) with AR/VR and emerging-technology practices serving major brands. Comparable in targeting enterprise XR work but offers a much wider portfolio of services.
- MediaMonks: Large global digital production agency (S4 Capital) offering immersive, AR/VR, and metaverse content services as part of a broader production-services portfolio. Comparable in capability but operates at significantly larger scale across digital production.
- R/GA: Global digital agency (IPG) with a long-running innovation practice producing AR/VR, connected devices, and emerging-tech campaigns. Comparable in servicing enterprise XR work, but as a broad digital incumbent rather than an XR-focused specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trigger social profiles
Digital presenceTrigger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trigger leadership team
Management profileNumber of profiles
Profiles7 records
Trigger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trigger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trigger
What does Trigger do?
Trigger is a professional mixed reality (XR) agency that designs, develops, and operates augmented reality, virtual reality, and metaverse experiences for enterprise brands and entertainment IP holders. Its work spans Social AR (Snapchat, Meta, Instagram), Web AR (8th Wall), App AR, head-mounted display (HMD) AR, Immersive Media, and Metaverse Destinations (Roblox), delivered through three integrated service phases: Strategy (metaverse advisory, product strategy, discovery), Build (R&D, content creation, cross-platform development), and Run (deployment, measurements, live ops and maintenance).
Is Trigger a public or private company?
Trigger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trigger founded?
Trigger was founded in 2005. It employs 501 to 1,000 people.
Where is Trigger based?
Trigger is headquartered in Los Angeles, United States, in the North America region.
How does Trigger make money?
One revenue line is on record: professional XR Services.
Who are Trigger's main competitors?
Direct peers on record are Stink Studios, Jam3, UNIT9, Resn, Tool of North America, North Kingdom and Deeplocal. Broad incumbents are AKQA, MediaMonks and R/GA.
Does Trigger have an API?
No public API is recorded for Trigger.
What industry is Trigger in?
Trigger's product category is XR Development Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.