Herrmann Global
Herrmann Global is a privately-held cognitive assessment company that sells the HBDI and Whole Brain Thinking framework to enterprise L&D, HR, and leadership development buyers, supported by a partner ecosystem of certified practitioners and regional distributors.
- Company typePrivate
- Founded1980
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Herrmann Global does
Herrmann Global (operating as Herrmann and DBA Herrmann International) is a privately-held, founder/family-owned cognitive assessment and leadership development company built around the HBDI (Herrmann Brain Dominance Instrument) and its Whole Brain Thinking methodology. The HBDI is a validated assessment that categorizes individual and team thinking preferences across four quadrants — Analytical (Blue), Practical (Green), Relational (Red), and Experimental (Yellow) — and includes a distinctive "Under Pressure" score that measures how thinking preferences shift under stress. Founded in 1980 and headquartered in Spindale, North Carolina (with a UK presence indicated by firmographics), the company sells primarily to enterprise L&D, HR, and talent management functions at large organizations including Hilton, Pfizer, Fidelity, Nestlé, PwC, and IBM.
The company's technology stack is anchored by the Herrmann Platform, a unified suite comprising the Axon database, the self-service Thinker Portal, the Team Effectiveness Dashboard, and the Stop & Think tool, which is integrated into Microsoft Teams. A companion HBDI Mobile App extends access to results on mobile devices. Distribution is asset-light: a lean corporate team (1–10 employees per firmographics) operates alongside a Herrmann Partner Network of certified consultants and technology providers, supplemented by regional licensed distributors covering Asia Pacific and the DACH region. Revenue is generated through three streams — recurring HBDI assessment licenses, enterprise platform subscriptions to Axon and the Thinker Portal, and HBDI Certification Workshops delivered in staggered or accelerated formats across the US, EMEA, and German-language sessions. The company maintains SOC 2 Type 2, WBENC Women Owned, and BBB accreditations, and holds registered trademarks on HBDI, Whole Brain Thinking, and the four-quadrant visual framework.
Herrmann Global firmographics
Firmographics- Name
- Herrmann Global
- Legal name
- Herrmann Global LLC
- Website
- https://thinkherrmann.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Herrmann Global is a privately-held cognitive assessment company that sells the HBDI and Whole Brain Thinking framework to enterprise L&D, HR, and leadership development buyers, supported by a partner ecosystem of certified practitioners and regional distributors.
- Ownership category
- akta.pro rank
Herrmann Global industry classification
Industry- Product category
- Leadership Development Software
- NAICS
- Professional, Scientific, and Technical Services (541), Software Publishers (5132)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)
- akta.pro secondary industries
- Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where Herrmann Global is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Herrmann Global business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- HBDI Assessment Licenses: Organizations pay for HBDI assessments for employees and leaders, with individual and team pricing based on seat count.
- Certification Workshops: Revenue from HBDI certification programs - staggered (4 sessions over 4 weeks) and accelerated (4 days in 1 week) formats. Offered globally in US, EMEA, and German-language sessions.
- Enterprise Platform Subscriptions: Access to Axon platform, Thinker Portal, and Team Effectiveness Dashboard for organizations implementing Whole Brain Thinking at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing |
| Other | Multi-year contract | Certification workshops |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Herrmann Global product offering
Product offeringCore offering
Herrmann Global sells the HBDI cognitive assessment and Whole Brain Thinking methodology to enterprise customers, delivered through the Herrmann Platform suite (Axon database, Thinker Portal, Stop & Think for Microsoft Teams, Team Effectiveness Dashboard, HBDI Mobile App). It also monetizes a practitioner certification program (HBDI Certification Workshops) delivered in staggered and accelerated formats across the US, EMEA, and Asia Pacific.
Product overview
Herrmann Global offers a cognitive assessment and thinking framework platform centered on the HBDI® (Herrmann Brain Dominance Instrument) and the Whole Brain® Thinking methodology. The core product is the HBDI® assessment, which categorizes individual and team thinking preferences into four quadrants: Analytical (Blue), Practical (Green), Relational (Red), and Experimental (Yellow). The Herrmann Platform serves as the unified technology layer, encompassing the Axon database, the Thinker Portal for individual users, the Stop & Think tool integrated with Microsoft Teams, and the Team Effectiveness Dashboard for team diagnostics. The HBDI® Mobile App provides mobile access to assessment results. The company also offers HBDI® Certification Workshops for practitioners seeking to deploy the methodology with clients.
Differentiator
Problem solved
Functional benefit
Products and services
- HBDI (Herrmann Brain Dominance Instrument) A validated cognitive assessment that reveals individual and team thinking preferences across four quadrants (Analytical/Blue, Practical/Green, Relational/Red, Experimental/Yellow), including preference strength scores and an 'Under Pressure' measure of how thinking shifts under stress. Sold to enterprise HR, L&D, and talent leaders and used by certified practitioners.
- Herrmann Platform Unified software suite that powers HBDI assessment delivery, Thinker learning journeys, group management, and reporting for Whole Brain Thinking deployments. Sold via annual subscription to enterprise organizations and certified practitioners.
- Stop & Think for Microsoft Teams Whole Brain Thinking tool available on the Microsoft Teams app store that brings HBDI insights and frameworks directly into everyday chats, meetings, and teamwork. Distributed as a standalone app to enterprise Teams users.
