Off the Grid

What Off the Grid does

Off the Grid is a San Francisco Bay Area food experience operator founded in 2010 that runs a curated network of 300+ local food creators across 20+ weekly market locations and corporate event programs. The company produces 3,000+ events annually, serves more than one million meals per year, and operates flagship weekly markets at Fort Mason Center, Treasure Island, Salesforce Tower, Levi's Plaza, and other venues throughout the Bay Area.

Its underlying technology is a web-based logistics and operations platform — explicitly described as a logistics and hospitality platform rather than a technology company. Core technical components include a Creator Network Management Platform for vetting 300+ food businesses, scheduling weekly markets, and matching creators to private catering opportunities; property tenant communication tools such as calendar widgets and tenant portal integrations; and monthly analytics reporting for commercial property partners.

The business operates four revenue streams. Corporate and private event catering (professional services model) generates fees from curating food lineups, handling permits, staffing, and execution for events ranging from 25-person lunches to 20,000-person conferences. Property food programs (managed services) charge commercial landlords such as China Basin, Tidewater Capital, and Longfellow for recurring weekly food truck rotations and tenant amenities. Brand activations (advertising) bring in CPG, beverage, tech, and lifestyle brands paying for product sampling, sponsored programming, and co-branded signage at markets. Creator network fees (transaction) are collected from food creators participating in OTG markets. Pricing is custom-quoted; picnic catering starts at $25 per guest with a 60-person minimum. Customer base spans enterprise technology (Google, Salesforce, Netflix, Meta, LinkedIn, Airbnb, Microsoft, Palo Alto Networks), utilities (PG&E), healthcare systems, commercial real estate owners, and venue/institutional partners.

Name

Off the Grid

Legal name

Off the Grid

Website

https://offthegrid.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Off the Grid is a Bay Area food experience operator founded in 2010 that runs a curated network of 300+ local food creators across 60+ weekly public markets and corporate event programs, serving 1M+ meals annually to enterprise clients, commercial landlords, brand partners, and Bay Area consumers.

Ownership category

akta.pro rank

Product category

Mobile Food Markets and Event Catering Services

NAICS

Mobile Food Services (72233), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)

akta.pro secondary industries

Off-Premise / Mobile Event Catering (THAHAKAD), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Mobile food markets
• Corporate catering services
• Street food events
• Food creator marketplace
• Private event catering

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Catering Services: Off the Grid generates revenue by coordinating and managing food experiences for corporate and private events. They curate creator lineups, handle logistics, permits, staffing, and execution, charging clients for the full-service experience. Pricing is custom-quoted based on headcount, format, and service level.
2. Brand Partnerships and Activations: Revenue from CPG, beverage, tech, and lifestyle brands seeking to reach audiences at OTG markets. Includes product sampling, sponsored programming, co-branded signage, and on-site engagement integration.
3. Property Food Programs: Recurring food programs for commercial properties and tenant amenities. Property managers pay for weekly or monthly food truck rotations, custom signage, event curation, and reporting services.
4. Creator Network Fees: Food creators pay to participate in OTG's weekly markets and gain access to catering opportunities. The platform provides market access, guaranteed spots at venues like Fort Mason and Treasure Island, and a dedicated support team in exchange.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Off the Grid operates a network of weekly gourmet mobile food markets and provides corporate, private, conference, picnic, and healthcare event catering across the San Francisco Bay Area. The company curates a vetted network of 300+ food creators, manages all logistics and permitting, and serves as a single point of contact for hosts needing turnkey food programming. It also runs branded experiential activations and property manager food programs that bring recurring food service to residential and mixed-use developments.

Product overview

Off the Grid is a Bay Area food experience company operating a platform-based model that connects hosts, creators, and guests through public markets, catering services, and temporary events. The core offerings include Weekly Street Food Markets (at Fort Mason, Treasure Island, and 20+ locations), Office & Corporate Lunch Markets, Private Event Catering (from 50 to 20,000 guests), Conference Catering, Healthcare Events/Nurses Week Catering, Picnic Catering, Property Management Food Programs, and a Treasure Island Saturday waterfront market. The ecosystem is powered by a Creator Platform network of 300+ vetted Bay Area food businesses including food trucks, carts, and pop-ups. Brand Activations enable CPG, beverage, and lifestyle brands to reach audiences through sponsored market experiences. The company operates 60+ weekly events, serves 1M+ meals annually, and handles all logistics including permitting, staffing, and setup from a single contact.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Street Food Markets
• Office and Corporate Lunch Markets
• Private Event Catering
• Conference Catering
• Picnic Catering
• Healthcare Facility Events (e.g., Nurses Week)
• Property Manager Food Programs
• Brand Activations and Experiential Marketing

