What Bellota does

Bellota is a Spanish industrial manufacturer founded in 1908 and headquartered in Legazpi, Gipuzkoa, Spain. The company designs, manufactures, and distributes hand tools, power equipment, and safety footwear for professional and consumer end-markets across agriculture, construction, industry, and gardening. Core product lines span agricultural hand tools (machetes, pruning shears, picks, shovels, forks, hoes), construction tools (hammers, chisels, trowels, levels, laser measurement), workshop tools (wrenches, screwdrivers, pliers, files), the BePower sub-brand of combustion, battery, and electric power equipment (brush cutters, sprayers, chainsaws, pressure washers, mixers), and a safety footwear portfolio covering multiple protection levels and use cases.

Bellota is a subsidiary of Venanpri Group, which is majority-owned by ONCAP, the private equity platform of Onex Corporation. The company operates 10 manufacturing facilities and serves 120+ countries through a multi-channel distribution network that includes ferreterías (hardware stores), specialized retailers, garden centers, large retail surfaces, regional distributors, and online marketplaces such as Amazon and MercadoLibre. Bellota holds ISO 9001:2015, PEFC, FSC, and Madera Justa sustainability certifications, and has been recognized with the Premio Vasco de Calidad de Gestión (Silver Q 2008, Golden Q 2012). In February 2026, ONCAP and Griffon Corporation formed the Veritage Brands joint venture, combining Bellota, Corona, and Burgon & Ball (Venanpri subsidiaries) with Griffon's AMES Companies; Venanpri/ONCAP affiliates hold 57% and Griffon holds 43%.

The business model is a one-time unit-sale industrial model: Bellota manufactures and sells physical tools and footwear through distributors and retailers, with pricing negotiated channel-by-channel rather than publicly disclosed. There is no subscription or software revenue stream. The company employs approximately 1,455 people and has regional operating entities including Bellota Colombia S.A.S. in Manizales. Customer segments are primarily horizontal use-case verticals (agriculture professionals, construction professionals, industrial/workshop users, gardening enthusiasts, and safety footwear users), served through a channel-led go-to-market with no disclosed direct enterprise contracts or named anchor customers.

Name

Bellota

Legal name

VNPI Global Investments & Services, S.L.

Website

https://bellota.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bellota is a Spanish industrial manufacturer founded in 1908 that designs, makes, and distributes hand tools, BePower power equipment, and safety footwear for professional and consumer end-markets across agriculture, construction, industry, and gardening in 120+ countries, operating as a subsidiary of the Venanpri Group (ONCAP/Onex).

Ownership category

akta.pro rank

Product category

Hand Tools Manufacturing

NAICS

Saw Blade and Handtool Manufacturing (332216), Power-Driven Handtool Manufacturing (333991)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Hand tools manufacturing
• Agricultural tools
• Construction tools
• Power equipment
• Safety footwear

Headquarters

HQ city

Donostia-san Sebastián

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hand Tools Sales: Bellota designs, manufactures and commercializes high-quality hand tools for agriculture, construction, industry and gardening sectors globally. Revenue is generated through direct sales to distributors and retail channels.
2. Power Equipment (BePower): Sale of power equipment including combustion tools (desbrozadoras, fumigadoras, motosierras), battery tools, and electric tools (hidrolimpiadoras, mezcladoras). Products are sold through the same distribution channels as hand tools.
3. Safety Footwear: Bellota produces and sells safety footwear including boots and shoes under various lines (Space, Classic, Comp+, Non metal, Chelsea, Camel, Duty, Ocupacional, Click, Agro, Alltrack petrol, Flex, Run, Core, Volta, Race, Chef, Agua, Sandalia de seguridad)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bellota designs, manufactures, and commercializes hand tools, power equipment (under the BePower sub-brand), and safety footwear for the agriculture, construction, industry, and gardening sectors. The product range includes picks, shovels, machetes, pruning shears, hammers, chisels, trowels, levels, brush cutters, sprayers, chainsaws, pressure washers, and certified safety boots sold through distributors, hardware stores, and online marketplaces globally.

Product overview

Bellota is a hand tools and power tools manufacturer offering products across four main categories: Agriculture (hand tools and BePower machinery), Construction, Workshop, and Safety Footwear. The product portfolio includes both hand tools (machetes, pruning shears, picks, hammers, screwdrivers) and the BePower power tools line encompassing combustion tools (brush cutters, chainsaws, sprayers), battery-powered tools (laser levels, distance meters), and electric tools (pressure washers). The company operates as part of the Venanpri Group and serves markets in Europe, the Americas, Asia, and Africa through regional websites tailored to local product availability.

