Makers
MAKERS by Yahoo is a gender equity storytelling and community platform operating events (MAKERS Circle, Summit, Salons, Virtual), editorial content, and corporate partnerships, serving women leaders and enterprise sponsors across financial services, media, and technology.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Makers firmographics
Firmographics- Name
- Makers
- Legal name
- MAKERS BY YAHOO
- Website
- https://makers.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAKERS by Yahoo is a gender equity storytelling and community platform operating events (MAKERS Circle, Summit, Salons, Virtual), editorial content, and corporate partnerships, serving women leaders and enterprise sponsors across financial services, media, and technology.
- Ownership category
- akta.pro rank
Makers industry classification
Industry- Product category
- Women's Leadership Community & Events
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)
- akta.pro secondary industries
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creator Talent Management & Representation (MPAAAHAB)
Keywords
Where Makers is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Makers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Event-based membership and ticketing: MAKERS generates revenue through paid event participation (Makers Circle invitation-only forums, MAKERS Summit, Salon Experiences) and membership fees for access to content, community, and events. The platform also offers virtual event access and a monthly MAKERS Media Round Up newsletter for community engagement.
- Corporate partnerships and sponsorship: MAKERS partners with organizations (Morgan Stanley, Microsoft, UBS, Warner Bros. Discovery, BMI, WMG, Ad Council) for co-created experiences, branded activations at summits, storytelling collaborations, and brand encounters. These partnerships are structured as customized experiences co-built with partners, generating revenue through co-marketing and activation fees.
- Content licensing: MAKERS licenses its brand content and archive to third parties, as indicated by the 'LICENSE MAKERS CONTENT' link and the Wrights Media licensing page referenced on the contact page.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Makers product offering
Product offeringCore offering
MAKERS by Yahoo is a gender equity storytelling brand that operates a community and events platform featuring curated live gatherings (MAKERS Circle invitation-only forums, MAKERS Summit, Salon Experiences, Virtual Events) and publishes editorial content profiling prominent women leaders. Revenue is generated through corporate partnership activations, event and membership participation, and licensing of its content archive.
Product overview
MAKERS by Yahoo is a gender equity brand rooted in storytelling that operates as a community and events platform. The offering consists of in-person and virtual experiences: MAKERS Circle (closed-door forum for high-impact leaders, by invitation only), MAKERS Summit (intergenerational event for connecting to purpose at work), Salon Experiences (intimate regional gatherings with curated industry leaders), and Virtual Events (online community conversations). The platform also publishes editorial content/works featuring interviews and articles from leaders discussing topics such as leadership, menopause, and workplace equity. The products are tied together through a membership/community model and newsletter offerings (MAKERS Media Round Up and MAKE(HER) MOVES).
Differentiator
Problem solved
Functional benefit
Products and services
- MAKERS Circle A closed-door forum for high-impact leaders accelerating equity and shaping the future; access is by invitation only and requires contacting the MAKERS partnerships team.
- MAKERS Summit An intergenerational event designed for passionate voices looking to connect to their 'why' at work, focusing on gender equity across sports, wellness, and entrepreneurship.
- Salon Experiences Intimate regional gatherings with curated industry leaders, designed to foster connection and storytelling on gender equity themes.
- Virtual Events Online community conversations about unique workplace topics, paired with the monthly MAKERS Media Round Up LinkedIn newsletter and MAKE(HER) MOVES email newsletter.
- MAKERS Content / Editorial Works Editorial articles, interviews, and storytelling featuring leaders committed to action and equity, covering topics including leadership, menopause, pay equity, and gender equity; available on the MAKERS website and licensable through Wrights Media.
Companies that use Makers
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Makers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Makers partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- MicrosoftcoreMicrosoft is listed as a MAKERS partner, with its logo featured in the Partners section of the MAKERS website. Microsoft collaborates with MAKERS to co-create experiences that advance gender equity, leveraging its technology and brand presence to support the MAKERS community of women leaders.
- UBScoreUBS is listed as a MAKERS partner with its logo featured prominently in the Partners section. UBS collaborates with MAKERS to engage with and support equity-focused women leaders through the platform's events, content, and community.
- Warner Bros. DiscoverycoreWarner Bros. Discovery is a MAKERS partner featured in the Partners section. The partnership supports MAKERS' mission to elevate gender equity through storytelling and leadership content, with Warner Bros. Discovery providing media and entertainment reach to the MAKERS community.
