HPP Cares
HPP Cares is a California-based HUD-certified 501(c)(3) nonprofit providing housing counseling, ADU grant administration, homebuyer education, and foreclosure prevention services to low-to-moderate income and BIPOC households across California.
- Company typePrivate
- Founded2023
- HeadquartersLong Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HPP Cares does
HPP Cares (legal name HPP CARES CDE) is a California-based 501(c)(3) nonprofit and HUD-certified housing counseling agency headquartered in Long Beach. Founded in 2009 and operating under the National Coalition for Equities (NCFE) umbrella, the organization serves low-to-moderate income (LMI) households and BIPOC communities in California with a focus on dismantling barriers to affordable homeownership. It delivers HUD-certified consumer credit, debt, and housing counseling; administers the CALHFA ADU Grant Program (up to $40,000 per project across 1,600+ active projects); provides homebuyer education, foreclosure prevention, and down payment assistance; and operates multilingual services across English, Spanish, Vietnamese, Korean, Tagalog, and Chinese.
The organization's core technology is a multilingual web-based platform integrating Zoho CRM/Bookings/Forms for intake and scheduling, Zoom for leader-led webinars, Eventbrite for event registration, eHome America and Doorways for self-paced education, and PayPal for donations. It has built proprietary capabilities including the Lehvl nationwide homeownership pathfinder application and a statewide ADU project tracking dashboard covering all 58 California counties. Through its wholly-owned HOUZD Construction and Development subsidiary, it delivers end-to-end ADU services — design, finance, construction, lease management, and property protection — while La Mesa Fund Control handles managed escrow for ADU grant disbursements.
HPP Cares generates revenue through three primary streams: program administration fees ($4,500 per CALHFA ADU grant, comprising $2,500 administration fee plus $2,000 fund control fee), educational services and counseling fees ($75 per 8-hour homebuyer course, $100 per credit counseling hour, $99 per ADU educational webinar), and down payment/grant program management across $66.8M in grant funds administered and $417M in ADU project value. Distribution is hybrid: direct counseling at the Long Beach headquarters, 24/7 self-serve online portals, weekly webinars via Zoom, and a network of 16+ preferred lenders plus the Bank of America Community Affordable Loan Solution partnership for mortgage origination. The organization's served customer base totals 15,000+ households, with 88.9% of clients meeting LMI criteria and 5,412 facilitated home purchases to date.
HPP Cares firmographics
Firmographics- Name
- HPP Cares
- Legal name
- HPP CARES CDE
- Website
- https://hppcares.org
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HPP Cares is a California-based HUD-certified 501(c)(3) nonprofit providing housing counseling, ADU grant administration, homebuyer education, and foreclosure prevention services to low-to-moderate income and BIPOC households across California.
- Ownership category
- akta.pro rank
HPP Cares industry classification
Industry- Product category
- Housing Counseling and ADU Program Administration
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (6239)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Down Payment Assistance (DPA) & Homebuyer Subsidy Programs (FSALAKAE)
- akta.pro secondary industry
- Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)
Keywords
Where HPP Cares is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HPP Cares business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Government Grants and Program Administration: HPP Cares administers the CALHFA ADU Grant program as an approved nonprofit provider, earning program fees of $4,500 per grant ($2,500 administration fee + $2,000 fund control fee through La Mesa Fund Control). Funding comes from public and charitable contributions.
- Educational Services and Counseling Fees: Home buyer education courses priced at $75 (with $50 promo code discount available). Credit counseling sessions at $100/hour. ADU educational webinars at $99/household. Some services provided free of charge including foreclosure prevention counseling and homeless prevention services.
- Down Payment and Grant Program Management: Manages $66.8 million in grant funds and $417 million in ADU project funds. Revenue derived from program fees and administrative costs associated with grant processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 8-Hour Home Buyer Education Leader-Led Webinar |
| One time/ perpetual license | Pay-as-you-go | Home Buyer Education with Promo Code |
| Subscription | Pay-as-you-go | Credit Counseling Sessions |
| One time/ perpetual license | Pay-as-you-go | ADU Educational Webinar |
| Other | Multi-year contract | CALHFA ADU Grant Program Administration |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
HPP Cares product offering
Product offeringCore offering
HPP Cares is a HUD-certified nonprofit housing counseling agency that administers California's CALHFA ADU Grant Program (up to $40,000 per project), provides 8-hour homebuyer education courses, foreclosure prevention counseling, credit counseling, and down payment assistance programs. It also operates Lehvl, a nationwide homeownership pathfinder application, and HOUZD Construction and Development, a subsidiary delivering end-to-end ADU design, finance, construction, lease, and property management services for BIPOC and low-to-moderate income households primarily in California.
