Trigger

XR Development Servicestriggerxr.com

Trigger is a Los Angeles-based mixed reality agency that designs, builds, and operates XR campaigns for enterprise brands and entertainment IP holders across Social AR, Web AR, App AR, HMD, and metaverse platforms.

Company typePrivate
Founded2005
HeadquartersLos Angeles, United States
Headcount501–1,000
GTM typeB2B
OfferingServices

What Trigger does

Trigger Global Inc., founded in 2005 and headquartered in Los Angeles, operates as a full-service mixed reality (XR) agency serving enterprise brands and entertainment IP holders. The firm delivers end-to-end XR programs across three branded service phases — Strategy (metaverse advisory, product strategy, discovery), Build (R&D, content creation, cross-platform development), and Run (deployment, measurement, live ops) — covering Social AR (Snap, Meta, Instagram), Web AR (8th Wall), App AR (Google, Niantic), HMD AR (Qualcomm Snapdragon Spaces, Nreal), and Metaverse Destinations (Roblox). With a 501–1,000 person team that includes toy designers, film/motion experts, 3D/VFX artists, and 5G technologists, Trigger has executed over 300 XR projects spanning 400,000+ development hours and 15+ years of operational history.

Trigger monetizes through project-based professional services engagements, quoting each campaign individually and typically targeting large enterprise brand and IP marketing budgets. Customers include Disney, LEGO, Coca-Cola, NBA, Nike, Mercedes-AMG PETRONAS F1, Diageo, Starbucks, Verizon, Molson Coors, Sony Pictures, Universal Parks, and McDonald's, with marquee campaign reach such as McDonald's World Cup AR on 1.3 billion fry boxes across 190 countries. The firm holds exclusive early development partnerships with Unity, Apple, Niantic, Qualcomm, Roblox, Snap, Meta, Adobe, and Google, and more recently has layered AI integrations (Nvidia ML, Veo 3 generative video, voice-based NLP, and a Shutterstock generative 3D API collaboration shown at SIGGRAPH 2024) into its XR deliverables. Recognition includes Clio, Shorty, Auggie, and Webby awards plus Inc. 5000 fastest-growing company status, and the firm is a certified minority-owned business and NMSDC member.

Trigger firmographics

Firmographics

Name: Trigger
Legal name: Trigger Global Inc.
Website: https://triggerxr.com
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Trigger is a Los Angeles-based mixed reality agency that designs, builds, and operates XR campaigns for enterprise brands and entertainment IP holders across Social AR, Web AR, App AR, HMD, and metaverse platforms.
Ownership category
akta.pro rank

Trigger industry classification

Industry

Product category: XR Development Services
NAICS: Graphic Design Services (541430), Computer Systems Design Services (541512)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Brand Activations & Experiential Campaign Design (MPAAAGAA)
akta.pro secondary industries: Activation/Experiential Creative Agencies (MPAAAAAO), Metaverse & Social Virtual Worlds (BPAMAKAF), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

Mixed reality development
Augmented reality services
XR campaign production
Immersive brand activation
Metaverse experience design

Where Trigger is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Trigger business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Professional XR Services: Trigger operates as a mixed reality agency providing strategy, development, and operational services for XR campaigns. Services include metaverse advisory, product strategy, discovery, R&D and prototyping, content creation, development, deployment and launch, measurements and insights, and live ops and maintenance.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Trigger product offering

Product offering

Core offering

Trigger is a professional mixed reality (XR) agency that designs, develops, and operates augmented reality, virtual reality, and metaverse experiences for enterprise brands and entertainment IP holders. Its work spans Social AR (Snapchat, Meta, Instagram), Web AR (8th Wall), App AR, head-mounted display (HMD) AR, Immersive Media, and Metaverse Destinations (Roblox), delivered through three integrated service phases: Strategy (metaverse advisory, product strategy, discovery), Build (R&D, content creation, cross-platform development), and Run (deployment, measurements, live ops and maintenance).

Product overview

Trigger is The Mixed Reality Agency, an XR development and strategy company that operates as a full-service agency rather than a product company. They offer three integrated service phases: Strategy (metaverse advisory, product strategy, discovery), Build (R&D, content creation, development), and Run (deployment, measurements, live ops). Their technical platform services span Immersive Media, Social AR (Snapchat, Meta, Instagram), Web AR (8th Wall, AWS), App AR (Google, Niantic), HMD AR (Qualcomm Snapdragon Spaces, Nreal), and Metaverse Destinations (Roblox). They specialize in Entertainment, Sports, Commerce, Automotive, and Enterprise verticals, having completed over 300+ XR projects with major IP clients including Disney, LEGO, Sony Pictures, and major sports leagues.