Quantifiable outcome

• Serves 1M+ meals per year across 3,000+ events
• +4 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Food Responders (Fire Season Relief)minorStrategic or Co-development Partner · 6 May 2021Community partnership program launched in Butte County and Fresno County in 2021, partnering with local businesses to support communities during fire season. OTG provides food relief and emergency response coordination.
• San Jose COVID Food Relief ProgramminorStrategic or Co-development Partner · 14 October 2020Partnership with City of San Jose providing free groceries and meals for families and individuals during COVID-19 pandemic relief efforts.
• Fort Mason Center for Arts & CulturecoreStrategic or Co-development PartnerLongstanding partnership hosting the Fort Mason Night Market, one of San Francisco's longest-running night markets. OTG collaborates with FMCAC, West Coast Craft, and Stern Grove Festival to produce monthly events featuring 25+ food creators, 50+ craftspeople, live music, and workshops. Events draw 6,000-8,000 attendees per night.
• California Academy of SciencescoreStrategic or Co-development PartnerOTG provides curated food and drink for the weekly NightLife 21+ ticketed evening events every Thursday from 6-10 PM. The partnership integrates OTG's food creator network into the museum's programming, creating a unique dining experience within the museum setting.
• SF ZoominorStrategic or Co-development PartnerPartnership for SF Roar & Pour after-hours events at SF Zoo, combining food creator offerings with cocktails and zoo access for 21+ evenings.
• Stern Grove FestivalcoreStrategic or Co-development PartnerPartnership for weekly Sunday concerts at Stern Grove (June-August). OTG provides seven food trucks every Sunday during the summer concert series, San Francisco's longest-running free music festival. OTG contributes live music curation alongside the food programming.
• West Coast CraftcoreStrategic or Co-development PartnerCollaboration at Fort Mason Night Market featuring 50+ artist and designer craftspeople curated by West Coast Craft, bringing handmade goods inspired by Bay Area and West Coast culture alongside OTG's food offerings.
• China Basin (McCarthy Cook)coreChannel Partner/ Reseller/ DistributorMcCarthy Cook's China Basin property features a full OTG hospitality program with on-brand signage at SF Giants and 4th Street entrances, live food creator calendar embedded in tenant portal, and monthly analytics tracking engagement. Property has strong recurring tenant engagement across office and community populations.
• Tidewater Capital (Sunnyvale Park Place)minorChannel Partner/ Reseller/ DistributorRecurring food truck programs for tech-forward tenant mix at Sunnyvale Park Place property.
• Longfellow (Palo Alto Labs, Redwood LIFE)minorChannel Partner/ Reseller/ DistributorRecurring food programs for Longfellow's Palo Alto Labs and Redwood LIFE properties, supporting tenant experience at life sciences and research campuses.
• CampariminorGTM or Marketing PartnerOfficial Drink Sponsor for Treasure Island market, providing brand visibility and co-marketing for Saturday waterfront events.
• Zuckerberg SF General Hospital FoundationminorStrategic or Co-development PartnerPartnership to feed hospital employees during COVID-19 pandemic, supporting frontline healthcare workers.
• Devil's Canyon (Foster City)minorGTM or Marketing PartnerBeer garden partner at Foster City market, providing beverage service alongside OTG's food truck lineup at Leo J. Ryan Park.
• The Guardsmen (Stocking Stuffer Pop-Up)minorStrategic or Co-development PartnerPartnership for annual holiday market events at Fort Mason Center, with The Guardsmen hosting the West Coast's largest indoor Christmas tree lot and OTG providing food vendors.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ezCater: Largest US corporate catering marketplace with a software-led ordering platform spanning restaurants and caterers nationwide. Overlaps with OTG's catering business but operates through a marketplace model rather than curating and producing events.
• ZeroCater: Corporate meal program provider offering recurring catered meals, snacks, and events for enterprise clients. Comparable to OTG's corporate catering and recurring office lunch programs, but national in scale and software-led.

Direct peers

• Fooda: Operates recurring corporate lunch programs bringing local restaurants and food vendors into office buildings on a scheduled rotation. Directly comparable to OTG's Office & Corporate Lunch Markets and Property Manager programs.
• CaterCow: Office catering platform focused on group ordering for meetings and team meals in NYC and other major metros. Comparable to OTG's corporate lunch and conference catering segments from a customer overlap and use-case perspective.
• Roaming Hunger: National food truck marketplace and corporate catering aggregator connecting offices and events to mobile food vendors. Closest direct competitor to OTG's food truck catering business, with broader but shallower geographic coverage.
• Tasty Catering: Chicago-based corporate catering company handling corporate picnics, holiday parties, and conferences for hundreds of clients. Comparable in event types served, but rooted in the Midwest rather than the Bay Area.

Others

• Toast (events/catering): Restaurant POS platform whose online ordering and catering modules are integrated with many of OTG's creator trucks. Functions as an enabling technology partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/otgsf
• Facebookfacebook.com/OffTheGridSF
• LinkedInlinkedin.com/company/off-the-grid-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Off the Grid