Forester Estate

What Forester Estate does

Forester Estate is a family-owned winery operating in the northern Margaret River region of Western Australia, specifically the Yallingup sub-region. Established in 2001 by Kevin and Jenny McKay under the legal entity Transview Pty Ltd (trading as Forester Winery), the company cultivates grapes and produces premium wines using traditional viticulture and winemaking techniques, including bud number control, shoot thinning, balanced canopy management, open fermenters with heading-down boards, temperature-controlled fermentation, and French oak barrique maturation.

The portfolio spans an Estate range (Sauvignon Blanc, Chardonnay, Cabernet Sauvignon, and Home Block Shiraz), an accessible Lifestyle sub-brand, premium reserve wines under the Yelverton label released only in exceptional vintages, sparkling and rosé offerings, library-aged Museum wines, the experimental Jack out the Box alternative varietals, and a Redtail Liqueur Muscat. Pricing ranges from approximately $28 AUD per bottle for Lifestyle wines to $39 for the Estate tier, $85 for Yelverton Reserve, and $95 for the Liqueur Muscat, with museum cases priced up to $510.

The company sells exclusively direct-to-consumer through its e-commerce platform (with a minimum 6-bottle order and free shipping on orders over $250 within Australia), supplemented by telephone, email, and mail orders, and the 'Friends of Forester' wine club. There is no on-site cellar door. Customers are wine enthusiasts, collectors, and gift purchasers seeking regional Margaret River wines. Distribution is confined to Australia, with no disclosed international sales channels despite strong showings at global competitions.

Name

Forester Estate

Legal name

Transview Pty Ltd

Website

https://foresterestate.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Forester Estate is a family-owned winery in the northern Margaret River region of Western Australia producing premium D2C wines, including Estate, Lifestyle, and Yelverton Reserve tiers, for individual wine enthusiasts and collectors across Australia.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industry

Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

Keywords

• Margaret River winery
• Estate-grown wines
• Premium wine production
• Wine club membership
• Single-vineyard wines

Headquarters

HQ city

Yallingup

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through online shop, phone, email, and mail orders. Payment processing via PayPal, credit card, cheque, or direct transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Forester Estate is a family-owned winery producing and selling premium Margaret River wines through direct-to-consumer channels. The portfolio spans an Estate range (Sauvignon Blanc, Chardonnay, Cabernet Sauvignon, Home Block Shiraz), an accessible Lifestyle range, premium Yelverton Reserve wines released only in exceptional vintages, sparkling and rosé wines, aged Museum library wines, experimental Jack out the Box alternative varieties, and Redtail Liqueur Muscat dessert wine.

Product overview

Forester Estate is a family-owned winery in the northern Margaret River region producing premium wines across multiple tiers. The portfolio consists of a core Estate range (Sauvignon Blanc, Chardonnay, Cabernet Sauvignon, Home Block Shiraz), a more accessible Lifestyle sub-brand, premium reserve wines under the Yelverton label (only in exceptional vintages), sparkling and rosé offerings, aged Museum wines from library stock, experimental Jack out the Box alternative varieties, and a Liqueur Muscat dessert wine. All fruit is sourced from the Yallingup sub-region in northern Margaret River.

Differentiator

Problem solved

Functional benefit

Brands

• Redtail Liqueur Muscat: A liqueur muscat product line under the Forester Estate portfolio.
• Yelverton Reserve
• Jack out the Box