Product overview
HPP Cares CDE is a California-based nonprofit organization (IRS 501c3) certified by HUD as a housing counseling agency. The organization operates a comprehensive housing assistance platform designed to improve access to credit for low-and moderate-income and historically underserved BIPOC households. The core offering consists of a multilingual web-based platform (available in 100+ languages via Google Translate) that provides educational resources, intake packets, and program access across multiple service areas: (1) the CALHFA ADU Grant Program providing up to $40,000 for accessory dwelling unit pre-development costs, (2) homebuyer education and down payment assistance programs including the HPP Cares Foundation 3% grant, (3) Lehvl - a nationwide homeownership pathfinder application, (4) HOUZD to ADU services for ADU design/finance/construction/lease/protection, (5) foreclosure prevention and mortgage relief counseling, (6) construction fund control and managed escrow services through La Mesa Fund Control, and (7) housing services for veterans through HOUZD Master Lease. The platform integrates with Zoho for scheduling, Eventbrite for events, Doorways/eHome America for self-paced education, and connects clients with a network of 17+ preferred lenders for mortgage and renovation financing. Services are delivered through multilingual webinars, 1-on-1 HUD-certified counseling, and online self-service portals.
Differentiator
Problem solved
Functional benefit
Brands
- HOUZD Construction and Development: Subsidiary company focused on ADU construction and development services
- HOUZD to ADU by HPP Cares
- Lehvl
- La Mesa Fund Control
- HPP CARES Foundation
- CALHFA ADU Grant Program
- Doorways
Products and services
- CALHFA ADU Grant Program State-funded grant program administered by HPP Cares providing up to $40,000 to California property owners to reimburse predevelopment and non-recurring closing costs for Accessory Dwelling Unit (ADU) construction. Designed for homeowners seeking to build ADUs for rental income or family housing.
- HPP Cares Foundation Down Payment Program 3% homebuyer grant program administered through the HPP Cares Foundation providing down payment assistance for first-time homebuyers. Offers grants to qualified buyers to help cover upfront homeownership costs.
- Lehvl Homeownership Pathfinder Application First nationwide application helping users find affordable paths to homeownership by qualifying for grant subsidy and property-buying programs across the country. Provides access to buyer education portals, personalized coaching, and resources for first-time buyers, those returning after foreclosure, and millennials.
- HOUZD to ADU by HPP Cares Comprehensive ADU advisory service teaching consumers to Design, Finance, Construct, Lease, and Protect their ADU units. Includes live webinars, self-paced courses, site evaluations, and a pre-course guidebook. Aimed at California property owners seeking to build ADUs.
- Foreclosure Prevention and Mortgage Relief Counseling HUD-certified counseling service for foreclosure prevention, loss mitigation, and mortgage relief. Includes post-natural disaster assistance and COVID-19 relief coordination. Free educational seminars and individual counseling sessions delivered by HUD-certified counselors.
- HPP Cares Lending Loan Application Platform Complete loan application platform for homebuyers, integrated with a network of 17+ preferred lenders including Bank of America, Loan Depot, Guild Mortgage, and Cross Country Mortgage. Provides mortgage and renovation financing products.
- HPP Cares Fund Control and Managed Escrow Construction fund disbursement and grant managed escrow services for ADU projects, partnering with La Mesa Fund Control to ensure safe management of project funds. Provides licensed and bonded fund control for grant disbursements.
- HOUZD Master Lease Veteran Housing Program Housing and supportive services for housing-insecure veterans, including case management, supportive service master lease, and interim housing villages through Haven Cottages. Operates as a subsidiary under HOUZD.
- HPP Cares Recovery and Rebuild Disaster recovery and rebuilding services for Southern California, including wildfire relief assistance and recovery support. Provides coordination of post-disaster housing assistance and rebuilding resources.
- Simple Solar Financing Program Solar financing program providing low-interest loans (rates as low as 1.49%) to eligible owner-occupied households for purchasing and installing solar panel systems, in partnership with Simple Solar.