Differentiator

Problem solved

Functional benefit

Brands

Trigger XR Solutions: Strategy services including Metaverse Advisory, Product Strategy, and Discovery phases.
Trigger BUILD
Trigger RUN

Products and services

XR Strategy (Trigger XR Solutions)

Quantifiable outcome

Completed 300+ XR projects and 400K+ hours of XR development
+1 more outcomes

Companies that use Trigger

Customer profile

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Trigger technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Trigger partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered minor and core.

DiageominorStrategic or Co-development Partner · 5 March 2024Tequila Don Julio Apple Vision Pro experience partnership with Diageo, bringing immersive brand storytelling to spatial computing
UnitycoreTechnology or IntegrationExclusive early development partner with Unity, providing early access to Unity's XR development platform capabilities
ApplecoreTechnology or IntegrationExclusive early development partner with Apple for Vision Pro and spatial computing experiences
NianticcoreTechnology or IntegrationExclusive early development partner with Niantic, including Lightship ARDK launch partnership and exclusive partner status
QualcommcoreTechnology or IntegrationEarly developer partner for Snapdragon Spaces HMD platform, built Mercedes F1 VIP Garage Tour experience and Duran Duran Reality Reimagined XR experience
RobloxcoreTechnology or IntegrationGame Fund Partner for Roblox development, built Alpine Park Roblox experience and PGA TOUR Scramble on Roblox
Snap (Snapchat)coreTechnology or IntegrationCreative partner and one of only seven Snapchat Lens Studio partners. Built hundreds of social AR lenses for major brand campaigns
MetacoreTechnology or IntegrationExclusive early development partner with Meta for XR experiences across Facebook and Instagram platforms
AdobecoreTechnology or IntegrationExclusive early development partner with Adobe for creative XR tools and experiences
GooglecoreTechnology or IntegrationExclusive early development partner with Google, showcase developer for Google ARCore
8th WallcoreTechnology or IntegrationPremier partner for WebAR development. First to commercialize 8th Wall WebAR with Spider-Man: Into the Spider-Verse in 2018
AWS (Amazon Web Services)coreTechnology or IntegrationPreferred partner for cloud infrastructure powering XR experiences

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Trigger competitors and assessment

Company assessment

Direct peers

Stink Studios: Global creative studio with offices in New York, London, and Los Angeles producing AR/VR, interactive, and immersive brand experiences. Comparable in service mix, creative positioning, and enterprise client base.
Jam3: Toronto-based creative agency with strong AR/interactive/immersive work for brands including Nike and entertainment properties. Comparable as a digitally-led creative shop focused on emerging platform campaigns.
UNIT9: London-based creative production agency with a deep portfolio of AR, WebAR, VR, and immersive brand experiences for global enterprises. Directly comparable as a full-service XR/immersive agency serving brand-side clients similar to Trigger's roster.
Resn: New Zealand creative technology studio with a portfolio of AR/VR, WebGL, and interactive brand experiences. Comparable as a small specialist creative-tech shop competing in the same XR agency category.
Tool of North America: Los Angeles creative agency specializing in AR/VR experiences, interactive installations, and brand storytelling for major entertainment and consumer clients. Closely comparable in geography, scale, and XR agency positioning to Trigger.
North Kingdom: Swedish digital experience studio known for immersive AR/VR brand activations and award-winning interactive campaigns. Comparable as a specialized immersive agency serving enterprise brand-side campaigns.
Deeplocal: Pittsburgh-based innovation studio (acquired by WPP) producing AR/VR, connected products, and interactive experiences for global brands. Comparable in building technology-rich, story-driven brand activations.

Broad incumbents

AKQA: Global digital experience agency (Accenture Song) with AR/VR and emerging-technology practices serving major brands. Comparable in targeting enterprise XR work but offers a much wider portfolio of services.
MediaMonks: Large global digital production agency (S4 Capital) offering immersive, AR/VR, and metaverse content services as part of a broader production-services portfolio. Comparable in capability but operates at significantly larger scale across digital production.
R/GA: Global digital agency (IPG) with a long-running innovation practice producing AR/VR, connected devices, and emerging-tech campaigns. Comparable in servicing enterprise XR work, but as a broad digital incumbent rather than an XR-focused specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Trigger financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Trigger leadership team

Management profile

Number of profiles

Profiles7 records

Trigger funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Trigger M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trigger

What does Trigger do?

Is Trigger a public or private company?

Trigger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Trigger founded?

Trigger was founded in 2005. It employs 501 to 1,000 people.

Where is Trigger based?

Trigger is headquartered in Los Angeles, United States, in the North America region.

How does Trigger make money?

One revenue line is on record: professional XR Services.

Who are Trigger's main competitors?

Direct peers on record are Stink Studios, Jam3, UNIT9, Resn, Tool of North America, North Kingdom and Deeplocal. Broad incumbents are AKQA, MediaMonks and R/GA.

Does Trigger have an API?

No public API is recorded for Trigger.

What industry is Trigger in?

Trigger's product category is XR Development Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.