Products and services

• Sauvignon Blanc Premium white wine with flinty, minerally aroma, herbaceous characters of nettle, pea shell, grass, and tropical fruit notes of passionfruit and gooseberry. 45% barrel fermented in French Barriques for added complexity.
• Chardonnay Premium white wine with elegant flinty minerality, saline character, creamy nougat, fennel, and balanced toast oak. Made from 100% Mendoza clone (Gingin) grapes.
• Cabernet Sauvignon Premium red wine blend of 97% Cabernet Sauvignon, 2% Cabernet Franc, and 1% Petit Verdot, matured 14 months in 28% new French oak barriques. Features cassis, mulberry, bay leaf and cedar oak characters.
• Home Block Shiraz Premium single-vineyard Shiraz from a 0.7 hectare low-irrigated block. Rich and full with boysenberry, mulberry, pepper, incense and aniseed notes, matured in 23% new French oak.
• Lifestyle Range Accessible wine range including Sauvignon Blanc, Chardonnay, Chenin Blanc, Semillon Sauvignon Blanc, Cabernet Sauvignon, Cabernet Merlot, and Shiraz. Fruit sourced from neighboring Yallingup properties at $28 per bottle.
• Yelverton Reserve Premium reserve tier Cabernet Sauvignon and Chardonnay produced only in exceptional years with 20 months French oak maturation and up to 3 years cellaring prior to release. Named in honor of pioneer Henry John Yelverton.
• Sparkling & Rosé Sparkling and rosé wine offerings including Brut Cuvée sparkling wine and Georgette Sparkling Brut 2022, plus a Rosé varietal.
• Museum Wines Aged bottle selections including Museum Home Block Shiraz, Museum Cellar Selection, Museum Reds, Museum Chardonnay, Museum Cabernet Sauvignon, and Museum Yelverton Reserve. Carefully cellared for extended maturity.
• Redtail Liqueur Muscat Liqueur Muscat in 500ml format. Fortified dessert wine style priced at $95 per 500ml bottle.
• Jack out the Box Alternative variety wines featuring Malbec Rosé, Semillon, and Fer (Vermentino). Small batch experimental wines showcasing the diversity of Margaret River.
• Little Sweetie Slightly sweet white wine with 99% Semillon and 1% Sauvignon Blanc. Rich and luscious with honeydew melon, lychee, lime, and tropical fruit characters. Residual sugar 20g/lt.
• Friends of Forester Wine Club Wine club providing exclusive discounts and direct communication to members. Functions as the primary engagement channel in lieu of a physical cellar door.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tectalic Digital MarketingminorOthersWebsite development partner responsible for the Forester Estate website design and functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vasse Felix: Margaret River pioneer and premium winery with established cellar door, restaurant, and broader portfolio (including Heytesbury tier). Directly comparable premium Cabernet-focused producer in the same region.
• Leeuwin Estate: Iconic Margaret River premium winery known for Art Series Chardonnay and Cabernet. Same regional terroir, similar trophy-driven premium positioning, and full hospitality/visitor offering.
• Voyager Estate: Margaret River family-owned premium estate with cellar door, restaurant, and organic/sustainable viticulture focus. Comparable in ownership structure, premium tier, and regional provenance.
• Cullen Wines: Biodynamic Margaret River producer with strong Cabernet and Chardonnay credentials and similar family-ownership heritage. Overlaps on premium tier and Yallingup-adjacent sub-regional positioning.
• Moss Wood: Boutique Margaret River icon producer focused on Cabernet, Chardonnay, and Pinot Noir. Comparable in small-scale, premium-quality, family-run operating model with strong critical reputation.
• Woodlands Wines: Family-owned Margaret River winery producing premium Cabernet and Chardonnay from Wilyabrup. Similar boutique scale, premium pricing, and Margaret River provenance story.
• Pierro: Margaret River premium winery renowned for Chardonnay and Cabernet blend LTC. Closely comparable family-owned boutique producer operating in the same regional market.
• Xanadu Wines: Margaret River producer with premium and reserve tiers, distribution beyond the cellar door, and similar Cabernet-led portfolio. Comparable mid-sized family winery with broader channel mix.
• Brookland Valley Estate: Established Margaret River winery with premium Cabernet and Chardonnay offering and on-premise/restaurant positioning. Comparable regional premium producer at slightly larger scale.
• Evans & Tate: Margaret River mainstream-to-premium wine producer with broad varietal range. Comparable regional peer offering a price-tier ladder similar to Forester's Lifestyle-to-Estate structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Foresterestate
• Instagraminstagram.com/foresterestate
• LinkedInlinkedin.com/company/foresterestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forester Estate