Kranz
Kranz Consulting is a US-based finance and accounting professional services firm serving venture-backed startups and venture capital/private equity funds, delivering 12+ service lines—including CFO advisory, fund administration, technical accounting, and digital assets consulting—through 300+ senior consultants across three US offices.
- Company typePrivate
- Founded1994
- HeadquartersMenlo Park, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Kranz does
Kranz Consulting is a US-based professional services firm founded in 1994 that provides outsourced finance, accounting, and CFO advisory services to venture-backed startups and venture capital/private equity funds. The firm operates from three US regional offices (San Francisco headquarters, Chicago, New York) and leverages a Global Excellence Center in Noida, India via parent company Addison Group. Its service portfolio spans 12+ distinct practices delivered by 300+ senior consultants, including Emerging Growth Services, FP&A, Technical Accounting, Venture Capital Fund Administration, CFO Advisory, Fractional Outsourced Accounting, Digital Assets & Crypto Accounting, Audit Preparation, M&A/IPO/SPAC Advisory, Shareholder Services, Permanent Search, and NetSuite & Technology Consulting. Engagement structures are described as multi-year, custom, and quote-based, with no publicly disclosed pricing or proprietary software platform.
Kranz's client base is dominated by US-based startups from seed through pre-IPO and the venture capital/private equity funds that finance them, with stated lifetime totals of 2,500+ companies served and 600+ venture funds supported. Named customers span cybersecurity (Cloudshield), blockchain/crypto (Blockchain Capital, Maple VC), healthcare (Bone Health Technologies), FinTech (Nelo Inc.), apparel (JOLYN), integration platforms (Tray.io), media technology (Freewheel), and VC firms (Tech Square Ventures), indicating a deliberately diversified vertical mix within the technology and venture ecosystem. The firm sells through direct, relationship-driven field sales, supported by thought leadership, webinars, case studies, and cross-referrals through the Addison Group portfolio.
The company is a privately held subsidiary of Addison Group (acquired 2019), itself under parent APFS Staffing, Inc. Prior ownership includes DLC Group (backed by Gryphon PE Investors, acquired 2014). Kranz has accumulated 30+ years of operating history, was named Best Administrator - Venture at the 2024 Private Equity Wire US Emerging Manager Awards, and reports no AI/ML proprietary technology, no patents, no public funding rounds, and no public revenue disclosure.
Kranz firmographics
Firmographics- Name
- Kranz
- Legal name
- Kranz Consulting
- Website
- https://kranz.consulting
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kranz Consulting is a US-based finance and accounting professional services firm serving venture-backed startups and venture capital/private equity funds, delivering 12+ service lines—including CFO advisory, fund administration, technical accounting, and digital assets consulting—through 300+ senior consultants across three US offices.
- Ownership category
- akta.pro rank
Kranz industry classification
Industry- Product category
- Financial & Accounting Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where Kranz is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Kranz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Financial & Accounting Consulting Services: Professional consulting services delivered by experienced CFOs and finance professionals. Services include outsourced accounting, CFO advisory, fund administration, technical accounting, FP&A, audit preparation, M&A/IPO advisory, digital assets accounting, NetSuite consulting, and permanent search. Revenue generated through billable consulting hours and project-based engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Kranz product offering
Product offeringCore offering
Kranz is a professional consulting firm delivering finance and accounting services to venture capital-backed startups, emerging growth companies, and venture capital/private equity funds. The firm provides outsourced accounting, fractional and interim CFO advisory, fund administration, technical accounting, financial planning & analysis (FP&A), audit preparation, M&A/IPO/SPAC advisory, digital assets and crypto accounting, shareholder services, permanent search, and NetSuite implementation consulting through a team of 300+ seasoned consultants.
Product overview
Kranz is a professional consulting firm specializing in finance and accounting services for venture capital-backed startups and high-growth companies. The company does not offer a standalone software product; rather it provides a portfolio of distinct consulting service lines that operate independently or as an integrated suite. Core service lines include Emerging Growth Services, Financial Planning & Analysis (FP&A), Technical Accounting, Venture Capital Fund Administration, CFO Advisory & Strategic Finance, Fractional Outsourced Accounting, Digital Assets & Crypto Accounting, Audit Preparation, M&A/IPO/SPAC Advisory, Shareholder Services, Permanent Search, and NetSuite & Technology Consulting. These services are delivered by a team of 300+ consultants and support clients from seed stage through IPO and beyond, with additional access to Addison Group's Global Excellence Center for expanded delivery capacity.
