Name

Betradar

Legal name

Sportradar AG

Website

https://betradar.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Betradar is the sports betting brand of Sportradar AG, supplying sports data, odds, live streaming, managed trading, and virtual sports products to 900+ betting operators across 120 countries. Its portfolio spans an all-in-one sportsbook platform (ORAKO), AI-driven pricing (Alpha Odds), computer-vision highlight clipping, and exclusive league data rights.

Ownership category

akta.pro rank

Product category

Sports Betting Software & Data

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Sports betting solutions
• Sports data feeds
• Live odds services
• Virtual sports betting
• Managed trading services

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Sports Data and Odds Licensing: Subscription-based licensing of pre-match odds, live odds, and live data services to sports betting operators. Services include event creation, odds suggestions, trading tools, and result verification.
2. Managed Trading Services (MTS): Full-service risk management and trading operations where Betradar handles trading, risk management, and operations for operators. Revenue share model available for startups.
3. Virtual Sports and Gaming Solutions: Licensing of virtual sports products (Virtual Football, Virtual Basketball, Virtual Dogs, Virtual Horses) with Remote Game Server deployment.
4. Live Streaming Services: Live Channel streaming products for online, retail, and trading purposes. Includes audiovisual content delivery across 400,000+ live events annually.
5. Marketing Services (ad:s): Programmatic display, video, paid social, and publisher products for betting operators. Aims to reduce acquisition costs by 40% on average.
6. OneFeed Unified Data Platform: Unified feed solution consolidating multiple sports data and odds feeds, enabling access to MTS, marketing, and engagement services across any content.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Betradar supplies B2B sports betting data, odds, live streaming, virtual sports, managed trading and risk management, and the ORAKO turnkey sportsbook platform to over 900 operators in 120 countries. Its portfolio covers 85+ sports and 1+ million matches per year, combining AI-driven pricing, in-house event creation by 9,500+ data journalists, and an in-house Video Delivery Network powering 400,000+ live events annually.

Product overview

Betradar, a Sportradar brand, is the world's leading provider of sports betting solutions serving 900+ operators across 120 countries. The company operates a platform-plus-modules architecture combining cutting-edge AI technology with deep industry expertise. The core ORAKO platform provides an all-in-one sportsbook solution with modular components including: Betting Services (Pre-Match Odds, Live Odds, Alpha Odds AI pricing, Live Data, Numbers Betting, Simulated Reality); Gaming Solutions (Virtual Football, Basketball, Horses, Dogs, Tennis In-Play, Baseball In-Play, Cricket In-Play); Managed Trading Services (MTS with tiered solutions for startups through mature operators, plus OneFeed); Audiovisual/Live Streaming (Live Channel Online, Retail, Trading, Promotion, Indian Horse Racing); Betting Engagement tools (Live Match Tracker, Bet Assist, Head to Head, Match Preview, Tournament Preview, Betting Widgets, Statistics Centre, Live Score Solutions); and ad:s Marketing Services. The portfolio covers 85+ sports with 1+ million matches annually and 800+ betting clients.

Differentiator

Problem solved

Functional benefit

Brands

• Real Time Sportscast (RTS): Sister brand providing live data for niche sports not covered by other industry operators. Covers 16 sports and 50,000+ matches including exotic sports such as Water Polo, Futsal, and Sepak Takraw.

