What Studica Ltd does

Studica Ltd (legal entity Studica, Inc., a privately-held New York corporation founded in 1985 and headquartered in Sanborn, NY) is a specialized education technology distributor and manufacturer serving K-12 schools, higher education institutions, robotics competition teams, and industrial training customers primarily in North America. The company operates a multi-category commerce and channel business spanning three interlocking lines: (1) proprietary Studica Robotics products including patented structural components, the NavX family of IMU navigation sensors (NavX2-MXP, NavX3-CAN), competition-certified parts for FIRST Tech Challenge (FTC), FIRST Robotics Competition (FRC), WorldSkills, and RoboCup, plus starter kits and drive bases; (2) authorized distribution of 20+ third-party brands across educational robotics (fischertechnik), circuit design and test (NI, Digilent, Arduino), CAD and engineering software (PTC Creo, Onshape, Rhino, Siemens Solid Edge), architectural visualization (Lumion, V-Ray, Enscape), creative tools (Adobe, MAXON, Avid), statistical software (IBM SPSS), curriculum (SREB, Engineer Your World, Siemens), and CNC/hardware (Tormach, Dremel); and (3) value-added services including kitting, multi-supplier procurement on a single Purchase Order, Net 30 institutional terms, custom school-branded storefronts, and free educator webinars.

The business operates a hybrid go-to-market combining a self-serve e-commerce storefront (studica.com) for individual students and small buyers with a dedicated institutional sales team handling school district, university, and competition team accounts with quote-based volume pricing. Revenue mechanics are diversified across one-time hardware sales (parts range from sub-$1 fasteners to over $3,000 competition collections), software licensing in multiple cadences (one-time perpetual, annual subscription, multi-year subscription), kitting/procurement services fees, and curriculum program licensing. Customer segments are highly fragmented with no disclosed anchor enterprise accounts, and the company has grown organically over 40+ years without disclosed outside capital, parent company, or institutional investors.

Name

Studica Ltd

Legal name

Studica, Inc.

Website

https://studica.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Studica is a privately-held education technology distributor and proprietary robotics manufacturer founded in 1985, serving K-12 schools, higher education institutions, and robotics competition teams across North America with 800+ robotics products, 20+ software brand partnerships, and value-added kitting services.

Ownership category

akta.pro rank

Product category

Educational Robotics and STEM Technology Distribution

NAICS

Colleges, Universities, and Professional Schools (611310), Professional, Scientific, and Technical Services (54)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN)

akta.pro secondary industries

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB), Research, Innovation & Fellowship Prep (Labs, Competitions, Publications) (EDAMAKAI)

Keywords

• Educational robotics parts
• STEM classroom supplies
• Academic software licensing
• Robotics competition kits
• STEM curriculum products

Headquarters

HQ city

Sanborn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Robotics Hardware Sales: Sale of robotics parts, competition kits, structural components, motors, sensors, electronics, and building kits. Products include robot parts (motors, gears, wheels, beams, brackets), competition kits (FTC Starter Kit, Drive Base Kit), and training/classroom kits. Revenue is generated through one-time product sales with varying price points from under $10 to over $3,000 for complete kits.
2. Academic Software Licenses: Educational software products including Lumion (architectural visualization), Rhino 8, V-Ray, NI Multisim Circuit Design Suite, IBM SPSS, Adobe products, Avid Media Composer/Sibelius/Pro Tools, and engineering software (PTC Creo, Onshape). Software is sold as annual subscriptions, 3-year subscriptions, or perpetual licenses with academic pricing.
3. Student/Academic Discount Software: Discounted software licenses for students and faculty, including individual software products at reduced academic pricing (e.g., NI Multisim at $69.95 for students, Arduino products, Avid products).
4. Kitting & Procurement Services: Procurement optimization and kitting fulfillment services for schools, including customized pick-and-pack solutions, single Purchase Order sourcing from multiple suppliers, quantity pricing through established supplier relationships, and custom school-branded web pages.
5. STEM Curriculum Programs: Sale of curriculum programs including SREB Advanced Career (Aerospace Engineering, Manufacturing & Automation, Clean Energy Technology, etc.), Engineer Your World, and Siemens STEM Courses. Programs include both digital curriculum content and associated physical kit materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Studica is a value-added educational technology distributor that sells robotics hardware (proprietary Studica Robotics building platform plus 800+ robot parts, motors, sensors, and competition kits), academic software licenses (Lumion, Rhino, V-Ray, NI Multisim, PTC Creo, Adobe, Avid, IBM SPSS), STEM classroom kits (fischertechnik, electronics, pneumatics, renewable energy), and STEM curriculum programs. The company operates primarily through the studica.com e-commerce storefront with a dedicated institutional sales team providing classroom quotes, volume licensing, Net 30 terms, and customized kitting/procurement services for K-12 schools, higher education, robotics competition teams, and individual students.

Product overview

Studica Ltd operates as a multi-category technology distributor and education solutions provider offering a unified portfolio of robotics products, STEM education tools, architectural visualization software, and student software discounts. The core offerings center on the Studica Robotics building platform featuring patented structural components, motors, sensors, and competition kits for FIRST Tech Challenge and WorldSkills competitions. The company distributes major third-party brands including Lumion for architectural visualization, fischertechnik for educational robotics, NI for circuit design, and offers student discounts on software including Adobe, Avid, V-Ray, Rhino, and PTCCreo. Additional products include classroom STEM kits for electronics, pneumatics, and renewable energy; industrial automation training models; and specialized hardware like Digilent test instruments and Arduino microcontrollers. The offerings are organized into Robotics, Classroom/STEM Education, Industry, and Students segments, with kitting and procurement services available for schools.

Differentiator

Problem solved

Functional benefit

Brands

• Studica Robotics: Robotics division offering robot parts, competition kits, robotics building platform, and motion components for education and competitions including FTC and FRC.

Products and services

• Studica Robotics Building Platform Proprietary open robotics building system with patented structural components, motion parts, electronics, and kits designed for FTC and FRC competition teams, classroom robotics, and prototyping. Approximately 861 SKUs spanning structure, motion components, electronics, hardware, and kits.
• FTC Starter Kit 2025-2026 Season (DECODE) Competition robotics starter kit for FIRST Tech Challenge teams in the 2025-2026 DECODE season, including 6mm HEX structural components, Maverick HEX Shaft Motors, motor controllers, and electronics for building competition-legal robots. Eligible for FTC team discounts.
• Lumion 2026 Studio Architectural visualization and 3D rendering software subscription for architects and architecture students, including Lumion Pro features plus Lumion View for SketchUp. Available in named-user and floating license configurations under a 3-year subscription at $3,598 promotional pricing.
• NavX3-CAN Robotics Navigation Sensor Next-generation 9-axis IMU sensor with CAN-FD and USB-C connectivity, high-precision motion tracking, and AHRS algorithms for autonomous robot navigation in FTC/FRC competitions.
• WorldSkills Autonomous Mobile Robotics Shanghai 2026 FULL Collection Official competition robotics collection for WorldSkills Shanghai 2026 Mobile Robotics event, including VMX Robotics Controller, electronics, motors, servos, 3D Depth Camera, 360 Degree LiDAR, and 2,100+ structural components.
• WorldSkills Lyon 2024 Mobile Robotics Collection Authorized collection kit for the WorldSkills Mobile Robotics Competition in Lyon 2024, comprising electronics, motors, servos, structural components, 3D Depth Camera, and 360 Degree LiDAR across 1,400+ components.
• RoboCup Smart Farming Collection Official kit for the RoboCup@Work League focusing on Autonomous Mobile Robotics in Agriculture, with specified weight allowances for 3D-printed and acrylic parts.
• Studica STEM Classroom Kits Multi-topic educational kits for K-12 STEM classrooms including STEM Renewable Energies (9 models, 28 experiments), STEM Electronics Kit, STEM Pneumatics Kit, and Studica Introduction to Mechatronics Program Set.
• fischertechnik Education Products German-made educational robotics and STEM kits distributed by Studica including Robotics TXT Smart Home, Solar Beginner, Introduction to STEM II, and add-on modules for autonomous driving, IoT, and competitions.
• Agile Production Simulation 24V Industrial training simulation model with S7-1200 PLCs covering incoming/outgoing goods, high-bay warehouse, milling, drilling, AI quality assurance module, and driverless transport system for higher education and professional industrial training.
• NI Multisim Circuit Design Suite (Academic Volume License) Annual subscription for schools, colleges, and universities (5 to 500+ seats) providing Multisim circuit design and simulation software with NI Ultiboard PCB layout at seat-based volume pricing.
• NI Multisim Circuit Design Suite Student Edition Professional CAE circuit design and simulation software for individual students and faculty combining Multisim 14.3.1 with Ultiboard PCB layout; one-time/perpetual license at $69.95, USA student/faculty only.
• Rhino 8 Academic 3D modeling software academic license including ShrinkWrap, SubD Creases, PushPull workflows, faster render engine, and Grasshopper data types for students, faculty, staff, and schools.
• PTC Creo University Academic Computer-aided design software academic license for engineering education, with comprehensive CAD capabilities used by leading companies for product development training.
• Onshape Education Enterprise Cloud-based CAD platform academic enterprise license with management features providing scalable access for up to 1500 students and advanced educational tools.
• Analog Discovery 3 Portable multi-function test and measurement device from Digilent that combines a digital oscilloscope, logic analyzer, waveform generator, and pattern generator, paired with WaveForms software.
• V-Ray Education Collection Rendering and simulation toolset academic subscription including V-Ray for multiple 3D platforms, Chaos Phoenix fluid simulation, Chaos Scans, Chaos Vantage, Chaos Player, Chaos Anima, and 10 Chaos Cloud credits.
• Kitting and Procurement Fulfillment Services Procurement optimization and kitting fulfillment service for schools providing custom pick-and-pack solutions, single Purchase Order multi-vendor sourcing, quantity pricing, and custom school-branded web pages.