Differentiator
Problem solved
Functional benefit
Products and services
- Emerging Growth Services
Quantifiable outcome
- 2500+ companies served with 600+ venture funds supported
- +1 more outcomes
Companies that use Kranz
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
Kranz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Kranz partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Addison GroupcoreParent company acquisition in 2019. Addison Group is a top talent solutions and consulting company providing industry-leading expertise with national reach across multiple sectors including finance and accounting.
- DLC GroupcoreAcquired by DLC Group (backed by Gryphon PE Investors) in 2014, which expanded services to include NetSuite Services, Technical Accounting, and Transaction Services. DLC Group subsequently acquired by Addison Group.
- NetSuitecoreNetSuite Alliance Partner Program member. Kranz provides NetSuite implementation, optimization, and consulting services to clients.
- AIM ConsultingminorAddison Group portfolio company providing strategic guidance and technology solutions.
- ArcLight ConsultingminorAddison Group portfolio company focused on Cloud Solutions.
- Bridgepoint ConsultingminorAddison Group portfolio company providing advisory services.
- Harmony HealthcareminorAddison Group portfolio company focused on healthcare talent and consulting.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Kranz competitors and assessment
Company assessmentDirect peers
- Marcum LLP: Top-15 US accounting firm with dedicated Venture Capital and Emerging Growth services group offering audit, tax, and advisory to startups and funds.
- Friedman LLP: Mid-market accounting and advisory firm with strong practice serving venture-backed startups and emerging growth companies, including CFO advisory and fund administration.
- Pilot.com: Tech-enabled outsourced accounting firm focused on startups and venture-backed companies, offering bookkeeping, tax, and CFO services. Direct competitor in fractional outsourced accounting for startups.
- Armanino LLP: Top-20 US accounting and business consulting firm with deep VC/startup practice including CFO advisory, fund administration, and NetSuite consulting. Direct competitor for Kranz's core startup and VC fund client base.
- Bridgepoint Consulting: Addison Group portfolio company providing fractional CFO, accounting, and ERP advisory services to middle-market and growth-stage companies; competes directly with Kranz from within the same parent organization.
- WithumSmith+Brown: Large national accounting and advisory firm with a dedicated Venture Capital & Emerging Growth practice serving startups and VC funds across the US.
- EisnerAmper: National accounting and advisory firm with strong emerging growth and VC fund services practice, including fund administration, audit, and advisory.
- Citrin Cooperman: National professional services firm with a Technology and Venture Capital industry group serving startups, VC funds, and emerging growth companies.
Broad incumbents
- BDO USA: Top-5 global accounting and advisory firm with a substantial private equity and emerging growth practice serving venture-backed companies and fund-of-funds.
- Andersen (Andersen Tax): Global tax and advisory firm with a US presence serving private equity, venture capital, and high-growth companies through fund administration and CFO advisory services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Kranz social profiles
Digital presenceKranz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kranz leadership team
Management profileNumber of profiles
Profiles9 records
Kranz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kranz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kranz
What does Kranz do?
Kranz is a professional consulting firm delivering finance and accounting services to venture capital-backed startups, emerging growth companies, and venture capital/private equity funds. The firm provides outsourced accounting, fractional and interim CFO advisory, fund administration, technical accounting, financial planning & analysis (FP&A), audit preparation, M&A/IPO/SPAC advisory, digital assets and crypto accounting, shareholder services, permanent search, and NetSuite implementation consulting through a team of 300+ seasoned consultants.
Is Kranz a public or private company?
Kranz is a private company. It is classified as corporate owned and is currently operating.
When was Kranz founded?
Kranz was founded in 1994. It employs 101 to 250 people.
Where is Kranz based?
Kranz is headquartered in Menlo Park, United States, in the North America region.
How does Kranz make money?
One revenue line is on record: financial & Accounting Consulting Services.
Who are Kranz's main competitors?
Direct peers on record are Marcum LLP, Friedman LLP, Pilot.com, Armanino LLP, Bridgepoint Consulting, WithumSmith+Brown, EisnerAmper and Citrin Cooperman. Broad incumbents are BDO USA and Andersen (Andersen Tax).
Does Kranz have an API?
No public API is recorded for Kranz.
What industry is Kranz in?
Kranz's product category is Financial & Accounting Consulting. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 54161 and its SIC code is 8742.