LATICRETE International

Name

LATICRETE International

Legal name

LATICRETE International, Inc.

Website

https://laticrete.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Construction Chemicals & Tile Installation Systems

NAICS

Cement and Concrete Product Manufacturing (3273)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industries

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL), Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB)

Keywords

• Construction chemicals manufacturing
• Tile installation systems
• Stone adhesive products
• Waterproofing membranes
• Grout and mortar products

Headquarters

HQ city

Bethany

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Construction Chemicals Product Sales: LATICRETE generates revenue through the manufacture and sale of construction chemicals including tile adhesives, mortars, grouts, waterproofing products, and surface preparation materials. Products are sold through a network of distributors, direct sales, and retail partners including big-box stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

LATICRETE International manufactures and sells construction chemicals and installation systems for tile, stone, concrete, and masonry applications. The portfolio spans tile adhesives, mortars, grouts, waterproofing membranes, shower systems, self-leveling underlayments, surface preparation products, profiles and trims, and floor heating systems. Products are organized into branded platforms (PERMACOLOR, NXT, MVIS, HYDRO BAN, STONETECH, SUPERCAP, LATASIL) and sold through wholesale distributors, big-box retailers such as Floor & Decor, and direct plant sales for commercial, residential, industrial, and infrastructure projects.

Product overview

LATICRETE International offers a comprehensive construction installation systems portfolio organized around multiple platforms: Tile & Stone Installation Systems (substrate preparation, waterproofing, membranes, adhesives, grouts, sealants), Concrete & Substrate Preparation (self-leveling underlayments, surface toppings, repair products), MVIS™ Adhered Façade & Wall Finish Systems, Shower Systems (HYDRO BAN), and Floor Heat. Key branded products include PERMACOLOR® Select grout with Water Dispersion Technology, NXT® LEVEL self-leveling toppings (SP and DL), LATAPOXY adhesives including BIOGREEN 300 biobased formulation, VAPOR BAN Primer W moisture barrier, and STONETECH® surface care. The AnyColor™ custom color program enables color-matching across grouts, sealants, overlays, and MVIS pointing mortar using major color palettes. New innovations include the LATICRETE® 1 System and NXT® Pedestal System. Products are available through distributors with US manufacturing and a new Jeddah, Saudi Arabia production facility.

Differentiator

Problem solved

Functional benefit

Brands

• MVIS: Masonry Veneer Installation System for adhered facade and wall finish systems
• STONETECH
• SUPERCAP
• NXT
• PERMACOLOR
• LATASIL
• HYDRO BAN
• AnyColor
• 1 LATICRETE System

Products and services

• PERMACOLOR Select Grout Advanced high-performance two-part cementitious grout system with Water Dispersion Technology and industry-first dispersible dry pigment solution. Provides 20% increased strength and enhanced stain resistance for joints 1/16" to 1/2" wide on floors or walls in interior, exterior, and submerged applications. Designed for tile and stone installers and contractors.
• PERMACOLOR Select NS Grout Base Ultra-premium factory-prepared, polymer-reinforced, sand-free Portland cement-based grout designed for delicate surfaces such as highly polished marble and soft glass. Features antimicrobial protection and STONETECH Sealer Technology.
• NXT LEVEL DL High-quality, fast-drying, self-leveling, monolithic cementitious topping for interior wear surface applications. Can be pigmented with custom colors through the AnyColor program. Designed as a durable and attractive interior wear surface for contractors and installers.
• NXT LEVEL SP High-performance, pourable, self-leveling concrete overlay primarily used for interior concrete slab finishing. Provides high-strength wear surface when polished with a salt-and-pepper appearance. Can be polished to finished wear surface in as little as 24 hours.
• MVIS Premium Pointing Mortar High-performance pointing mortar offering the industry's first mortar base and dispersible dry pigment solution. Provides durable, color-consistent joint for glazed thin brick, porcelain pavers and other less porous veneers. Available in 40 standard colors with ANYCOLOR custom matching.
• VAPOR BAN Primer W Water-based vapor barrier and primer designed for ease of application on concrete substrates to mitigate moisture issues in flooring installations. Used by contractors and installers before applying self-leveling underlayments or floor finishes.
• LATAPOXY BIOGREEN 300 Adhesive Biobased adhesive featuring renewable materials. Part of LATICRETE's sustainable adhesive chemistries with reduced environmental impact and improved eco-friendliness for tile and stone installations.
• HYDRO BAN Shower Systems Complete shower system including wall board, preformed shower components, liquid applied waterproofing, drains, tools, sheet membranes, cementitious waterproofing, and flashing. Features HYDRO BAN Rapid Custom Shower System for residential and commercial bathroom installations.
• LATICRETE 1 System One-of-a-kind integrated installation system solution combining multiple product categories, representing an innovative approach to tile and stone installation.
• NXT Pedestal System Pedestal system for elevated deck and plaza applications, allowing for adjustable-height support of outdoor tile and stone surfaces.
• Profiles & Trims Complete line of profile and trim products for floor, wall, countertop, stair, and cove applications. Includes movement and expansion joints. Offered in AnyColor custom colors.
• Floor Heat Systems Radiant floor heating solutions including heating mats, heating wire, thermostats, and complementary products for warm floor installations.
• STONETECH Surface Care Tile, stone and surface care products including Clean, Protect, and Enhance product lines for maintaining and protecting installed surfaces.
• SUPERCAP Self-Leveling Underlayment High volume self-leveling underlayment system for concrete substrate preparation, providing smooth, level surfaces for flooring installation.
• Tile & Stone Installation Systems Comprehensive installation system including substrate preparation, screeds and mortars, waterproofing and shower systems, uncoupling and anti-fracture membranes, sound control, radiant floor heating, adhesives and mortars, grouts, and caulks and sealants.
• MVIS Adhered Facade & Wall Finish Systems Complete masonry veneer installation system including wall renders, scratch coats, air barrier systems, adhesives and mortars, flashing, and pointing mortars for exterior wall applications.
• Concrete & Substrate Preparation Products Full range of concrete preparation products including bonding primers, moisture barriers, self-leveling underlayments, polished concrete and overlays, skim coat, patch and repair, thick bed mortars, performance floor toppings, and concrete densifiers.
• Rapid-Setting Tile Adhesives New rapid-setting tile adhesive formulations launched in 2025 to meet construction industry demand for faster installation times and improved efficiency, addressing labor shortage challenges.