- BMI (Broadcast Music, Inc.)supportingBMI is listed as a MAKERS partner in the Partners section. The partnership supports the MAKERS community and its programming around equity-focused leadership in the media and entertainment space.
- Warner Music Group (WMG)supportingWarner Music Group is a MAKERS partner featured in the Partners section. WMG's partnership with MAKERS supports the platform's mission to elevate women leaders through co-created events and storytelling within the music and entertainment ecosystem.
- The Ad CouncilcoreThe Ad Council is an organizational partner of MAKERS, represented by Chief Culture and Community Officer Elise James-DeCruise who actively participates in the MAKERS community and provides a testimonial endorsement. The Ad Council collaborates with MAKERS on community-building, leadership, and equity-focused initiatives.
- Morgan Stanley Wealth ManagementcoreMorgan Stanley Wealth Management is a key partner of MAKERS, represented by Managing Director Kara Underwood who provides a testimonial endorsement and participates in MAKERS events and community programming. The partnership supports MAKERS' mission and provides Morgan Stanley access to the MAKERS network of women leaders.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Makers competitors and assessment
Company assessmentDirect peers
- Chief: Private membership network for women executives offering peer groups, events, and a leadership community. Closely comparable to MAKERS' Circle/Summit model targeting senior women leaders.
- The Female Quotient: Women-leadership community and EQ (equality) platform hosting summits, salons, and corporate partnerships. Closely mirrors MAKERS' event-driven, partner-supported women-equity model.
- Lean In Foundation: Non-profit founded by Sheryl Sandberg offering women-leadership circles, content, and corporate programming. Comparable to MAKERS in mission, circle-based community, and corporate partnership structure.
- Girlboss: Media and community platform for ambitious women featuring editorial content, events, and membership offerings. Comparable in audience (women professionals) and content-plus-experiences monetization.
- Ellevate Network: Professional women's network with local chapters, events, and a paid membership community. Closely comparable to MAKERS in community-led GTM, in-person events, and individual-membership revenue model.
- Levo (formerly Levo League): Career-development platform for early-career professionals featuring mentorship, content, and community events. Comparable in women-professionals audience and community-plus-content monetization.
Broad incumbents
- Fortune Most Powerful Women: Fortune's flagship women-leadership editorial brand, conference series, and membership community. Comparable as an event-and-content-driven platform for senior women leaders, backed by a major business-media parent.
- Hello Sunshine (Reese Witherspoon): Women-focused media company producing storytelling content, films, and a book club community. Comparable in storytelling-driven women-empowerment positioning, though more entertainment-oriented than MAKERS' leadership focus.
- Forbes Women: Forbes' editorial vertical covering women in business, leadership, and entrepreneurship. Comparable as a content-and-events platform targeting the same audience of high-achieving women leaders.
Emerging players
- The Mom Project: Digital community and talent marketplace supporting women in the workforce (with focus on mothers returning to work). Comparable in women-focused professional community, employer partnerships, and content-driven engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Makers social profiles
Digital presenceMakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makers leadership team
Management profileNumber of profiles
Profiles2 records
Makers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makers
What does Makers do?
MAKERS by Yahoo is a gender equity storytelling brand that operates a community and events platform featuring curated live gatherings (MAKERS Circle invitation-only forums, MAKERS Summit, Salon Experiences, Virtual Events) and publishes editorial content profiling prominent women leaders. Revenue is generated through corporate partnership activations, event and membership participation, and licensing of its content archive.
Is Makers a public or private company?
Makers is a private company. It is classified as corporate owned and is currently operating.
When was Makers founded?
Makers was founded in 2013. It employs 11 to 50 people.
Where is Makers based?
Makers is headquartered in New York, United States, in the North America region.
How does Makers make money?
Three revenue lines are on record. Event-based membership and ticketing is the primary driver. The others are corporate partnerships and sponsorship and content licensing.
Who are Makers's main competitors?
Direct peers on record are Chief, The Female Quotient, Lean In Foundation, Girlboss, Ellevate Network and Levo (formerly Levo League). Broad incumbents are Fortune Most Powerful Women, Hello Sunshine (Reese Witherspoon) and Forbes Women. The Mom Project is listed as an emerging player.
Does Makers have an API?
No public API is recorded for Makers.
What industry is Makers in?
Makers's product category is Women's Leadership Community & Events. Its primary akta.pro industry code is MPAAAHAN, Creator Events & Experiences (Trips, Houses, Retreats), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 711410 and its SIC code is 2741.