Fooda
Fooda is a Chicago-based workplace food technology platform founded in 2011 that connects 2,500+ employers with 4,000+ local restaurants via AI-driven popups, delivery, cafeteria management, and pantry programs across 38 US states.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Fooda does
Fooda is a Chicago-headquartered workplace food technology platform founded in 2011 that connects employers, employees, and local restaurants through on-site dining programs. The company operates a portfolio of services including rotating restaurant popups, individual-meal delivery with consolidated drop-offs, cafeteria replacement under the Orange by Fooda brand, and Fooda Pantry & Micromarkets for snacks and coffee, serving corporate offices, hospitals, universities, and distribution centers across 38 US states and more than 250 cities. Its proprietary technology stack centers on Fooda OS, an AI-driven platform that schedules thousands of restaurant events, forecasts demand, and feeds prep counts back to a proprietary point-of-sale system running on iOS devices, with a consumer-facing mobile app and self-service employer admin portal layered on top. Fooda monetizes through restaurant transaction commissions, employer-paid subsidies on a cost-per-use basis, cafeteria management fees, and product sales from pantry and micromarket operations, with 4,000+ restaurant partners and 2,500+ employer clients, including Amazon, Goldman Sachs, Netflix, T-Mobile, Qualcomm, Hyatt, and IBM.
Fooda firmographics
Firmographics- Name
- Fooda
- Legal name
- Fooda, Inc.
- Website
- http://www.fooda.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fooda is a Chicago-based workplace food technology platform founded in 2011 that connects 2,500+ employers with 4,000+ local restaurants via AI-driven popups, delivery, cafeteria management, and pantry programs across 38 US states.
- Ownership category
- akta.pro rank
Fooda industry classification
Industry- Product category
- Workplace Food Services
- NAICS
- Food Service Contractors (72231), Caterers (722320), Cafeterias, Grill Buffets, and Buffets (722514), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)
- akta.pro secondary industries
- Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ), Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ), Food Service & Dining Operations Management (Managed Cafeterias) (EDAEALAG)
Keywords
Where Fooda is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Fooda business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Workplace Food Programs (Popup, Delivery, Catering): Fooda operates a marketplace model bringing local restaurants to workplaces. Restaurants pay a commission/transaction fee to participate. Employers pay for employer-sponsored meal programs, subsidies, and catering services. The cost-per-use model means employers pay per meal actually served.
- Cafeteria Management / Orange by Fooda: Fooda manages corporate cafeterias replacing traditional food service providers. Revenue comes from cafeteria management fees and transaction commissions from resident and rotating restaurant partners within the cafeteria.
- Pantry & Micromarket Solutions: Provides snack, coffee, and grab-and-go pantry services to employers. Employers can fully subsidize, partially subsidize, or not subsidize products. Revenue comes from product sales and management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Employer Subsidy Program - Cost-per-use pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Fooda product offering
Product offeringCore offering
Fooda operates a workplace food platform that connects employers and employees with local restaurants through a portfolio of on-demand dining solutions. The offering includes rotating popup restaurants at workplaces, individual meal delivery with consolidated logistics, full cafeteria replacement (Orange by Fooda), pantry and micromarket programs, and corporate event catering, all unified by the proprietary Fooda OS technology platform that uses AI for demand forecasting and scheduling.
Product overview
Fooda operates a workplace food service platform that connects employers, employees, and local restaurants through a portfolio of on-demand dining solutions. The platform combines popup restaurants, delivery services, pantry programs, and full cafeteria replacement through Orange by Fooda, unified by Fooda OS technology that leverages AI and machine learning for demand forecasting and operational optimization. Key products include Fooda Popups (rotating guest restaurants), Fooda Delivery (individual ordering with consolidated delivery), Orange by Fooda (cafeteria replacement), Fooda Pantry & Micromarkets (grab-and-go and coffee stations), and the Fooda Mobile App (consumer ordering and rewards). Fooda serves diverse sectors including office buildings, hospitals, universities, and distribution centers through both employer-paid and employee-paid program models.
Differentiator
Problem solved
Functional benefit
Products and services
- Fooda Popups
Quantifiable outcome
- Restaurants using Fooda's platform add an average of $80,000 in annual sales
- +4 more outcomes
Companies that use Fooda
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Fooda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Fooda partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PeachcoreFooda acquired Peach in October 2025 to expand its Seattle operations. The acquisition helped Fooda grow from six to 47 corporations in Seattle, aiding the company's relaunch in that market.