Products and services

• ORAKO Comprehensive all-in-one sportsbook solution combining sports data, betting content, omnichannel frontend products, trading and marketing services into one AI-powered platform for sportsbook operators.
• Pre-Match Odds Service Provides fixtures, odds creation, market monitoring and result confirmation for over 900,000 events annually across dozens of sports, with 500+ operator subscribers.
• Live Odds Service Automated in-play betting odds service used by 200+ bookmaker customers, providing real-time odds for 21 sports, 20,000+ live events per month and 600+ unique odds types.
• Alpha Odds AI-driven pricing calculation service that delivers enhanced, bespoke pre-match and in-play odds tailored to specific business needs using real-time market and liability data.
• Live Data Service Fast, accurate live match data service for in-play trading operations across 30+ sports and 750,000+ matches, with customizable widgets and real-time transmission.
• Numbers Betting Fixed-odds betting product on real state lotteries offering 44,000+ draws per month from 70+ countries, available 24/7 via Unified Odds Feed.
• Simulated Reality AI-driven virtual sports betting product offering soccer, tennis and cricket simulations based on historical real sports data, with team form and live stats generated in real time.
• Premium Cricket Service Reliable cricket betting data service unlocking full betting potential of cricket across major international and domestic competitions.
• Virtual Football 3D virtual football betting product with league mode, World Cup, Euro Cup and Virtual Sports Bundesliga formats, offering over 1,000 betting opportunities per competition.
• Virtual Basketball Motion-capture virtual basketball product delivering 3,300+ fixtures daily across 16 teams with 8 parallel matches and new bet cycles every 3.5 minutes.
• Virtual Horses Virtual horse racing product generating races every 2 minutes across multiple tracks and distances, with form guide, forecast/tricast markets and dynamic performance behaviour.
• Virtual Dogs Ultra-fast virtual dog racing product with 30 unique events per hour, multiple distances (360m, 720m) and day/night tracks, including forecast, tricast and combination bets.
• Virtual Tennis In-Play Virtual tennis in-play product with 16 players competing in best-of-3 sets, 4 asynchronous matches and new betting opportunities every 15 seconds.
• Virtual Baseball In-Play Official MLB-licensed virtual baseball product featuring all 30 MLB teams, motion capture from professional athletes, 60 betting markets and 24/7 availability.
• Virtual Cricket In-Play T20-format virtual cricket product featuring India's top 8 teams, 56 matches per season and 10,000+ betting opportunities with 24/7 availability.
• Managed Trading Services (MTS) Full-service risk management and trading operations where Betradar handles trading, risk management and operations for sportsbook operators, processing 87 billion bet selections across 1 million matches annually via a 550+ trading expert team.
• OneFeed Unified feed solution consolidating multiple sports data and odds feeds into a single format, enabling MTS, marketing and engagement services to be applied across any third-party content.
• Live Channel Online Online live streaming service offering 400,000+ live sporting events annually across 17 sports including Bundesliga, NBA, MLB, NHL and ITF Tennis, with 24/7 coverage and low-latency streams.
• Live Channel Retail Linear channel solution for retail betting shops combining live streams, live statistics and live odds on a single screen, with betting suggestion widgets and browser-based integration.
• Live Channel Trading Ultra-low latency streaming solution for in-play trading, delivering feeds up to 8 seconds faster than TV broadcasters for NBA, MLB and NHL via the proprietary Video Delivery Network.
• Live Channel Promotion AI-powered computer vision product that automatically identifies and clips 5-10 second highlights from live sports events for instant customer engagement.
• Indian Horse Racing Exclusive media and betting rights service for Indian Turf Clubs providing live visual/audio streams and data for 3,000 races across 340+ race days annually, scheduled 8-12:30 GMT to fill off-peak portfolio gaps.
• Live Match Tracker Real-time visualization tool covering 20+ sports including soccer, cricket and tennis, with graphically enhanced ball spotting, on-pitch animations and bird's-eye view, including LMT Compact for mobile.
• Bet Assist Betting-relevant information widget providing probabilities and statistics alongside odds to help punters make informed decisions directly on the bookmaker's page.
• Live Score Solutions

Quantifiable outcome

• 17% growth in user numbers comparing 2022 FIFA World Cup to 2018 tournament for Norsk Tipping ORAKO customer
• +3 more outcomes

Named customers28 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NSoftcoreStrategic or Co-development PartnerNSoft partnership for Numbers Betting service. NSoft provides the underlying lottery gaming platform while Betradar delivers comprehensive lotteries betting solution with 44,700+ draws per month from 70+ countries. Managed by dedicated team ensuring highest data quality, security and integrity standards.
• Major League Baseball (MLB)coreStrategic or Co-development PartnerExclusive global partnership for Virtual Baseball In-Play. Features all 30 MLB teams with official uniforms, team names, and branding. Uses actual team strengths and player stats from MLB data. Motion capture from professional athletes. Only supplier with exclusive MLB partnership for virtual baseball.
• NBA (National Basketball Association)coreTechnology or IntegrationOfficial betting partner providing exclusive, high quality and fast live data. Official data partnership enabling live odds services for NBA events.
• World SnookercoreTechnology or IntegrationOfficial betting partner providing exclusive, high quality and fast live data for World Snooker events.
• PDC (Professional Darts Corporation)coreTechnology or IntegrationOfficial betting partner providing exclusive, high quality and fast live data for PDC darts events.
• Player Account Management (PAM) Platform PartnerscoreTechnology or IntegrationORAKO sportsbook solution is already integrated and available in number of industry's leading PAM platforms for quick deployment. Enables easy integration in any Player Account Management system.
• Real Time Sportscast (RTS)minorStrategic or Co-development PartnerRTS brand focuses on niche sports not covered by other industry operators. Covers 16 sports and 50,000+ matches, with estimated 60% of RTS matches not covered by next leading data providers. Includes exotic sports like Water Polo, Futsal, Sepak Takraw.
• Third-Party Data Feed ProviderscoreTechnology or IntegrationOneFeed solution unifies sports data and odds from multiple third-party feeds into single format, enabling Betradar services (MTS, Marketing, Engagement) to be applied across any third-party content.

Scale indicators18 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Genius Sports: Direct competitor in sports data, odds feeds, and official league partnerships (NFL, NCAA, FIBA). Operates similar BetVision streaming and BetVision Live products. Most directly comparable peer given overlap in data, trading tech, and content rights.
• Stats Perform: Direct competitor providing AI-powered sports data, betting feeds, and Opta data. Comparable scale in data collection, official league partnerships, and B2B sportsbook technology offerings including live odds and trading services.
• Kambi: Direct competitor in turnkey sportsbook platform technology with managed trading services. Comparable operator customer base, similar modular product portfolio including odds, risk management, and player props. Both compete for Tier 1 operator contracts.
• Enetpulse: Direct competitor offering sports data feeds, odds, and results services to betting operators. Similar B2B model with comparable coverage of live scores, pre-match and in-play data, although smaller in scale and event coverage than Betradar.
• Catena Media: Comparable B2B platform serving sportsbook and casino operators, focused on affiliate lead generation and SEO. Overlaps with Betradar's ad:s marketing services and competes for operator marketing budgets in the betting vertical.
• Better Collective: Comparable B2B sports betting media and affiliate marketing platform serving operators across multiple geographies. Overlaps with Betradar's ad:s marketing services and competes for operator customer acquisition budgets.

Broad incumbents

• Sportradar AG: Parent entity of Betradar that operates the broader sports data, betting technology, and media solutions portfolio. Listed on NASDAQ (SRAD) since 2021. Provides context for Betradar's corporate parent valuation and capital allocation framework.

Emerging players

• GeoComply: Provides geolocation compliance and fraud detection solutions for sports betting and iGaming operators. Comparable in serving the same operator customer base with mission-critical infrastructure that complements Betradar's data and trading services.
• Pragmatic Solutions: Provides iGaming and sportsbook platform technology (PAM) to operators globally. Comparable in serving sportsbook operators with platform and integration capabilities; partial overlap with Betradar's ORAKO and PAM integration partnerships.
• Sportingtech: Provides sportsbook and PAM platform technology to operators. Comparable in serving the same B2B operator segment with turnkey platform solutions, though smaller in scale and less established in exclusive league data rights than Betradar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/betradar

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betradar