Differentiator

Problem solved

Functional benefit

Brands

• BePower: Power tools and machinery line including electric tools, battery-powered tools, and combustion equipment for agriculture and construction applications.
• Bellota Agrisolutions

Products and services

• Agricultural Hand Tools Comprehensive range of hand tools for agriculture including picks, shovels, forks, hoes, pruning shears, saws, machetes, files, and harvesting equipment, designed for farmers and agricultural professionals.
• Construction Hand Tools Hand tools for construction including hammers, chisels, trowels, floats, tile cutters, levels, laser measurement tools, rebar cutters, and formwork tools for masons, tilers, and builders.
• Workshop Tools Workshop hand tools including wrenches, screwdrivers, pliers, files, vises, and tool organizers and bags for industrial and workshop users.
• Safety Footwear Safety footwear including work boots and shoes for construction, industry, logistics, and agriculture sectors with various protection levels, carrying a 3-year manufacturing defect warranty and 5-year shelf life.
• BePower (Power Tools Line) BePower is Bellota's power tools sub-brand covering combustion tools (brush cutters, chainsaws, sprayers), battery tools (laser levels, distance meters), and electric tools (pressure washers, mixers).
• BePower Desbrozadora 41.5cc (DB4200-SC) BePower brush cutter with 2-stroke 41.5cc engine delivering 2 HP, designed for cutting and clearing dense vegetation in outdoor environments. Features Easy Start system for assisted starting.
• BePower Pulverizador a Motor de 25 Litros (PL2500) Motorized sprayer with 2-stroke 26cc engine and 25-liter tank capacity, designed for applying insecticides and fungicides to crops with high product penetration.
• Machete 721 Niquelado Cacha Plastica Negra Nickel-plated machete with black plastic handle, heat-treated for enhanced hardness. Designed for cutting vegetation and crops with a clean, penetrating edge.
• Machete 127H Pulido Cacha Bimaterial Polished machete with ergonomic bimaterial handle (plastic and elastomer) that absorbs vibrations. Designed for cutting sugarcane, cocoa crops, and pruning lawns.

Quantifiable outcome

• Over 100 years in business demonstrating sustained quality and market viability
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• COPADEminorStrategic or Co-development PartnerBellota collaborates with COPADE on sustainable entrepreneurship projects, demonstrating commitment to fair trade, responsible consumption, and sustainable forest management certification.
• Madera JustaminorStrategic or Co-development PartnerPartnership for fair trade wood certification, supporting responsible sourcing and sustainable commerce practices in Bellota's supply chain.
• Corona (Venanpri Group)coreOthersBellota is part of Venanpri Group alongside Corona, Rozalma, and Solbjerg brands. These brands together form a global hand tools and agricultural solutions company operating in 120+ countries.
• Rozalma (Venanpri Group)coreOthersPart of the Venanpri Group portfolio of hand tool and agricultural solution brands, contributing to the group's international presence.
• Solbjerg (Venanpri Group)coreOthersPart of the Venanpri Group portfolio of hand tool and agricultural solution brands, contributing to the group's international presence.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Corona Tools: Sister brand within the Venanpri Group (now both inside Veritage Brands JV). Corona is a direct peer in hand tools for agriculture, construction, and gardening with overlapping product categories and similar distribution through hardware stores in the Americas.
• Truper: Latin America's largest hand tools and power tools manufacturer, headquartered in Mexico. Direct competitor to Bellota in machetes, agricultural hand tools, and construction hand tools across Latin America — the region where Bellota has its deepest footprint.
• Burgon & Ball: UK garden tool and cutting tools brand, now part of the same Veritage Brands JV as Bellota. Comparable in pruning shears, cutting tools, and garden hand tools where Bellota also competes.
• Spear & Jackson: UK-based hand tools manufacturer with agricultural, construction, and gardening product lines. Comparable to Bellota in machetes, shovels, forks, and garden tools, particularly across Commonwealth and European markets.
• AMES Companies: North American lawn and garden tools company (AMES, True Temper, Razor-Back), now combined with Bellota inside the Veritage Brands JV. Direct peer in long-handle tools, shovels, and garden equipment — historically a North American incumbent to Bellota's LatAm/European footprint.
• Snap-on (Bahco): Through its Bahco brand, Snap-on manufactures professional hand tools including saws, files, wrenches, and pruning tools. Directly comparable to Bellota's workshop and agricultural hand tools, especially in European markets.

Broad incumbents

• Stanley Black & Decker: Largest global tool company (Stanley, DeWalt, Craftsman, Black+Decker, Irwin). Overlaps with Bellota's hand tools and BePower line across professional and DIY channels; competes for shelf space in hardware retailers worldwide.
• Robert Bosch (Power Tools): Major global power tools manufacturer. Directly comparable to BePower's combustion and electric tool categories (brush cutters, pressure washers, mixers), and competes in agriculture and construction channels where Bellota distributes.
• Makita: Global power tools specialist with strong cordless/battery platform. Competes with BePower's battery tools segment (laser levels, sprayers) and pressures Bellota in agriculture and construction end markets where both distribute.
• Fiskars Group: Global hand tools and consumer durables company (Fiskars, Gerber, Wedgwood). Comparable through its hand tools and garden/cutting tools segments which overlap with Bellota's machetes, shears, and agricultural cutting tools, though at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bellota
• YouTubeyoutube.com/channel/UCSJCcuPc31ucbzxjcDAvZ3A
• Facebookfacebook.com/BellotaSuramerica
• Instagraminstagram.com/bellotasuramerica

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellota