Evans & Tate
Evans & Tate is a privately held Margaret River winery owned by Fogarty Hall, producing a seven-tier wine portfolio anchored by the 40-year-old Redbrook vineyard in Wilyabrup and sold across Australia via DTC, cellar door, retail and a group-wide rewards club.
- Company typePrivate
- Founded1971
- HeadquartersBusselton, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Evans & Tate does
Evans & Tate is a Margaret River winery founded in 1971 by John Evans and John Tate, with the Redbrook vineyard established in Wilyabrup in 1974. The company produces a portfolio of wines across seven distinct tiers — Classic (entry, #1 selling Margaret River wine since 1987), Expressions, Breathing Space, Wild Cape, Single Vineyard, Redbrook Estate and Redbrook Reserve — plus an ultra-premium Flagship tier of bottle-aged museum wines released only to Rewards Club members. Its core asset is the 20-hectare Redbrook vineyard, which hosts some of the oldest vines (40 years) in the Wilyabrup subregion, accessed via a winemaking team led by Senior Winemaker Matt Byrne (custodian since 2001) and group viticulturist John Fogarty.
The business sells through four channels: DTC e-commerce on a Shopify storefront with national Australia delivery, a physical cellar door in Wilyabrup (currently closed for renovation), wholesale through Australian bottle shops, and the Fogarty Hall Rewards Club subscription program that gives members pricing and access across the broader group portfolio. Pricing spans accessible mid-teens SKUs (e.g., Butterball Chardonnay at $19 / $17 member) through to premium Redbrook tiers ($36 for Redbrook Estate Chardonnay members) and collector-priced Redbrook Reserve. The company has accumulated an unusually heavy award record — 44 trophies and 132 gold medals in 2021-2023 alone, including Best in Show at the 2023 Decanter World Wine Awards (one of only three Cabernet Sauvignons globally) — which functions as primary marketing collateral.
Evans & Tate is privately held by Fogarty Hall, which acquired the brand in 2012 and operates a multi-winery portfolio of roughly a dozen brands including Dalwhinnie, Deep Woods Estate, Lake's Folly and Millbrook. The parent structure provides capital for vineyard reinvestment, cross-portfolio loyalty economics, and shared back-office and distribution scale, but no revenue, headcount time-series or unit volume figures are disclosed in the available data. Headcount is stated only as an 11-50 band.
Evans & Tate firmographics
Firmographics- Name
- Evans & Tate
- Legal name
- Evans & Tate
- Website
- https://evansandtate.wine
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evans & Tate is a privately held Margaret River winery owned by Fogarty Hall, producing a seven-tier wine portfolio anchored by the 40-year-old Redbrook vineyard in Wilyabrup and sold across Australia via DTC, cellar door, retail and a group-wide rewards club.
- Ownership category
- akta.pro rank
Evans & Tate industry classification
Industry- Product category
- Premium Australian Wines
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industries
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Evans & Tate is headquartered
LocationHeadquarters
- HQ city
- Busselton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Evans & Tate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Evans & Tate generates revenue primarily through direct wine sales via their e-commerce website and cellar door. They offer various wine ranges at different price points, with special member pricing for rewards club members. Online sales include delivery across Australia.
- Rewards Club Membership: Fogarty Hall Rewards Club provides members with exclusive pricing, first access to limited releases, museum wines, and invitations to member-only events. This creates customer loyalty and repeat purchasing.
- Wholesale/Retail Distribution: Wines are available through bottle shops and retailers across Australia, indicating wholesale distribution channels alongside direct-to-consumer sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Range - Entry level accessible wines |
| Unit Pricing | Pay-as-you-go | Expressions Range - Mid-tier approachable wines |
| Unit Pricing | Pay-as-you-go | Wild Cape Range - Premium regional wines |
| Unit Pricing | Pay-as-you-go | Redbrook Estate Range - Premium varietal wines |
| Unit Pricing | Pay-as-you-go | Redbrook Reserve Range - Ultra-premium wines |
| Unit Pricing | Pay-as-you-go | Single Vineyard Range - Limited small-production wines |
| Unit Pricing | Pay-as-you-go | Flagship Range - Museum/bottle-aged wines |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Evans & Tate product offering
Product offeringCore offering
Evans & Tate is a Margaret River winery that produces and sells premium Australian wines across multiple price tiers, from the accessible Classic range to ultra-premium Redbrook Reserve and Flagship wines. The company operates a cellar door tasting experience in Wilyabrup, distributes wines through Australian retailers, sells direct-to-consumer via an e-commerce site, and runs the Fogarty Hall Rewards Club loyalty program offering exclusive member access to limited releases.