- HOUZD Site Evaluations ADU site evaluation service including property reports, one-on-one counseling, designer and builder recommendations, and progress support throughout the ADU project lifecycle.
- Home Buyer Education Course 8-hour HUD-approved homebuyer education course delivered via leader-led Zoom webinar. Priced at $75 per participant (with $50 promo code HOME discount available). Provides certificate of completion accepted by lenders and CALHFA programs.
- Credit Counseling Sessions One-on-one credit counseling sessions priced at $100 per hour with NACCC-certified counselors. Helps individuals understand credit reports, improve credit scores, and achieve financial health.
- CALHFA Dream For All ADU Educational Webinar Educational webinar series covering HOUZD to ADU and CALHFA Dream For All programs, priced at $99 per household. Multiple session options available, conducted via Zoom.
Quantifiable outcome
- 15,000+ households served with housing and financial services
- +4 more outcomes
Companies that use HPP Cares
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
HPP Cares technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
HPP Cares partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Bank of America - Community Affordable Loan SolutioncorePartnership with Bank of America Community Homeownership Commitment providing affordable mortgages, grant programs, resources and expertise for modest-income and first-time homebuyers. HPP Cares serves as HUD-approved counselor providing pre-purchase education and counseling for Bank of America clients.
- CALHFA (California Housing Finance Agency)coreState agency partnership where HPP Cares serves as an approved nonprofit provider for administering CALHFA ADU Grants (up to $40,000 per project), Dream For All Shared Appreciation Loans, and other state housing programs. CALHFA provides grant funding and program guidelines.
- La Mesa Fund ControlcoreManaged escrow partner handling fund control for ADU projects. La Mesa is licensed and bonded to manage project funds, providing additional safety layer for grant disbursements. Fee of $2,000 for entire project duration.
- Human-I-TminorDigital inclusion partnership providing low-cost internet services and free cell phones through SafeLink Wireless to address digital divide for underserved clients accessing HPP Cares programs.
- First Tuesday Realty PublicationminorPartnership and sponsorship of educational videos on financial topics impacting consumers. First Tuesday Realty provides free educational video content covering civil rights, fair housing, home buying, and mortgage concepts.
- National Coalition for Equity (NCFE)coreParent organization under which HPP Cares operates as a social enterprise. NCFE provides advocacy framework for community voice among federal and state regulators and major private sector corporations on wealth and income inequality issues.
- LehvlcoreFirst nationwide application developed to help users find affordable paths to homeownership by qualifying for grant subsidy and property-buying programs across the country. Provides access to buyer education portals and personalized coaching.
- DoorwayscoreSelf-paced online educational portal partnership providing 24/7 access to financial education courses including Unbankable to Bankable program, credit reversal courses, and homebuyer education.
- National Association of Certified Credit Counselors (NACCC)minorPartnership ensuring HPP Cares credit counselors have required training to assist individuals with understanding credit reports, improving credit scores, and achieving financial health.
- Simple SolarminorSolar financing partnership offering low-interest loans to eligible owner-occupied households for solar panel systems. HPP Cares refers clients to Simple Solar for energy efficiency upgrades.
- HOUZD Construction and DevelopmentcoreSubsidiary company of HPP Cares providing end-to-end ADU services including design, finance, construction, lease management, and property protection. Operates as separate entity for ADU project delivery.
- Preferred Lender Network (16+ lenders)coreNetwork of 16+ mortgage lenders including Loan Depot, City National Bank, Cross Country Mortgage, Guild Mortgage, Flagstar Bank, Golden Key Home Loans, HomeBridge Financial, and others providing mortgage products to HPP Cares clients.
- NeighborWorks AmericaminorNational nonprofit organization providing training, connections, and resources to housing organizations. HPP Cares maintains accreditation through NeighborWorks network.
- Fair Housing Council of the San Fernando ValleyminorPartner for live landlord/tenant rights and responsibilities training webinars meeting lender education certification requirements.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
HPP Cares competitors and assessment
Company assessmentDirect peers
- Springboard Nonprofit Consumer Credit Management: Nonprofit HUD-approved housing counseling and credit counseling organization focused on financial education and homeownership readiness; provides comparable foreclosure-prevention and pre-purchase education services to underserved communities, much like HPP Cares.
