Knew Health

Name

Knew Health

Legal name

Knew Health, Inc.

Website

https://knewhealth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Medical Cost Sharing and Health Sharing Membership

NAICS

Other Individual and Family Services (62419)

SIC

Hospital & Medical Service Plans (6324), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Medical cost sharing
• Health sharing membership
• Wellness benefits
• Bill negotiation services
• Alternative health coverage

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Membership Contributions: Members pay monthly contributions based on age, household size, selected Initial Unshareable Amount (IUA), and tobacco use status. Monthly payments are made one month in advance. The membership includes medical cost sharing plus wellness services and resources.
2. Medical Cost Sharing: Community-based model where members contribute monthly to share eligible medical expenses for illnesses, injuries, and pregnancies. After members pay their IUA, the community shares remaining eligible costs with no caps or limits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Knew Health sells a monthly membership that combines community-based medical cost sharing for eligible illnesses, injuries, and pregnancies with a wellness bundle including 24/7 telemedicine, two annual health coaching sessions, free and discounted lab work, a digital fitness and wellness platform, supplement discounts, a $200 annual self-care credit, and concierge care team support for bill negotiation and provider navigation. Membership contributions vary by age, household size, selected Initial Unshareable Amount (IUA) tier ($1,000/$2,500/$5,000), and tobacco-use status, with monthly pricing starting at $142 and no price increases in over 8 years.

Product overview

Knew Health is a membership-based healthcare alternative that combines medical cost sharing for unexpected major medical expenses with comprehensive wellness resources. The core product is Medical Cost Sharing, where members contribute monthly amounts and the community shares in eligible expenses for illnesses, injuries, and pregnancies without network restrictions. This is bundled with wellness membership advantages including 24/7 Telemedicine, Health Coaching (two sessions annually), Lab Work & Testing, the FitOn Digital Fitness & Wellness Platform, WellzyPerks Supplement Discounts (35% off), a $200 annual Self-Care Credit, Concierge Care Team support for bill negotiation and provider navigation, and Maternity Sharing. Additional programs include an Affiliate Program for health/wellness influencers ($500 per referral) and an Ambassador Program for member referrals ($300 per referral).

Differentiator

Problem solved

Functional benefit

Products and services

• Knew Health Membership (Medical Cost Sharing + Wellness Bundle) Monthly membership that combines community-based medical cost sharing for eligible illnesses, injuries, and pregnancies with a comprehensive wellness bundle: 24/7 telemedicine, two annual health coaching sessions, no-cost CBC/CMP/insulin lab work, an $80 annual lab allowance, the FitOn digital fitness and wellness platform, 35% supplement discounts via WellzyPerks, a $200 annual self-care credit, concierge care team support for bill negotiation (averaging 46% reduction), maternity sharing, and freedom to choose any licensed provider without network restrictions. Pricing starts at $142/month, varies by age, household size, IUA tier ($1,000/$2,500/$5,000), and tobacco status.

Quantifiable outcome

• Members save 40-50% on healthcare costs compared to traditional insurance
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• FitOn HealthcoreStrategic or Co-development PartnerFitOn is a digital fitness and wellness platform included with all Knew Health memberships. Provides on-demand workouts (Yoga, Pilates, HIIT, Barre, Dance, Strength), meditation, mindfulness, sleep support, nutrition guidance, recipes, step tracking, and challenges. Partnership provides members with comprehensive fitness and wellness resources.
• WellzyPerkscoreStrategic or Co-development PartnerWellzyPerks membership provides Knew Health members access to 150+ health and wellness brands at discounted prices including organic foods, eco-friendly cleaning supplies, skincare, supplements, and fitness classes. Members also receive 35% off supplements through Knew Health's online dispensary.
• LabCorpsupportingTechnology or IntegrationLabCorp provides draw site locations for member lab work. Members have access to no-cost CBC, CMP, and insulin testing plus $80 annual allowance for additional testing. Home testing kits also available through the partnership.
• EviXta (Lab Partner)supportingTechnology or IntegrationEviXta provides wholesale discounted lab tests that members can order proactively. Sample price lists available through member portal.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• OneShare Health: OneShare Health operates a faith-based health sharing program with similar membership tiers, provider freedom, and add-on wellness benefits. It is a direct competitor in the alternative-to-insurance category.
• Liberty HealthShare: Liberty HealthShare is a faith-based health sharing ministry offering individual and family membership programs that overlap directly with Knew Health's pricing tiers and target demographic.
• Medi-Share (Christian Care Ministry): Medi-Share is one of the largest U.S. health sharing ministries with an established IUA-style sharing model. It directly competes for the same individual and family buyer that Knew Health targets.
• CrowdHealth: CrowdHealth is a crowdfunded alternative to health insurance that matches Knew Health's targeting of healthy, self-pay consumers seeking to avoid traditional premiums. Both pitch transparent pricing and community-driven medical bill funding.
• Sedera Health: Sedera operates a non-faith-based medical cost sharing community directly competing with Knew Health for self-employed individuals and small businesses. Both offer similar IUA-based sharing models with bill negotiation and telemedicine add-ons.
• Christian Healthcare Ministries (CHM): CHM is one of the largest faith-based health sharing ministries, directly competing with Knew Health for cost-conscious individuals, though with religious membership requirements and a more limited wellness bundle.
• Samaritan Ministries: Samaritan Ministries is a long-standing faith-based health sharing organization using a similar monthly-share model for medical expenses. It competes for the same values-driven, self-pay consumer segment.
• Zion Health: Zion HealthShare is a community-based medical cost sharing organization with an inclusive (non-faith-restricted) model that closely mirrors Knew Health's positioning and member experience.

Broad incumbents

• Oscar Health: Oscar Health is a publicly traded individual and small-group ACA insurer that competes for affordability-focused self-employed buyers via its tech-forward, concierge-style member experience.
• Sidecar Health: Sidecar Health is a tech-enabled, plan-light health insurance carrier offering transparency-driven coverage to self-pay and self-employed consumers. It competes for the same buyer but with a regulated insurance product rather than a sharing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/knew-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knew Health