Product overview
Evans & Tate is a Margaret River winery offering a portfolio of wine products across multiple price tiers. The product lineup centers around the premium Redbrook sub-brand family (Redbrook Reserve and Redbrook Estate ranges), complemented by ultra-premium Single Vineyard wines, the lifestyle-focused Wild Cape range inspired by the South West coastline, entry-level Classic range (the number one selling Margaret River wine), and fun Expressions wines. Additional offerings include a cellar door tasting experience and a loyalty rewards club program.
Differentiator
Problem solved
Functional benefit
Brands
- Redbrook Reserve: The Redbrook Reserve range represents the heart of the portfolio, made from some of the oldest vines (40 years old) in the Wilyabrup subregion of Margaret River. Awarded Best in Show at Decanter World Wine Awards 2023.
- Redbrook Estate
- Flagship
- Single Vineyard
- Wild Cape
- Breathing Space
- Expressions
- Classic
Products and services
- Redbrook Reserve Range Ultra-premium wine range featuring Chardonnay and Cabernet Sauvignon from the oldest vines (40 years old) in the Wilyabrup subregion of Margaret River. Awarded Best in Show at Decanter World Wine Awards 2023.
- Redbrook Estate Range Premium varietally expressive, fruit-driven wines including Chardonnay, Cabernet Merlot and Shiraz, encompassing the essence of Margaret River.
- Flagship Range Pinnacle of Evans & Tate winemaking; tiny quantities of bottle-aged wines released only to members after at least a decade of aging.
- Single Vineyard Range Small-production wines made with a hands-off approach, allowing vineyard character to express itself from special pockets of Margaret River terroir. Includes Chardonnay, Shiraz Cabernet, Cabernets blend, and Malbec.
- Wild Cape Range Premium regional wine range celebrating Western Australia's South West coastline, featuring Sauvignon Blanc, Chardonnay and Cabernet Sauvignon varieties.
- Expressions Range Mid-tier approachable wines celebrating the spirit of Margaret River, including Fresh as a Daisy SSB, Perfect Pick Sauvignon Blanc, Butterball Chardonnay, Strawberry Fields Rosé and Smooth Operator Cabernet Merlot.
- Classic Range Entry-level accessible wines and the number one selling Margaret River wine, embodying the sun, surf and relaxed lifestyle of Margaret River.
- Breathing Space Range Lifestyle wine range inspired by Margaret River's tranquil landscapes, offering lifted aromatics and fruity freshness of classic varieties.
- Cellar Door Experience Cellar Door at Cnr Metricup & Caves Roads, Wilyabrup WA 6280 set among some of the oldest vines in Margaret River, offering wine tastings, masterclasses with winemakers, and direct wine purchases.
- Fogarty Hall Rewards Club Loyalty program offering exclusive member pricing, first access to limited releases, museum wines, member-only events, and access to the broader Fogarty Hall portfolio.
Quantifiable outcome
- Ranked in top 6% of Australian wineries (143 of 2,152 by Real Review 2022)
- +8 more outcomes
Companies that use Evans & Tate
Customer profileSegments3 records
Ideal customer profiles3 records
Evans & Tate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Evans & Tate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fogarty Wine GroupcoreEvans & Tate joined the Fogarty Wine Group's portfolio of wine brands in 2012. The Group provides ownership, stability, investment in vineyard rejuvenation and new plantings. Evans & Tate is part of the Fogarty Hall portfolio which includes other wineries: Dalwhinnie, Deep Woods Estate, Lake's Folly, Lowestoft, Millbrook Winery, Sandy Bay Estate, Smithbrook, Tasmanian Vintners, Thalia, Redbrook, and others. Fogarty Hall manages the Evans & Tate Rewards Club which gives access to the broader portfolio at member pricing.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Evans & Tate competitors and assessment
Company assessmentDirect peers
- Xanadu Wines: Margaret River winery owned by Treasury Wine Estates producing Reserve Cabernet and Chardonnay; comparable as a Margaret River producer with broad distribution and a similar varietal portfolio targeting overlapping fine-wine consumers.