Quantifiable outcome

• 40+ years serving education and industry markets
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

20 partnerships are on record, tiered core, major, flagship and minor.

• fischertechnikcoreChannel Partner/ Reseller/ DistributorStudica is an authorized distributor of fischertechnik educational robotics and STEM products including the Agile Production Simulation (APS) 24V, TXT Smart Home, ROBO TX ElectroPneumatic, and various STEM classroom kits.
• LumioncoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Lumion architectural visualization software including Lumion 2026 Studio with academic licensing options for named users and floating licenses.
• FIRST RoboticscoreChannel Partner/ Reseller/ DistributorOfficial authorized parts supplier for FIRST Tech Challenge (FTC) and FIRST Robotics Competition (FRC). Offers FTC Legal Parts and special team discount programs.
• National Instruments (NI)coreChannel Partner/ Reseller/ DistributorAuthorized academic distributor for NI products including Multisim Circuit Design Suite, myDAQ, myRIO, and Analog Discovery test and measurement equipment.
• AdobemajorChannel Partner/ Reseller/ DistributorAuthorized academic reseller of Adobe software products for education institutions with student and faculty discount pricing.
• DigilentmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Digilent products including Analog Discovery 3, myDigital Protoboard, and other test and measurement devices for education.
• Chaos Software Inc. (V-Ray)majorChannel Partner/ Reseller/ DistributorAuthorized academic reseller of Chaos V-Ray Education Collection including rendering software for 3ds Max, Maya, SketchUp, Rhino, Revit, Cinema 4D, Unreal, Houdini, Blender, and Nuke.
• PTCmajorChannel Partner/ Reseller/ DistributorAuthorized academic distributor for PTC Creo, PTC Mathcad Prime, and Onshape Education with university and college licensing programs.
• Robert McNeelmajorChannel Partner/ Reseller/ DistributorAuthorized academic reseller of Rhino 3D CAD software including Rhino 8 Educational Lab Kits (up to 30 users) and individual academic licenses.
• WorldSkillsflagshipStrategic or Co-development PartnerOfficial authorized supplier for WorldSkills Mobile Robotics competitions including Lyon 2024 and Shanghai 2026. Provides complete competition collections with exclusive components like 3D Depth Camera and 360 Degree LiDAR.
• RoboCupcoreStrategic or Co-development PartnerOfficial kit supplier for RoboCup@Work League focusing on Autonomous Mobile Robotics in Agriculture. Provides the RoboCup Smart Farming Collection.
• SREB Advanced CareercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of SREB Advanced Career curriculum programs including Aerospace Engineering, Manufacturing & Automation, Clean Energy Technology, Health Informatics, and Innovations in Science and Technology.
• Engineer Your WorldcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Engineer Your World curriculum kits including Engineering Applications of Computer Science Course and Engineering Design and Analysis Course kits for schools.
• Siemens STEM CoursesmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Siemens STEM Courses including Solid Edge design software and teaching materials from Siemens Online Academy.
• IBM SPSSmajorChannel Partner/ Reseller/ DistributorAuthorized academic reseller of IBM SPSS statistical analysis software for universities and research institutions.
