What Scaling Up does

Scaling Up is a global executive coaching and leadership development organization founded in 1997 and headquartered in Miami, United States. Operating as a for-profit private entity (Scaling Up, LLC), the company serves business leaders and growth-oriented organizations worldwide through a network of nearly 300 expert coaches distributed across six continents. Its core offering is human-led executive coaching and leadership development delivered via this global coach network, with a stated aim of helping business leaders accelerate growth and performance.

The company's business model centers on coaching engagements delivered by its distributed coach network, characterized in the source data as recurring/subscription-style revenue derived from executive coaching services across six continents. Go-to-market spans a global coaching network with partner referrals, PR and earned media, and industry events, complemented by direct enterprise/field distribution. In October 2025, Scaling Up, LLC was awarded a GSA Multiple Award Schedule Contract (47QRAA25D00CK) authorizing it to provide EMDR training and trauma-informed solutions directly to U.S. government agencies, extending its addressable market into the federal sector. No specific pricing tiers, price points, or revenue figures were publicly disclosed in the available material.

On the technology front, Scaling Up announced a February 2026 strategic partnership with Napster, an AI innovation company, to integrate an AI-powered coaching platform into its coach network. The platform creates AI "digital twins" of the company's expert coaches, using generative AI and knowledge-retrieval capabilities to replicate coaching methodologies and enable scalable, multilingual (text-based) coaching delivery. The program is slated to become available to Scaling Up coaches later in 2026 and is positioned as a catalyst for expansion into the Education, Learning, and Development vertical.

Name

Scaling Up

Legal name

Scaling Up, LLC

Website

https://scalingup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Scaling Up is a global executive coaching and leadership development firm serving business leaders and growth organizations through a network of nearly 300 coaches across six continents, now integrating AI-powered digital twins of its coaches via a Napster partnership.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Executive coaching services
• Leadership development
• Business growth coaching
• AI-powered coaching
• Organizational scaling consulting

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Executive Coaching Services: Scaling Up generates revenue through a global network of nearly 300 executive coaches who deliver leadership development and coaching programs to business leaders worldwide. Revenue is derived from coaching engagements across six continents.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Scaling Up delivers executive coaching and leadership development services through a global network of nearly 300 certified coaches operating across six continents, helping business leaders scale their companies into industry-dominating businesses. Through a strategic partnership with Napster, the company is integrating AI-powered digital twins of its expert coaches to enable scalable, multilingual coaching delivery. It also provides EMDR training and trauma-informed solutions to U.S. government agencies under a GSA Multiple Award Schedule contract.

Product overview

Scaling Up is a global executive coaching and leadership development organization offering services through a network of nearly 300 coaches across six continents. The core offering is human-led executive coaching that helps business leaders accelerate growth. Through a strategic partnership with Napster (AI company), Scaling Up is expanding into an AI-augmented platform that creates digital twins of its expert coaches, making high-impact executive coaching more accessible and multilingual. The company also offers specialized EMDR training and trauma-informed solutions for U.S. government agencies via GSA contract.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching and Leadership Development Global executive coaching and leadership development services delivered through a network of nearly 300 certified coaches across six continents, supporting business leaders and growth-oriented organizations in achieving performance and scaling goals.
• AI-Powered Coaching Platform An AI-augmented coaching platform built with Napster that creates digital twins of Scaling Up's expert coaches, allowing scalable, multilingual executive coaching delivery while preserving the proven human coaching methodology.
• EMDR Training and Trauma-Informed Solutions Specialized EMDR (Eye Movement Desensitization and Reprocessing) training and trauma-informed solutions offered directly to U.S. federal government agencies under GSA Multiple Award Schedule Contract 47QRAA25D00CK.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• NapstercoreStrategic or Co-development Partner · 18 February 2026Napster, an AI innovation company, has partnered with Scaling Up to integrate AI-powered tools into Scaling Up's global network of nearly 300 coaches across six continents. The collaboration will create digital twins of Scaling Up's expert coaches, enabling the company to extend its proven methodology to leaders worldwide in multiple languages. Napster views this as a catalyst for its expansion into the Education, Learning, and Development vertical. The program will be available to Scaling Up coaches later this year.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• BetterUp: AI-powered coaching and mental wellness platform serving enterprise clients globally. Highly comparable to Scaling Up's Napster-enabled digital twin strategy, with both pursuing scalable, technology-augmented executive and leadership coaching.
• CoachHub: Global digital coaching platform that matches leaders with certified coaches via a technology platform. Directly comparable business model combining a distributed coach network with a tech-enabled delivery layer for enterprise leadership development.
• Vistage Worldwide: CEO peer advisory and executive coaching organization serving thousands of business leaders through a global chair network. Closely comparable in targeting growth-oriented CEOs and business leaders through distributed expert facilitators.
• Marshall Goldsmith Coaching: Renowned executive coaching practice with a global network of certified coaches trained in Marshall Goldsmith's methodology. Closely comparable as a methodology-licensed coaching network targeting senior business leaders and leadership transition clients.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice serving Fortune 500 clients. Comparable as an enterprise-facing executive coaching and leadership development provider, though operating at vastly larger scale and breadth.
• FranklinCovey: Global leadership and organizational performance company delivering training, coaching, and consulting to enterprises and governments. Comparable methodology-licensed coaching and leadership development model with global distribution.
• Center for Creative Leadership (CCL): Nonprofit research-backed leadership development provider offering executive education, coaching, and assessment. Comparable in delivering executive coaching and leadership programs globally with a deep methodology foundation.
• DDI (Development Dimensions International): Global leadership consulting firm specializing in leadership development, assessment, and executive coaching for enterprise clients. Comparable as an enterprise-facing leadership development provider with proprietary assessment-driven methodologies.

Regional players

• EO (Entrepreneurs' Organization): Global peer-learning organization for founders and entrepreneurs offering executive education and member-led coaching. Comparable in targeting growth-stage founders and business leaders, though structured as a membership model rather than paid coaching engagements.
• YPO (Young Presidents' Organization): Global leadership community and peer-learning organization for chief executives, offering executive education, coaching, and resource networks. Comparable in serving senior business leaders through structured leadership development programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scaling Up