Orbic
Orbic is a US private mobile device vendor that designs affordable Android smartphones, feature phones, tablets, laptops, hotspots, and wearables for sale primarily through major US carriers (Verizon, Visible, Tracfone, Spectrum) and its own e-commerce site, with a growing subscription cloud service.
- Company typePrivate
- Founded2016
- HeadquartersBay Shore, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Orbic does
Orbic (legal entity: Orbic North America, LLC) is a US-based private mobile device company that designs and distributes smartphones, feature phones, tablets, laptops, mobile hotspots, wearables, and accessories, primarily for sale through US carrier and MVNO channels including Verizon, Visible, Tracfone (NET10, Straight Talk, Total Wireless), Spectrum Mobile, Liberty, T-Mobile, and US Cellular. Devices are designed in the US and Taiwan and manufactured in India, with product pricing positioned in the affordable-to-mid tier — feature phones start at $39.99 and 5G smartphones top out around $349.99, with tablets reaching $1,149.99 for the Windows 11 AirSurf. The company's core technology stack relies on Android OS, Qualcomm Snapdragon processors, and 5G connectivity, with proprietary differentiation concentrated in three software layers: Orbic Multiline (a carrier-agnostic enterprise second-line service), Orbic Care Platform (health monitoring paired with the SmartWrist wearable), and Orbic Gallery (a freemium personal cloud storage subscription).
Orbic's revenue model is overwhelmingly hardware-driven (smartphones, feature phones, tablets, hotspots, wearables, laptops) distributed through carrier partnerships, supplemented by direct-to-consumer sales via orbic.us and a small subscription revenue stream from Orbic Gallery cloud storage (free 5GB tier plus paid 50GB/250GB/1TB plans). Customer segments span consumer individuals seeking affordable 5G, enterprises needing multiline mobile solutions, and carrier/MVNO partners seeking differentiated or budget-tier devices. The company employs 101–250 people, is led by President & CEO Mike Narula, is headquartered in Hauppauge/Hauppauge, NY (with a Taiwan design center and India manufacturing), and has no disclosed institutional funding, M&A activity, patents, trademarks, or public revenue figures.
Orbic firmographics
Firmographics- Name
- Orbic
- Legal name
- Orbic North America, LLC
- Website
- https://orbic.us
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Orbic is a US private mobile device vendor that designs affordable Android smartphones, feature phones, tablets, laptops, hotspots, and wearables for sale primarily through major US carriers (Verizon, Visible, Tracfone, Spectrum) and its own e-commerce site, with a growing subscription cloud service.
- Ownership category
- akta.pro rank
Orbic industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Telephone Apparatus Manufacturing (33421)
- SIC
- Telephone & Telegraph Apparatus (3661), Computer Communications Equipment (3576)
- akta.pro primary industry
- Smartphone & Feature Phone OEMs (CRACALAA)
- akta.pro secondary industry
- Smartwatches (CRACAIAA)
Keywords
Where Orbic is headquartered
LocationHeadquarters
- HQ city
- Bay Shore
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Orbic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales: Orbic generates revenue primarily through the sale of mobile devices including smartphones, feature phones, tablets, laptops, hotspots, routers, and wearables. Products are sold through carrier partnerships and direct-to-consumer channels.
- Cloud Services (Orbic Gallery): Orbic Gallery cloud storage service offering free 5GB storage with paid subscription tiers for additional storage (50GB, 250GB, 1TB) on monthly or annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Feature phones (Journey, Maui series) |
| Unit Pricing | One time/ perpetual license | Smartphones (Myra, Fun, Joy 2 series) |
| Unit Pricing | One time/ perpetual license | Tablets and laptops |
| Unit Pricing | One time/ perpetual license | Wearables and accessories |
| Subscription | Monthly | Orbic Gallery Cloud Storage |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels4 records
Orbic product offering
Product offeringCore offering
Orbic designs, manufactures, and sells mobile consumer electronics including 5G and 4G smartphones, feature/flip phones, tablets, laptops, mobile hotspots, and wearables. The company also offers software platforms: Orbic Multiline for enterprise second-line services, Orbic Care Platform for health monitoring, and Orbic Gallery for personal cloud storage. Products are sold direct-to-consumer through orbic.us and distributed primarily via US carrier partnerships.
Product overview
Orbic is a mobile technology company offering a diverse portfolio of consumer electronics designed and manufactured with a focus on accessibility and value. The product lineup spans multiple categories: smartphones (feature phones like the Journey series, budget smartphones like the Maui, Joy, and Fun lines, and 5G smartphones like the Myra and Trophy), tablets and laptops (AirSurf Windows devices, Tab series tablets, and Chromebook), wearables (SmartWrist smartwatch and wireless Ear Buds), and mobile hotspots (Speed series 5G and 4G devices). Beyond hardware, Orbic provides software solutions including the Orbic Multiline business service for enterprise mobile management, the Orbic Care Platform for health monitoring, and Orbic Gallery for cloud storage and photo management. Products are distributed through carrier partnerships with Verizon, Visible, Tracfone, Spectrum, Liberty, and T-Mobile, as well as direct-to-consumer sales through the Orbic.us website.