• AvidmajorChannel Partner/ Reseller/ DistributorAuthorized academic reseller of Avid Media Composer, Pro Tools Studio, and Sibelius Ultimate for higher education students and teachers.
• MAXONmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Maxon One (includes Cinema 4D, Red Giant, Redshift, and ZBrush) for academic institutions with volume licensing options.
• TormachminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Tormach CNC machines and accessories for educational and prototyping applications.
• ArduinomajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Arduino boards and kits including Arduino Uno R3, Nano, Micro, and TinkerKit components for education.
• DremelminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Dremel 3D printers including the Dremel 3D40 FLEX EDU Bundle with lesson plans and professional development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pitsco Education: Major K-12 STEM and robotics education distributor offering curriculum, kits, and competition supplies to schools and districts in North America. Direct competitor to Studica in the same school-procurement motion and many of the same product categories.
• VEX Robotics (Innovation First International): Vertically-integrated educational robotics platform competing directly with Studica's robotics building platform and FTC/FRC parts business. Operates the VEX IQ and V5 product lines and the VEX Robotics Competition.
• AndyMark: Specialist distributor and manufacturer of FIRST Robotics Competition parts and pneumatics, headquartered in the US. Direct competitor to Studica within the FTC/FRC parts and competition-kits category.
• RobotShop: Online robotics retailer operating a multi-brand storefront serving hobbyists, educators, and researchers. Direct e-commerce peer competing with studica.com for individual buyer and education segment traffic.
• SparkFun Electronics: Open-source electronics retailer selling microcontrollers (Arduino, ESP), sensors, and educational kits to makers, students, and educators. Overlaps with Studica's electronics, Arduino, and STEM classroom product lines.
• Adafruit Industries: US-based electronics and educational hardware retailer with strong maker and education following. Competes with Studica in microcontroller kits, electronics classroom supplies, and individual-student hardware sales.
• Parallax Inc. Educational robotics and microcontroller company (BASIC Stamp, Propeller, Scribbler) serving K-12 and hobbyist markets. Direct peer in educational robotics kits and STEM curriculum-adjacent products.

Broad incumbents

• LEGO Education: Education division of LEGO offering robotics (SPIKE, Mindstorms), STEM, and early-years learning solutions to schools globally. A larger incumbent with broader portfolio that overlaps with Studica's classroom STEM and robotics kits.
• Element14 / Newark (Farnell): Global broad-line electronics distributor carrying educational pricing on development boards, test equipment, and components. Overlaps with Studica's electronics and Digilent/Arduino distribution but at much larger scale and broader catalog.

Others

• Maker Shed / Make Community: Community-driven maker and educational hardware retailer aligned with the Maker Education movement. Thematically adjacent to Studica's STEM classroom mission, though with weaker direct product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/studicacom
• Facebookfacebook.com/studica
• LinkedInlinkedin.com/company/studica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studica Ltd