- Vasse Felix: Margaret River pioneer winery (founded 1967) producing premium Cabernet Sauvignon, Chardonnay and Sauvignon Blanc Semillon with a strong cellar door and DTC focus; directly comparable as a Margaret River heritage producer chasing the same fine-wine consumer and trophy circuit as Evans & Tate.
- Cape Mentelle: Margaret River winery owned by LVMH (Moët Hennessy), known for Cabernet blends and Chardonnay with a cellar door in Wilyabrup; directly comparable in terroir, varietal mix and DTC model, and a benchmark for what institutional ownership plus Margaret River premium positioning can achieve.
- Leeuwin Estate: Iconic Margaret River winery famous for its Art Series Chardonnay and Cabernet; competes head-to-head with Evans & Tate for trophies, cellar door visitors and ultra-premium positioning in the same Margaret River subregions.
- Voyager Estate: Margaret River estate in Stevens Valley producing premium Cabernet, Chardonnay and Sauvignon Blanc Semillon with a strong cellar door and restaurant; comparable as a Margaret River premium producer with a similar DTC-plus-restaurant business model.
- Cullen Wines: Biodynamic Margaret River producer in Wilyabrup, recognized for Diana Madeline Cabernet and Kevin John Chardonnay; comparable in subregion (Wilyabrup), premium pricing, Halliday Five Star rating and trophy circuit overlap with Evans & Tate.
- Seppeltsfield (Seppelt): Heritage Barossa Valley winery with a strong cellar door, museum collection and premium portfolio; comparable as a heritage Australian fine-wine producer using DTC, cellar door tourism and aging-prestige storytelling in a similar way to Evans & Tate.
- Moss Wood: Boutique Margaret River winery in Wilyabrup producing Ribbon Vale and Moss Wood Cabernet Sauvignon, Chardonnay and Pinot Noir; comparable as a small, quality-obsessed Margaret River peer competing for similar wine-show accolades and fine-wine DTC customers.
- Deep Woods Estate: Sister brand under the same Fogarty Wine Group ownership, producing premium Margaret River Cabernet, Chardonnay and Sauvignon Blanc Semillon; directly comparable as a fellow Fogarty Hall portfolio winery sharing the Fogarty Hall Rewards Club platform and DTC infrastructure.
Broad incumbents
- Penfolds (Treasury Wine Estates): Australia's most iconic fine-wine brand (parent: Treasury Wine Estates), producing Grange and Bin range; comparable as the benchmark Australian ultra-premium red-wine brand whose global pricing and trophy record set the ceiling Evans & Tate aspires to with Redbrook Reserve.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Evans & Tate social profiles
Digital presenceEvans & Tate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evans & Tate leadership team
Management profileNumber of profiles
Profiles3 records
Evans & Tate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evans & Tate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evans & Tate
What does Evans & Tate do?
Evans & Tate is a Margaret River winery that produces and sells premium Australian wines across multiple price tiers, from the accessible Classic range to ultra-premium Redbrook Reserve and Flagship wines. The company operates a cellar door tasting experience in Wilyabrup, distributes wines through Australian retailers, sells direct-to-consumer via an e-commerce site, and runs the Fogarty Hall Rewards Club loyalty program offering exclusive member access to limited releases.
Is Evans & Tate a public or private company?
Evans & Tate is a private company. It is classified as corporate owned and is currently operating.
When was Evans & Tate founded?
Evans & Tate was founded in 1971. It employs 11 to 50 people.
Where is Evans & Tate based?
Evans & Tate is headquartered in Busselton, Australia, in the Oceania region.
How does Evans & Tate make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are rewards Club Membership and wholesale/Retail Distribution.
Who are Evans & Tate's main competitors?
Direct peers on record are Xanadu Wines, Vasse Felix, Cape Mentelle, Leeuwin Estate, Voyager Estate, Cullen Wines, Seppeltsfield (Seppelt), Moss Wood and Deep Woods Estate. Penfolds (Treasury Wine Estates) is listed as a broad incumbent.
Does Evans & Tate have an API?
No public API is recorded for Evans & Tate.
What industry is Evans & Tate in?
Evans & Tate's product category is Premium Australian Wines. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 312130 and its SIC code is 2080.