- Plant Prefab: California-based manufacturer of prefabricated ADUs and single-family homes — comparable to HOUZD Construction, HPP Cares' subsidiary ADU builder, in delivering design-build-construct ADU services for California homeowners.
- Money Management International: One of the largest national HUD-approved nonprofit credit counseling agencies; comparable operating model to HPP Cares in offering credit/housing counseling, debt management plans, and pre-purchase education at scale.
- GreenPath Financial Wellness: National HUD-approved housing and credit counseling agency that delivers one-on-one counseling, debt management, and homebuyer education — directly comparable service model to HPP Cares' counseling and education stack. Both are nonprofit agencies serving LMI households across multiple states.
- Clearpoint Credit Counseling Solutions: National HUD-approved nonprofit credit and housing counseling agency delivering pre-purchase education, foreclosure prevention, and financial wellness programs — direct peer on the counseling side of HPP Cares' service portfolio.
- BALANCE (formerly BALANCE Financial Fitness): Nonprofit offering HUD-approved housing counseling, credit counseling, debt management, and pre-purchase education — a direct peer to HPP Cares across counseling/education revenue lines, scaled similarly.
- Chenoa Fund: National down payment assistance (DPA) program administered through partner lenders to help low- and moderate-income first-time homebuyers with forgivable second mortgages — directly comparable to the HPP Cares Foundation 3% Homebuyer Grant and CALHFA DPA administration.
- Operation HOPE: National nonprofit providing financial literacy, credit counseling, and homeownership pathways specifically targeted at underserved BIPOC communities — closely aligned with HPP Cares' equity-focused mission and HUD-certified counselor model.
- SnapADU: California turnkey ADU design-build firm offering fixed-price construction for backyard cottages — directly comparable service model to HOUZD Construction and Development's full-stack ADU delivery under HPP Cares.
Broad incumbents
- NeighborWorks America: National housing-focused nonprofit network that provides training, certification, and resource support to local HUD-approved counseling agencies including HPP Cares (which holds NeighborWorks accreditation) — represents the broader umbrella ecosystem of which HPP Cares is a participant.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
HPP Cares social profiles
Digital presenceHPP Cares compliance and trust
Trust signalCompliance10 records
HPP Cares financial estimates
Financial estimateRevenue estimate
Valuation estimate
HPP Cares leadership team
Management profileNumber of profiles
Profiles17 records
HPP Cares subsidiaries and ownership
Company hierarchySubsidiaries2 records
HPP Cares funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HPP Cares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HPP Cares
What does HPP Cares do?
HPP Cares is a HUD-certified nonprofit housing counseling agency that administers California's CALHFA ADU Grant Program (up to $40,000 per project), provides 8-hour homebuyer education courses, foreclosure prevention counseling, credit counseling, and down payment assistance programs. It also operates Lehvl, a nationwide homeownership pathfinder application, and HOUZD Construction and Development, a subsidiary delivering end-to-end ADU design, finance, construction, lease, and property management services for BIPOC and low-to-moderate income households primarily in California.
Is HPP Cares a public or private company?
HPP Cares is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HPP Cares founded?
HPP Cares was founded in 2023. It employs 11 to 50 people.
Where is HPP Cares based?
HPP Cares is headquartered in Long Beach, United States, in the North America region.
How does HPP Cares make money?
Three revenue lines are on record. Government Grants and Program Administration is the primary driver. The others are educational Services and Counseling Fees and down Payment and Grant Program Management.
Who are HPP Cares's main competitors?
Direct peers on record are Springboard Nonprofit Consumer Credit Management, Plant Prefab, Money Management International, GreenPath Financial Wellness, Clearpoint Credit Counseling Solutions, BALANCE (formerly BALANCE Financial Fitness), Chenoa Fund, Operation HOPE and SnapADU. NeighborWorks America is listed as a broad incumbent.
Does HPP Cares have an API?
No public API is recorded for HPP Cares.
What industry is HPP Cares in?
HPP Cares's product category is Housing Counseling and ADU Program Administration. Its primary akta.pro industry code is FSALAKAE, Down Payment Assistance (DPA) & Homebuyer Subsidy Programs, with a secondary code of BPAJANAL, Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory. Its NAICS code is 624120 and its SIC code is 8300.