Quantifiable outcome

• 20% stronger grout joints compared to original formulations
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Floor & DecorcoreChannel Partner/ Reseller/ Distributor · 27 March 2026Floor & Decor is a major retail distribution partner for LATICRETE products, featuring LATICRETE alongside other vendors (Schluter, Mapei, wedi) at new store openings through vendor installation demonstrations. LATICRETE products are available at Floor & Decor locations across their 276+ store network in 39 states.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mapei: Italian global leader in construction chemicals including tile adhesives, grouts, sealants, and waterproofing. Most direct competitor to LATICRETE, featured alongside it at Floor & Decor with overlapping product portfolios across mortars, grouts, and surface preparation.
• Schluter Systems: Manufacturer of tile installation systems including uncoupling membranes, profiles, and waterproofing products. Direct competitor with overlapping SKUs in waterproofing shower systems and edge profiles, and a co-vendor at Floor & Decor.
• Ardex Group: Specialty manufacturer of high-performance tile and stone installation systems, substrate preparation, and decorative finishes. Closely comparable to LATICRETE on system-based selling and installer-channel go-to-market.
• Custom Building Products: North American-focused manufacturer of surface preparation, tile adhesives, grouts, and waterproofing products. A direct competitor to LATICRETE in the US pro-channel and big-box retail with strong private-label presence.

Broad incumbents

• Sika AG: Swiss specialty chemicals company with a large construction portfolio including tile-setting mortars, grouts, sealants, and waterproofing. Larger and more diversified than LATICRETE but competes directly in tile adhesives and concrete repair.
• Bostik (Arkema): Global adhesives manufacturer with construction-adhesive and tile-installation product lines. Competes with LATICRETE in construction sealants, tile adhesives, and surface preparation under a broader industrial-adhesives portfolio.
• Ceresit (Henkel): Henkel's construction-chemicals brand offering tile adhesives, grouts, sealants, and facade systems. Comparable to LATICRETE in EMEA, with stronger retail brand awareness across Europe.
• Quikrete: Large US manufacturer of packaged concrete, mortar, and surface preparation products. Overlaps with LATICRETE in concrete substrate preparation, self-leveling underlayments, and repair products.
• Saint-Gobain Weber: Saint-Gobain's tile and facade solutions business offering mortars, renders, and tile adhesives globally. Comparable European incumbent to LATICRETE with strong specification presence in commercial projects.

Emerging players

• wedi: Manufacturer of waterproof shower systems and tile backer boards. Featured alongside LATICRETE at Floor & Decor and competes in the HYDRO BAN product category with a focused, premium shower-system offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLyjPaKJQuCExSAMOW-uElfQRCwDwzKdl-
• Xx.com/laticrete
• Facebookfacebook.com/LandMConstructionChemicalsInc
• LinkedInlinkedin.com/company/laticrete-international

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LATICRETE International