Differentiator
Problem solved
Functional benefit
Brands
- Orbic Gallery: Personal cloud storage service with photo management, editing, and private sharing capabilities.
- Orbic Care Platform
- Orbic Multiline
- Orbic Wear
Products and services
- Orbic Trophy 5G (Verizon) 5G Ultra Wideband smartphone featuring a 6.67-inch AMOLED display with Gorilla Glass 5, triple rear camera (50MP main, 8MP wide, 2MP macro), 5000mAh battery with Quick Charge 3.0 and Qi Wireless Charging, Qualcomm SM4350P octa-core processor with 6GB/128GB storage expandable to 1TB. Targeted at Verizon subscribers wanting flagship-class 5G features.
- Orbic Myra 5G UW 5G Ultra Wideband smartphone with 6.78-inch Full HD LCD, triple rear camera (48MP + 8MP + 2MP), 16MP front camera, 5000mAh battery with Quick Charge 3.0, Qualcomm Snapdragon 750G processor, 6GB RAM, 64GB ROM expandable to 512GB via microSD. Designed for Verizon subscribers seeking affordable 5G.
- Orbic Maui 4G LTE Prepaid (Verizon) Budget 4G LTE smartphone with 5.45-inch HD+ display, 8MP rear and 5MP front cameras, 3000mAh battery (up to 10 hours talk time), Wi-Fi calling, 2GB RAM and 16GB ROM expandable to 256GB. Targeted at prepaid Verizon subscribers seeking an affordable Android phone.
- Orbic Maui+ 4G LTE Compact 4G LTE smartphone with 5.45-inch FVWGA scratch-resistant display, VoLTE and Wi-Fi calling, 3GB RAM, 32GB ROM expandable to 256GB, and upgraded cameras versus the standard Maui. Targeted at prepaid users wanting more storage and better imaging.
- Orbic Joy 4G Prepaid Affordable 4G smartphone with 6.08-inch HD+ display, 8MP rear and 5MP front cameras, 3400mAh battery with Quick Charge 2.0, Qualcomm octa-core 2.4GHz processor, 3GB RAM, 32GB ROM expandable to 512GB, running Android 12. Targeted at prepaid users on a budget.
- Orbic JOY 2 (Visible) Budget 4G smartphone with 6.56-inch HD+ TFT display, dual-camera (13MP main + 2MP macro), 13MP front camera, 5000mAh battery, 1.8GHz octa-core processor, 64GB storage expandable to 128GB, running Android 13. Targeted at Visible's prepaid subscribers.
- Orbic JOY 2 (Verizon) 4G smartphone with 6.56-inch HD+ LCD, dual rear camera (13MP + 2MP depth), 13MP front camera, 5000mAh non-removable battery with 18W Quick Charge 2.0, 64GB ROM + 4GB RAM, Android 13, with up to 36 hours usage. Targeted at Verizon prepaid subscribers.
- Orbic Fun 4G Unlocked Bundle Unlocked 4G smartphone bundled with Orbic Ear Buds and screen protector. Features 8MP + 2MP macro dual rear cameras, 5MP front camera, 3400mAh battery, octa-core 2.4GHz processor, 4GB RAM, 64GB ROM, Android 12 with 1 OS upgrade. Targeted at consumers wanting an unlocked, carrier-flexible device.
- Orbic Journey V 4G (Verizon) Basic 4G flip phone with well-spaced keypad, 2.8-inch internal color display and 1.77-inch external display, 1400mAh battery (up to 10 days standby), HD quality calls, and dual-screen design for notifications without opening the phone. Targeted at users seeking simplicity and Verizon prepaid subscribers.
- Orbic JOURNEY Pro (Verizon) Feature phone combining classic flip design with modern functionality: 1.77-inch external display, 3.2-inch internal LCD, 1850mAh removable battery (up to 9 hours talk time, 4 days standby), Wi-Fi calling, and dedicated camera button. Targeted at Verizon users wanting a flip phone with smartphone-grade calling features.
- Orbic JOURNEY Pro Lite (Verizon) Simplified flip phone offering essential mobile connectivity with a flip design and basic smartphone features for users seeking simplicity. Targeted at Verizon subscribers wanting an entry-level flip device.
- Orbic AirSurf Wi-Fi Windows 11 laptop/tablet hybrid available in Home and Pro editions, with up to 32GB RAM and 512GB storage, plus an optional 5G Ultra Wideband variant (AirSurf 5G UW). Targeted at mobile professionals seeking a productivity device with built-in cellular connectivity.
- Orbic Tab8 5G UW 5G Ultra Wideband tablet with Verizon connectivity featuring a compact 8-inch display for portable productivity and entertainment. Targeted at mobile consumers wanting 5G on a larger screen.
- Orbic Tab10R 5G UW 10-inch 5G Ultra Wideband tablet offering larger screen real estate for productivity and media consumption with Verizon 5G connectivity. Targeted at users wanting a portable media-and-productivity tablet.
- Orbic Chromebook 4G LTE
Quantifiable outcome
- Devices designed in US and Taiwan, manufactured in India
- +1 more outcomes
Companies that use Orbic
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Orbic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Orbic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- VerizoncorePrimary carrier partner offering exclusive Orbic 5G smartphones (Trophy 5G, Myra 5G UW, Speed X 5G) and mobile hotspots through Verizon retail and online channels. Verizon is Orbic's flagship carrier relationship.
- VisiblecoreVerizon's prepaid subsidiary offering Orbic Myra 5G UW and Joy 2 devices for Visible's mobile service plans.
- TracfonecorePrepaid carrier group (operating NET10, Straight Talk, Total Wireless, Tracfone brands) offering Orbic Journey V and Maui+ devices.
- SpectrumminorSpectrum Mobile MVNO offering Orbic Journey V 4G devices for their mobile service.
- LibertyminorLiberty mobile service offering Orbic Myra 5G, Maui+, and Journey R devices.
- T-MobileminorOrbic Fun 4G unlocked devices are compatible with and sold for T-Mobile network.
- US CellularminorRegional US carrier partnership for Orbic mobile devices.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Orbic competitors and assessment
Company assessmentDirect peers
- Motorola Mobility: Motorola is a long-established budget and mid-range smartphone OEM with deep US carrier relationships (Verizon, T-Mobile, AT&T, prepaid brands). It competes head-to-head with Orbic in the prepaid, MVNO, and value 5G segments.
- BLU Products: BLU is a US-based, Miami-headquartered budget smartphone OEM selling unlocked and carrier-tied devices. Comparable to Orbic on value-tier Android smartphones with US distribution focus.
- TCL Communication: TCL is a global budget-to-mid-range smartphone OEM selling through major US carriers (Verizon, T-Mobile, AT&T) with feature phones, smartphones, and tablets. It is one of Orbic's closest direct competitors in carrier-distributed, value-priced 5G devices.
- Alcatel (TCL/Nokia era): Alcatel offers budget smartphones and feature phones primarily through carrier and prepaid channels in the US. Highly comparable to Orbic's positioning in the entry-level tier, particularly on Tracfone, Spectrum, and similar MVNOs.
- Coolpad: Coolpad is a value-tier smartphone OEM that has historically distributed through US carriers (T-Mobile, AT&T) and MVNOs. Comparable to Orbic on carrier-channel entry-level and mid-tier device positioning.
- HMD Global (Nokia phones): HMD Global designs and sells Nokia-branded smartphones and feature phones, with strong distribution through US carriers and prepaid/MVNO channels. Directly comparable to Orbic on carrier-led distribution and feature phone/budget smartphone portfolio.
Emerging players
- Unihertz: Unihertz is a niche smartphone maker offering compact and rugged Android devices direct-to-consumer online. Less directly comparable, but relevant as another small Android OEM operating adjacent to Orbic's value-tier product space.
- Wiko: Wiko is a European-rooted budget smartphone brand expanding in select markets, with a comparable value-tier portfolio of Android devices. Comparable to Orbic as a smaller, value-focused brand competing in operator/MVNO channels.
Broad incumbents
- Apple: Apple's iPhone sets the premium-tier benchmark and increasingly absorbs mid-range demand with older iPhone models on carrier installment plans. Relevant to Orbic as the dominant force shaping carrier shelf and upgrade cycles that Orbic depends on.
- Samsung Electronics: Samsung is the dominant Android smartphone OEM and a broad incumbent selling premium and budget Galaxy A-series devices across all major US carriers, including the prepaid/MVNO tiers where Orbic competes. It is the primary competitive benchmark for Orbic's 5G value line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Orbic social profiles
Digital presenceOrbic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orbic leadership team
Management profileNumber of profiles
Profiles1 record
Orbic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orbic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orbic
What does Orbic do?
Orbic designs, manufactures, and sells mobile consumer electronics including 5G and 4G smartphones, feature/flip phones, tablets, laptops, mobile hotspots, and wearables. The company also offers software platforms: Orbic Multiline for enterprise second-line services, Orbic Care Platform for health monitoring, and Orbic Gallery for personal cloud storage. Products are sold direct-to-consumer through orbic.us and distributed primarily via US carrier partnerships.
Is Orbic a public or private company?
Orbic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orbic founded?
Orbic was founded in 2016. It employs 101 to 250 people.
Where is Orbic based?
Orbic is headquartered in Bay Shore, United States, in the North America region.
How does Orbic make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are cloud Services (Orbic Gallery).
Who are Orbic's main competitors?
Direct peers on record are Motorola Mobility, BLU Products, TCL Communication, Alcatel (TCL/Nokia era), Coolpad and HMD Global (Nokia phones). Emerging players are Unihertz and Wiko. Broad incumbents are Apple and Samsung Electronics.
Does Orbic have an API?
No public API is recorded for Orbic.
What industry is Orbic in?
Orbic's product category is Consumer Electronics. Its primary akta.pro industry code is CRACALAA, Smartphone & Feature Phone OEMs, with a secondary code of CRACAIAA, Smartwatches. Its NAICS code is 33421 and its SIC code is 3661.