- HBDI Mobile App Mobile application providing interactive access to HBDI assessment results, with tools to explore and apply Whole Brain insights on the go. Sold as a standalone companion to enterprise HBDI deployments.
- HBDI Certification Workshops In-person and virtual certification programs that train practitioners to administer, interpret, and apply the HBDI and Whole Brain Thinking System with individuals, teams, or client groups. Available in staggered (4-week) and accelerated (4-day) formats across US, EMEA, and Asia Pacific regions; paid via workshop registration fees.
Quantifiable outcome
- Organizations using five or more development approaches are 4.9 times more likely to report improved leadership capability
- +2 more outcomes
Companies that use Herrmann Global
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Herrmann Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature6 records
Herrmann Global partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and regional.
- MicrosoftcoreStop & Think tool - Herrmann's Whole Brain Thinking application - integrated into Microsoft Teams app store, bringing HBDI insights directly into team chats, meetings, and collaboration workflows.
- Herrmann Partner NetworkcoreSelect group of consultants and technology providers partnering to bring Whole Brain Thinking into the flow of work. Partners receive certification and methodology support.
- Regional Licensed DistributorsregionalLicensed distributors organizing HBDI certification workshops in Asia Pacific, Germany/Austria/Switzerland, and other regions. Program content and pricing may vary by region.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Herrmann Global competitors and assessment
Company assessmentBroad incumbents
- Development Dimensions International (DDI): Specialist leadership development and assessment provider serving global enterprises. Comparable to Herrmann in leadership assessment and development, with a broader evaluation and simulation suite.
- Center for Creative Leadership (CCL): Research-driven leadership development provider offering assessments, programs, and coaching. Competes with Herrmann in enterprise leadership assessment and development engagements.
- Korn Ferry: Global organizational consulting firm offering leadership development, assessment, and talent management suites. Overlaps with Herrmann in assessment-led leadership development, but as part of a much broader consulting and search portfolio.
- FranklinCovey: Global leadership and performance training company with content-led programs and assessment tools. Adjacent competitor in leadership development selling into the same enterprise L&D buyer.
Direct peers
- The Myers-Briggs Company: Publishes the MBTI assessment, the most widely deployed psychometric instrument globally. Directly comparable to Herrmann as a self-report cognitive/personality assessment sold to enterprises for leadership development and team effectiveness.
- Wiley (Everything DiSC): Sells the Everything DiSC suite of workplace assessments through Wiley Workplace Learning. Competes head-to-head with HBDI in team communication, leadership, and management development use cases.
- Hogan Assessments: Provides personality assessments focused on leadership, derailment risk, and workplace performance. Directly comparable to Herrmann in the executive assessment and leadership development category.
- Gallup (CliftonStrengths): Sells CliftonStrengths and employee engagement solutions to enterprises worldwide. Overlaps with Herrmann in strengths-based leadership development and team effectiveness at large organizations.
- Predictive Index: Provides behavioral and cognitive assessment tools used for talent acquisition, team design, and leadership development. Competes with HBDI in enterprise cognitive/behavioral assessment buying cycles.
- SHL: Global provider of psychometric assessments and talent analytics used in selection, development, and leadership programs. Highly comparable as an enterprise psychometric assessment platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Herrmann Global social profiles
Digital presenceHerrmann Global compliance and trust
Trust signalCompliance1 record
Herrmann Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herrmann Global leadership team
Management profileNumber of profiles
Profiles2 records
Herrmann Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herrmann Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herrmann Global
What does Herrmann Global do?
Herrmann Global sells the HBDI cognitive assessment and Whole Brain Thinking methodology to enterprise customers, delivered through the Herrmann Platform suite (Axon database, Thinker Portal, Stop & Think for Microsoft Teams, Team Effectiveness Dashboard, HBDI Mobile App). It also monetizes a practitioner certification program (HBDI Certification Workshops) delivered in staggered and accelerated formats across the US, EMEA, and Asia Pacific.
Is Herrmann Global a public or private company?
Herrmann Global is a private company. It is classified as family owned and is currently operating.
When was Herrmann Global founded?
Herrmann Global was founded in 1980. It employs 1 to 10 people.
Where is Herrmann Global based?
Herrmann Global is headquartered in London, United Kingdom, in the Europe region.
How does Herrmann Global make money?
Three revenue lines are on record. HBDI Assessment Licenses are the primary driver. The others are certification Workshops and enterprise Platform Subscriptions.
Who are Herrmann Global's main competitors?
Broad incumbents on record are Development Dimensions International (DDI), Center for Creative Leadership (CCL), Korn Ferry and FranklinCovey. Direct peers are The Myers-Briggs Company, Wiley (Everything DiSC), Hogan Assessments, Gallup (CliftonStrengths), Predictive Index and SHL.
Does Herrmann Global have an API?
No public API is recorded for Herrmann Global.
What industry is Herrmann Global in?
Herrmann Global's product category is Leadership Development Software. Its primary akta.pro industry code is EDAGADAK, Psychometric, Aptitude & Cognitive Ability Test Content, with a secondary code of EDAFADAC, Test Item Banks, Question Authoring & Assessment Design Tools. Its NAICS code is 541 and its SIC code is 8742.