- FoodsbycoreFoodsby is listed as 'a Fooda Company' on the Fooda website footer, indicating it is a subsidiary or closely held portfolio company within the Fooda corporate structure.
Scale indicators15 records
Recent moves13 records
Expansion highlights6 records
Fooda competitors and assessment
Company assessmentBroad incumbents
- Compass Group: Compass Group is the largest contract food service provider globally, operating thousands of corporate and university cafeterias through brands like Chartwells and Eurest. It competes with Fooda's Orange by Fooda cafeteria replacement offering at scale across enterprise accounts.
- Aramark: Aramark is a major contract food service, facilities, and uniform services company serving corporate, education, healthcare, and sports venues. It competes with Fooda across managed cafeteria services, workplace dining, and university dining contracts.
- Sodexo: Sodexo is a global food service and facilities management company operating corporate dining accounts and university dining programs. It overlaps directly with Fooda's workplace dining and higher education food service offerings.
Direct peers
- Peach: Peach was a Seattle-based corporate catering and workplace food platform acquired by Fooda in October 2025. It operated as a direct competitor in the Seattle market for office catering and meal programs prior to acquisition.
- ezCater: ezCater is the leading corporate catering marketplace in the US, directly competing with Fooda for employer-sponsored workplace food programs. Both offer online ordering, multi-restaurant choice, and corporate subsidy management for offices and meetings.
- Foodsby: Foodsby is a workplace lunch delivery service connecting offices with nearby restaurants. It is now a Fooda subsidiary, but historically operated as a direct competitor in the office-meal delivery space before acquisition.
Emerging players
- DoorDash for Work: DoorDash's corporate offering (DoorDash for Work) provides employee meal subsidies, group orders, and workplace delivery — competing with Fooda Delivery for corporate meal programs and budgets.
- Uber Eats for Business: Uber Eats for Business sells corporate meal programs and catering to employers, providing another tech-enabled alternative for office meal subsidies and group ordering.
Others
- Ordermark: Ordermark aggregates online orders from multiple restaurant delivery platforms into a single printer. It is an adjacent/ecosystem enabler for restaurants participating in workplace food programs like Fooda's.
Regional players
- CafeServices: CafeServices is a regional office coffee and breakroom services provider that overlaps with Fooda's pantry and micromarket offerings, primarily serving smaller office accounts on the East Coast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
Fooda social profiles
Digital presenceFooda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fooda leadership team
Management profileNumber of profiles
Profiles5 records
Fooda subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fooda funding detail
Funding detailFunding overview
Funding rounds9 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fooda M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fooda
What does Fooda do?
Fooda operates a workplace food platform that connects employers and employees with local restaurants through a portfolio of on-demand dining solutions. The offering includes rotating popup restaurants at workplaces, individual meal delivery with consolidated logistics, full cafeteria replacement (Orange by Fooda), pantry and micromarket programs, and corporate event catering, all unified by the proprietary Fooda OS technology platform that uses AI for demand forecasting and scheduling.
Is Fooda a public or private company?
Fooda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fooda founded?
Fooda was founded in 2011. It employs 101 to 250 people.
Where is Fooda based?
Fooda is headquartered in Chicago, United States, in the North America region.
How does Fooda make money?
Three revenue lines are on record. Workplace Food Programs (Popup, Delivery, Catering) is the primary driver. The others are cafeteria Management / Orange by Fooda and pantry & Micromarket Solutions.
Who are Fooda's main competitors?
Broad incumbents on record are Compass Group, Aramark and Sodexo. Direct peers are Peach, ezCater and Foodsby. Emerging players are DoorDash for Work and Uber Eats for Business. Ordermark is listed as an others. CafeServices is listed as a regional player.
Does Fooda have an API?
No public API is recorded for Fooda.
What industry is Fooda in?
Fooda's product category is Workplace Food Services. Its primary akta.pro industry code is IMAIAAAE, Food Services & Catering (On-site/Corporate Dining/Vending), with a secondary code of CRAHAJAJ, Corporate/Workplace Meal Programs & Bulk Prepared Meals. Its NAICS code is 72231 and its SIC code is 5810.